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Stock Comparison

KRUS vs AMZN vs MSFT vs BJRI vs AAPL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
KRUS
Kura Sushi USA, Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$671M
5Y Perf.+285.9%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%
BJRI
BJ's Restaurants, Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$859M
5Y Perf.+88.2%
AAPL
Apple Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$4.22T
5Y Perf.+261.6%

KRUS vs AMZN vs MSFT vs BJRI vs AAPL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
KRUS logoKRUS
AMZN logoAMZN
MSFT logoMSFT
BJRI logoBJRI
AAPL logoAAPL
IndustryRestaurantsSpecialty RetailSoftware - InfrastructureRestaurantsConsumer Electronics
Market Cap$671M$2.92T$3.13T$859M$4.22T
Revenue (TTM)$292M$742.78B$318.27B$1.41B$451.44B
Net Income (TTM)$-4M$90.80B$125.22B$44M$122.58B
Gross Margin11.0%50.6%68.3%74.7%47.9%
Operating Margin-2.4%11.5%46.8%3.0%32.6%
Forward P/E34.8x25.3x17.5x33.8x
Total Debt$170M$152.99B$112.18B$491M$112.38B
Cash & Equiv.$47M$86.81B$30.24B$24M$35.93B

KRUS vs AMZN vs MSFT vs BJRI vs AAPLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

KRUS
AMZN
MSFT
BJRI
AAPL
StockMay 20May 26Return
Kura Sushi USA, Inc. (KRUS)100385.9+285.9%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Microsoft Corporati… (MSFT)100229.7+129.7%
BJ's Restaurants, I… (BJRI)100188.2+88.2%
Apple Inc. (AAPL)100361.6+261.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: KRUS vs AMZN vs MSFT vs BJRI vs AAPL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Apple Inc. is the stronger pick specifically for recent price momentum and sentiment and operational efficiency and capital deployment. KRUS and BJRI also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
KRUS
Kura Sushi USA, Inc.
The Growth Play

KRUS ranks third and is worth considering specifically for growth exposure.

  • Rev growth 18.9%, EPS growth 79.7%, 3Y rev CAGR 26.1%
  • 18.9% revenue growth vs BJRI's 3.1%
Best for: growth exposure
AMZN
Amazon.com, Inc.
The Value Pick

AMZN is the clearest fit if your priority is valuation efficiency.

  • PEG 1.24 vs AAPL's 1.89
Best for: valuation efficiency
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs KRUS's -1.4%
Best for: income & stability and sleep-well-at-night
BJRI
BJ's Restaurants, Inc.
The Value Play

BJRI is the clearest fit if your priority is value.

  • Lower P/E (17.5x vs 33.8x)
Best for: value
AAPL
Apple Inc.
The Long-Run Compounder

AAPL is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 11.7% 10Y total return vs MSFT's 7.9%
  • +47.0% vs KRUS's -6.9%
  • 34.0% ROA vs KRUS's -0.9%, ROIC 67.4% vs -1.2%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthKRUS logoKRUS18.9% revenue growth vs BJRI's 3.1%
ValueBJRI logoBJRILower P/E (17.5x vs 33.8x)
Quality / MarginsMSFT logoMSFT39.3% margin vs KRUS's -1.4%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs AMZN's 1.51, lower leverage
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs AAPL's 0.4%, (3 stocks pay no dividend)
Momentum (1Y)AAPL logoAAPL+47.0% vs KRUS's -6.9%
Efficiency (ROA)AAPL logoAAPL34.0% ROA vs KRUS's -0.9%, ROIC 67.4% vs -1.2%

KRUS vs AMZN vs MSFT vs BJRI vs AAPL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

KRUSKura Sushi USA, Inc.

Segment breakdown not available.

AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
BJRIBJ's Restaurants, Inc.

Segment breakdown not available.

AAPLApple Inc.
FY 2025
iPhone
50.4%$209.6B
Service
26.2%$109.2B
Wearables, Home and Accessories
8.6%$35.7B
Mac
8.1%$33.7B
iPad
6.7%$28.0B

KRUS vs AMZN vs MSFT vs BJRI vs AAPL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 2545.8x KRUS's $292M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to KRUS's -1.4%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricKRUS logoKRUSKura Sushi USA, I…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…BJRI logoBJRIBJ's Restaurants,…AAPL logoAAPLApple Inc.
RevenueTrailing 12 months$292M$742.8B$318.3B$1.4B$451.4B
EBITDAEarnings before interest/tax$8M$155.9B$192.6B$123M$160.0B
Net IncomeAfter-tax profit-$4M$90.8B$125.2B$44M$122.6B
Free Cash FlowCash after capex-$28M-$2.5B$72.9B$80M$129.2B
Gross MarginGross profit ÷ Revenue+11.0%+50.6%+68.3%+74.7%+47.9%
Operating MarginEBIT ÷ Revenue-2.4%+11.5%+46.8%+3.0%+32.6%
Net MarginNet income ÷ Revenue-1.4%+12.2%+39.3%+3.1%+27.2%
FCF MarginFCF ÷ Revenue-9.5%-0.3%+22.9%+5.7%+28.6%
Rev. Growth (YoY)Latest quarter vs prior year+14.0%+16.6%+18.3%+2.9%+16.6%
EPS Growth (YoY)Latest quarter vs prior year-196.9%+74.8%+23.4%-29.3%+21.8%
MSFT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

