Food Confectioners
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5 / 10Stock Comparison
K vs GIS vs CPB vs SJM vs CAG
Revenue, margins, valuation, and 5-year total return — side by side.
Packaged Foods
Packaged Foods
Packaged Foods
Packaged Foods
K vs GIS vs CPB vs SJM vs CAG — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Food Confectioners | Packaged Foods | Packaged Foods | Packaged Foods | Packaged Foods |
| Market Cap | $29.03B | $19.05B | $6.34B | $10.58B | $6.86B |
| Revenue (TTM) | $12.64B | $18.37B | $10.04B | $8.93B | $11.18B |
| Net Income (TTM) | $1.33B | $2.21B | $550M | $-1.26B | $13M |
| Gross Margin | 36.1% | 33.0% | 29.3% | 33.6% | 24.6% |
| Operating Margin | 14.7% | 19.1% | 12.1% | -8.0% | 13.1% |
| Forward P/E | 22.1x | 10.4x | 9.7x | 11.0x | 8.4x |
| Total Debt | $6.34B | $15.30B | $7.21B | $7.76B | $8.31B |
| Cash & Equiv. | $694M | $364M | $132M | $70M | $68M |
K vs GIS vs CPB vs SJM vs CAG — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | Dec 25 | Return |
|---|---|---|---|
| Kellanova (K) | 100 | 136.2 | +36.2% |
| General Mills, Inc. (GIS) | 100 | 75.1 | -24.9% |
| Campbell Soup Compa… (CPB) | 100 | 59.8 | -40.2% |
| The J. M. Smucker C… (SJM) | 100 | 91.4 | -8.6% |
| Conagra Brands, Inc. (CAG) | 100 | 51.3 | -48.7% |
Price return only. Dividends and distributions are not included.
Quick Verdict: K vs GIS vs CPB vs SJM vs CAG
Each card shows where this stock fits in a portfolio — not just who wins on paper.
K has the current edge in this matchup, primarily because of its strength in long-term compounding.
- 47.6% 10Y total return vs SJM's 5.6%
- +3.2% vs CPB's -35.4%
- 8.4% ROA vs SJM's -7.7%, ROIC 14.7% vs -3.4%
GIS is the clearest fit if your priority is quality.
- 12.1% margin vs SJM's -14.1%
CPB is the clearest fit if your priority is growth exposure.
- Rev growth 6.4%, EPS growth 6.3%, 3Y rev CAGR 6.2%
SJM is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.
- Dividend streak 15 yrs, beta 0.04, yield 4.3%
- Lower volatility, beta 0.04, current ratio 0.81x
- Beta 0.04, yield 4.3%, current ratio 0.81x
- 6.7% revenue growth vs CAG's -4.8%
CAG ranks third and is worth considering specifically for valuation efficiency.
- PEG 1.21 vs GIS's 3.64
- Lower P/E (8.4x vs 11.0x)
- 9.8% yield, 6-year raise streak, vs SJM's 4.3%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 6.7% revenue growth vs CAG's -4.8% | |
| Value | Lower P/E (8.4x vs 11.0x) | |
| Quality / Margins | 12.1% margin vs SJM's -14.1% | |
| Stability / Safety | Beta 0.04 vs CAG's 0.06 | |
| Dividends | 9.8% yield, 6-year raise streak, vs SJM's 4.3% | |
| Momentum (1Y) | +3.2% vs CPB's -35.4% | |
| Efficiency (ROA) | 8.4% ROA vs SJM's -7.7%, ROIC 14.7% vs -3.4% |
K vs GIS vs CPB vs SJM vs CAG — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
K vs GIS vs CPB vs SJM vs CAG — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
K leads in 2 of 6 categories
SJM leads 1 • CAG leads 1 • GIS leads 0 • CPB leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
SJM leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
GIS is the larger business by revenue, generating $18.4B annually — 2.1x SJM's $8.9B. GIS is the more profitable business, keeping 12.1% of every revenue dollar as net income compared to SJM's -14.1%. On growth, SJM holds the edge at +7.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $12.6B | $18.4B | $10.0B | $8.9B | $11.2B |
| EBITDAEarnings before interest/tax | $2.2B | $3.9B | $1.6B | -$595M | $1.9B |
| Net IncomeAfter-tax profit | $1.3B | $2.2B | $550M | -$1.3B | $13M |
| Free Cash FlowCash after capex | $650M | $1.7B | $919M | $971M | $634M |
| Gross MarginGross profit ÷ Revenue | +36.1% | +33.0% | +29.3% | +33.6% | +24.6% |
| Operating MarginEBIT ÷ Revenue | +14.7% | +19.1% | +12.1% | -8.0% | +13.1% |
| Net MarginNet income ÷ Revenue | +10.6% | +12.1% | +5.5% | -14.1% | +0.1% |
| FCF MarginFCF ÷ Revenue | +5.1% | +9.0% | +9.2% | +10.9% | +5.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +0.3% | -8.4% | -4.5% | +7.0% | -6.8% |
| EPS Growth (YoY)Latest quarter vs prior year | -15.0% | -50.0% | -17.2% | -9.3% | -3.4% |
Valuation Metrics
CAG leads this category, winning 5 of 7 comparable metrics.
