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JOUT vs BC vs YETI vs MBUU vs HZO vs KO
Revenue, margins, valuation, and 5-year total return — side by side.
Auto - Recreational Vehicles
Leisure
Auto - Recreational Vehicles
Specialty Retail
Beverages - Non-Alcoholic
JOUT vs BC vs YETI vs MBUU vs HZO vs KO — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||||
|---|---|---|---|---|---|---|
| Industry | Leisure | Auto - Recreational Vehicles | Leisure | Auto - Recreational Vehicles | Specialty Retail | Beverages - Non-Alcoholic |
| Market Cap | $490M | $5.38B | $3.82B | $547M | $749M | $355.61B |
| Revenue (TTM) | $652M | $5.52B | $1.90B | $826M | $2.24B | $49.28B |
| Net Income (TTM) | $-15M | $-137M | $159M | $-905K | $-64M | $13.70B |
| Gross Margin | 37.5% | 18.0% | 57.0% | 15.0% | 32.7% | 61.7% |
| Operating Margin | 1.0% | 5.2% | 10.8% | 0.1% | -0.6% | 29.3% |
| Forward P/E | 62.4x | 19.2x | 17.5x | 19.5x | 46.5x | 25.3x |
| Total Debt | $49M | $2.43B | $228M | $25M | $1.25B | $45.49B |
| Cash & Equiv. | $176M | $275M | $188M | $37M | $170M | $10.27B |
JOUT vs BC vs YETI vs MBUU vs HZO vs KO — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jun 20 | Jun 26 | Return |
|---|---|---|---|
| Johnson Outdoors In… (JOUT) | 100 | 51.4 | -48.6% |
| Brunswick Corporati… (BC) | 100 | 129.0 | +29.0% |
| YETI Holdings, Inc. (YETI) | 100 | 118.0 | +18.0% |
| Malibu Boats, Inc. (MBUU) | 100 | 53.7 | -46.3% |
| MarineMax, Inc. (HZO) | 100 | 151.9 | +51.9% |
| The Coca-Cola Compa… (KO) | 100 | 184.9 | +84.9% |
Price return only. Dividends and distributions are not included.
Quick Verdict: JOUT vs BC vs YETI vs MBUU vs HZO vs KO
Each card shows where this stock fits in a portfolio — not just who wins on paper.
JOUT has the current edge in this matchup, primarily because of its strength in income & stability and sleep-well-at-night.
- Dividend streak 0 yrs, beta 0.87, yield 2.8%
- Lower volatility, beta 0.87, Low D/E 11.6%, current ratio 3.91x
- Beta 0.87, yield 2.8%, current ratio 3.91x
- Beta 0.87 vs HZO's 2.04, lower leverage
BC is the clearest fit if your priority is growth.
- 2.4% revenue growth vs HZO's -5.0%
YETI is the #2 pick in this set and the best alternative if growth exposure is your priority.
- Rev growth 2.1%, EPS growth -1.0%, 3Y rev CAGR 5.4%
- Lower P/E (17.5x vs 46.5x)
- +60.3% vs MBUU's -13.7%
Among these 6 stocks, MBUU doesn't own a clear edge in any measured category.
HZO doesn't hold a clear category lead here; it's more of a secondary option in this specific comparison.
KO ranks third and is worth considering specifically for long-term compounding and valuation efficiency.