BJRI leads this category, winning 5 of 7 comparable metrics.

At 18.9x trailing earnings, BJRI trades at a 51% valuation discount to AAPL's 38.5x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.

MetricKRUS logoKRUSKura Sushi USA, I…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…BJRI logoBJRIBJ's Restaurants,…AAPL logoAAPLApple Inc.
Market CapShares × price$671M$2.92T$3.13T$859M$4.22T
Enterprise ValueMkt cap + debt − cash$793M$2.98T$3.21T$1.3B$4.30T
Trailing P/EPrice ÷ TTM EPS-351.88x37.82x30.86x18.93x38.53x
Forward P/EPrice ÷ next-FY EPS est.34.77x25.34x17.51x33.78x
PEG RatioP/E ÷ EPS growth rate1.35x1.64x2.16x
EV / EBITDAEnterprise value multiple85.45x20.47x19.72x10.79x29.68x
Price / SalesMarket cap ÷ Revenue2.37x4.07x11.10x0.61x10.14x
Price / BookPrice ÷ Book value/share2.90x7.14x9.15x2.53x58.49x
Price / FCFMarket cap ÷ FCF378.98x43.66x21.01x42.72x
BJRI leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

AAPL leads this category, winning 5 of 9 comparable metrics.

AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $-2 for KRUS. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs KRUS's 4/9, reflecting strong financial health.

MetricKRUS logoKRUSKura Sushi USA, I…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…BJRI logoBJRIBJ's Restaurants,…AAPL logoAAPLApple Inc.
ROE (TTM)Return on equity-1.7%+23.3%+33.1%+12.0%+146.7%
ROA (TTM)Return on assets-0.9%+11.5%+19.2%+4.4%+34.0%
ROICReturn on invested capital-1.2%+14.7%+24.9%+4.1%+67.4%
ROCEReturn on capital employed-1.4%+15.3%+29.7%+5.5%+69.6%
Piotroski ScoreFundamental quality 0–946678
Debt / EquityFinancial leverage0.74x0.37x0.33x1.34x1.52x
Net DebtTotal debt minus cash$123M$66.2B$81.9B$467M$76.4B
Cash & Equiv.Liquid assets$47M$86.8B$30.2B$24M$35.9B
Total DebtShort + long-term debt$170M$153.0B$112.2B$491M$112.4B
Interest CoverageEBIT ÷ Interest expense-50.08x39.96x55.65x15.28x
AAPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — AMZN and AAPL each lead in 3 of 6 comparable metrics.

A $10,000 investment in AAPL five years ago would be worth $22,442 today (with dividends reinvested), compared to $6,884 for BJRI. Over the past 12 months, AAPL leads with a +47.0% total return vs KRUS's -6.9%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs KRUS's -4.2% — a key indicator of consistent wealth creation.

MetricKRUS logoKRUSKura Sushi USA, I…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…BJRI logoBJRIBJ's Restaurants,…AAPL logoAAPLApple Inc.
YTD ReturnYear-to-date+3.8%+19.7%-10.8%-0.5%+6.2%
1-Year ReturnPast 12 months-6.9%+43.7%-2.1%+9.0%+47.0%
3-Year ReturnCumulative with dividends-12.2%+156.2%+39.5%+36.4%+67.4%
5-Year ReturnCumulative with dividends+57.8%+64.8%+72.5%-31.2%+124.4%
10-Year ReturnCumulative with dividends+187.1%+697.8%+787.7%-6.3%+1174.1%
CAGR (3Y)Annualised 3-year return-4.2%+36.8%+11.7%+10.9%+18.7%
Evenly matched — AMZN and AAPL each lead in 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MSFT and AAPL each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AAPL currently trades 98.4% from its 52-week high vs KRUS's 58.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricKRUS logoKRUSKura Sushi USA, I…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…BJRI logoBJRIBJ's Restaurants,…AAPL logoAAPLApple Inc.
Beta (5Y)Sensitivity to S&P 5001.36x1.51x0.89x1.40x0.99x
52-Week HighHighest price in past year$95.98$278.56$555.45$47.02$292.13
52-Week LowLowest price in past year$42.62$185.01$356.28$28.46$193.25
% of 52W HighCurrent price vs 52-week peak+58.7%+97.3%+75.8%+86.9%+98.4%
RSI (14)Momentum oscillator 0–10043.581.154.061.169.4
Avg Volume (50D)Average daily shares traded308K45.5M32.5M366K39.8M
Evenly matched — MSFT and AAPL each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: KRUS as "Buy", AMZN as "Buy", MSFT as "Buy", BJRI as "Buy", AAPL as "Buy". Consensus price targets imply 31.1% upside for MSFT (target: $552) vs -0.9% for BJRI (target: $41). For income investors, MSFT offers the higher dividend yield at 0.77% vs AAPL's 0.36%.