Valuation Metrics
At 6.0x trailing earnings, CAG trades at a 72% valuation discount to K's 21.5x P/E. Adjusting for growth (PEG ratio), CAG offers better value at 0.85x vs K's 3.19x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $29.0B | $19.1B | $6.3B | $10.6B | $6.9B |
| Enterprise ValueMkt cap + debt − cash | $34.7B | $34.0B | $13.4B | $18.3B | $15.1B |
| Trailing P/EPrice ÷ TTM EPS | 21.51x | 8.71x | 10.57x | -8.59x | 5.95x |
| Forward P/EPrice ÷ next-FY EPS est. | 22.06x | 10.43x | 9.74x | 11.01x | 8.44x |
| PEG RatioP/E ÷ EPS growth rate | 3.19x | 3.04x | — | — | 0.85x |
| EV / EBITDAEnterprise value multiple | 15.48x | 8.84x | 7.51x | — | 8.61x |
| Price / SalesMarket cap ÷ Revenue | 2.28x | 0.98x | 0.62x | 1.21x | 0.59x |
| Price / BookPrice ÷ Book value/share | 7.44x | 2.16x | 1.63x | 1.74x | 0.77x |
| Price / FCFMarket cap ÷ FCF | 25.65x | 8.31x | 8.99x | 12.96x | 5.27x |
Profitability & Efficiency
K leads this category, winning 8 of 9 comparable metrics.
Profitability & Efficiency
K delivers a 31.7% return on equity — every $100 of shareholder capital generates $32 in annual profit, vs $-24 for SJM. CAG carries lower financial leverage with a 0.93x debt-to-equity ratio, signaling a more conservative balance sheet compared to CPB's 1.85x. On the Piotroski fundamental quality scale (0–9), K scores 7/9 vs SJM's 5/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +31.7% | +23.7% | +14.0% | -24.0% | +0.2% |
| ROA (TTM)Return on assets | +8.4% | +6.8% | +3.7% | -7.7% | +0.1% |
| ROICReturn on invested capital | +14.7% | +10.6% | +9.1% | -3.4% | +6.0% |
| ROCEReturn on capital employed | +17.4% | +13.3% | +11.4% | -4.3% | +8.2% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 5 | 7 | 5 | 6 |
| Debt / EquityFinancial leverage | 1.63x | 1.66x | 1.85x | 1.28x | 0.93x |
| Net DebtTotal debt minus cash | $5.6B | $14.9B | $7.1B | $7.7B | $8.2B |
| Cash & Equiv.Liquid assets | $694M | $364M | $132M | $70M | $68M |
| Total DebtShort + long-term debt | $6.3B | $15.3B | $7.2B | $7.8B | $8.3B |
| Interest CoverageEBIT ÷ Interest expense | 6.41x | 5.01x | 3.14x | -1.88x | 1.56x |
Total Returns (Dividends Reinvested)
K leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in K five years ago would be worth $14,973 today (with dividends reinvested), compared to $5,565 for CAG. Over the past 12 months, K leads with a +3.2% total return vs CPB's -35.4%. The 3-year compound annual growth rate (CAGR) favors K at 10.3% vs CPB's -22.0% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | — | -19.2% | -20.5% | +4.0% | -13.0% |
| 1-Year ReturnPast 12 months | +3.2% | -29.9% | -35.4% | -7.5% | -31.5% |
| 3-Year ReturnCumulative with dividends | +34.4% | -52.3% | -52.6% | -28.5% | -50.8% |
| 5-Year ReturnCumulative with dividends | +49.7% | -25.3% | -41.9% | -12.0% | -44.3% |
| 10-Year ReturnCumulative with dividends | +47.6% | -9.2% | -44.9% | +5.6% | -27.9% |
| CAGR (3Y)Annualised 3-year return | +10.3% | -21.8% | -22.0% | -10.6% | -21.1% |
Risk & Volatility
Evenly matched — K and GIS each lead in 1 of 2 comparable metrics.