- 121.1% 10Y total return vs YETI's 196.6%
- PEG 2.26 vs YETI's 6.31
- 27.8% margin vs HZO's -2.8%
- 13.1% ROA vs HZO's -2.6%, ROIC 15.8% vs 3.8%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 2.4% revenue growth vs HZO's -5.0% | |
| Value | Lower P/E (17.5x vs 46.5x) | |
| Quality / Margins | 27.8% margin vs HZO's -2.8% | |
| Stability / Safety | Beta 0.87 vs HZO's 2.04, lower leverage | |
| Dividends | 2.8% yield, vs KO's 2.5%, (3 stocks pay no dividend) | |
| Momentum (1Y) | +60.3% vs MBUU's -13.7% | |
| Efficiency (ROA) | 13.1% ROA vs HZO's -2.6%, ROIC 15.8% vs 3.8% |
JOUT vs BC vs YETI vs MBUU vs HZO vs KO — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
JOUT vs BC vs YETI vs MBUU vs HZO vs KO — Financial Metrics
Side-by-side numbers across 6 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
KO leads in 3 of 6 categories
HZO leads 1 • JOUT leads 0 • BC leads 0 • YETI leads 0 • MBUU leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
KO leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
KO is the larger business by revenue, generating $49.3B annually — 75.6x JOUT's $652M. KO is the more profitable business, keeping 27.8% of every revenue dollar as net income compared to HZO's -2.8%. On growth, JOUT holds the edge at +15.5% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||||
|---|---|---|---|---|---|---|
| RevenueTrailing 12 months | $652M | $5.5B | $1.9B | $826M | $2.2B | $49.3B |
| EBITDAEarnings before interest/tax | $27M | $511M | $259M | $42M | $11M | $15.5B |
| Net IncomeAfter-tax profit | -$15M | -$137M | $159M | -$905,000 | -$64M | $13.7B |
| Free Cash FlowCash after capex | $25M | $341M | $264M | $40M | $169M | $12.6B |
| Gross MarginGross profit ÷ Revenue | +37.5% | +18.0% | +57.0% | +15.0% | +32.7% | +61.7% |
| Operating MarginEBIT ÷ Revenue | +1.0% | +5.2% | +10.8% | +0.1% | -0.6% | +29.3% |
| Net MarginNet income ÷ Revenue | -2.3% | -2.5% | +8.4% | -0.1% | -2.8% | +27.8% |
| FCF MarginFCF ÷ Revenue | +3.8% | +6.2% | +13.9% | +4.8% | +7.6% | +25.5% |
| Rev. Growth (YoY)Latest quarter vs prior year | +15.5% | +12.8% | +8.3% | +3.1% | -16.5% | +12.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +3.1% | +6.7% | -35.0% | -119.7% | -185.7% | +18.2% |
Valuation Metrics
HZO leads this category, winning 2 of 7 comparable metrics.
Valuation Metrics
At 24.8x trailing earnings, YETI trades at a 32% valuation discount to MBUU's 36.7x P/E. Adjusting for growth (PEG ratio), KO offers better value at 2.43x vs YETI's 8.94x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||||
|---|---|---|---|---|---|---|
| Market CapShares × price | $490M | $5.4B | $3.8B | $547M | $749M | $355.6B |
| Enterprise ValueMkt cap + debt − cash | $363M | $7.5B | $3.9B | $536M | $1.8B | $390.8B |
| Trailing P/EPrice ÷ TTM EPS | -13.97x | -39.69x | 24.84x | 36.68x | -23.78x | 27.18x |
| Forward P/EPrice ÷ next-FY EPS est. | 62.40x | 19.16x | 17.52x | 19.47x | 46.53x | 25.27x |
| PEG RatioP/E ÷ EPS growth rate | — | — | 8.94x | — | — | 2.43x |
| EV / EBITDAEnterprise value multiple | 81.72x | 29.77x | 14.41x | 8.88x | 11.97x | 26.39x |
| Price / SalesMarket cap ÷ Revenue | 0.83x | 1.00x | 2.04x | 0.68x | 0.32x | 7.42x |
| Price / BookPrice ÷ Book value/share | 1.15x | 3.34x | 6.33x | 1.06x | 0.79x | 10.40x |
| Price / FCFMarket cap ÷ FCF | 12.19x | 13.56x | 18.01x | 19.15x | 62.71x | 67.15x |
Profitability & Efficiency
Evenly matched — YETI and MBUU and KO each lead in 3 of 9 comparable metrics.