MetricKRUS logoKRUSKura Sushi USA, I…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…BJRI logoBJRIBJ's Restaurants,…AAPL logoAAPLApple Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$73.40$306.77$551.75$40.50$317.11
# AnalystsCovering analysts13948131110
Dividend YieldAnnual dividend ÷ price+0.8%+0.4%
Dividend StreakConsecutive years of raises19014
Dividend / ShareAnnual DPS$3.23$1.03
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+0.6%+7.9%+2.1%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

MSFT leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). BJRI leads in 1 (Valuation Metrics). 2 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 2 of 6 categories
Loading custom metrics...

KRUS vs AMZN vs MSFT vs BJRI vs AAPL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is KRUS or AMZN or MSFT or BJRI or AAPL a better buy right now?

For growth investors, Kura Sushi USA, Inc.

(KRUS) is the stronger pick with 18. 9% revenue growth year-over-year, versus 3. 1% for BJ's Restaurants, Inc. (BJRI). BJ's Restaurants, Inc. (BJRI) offers the better valuation at 18. 9x trailing P/E (17. 5x forward), making it the more compelling value choice. Analysts rate Kura Sushi USA, Inc. (KRUS) a "Buy" — based on 13 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — KRUS or AMZN or MSFT or BJRI or AAPL?

On trailing P/E, BJ's Restaurants, Inc.

(BJRI) is the cheapest at 18. 9x versus Apple Inc. at 38. 5x. On forward P/E, BJ's Restaurants, Inc. is actually cheaper at 17. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Apple Inc. 's 1. 89x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — KRUS or AMZN or MSFT or BJRI or AAPL?

Over the past 5 years, Apple Inc.

(AAPL) delivered a total return of +124. 4%, compared to -31. 2% for BJ's Restaurants, Inc. (BJRI). Over 10 years, the gap is even starker: AAPL returned +1174% versus BJRI's -6. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — KRUS or AMZN or MSFT or BJRI or AAPL?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 71% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — KRUS or AMZN or MSFT or BJRI or AAPL?

By revenue growth (latest reported year), Kura Sushi USA, Inc.

(KRUS) is pulling ahead at 18. 9% versus 3. 1% for BJ's Restaurants, Inc. (BJRI). On earnings-per-share growth, the picture is similar: BJ's Restaurants, Inc. grew EPS 208. 6% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, KRUS leads at 26. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — KRUS or AMZN or MSFT or BJRI or AAPL?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -0. 7% for Kura Sushi USA, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -1. 7% for KRUS. At the gross margin level — before operating expenses — BJRI leads at 74. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is KRUS or AMZN or MSFT or BJRI or AAPL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Apple Inc. 's 1. 89x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, BJ's Restaurants, Inc. (BJRI) trades at 17. 5x forward P/E versus 34. 8x for Amazon. com, Inc. — 17. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 31. 1% to $551. 75.

08

Which pays a better dividend — KRUS or AMZN or MSFT or BJRI or AAPL?

In this comparison, MSFT (0.

8% yield), AAPL (0. 4% yield) pay a dividend. KRUS, AMZN, BJRI do not pay a meaningful dividend and should not be held primarily for income.

09

Is KRUS or AMZN or MSFT or BJRI or AAPL better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Both have compounded well over 10 years (MSFT: +787. 7%, BJRI: -6. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between KRUS and AMZN and MSFT and BJRI and AAPL?

These companies operate in different sectors (KRUS (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and BJRI (Consumer Cyclical) and AAPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: KRUS is a small-cap high-growth stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; BJRI is a small-cap quality compounder stock; AAPL is a mega-cap quality compounder stock. MSFT pays a dividend while KRUS, AMZN, BJRI, AAPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

KRUS

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 6%
Run This Screen
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
Run This Screen
Stocks Like

BJRI

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 44%
Run This Screen
Stocks Like

AAPL

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 16%
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Beat Both

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Revenue Growth>
%
(KRUS: 14.0% · AMZN: 16.6%)

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