Risk & Volatility
GIS is the less volatile stock with a -0.04 beta — it tends to amplify market swings less than CAG's 0.06 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. K currently trades 99.7% from its 52-week high vs CPB's 58.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.05x | -0.04x | -0.02x | 0.04x | 0.06x |
| 52-Week HighHighest price in past year | $83.65 | $55.35 | $36.16 | $119.39 | $23.47 |
| 52-Week LowLowest price in past year | $76.48 | $33.58 | $19.76 | $88.25 | $13.61 |
| % of 52W HighCurrent price vs 52-week peak | +99.7% | +64.5% | +58.8% | +83.3% | +61.1% |
| RSI (14)Momentum oscillator 0–100 | 60.6 | 42.2 | 46.7 | 50.1 | 36.1 |
| Avg Volume (50D)Average daily shares traded | 42.7M | 8.7M | 9.1M | 2.1M | 14.1M |
Analyst Outlook
Evenly matched — SJM and CAG each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: K as "Hold", GIS as "Hold", CPB as "Hold", SJM as "Hold", CAG as "Hold". Consensus price targets imply 30.4% upside for GIS (target: $47) vs -11.3% for K (target: $74). For income investors, CAG offers the higher dividend yield at 9.75% vs K's 2.69%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold | Hold | Hold | Hold |
| Price TargetConsensus 12-month target | $74.03 | $46.58 | $25.83 | $113.38 | $17.55 |
| # AnalystsCovering analysts | 34 | 34 | 29 | 29 | 25 |
| Dividend YieldAnnual dividend ÷ price | +2.7% | +6.7% | +7.2% | +4.3% | +9.8% |
| Dividend StreakConsecutive years of raises | 0 | 5 | 1 | 15 | 6 |
| Dividend / ShareAnnual DPS | $2.24 | $2.40 | $1.53 | $4.28 | $1.40 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +6.3% | +1.0% | +0.0% | +0.9% |
K leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). SJM leads in 1 (Income & Cash Flow). 2 tied.
K vs GIS vs CPB vs SJM vs CAG: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is K or GIS or CPB or SJM or CAG a better buy right now?
For growth investors, The J.
M. Smucker Company (SJM) is the stronger pick with 6. 7% revenue growth year-over-year, versus -2. 8% for Kellanova (K). Conagra Brands, Inc. (CAG) offers the better valuation at 6. 0x trailing P/E (8. 4x forward), making it the more compelling value choice. Analysts rate Kellanova (K) a "Hold" — based on 34 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — K or GIS or CPB or SJM or CAG?
On trailing P/E, Conagra Brands, Inc.
(CAG) is the cheapest at 6. 0x versus Kellanova at 21. 5x. On forward P/E, Conagra Brands, Inc. is actually cheaper at 8. 4x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Conagra Brands, Inc. wins at 1. 21x versus General Mills, Inc. 's 3. 64x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — K or GIS or CPB or SJM or CAG?
Over the past 5 years, Kellanova (K) delivered a total return of +49.
7%, compared to -44. 3% for Conagra Brands, Inc. (CAG). Over 10 years, the gap is even starker: K returned +47. 6% versus CPB's -44. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — K or GIS or CPB or SJM or CAG?
By beta (market sensitivity over 5 years), General Mills, Inc.
(GIS) is the lower-risk stock at -0. 04β versus Conagra Brands, Inc. 's 0. 06β — meaning CAG is approximately -275% more volatile than GIS relative to the S&P 500. On balance sheet safety, Conagra Brands, Inc. (CAG) carries a lower debt/equity ratio of 93% versus 185% for Campbell Soup Company — giving it more financial flexibility in a downturn.
05Which is growing faster — K or GIS or CPB or SJM or CAG?
By revenue growth (latest reported year), The J.
M. Smucker Company (SJM) is pulling ahead at 6. 7% versus -2. 8% for Kellanova (K). On earnings-per-share growth, the picture is similar: Kellanova grew EPS 40. 6% year-over-year, compared to -262. 3% for The J. M. Smucker Company. Over a 3-year CAGR, CPB leads at 6. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — K or GIS or CPB or SJM or CAG?
General Mills, Inc.
(GIS) is the more profitable company, earning 11. 8% net margin versus -14. 1% for The J. M. Smucker Company — meaning it keeps 11. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GIS leads at 17. 0% versus -7. 7% for SJM. At the gross margin level — before operating expenses — SJM leads at 38. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is K or GIS or CPB or SJM or CAG more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Conagra Brands, Inc. (CAG) is the more undervalued stock at a PEG of 1. 21x versus General Mills, Inc. 's 3. 64x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Conagra Brands, Inc. (CAG) trades at 8. 4x forward P/E versus 22. 1x for Kellanova — 13. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GIS: 30. 4% to $46. 58.
08Which pays a better dividend — K or GIS or CPB or SJM or CAG?
All stocks in this comparison pay dividends.
Conagra Brands, Inc. (CAG) offers the highest yield at 9. 8%, versus 2. 7% for Kellanova (K).
09Is K or GIS or CPB or SJM or CAG better for a retirement portfolio?
For long-horizon retirement investors, General Mills, Inc.
(GIS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 04), 6. 7% yield). Both have compounded well over 10 years (GIS: -9. 2%, CAG: -27. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between K and GIS and CPB and SJM and CAG?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: K is a mid-cap quality compounder stock; GIS is a mid-cap deep-value stock; CPB is a small-cap deep-value stock; SJM is a mid-cap income-oriented stock; CAG is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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