Profitability & Efficiency
KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-7 for HZO. MBUU carries lower financial leverage with a 0.05x debt-to-equity ratio, signaling a more conservative balance sheet compared to BC's 1.49x. On the Piotroski fundamental quality scale (0–9), MBUU scores 7/9 vs BC's 4/9, reflecting strong financial health.
| Metric | ||||||
|---|---|---|---|---|---|---|
| ROE (TTM)Return on equity | -3.6% | -5.1% | +22.5% | -0.2% | -6.7% | +41.1% |
| ROA (TTM)Return on assets | -2.5% | -2.5% | +12.5% | -0.1% | -2.6% | +13.1% |
| ROICReturn on invested capital | -3.7% | -0.8% | +25.7% | +3.2% | +3.8% | +15.8% |
| ROCEReturn on capital employed | -3.1% | -1.0% | +22.8% | +3.6% | +6.8% | +17.3% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 4 | 5 | 7 | 5 | 7 |
| Debt / EquityFinancial leverage | 0.12x | 1.49x | 0.35x | 0.05x | 1.31x | 1.33x |
| Net DebtTotal debt minus cash | -$128M | $2.2B | $40M | -$12M | $1.1B | $35.2B |
| Cash & Equiv.Liquid assets | $176M | $275M | $188M | $37M | $170M | $10.3B |
| Total DebtShort + long-term debt | $49M | $2.4B | $228M | $25M | $1.2B | $45.5B |
| Interest CoverageEBIT ÷ Interest expense | 68.93x | 4.34x | 94.46x | 0.77x | 0.71x | 10.70x |
Total Returns (Dividends Reinvested)
KO leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in KO five years ago would be worth $16,560 today (with dividends reinvested), compared to $3,904 for MBUU. Over the past 12 months, YETI leads with a +60.3% total return vs MBUU's -13.7%. The 3-year compound annual growth rate (CAGR) favors KO at 13.7% vs MBUU's -22.4% — a key indicator of consistent wealth creation.
| Metric | ||||||
|---|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +9.6% | +9.9% | +12.4% | -2.6% | +41.2% | +20.3% |
| 1-Year ReturnPast 12 months | +58.7% | +47.0% | +60.3% | -13.7% | +35.7% | +17.2% |
| 3-Year ReturnCumulative with dividends | -15.8% | +3.0% | +39.3% | -53.3% | -0.6% | +47.0% |
| 5-Year ReturnCumulative with dividends | -56.4% | -5.3% | -46.6% | -61.0% | -25.8% | +65.6% |
| 10-Year ReturnCumulative with dividends | +115.1% | +105.1% | +196.6% | +102.6% | +108.2% | +121.1% |
| CAGR (3Y)Annualised 3-year return | -5.6% | +1.0% | +11.7% | -22.4% | -0.2% | +13.7% |
Risk & Volatility
KO leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
KO is the less volatile stock with a -0.20 beta — it tends to amplify market swings less than HZO's 2.04 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KO currently trades 98.3% from its 52-week high vs MBUU's 70.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||||
|---|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.87x | 1.64x | 1.63x | 1.66x | 2.04x | -0.20x |
| 52-Week HighHighest price in past year | $53.54 | $90.23 | $51.49 | $39.65 | $36.25 | $84.04 |
| 52-Week LowLowest price in past year | $28.80 | $54.20 | $29.12 | $23.84 | $21.41 | $65.35 |
| % of 52W HighCurrent price vs 52-week peak | +87.4% | +91.5% | +97.9% | +70.3% | +93.8% | +98.3% |
| RSI (14)Momentum oscillator 0–100 | 55.0 | 52.6 | 69.2 | 50.6 | 53.1 | 60.6 |
| Avg Volume (50D)Average daily shares traded | 81K | 617K | 1.5M | 337K | 303K | 12.7M |
Analyst Outlook
Evenly matched — JOUT and KO each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: JOUT as "Buy", BC as "Buy", YETI as "Buy", MBUU as "Buy", HZO as "Buy", KO as "Buy". Consensus price targets imply 17.5% upside for MBUU (target: $33) vs -3.9% for HZO (target: $33). For income investors, JOUT offers the higher dividend yield at 2.81% vs BC's 2.08%.
| Metric | ||||||
|---|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | — | $89.13 | $50.44 | $32.75 | $32.67 | $86.13 |
| # AnalystsCovering analysts | 3 | 31 | 22 | 16 | 17 | 48 |
| Dividend YieldAnnual dividend ÷ price | +2.8% | +2.1% | — | — | — | +2.5% |
| Dividend StreakConsecutive years of raises | 0 | 13 | 0 | 1 | 1 | 56 |
| Dividend / ShareAnnual DPS | $1.32 | $1.71 | — | — | — | $2.04 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.0% | +1.5% | +7.8% | +6.6% | +3.7% | +0.2% |
KO leads in 3 of 6 categories (Income & Cash Flow, Total Returns). HZO leads in 1 (Valuation Metrics). 2 tied.
JOUT vs BC vs YETI vs MBUU vs HZO vs KO: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is JOUT or BC or YETI or MBUU or HZO or KO a better buy right now?
For growth investors, Brunswick Corporation (BC) is the stronger pick with 2.
4% revenue growth year-over-year, versus -5. 0% for MarineMax, Inc. (HZO). YETI Holdings, Inc. (YETI) offers the better valuation at 24. 8x trailing P/E (17. 5x forward), making it the more compelling value choice. Analysts rate Johnson Outdoors Inc. (JOUT) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — JOUT or BC or YETI or MBUU or HZO or KO?
On trailing P/E, YETI Holdings, Inc.
(YETI) is the cheapest at 24. 8x versus Malibu Boats, Inc. at 36. 7x. On forward P/E, YETI Holdings, Inc. is actually cheaper at 17. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: The Coca-Cola Company wins at 2. 26x versus YETI Holdings, Inc. 's 6. 31x.
03Which is the better long-term investment — JOUT or BC or YETI or MBUU or HZO or KO?
Over the past 5 years, The Coca-Cola Company (KO) delivered a total return of +65.
6%, compared to -61. 0% for Malibu Boats, Inc. (MBUU). Over 10 years, the gap is even starker: YETI returned +196. 6% versus MBUU's +102. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — JOUT or BC or YETI or MBUU or HZO or KO?
By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.
20β versus MarineMax, Inc. 's 2. 04β — meaning HZO is approximately -1119% more volatile than KO relative to the S&P 500. On balance sheet safety, Malibu Boats, Inc. (MBUU) carries a lower debt/equity ratio of 5% versus 149% for Brunswick Corporation — giving it more financial flexibility in a downturn.
05Which is growing faster — JOUT or BC or YETI or MBUU or HZO or KO?
By revenue growth (latest reported year), Brunswick Corporation (BC) is pulling ahead at 2.
4% versus -5. 0% for MarineMax, Inc. (HZO). On earnings-per-share growth, the picture is similar: Malibu Boats, Inc. grew EPS 127. 7% year-over-year, compared to -207. 8% for Brunswick Corporation. Over a 3-year CAGR, YETI leads at 5. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — JOUT or BC or YETI or MBUU or HZO or KO?
The Coca-Cola Company (KO) is the more profitable company, earning 27.
3% net margin versus -5. 8% for Johnson Outdoors Inc. — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KO leads at 28. 7% versus -2. 7% for JOUT. At the gross margin level — before operating expenses — KO leads at 61. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is JOUT or BC or YETI or MBUU or HZO or KO more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, The Coca-Cola Company (KO) is the more undervalued stock at a PEG of 2. 26x versus YETI Holdings, Inc. 's 6. 31x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, YETI Holdings, Inc. (YETI) trades at 17. 5x forward P/E versus 62. 4x for Johnson Outdoors Inc. — 44. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MBUU: 17. 5% to $32. 75.
08Which pays a better dividend — JOUT or BC or YETI or MBUU or HZO or KO?
In this comparison, JOUT (2.
8% yield), KO (2. 5% yield), BC (2. 1% yield) pay a dividend. YETI, MBUU, HZO do not pay a meaningful dividend and should not be held primarily for income.
09Is JOUT or BC or YETI or MBUU or HZO or KO better for a retirement portfolio?
For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.
20), 2. 5% yield, +121. 1% 10Y return). MarineMax, Inc. (HZO) carries a higher beta of 2. 04 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (KO: +121. 1%, HZO: +108. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between JOUT and BC and YETI and MBUU and HZO and KO?
These companies operate in different sectors (JOUT (Consumer Cyclical) and BC (Consumer Cyclical) and YETI (Consumer Cyclical) and MBUU (Consumer Cyclical) and HZO (Consumer Cyclical) and KO (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
JOUT, BC, KO pay a dividend while YETI, MBUU, HZO do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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