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LAMR vs IPG vs OMC vs WPP vs MGNI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
LAMR
Lamar Advertising Company

REIT - Specialty

Real EstateNASDAQ • US
Market Cap$15.35B
5Y Perf.+128.0%
IPG
The Interpublic Group of Companies, Inc.

Advertising Agencies

Communication ServicesNYSE • US
Market Cap$8.93B
5Y Perf.+50.0%
OMC
Omnicom Group Inc.

Advertising Agencies

Communication ServicesNYSE • US
Market Cap$23.87B
5Y Perf.+40.4%
WPP
WPP plc

Advertising Agencies

Communication ServicesNYSE • GB
Market Cap$4.05B
5Y Perf.-50.4%
MGNI
Magnite, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$2.01B
5Y Perf.+123.3%

LAMR vs IPG vs OMC vs WPP vs MGNI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
LAMR logoLAMR
IPG logoIPG
OMC logoOMC
WPP logoWPP
MGNI logoMGNI
IndustryREIT - SpecialtyAdvertising AgenciesAdvertising AgenciesAdvertising AgenciesAdvertising Agencies
Market Cap$15.35B$8.93B$23.87B$4.05B$2.01B
Revenue (TTM)$2.29B$10.21B$19.82B$29.03B$723M
Net Income (TTM)$550M$552M$63M$584M$159M
Gross Margin23.6%18.2%16.8%16.3%63.4%
Operating Margin28.5%9.7%13.7%6.7%14.8%
Forward P/E26.6x7.8x7.2x7.5x13.4x
Total Debt$6.18B$4.25B$12.78B$6.35B$279M
Cash & Equiv.$65M$2.19B$6.88B$2.64B$553M

LAMR vs IPG vs OMC vs WPP vs MGNILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

LAMR
IPG
OMC
WPP
MGNI
StockMay 20May 26Return
Lamar Advertising C… (LAMR)100228.0+128.0%
The Interpublic Gro… (IPG)100150.0+50.0%
Omnicom Group Inc. (OMC)100140.4+40.4%
WPP plc (WPP)10049.6-50.4%
Magnite, Inc. (MGNI)100223.3+123.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: LAMR vs IPG vs OMC vs WPP vs MGNI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: LAMR leads in 4 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Omnicom Group Inc. is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. WPP also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
LAMR
Lamar Advertising Company
The Real Estate Income Play

LAMR carries the broadest edge in this set and is the clearest fit for long-term compounding and valuation efficiency.

  • 206.2% 10Y total return vs IPG's 45.7%
  • PEG 1.40 vs IPG's 4.51
  • Better valuation composite
  • 24.0% margin vs OMC's 0.3%
Best for: long-term compounding and valuation efficiency
IPG
The Interpublic Group of Companies, Inc.
The Income Pick

IPG is the clearest fit if your priority is income & stability and defensive.

  • Dividend streak 16 yrs, beta 0.65, yield 5.4%
  • Beta 0.65, yield 5.4%, current ratio 1.09x
Best for: income & stability and defensive
OMC
Omnicom Group Inc.
The Defensive Pick

OMC is the #2 pick in this set and the best alternative if sleep-well-at-night is your priority.

  • Lower volatility, beta 0.60, Low D/E 97.9%, current ratio 0.93x
  • 10.1% revenue growth vs IPG's -1.8%
  • Beta 0.60 vs MGNI's 1.63
Best for: sleep-well-at-night
WPP
WPP plc
The Income Pick

WPP ranks third and is worth considering specifically for dividends.

  • 14.0% yield, 4-year raise streak, vs IPG's 5.4%, (1 stock pays no dividend)
Best for: dividends
MGNI
Magnite, Inc.
The Growth Play

MGNI is the clearest fit if your priority is growth exposure.

  • Rev growth 6.9%, EPS growth 493.8%, 3Y rev CAGR 7.4%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthOMC logoOMC10.1% revenue growth vs IPG's -1.8%
ValueLAMR logoLAMRBetter valuation composite
Quality / MarginsLAMR logoLAMR24.0% margin vs OMC's 0.3%
Stability / SafetyOMC logoOMCBeta 0.60 vs MGNI's 1.63
DividendsWPP logoWPP14.0% yield, 4-year raise streak, vs IPG's 5.4%, (1 stock pays no dividend)
Momentum (1Y)LAMR logoLAMR+33.2% vs WPP's -46.1%
Efficiency (ROA)LAMR logoLAMR8.0% ROA vs OMC's 0.2%, ROIC 8.2% vs 14.5%

LAMR vs IPG vs OMC vs WPP vs MGNI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

LAMRLamar Advertising Company
FY 2025
Other Operating Segment
100.0%$252M
IPGThe Interpublic Group of Companies, Inc.
FY 2024
MD&E
40.0%$4.3B
IA&C
36.5%$3.9B
SC&E
23.5%$2.5B
OMCOmnicom Group Inc.
FY 2025
Advertising
72.2%$10.0B
Public relations
11.6%$1.6B
Health Care
9.9%$1.4B
Experiential
6.2%$863M
WPPWPP plc

Segment breakdown not available.

MGNIMagnite, Inc.

Segment breakdown not available.

LAMR vs IPG vs OMC vs WPP vs MGNI — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLLAMRLAGGINGMGNI

Income & Cash Flow (Last 12 Months)

LAMR leads this category, winning 3 of 6 comparable metrics.

WPP is the larger business by revenue, generating $29.0B annually — 40.2x MGNI's $723M. LAMR is the more profitable business, keeping 24.0% of every revenue dollar as net income compared to OMC's 0.3%. On growth, OMC holds the edge at +69.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricLAMR logoLAMRLamar Advertising…IPG logoIPGThe Interpublic G…OMC logoOMCOmnicom Group Inc.WPP logoWPPWPP plcMGNI logoMGNIMagnite, Inc.
RevenueTrailing 12 months$2.3B$10.2B$19.8B$29.0B$723M
EBITDAEarnings before interest/tax$1.1B$1.2B$3.1B$2.6B$145M
Net IncomeAfter-tax profit$550M$552M$63M$584M$159M
Free Cash FlowCash after capex$769M$807M$3.0B$1.7B$44M
Gross MarginGross profit ÷ Revenue+23.6%+18.2%+16.8%+16.3%+63.4%
Operating MarginEBIT ÷ Revenue+28.5%+9.7%+13.7%+6.7%+14.8%
Net MarginNet income ÷ Revenue+24.0%+5.4%+0.3%+2.0%+22.0%
FCF MarginFCF ÷ Revenue+33.6%+7.9%+15.1%+5.9%+6.1%
Rev. Growth (YoY)Latest quarter vs prior year+4.5%-5.1%+69.2%-7.8%+5.5%
EPS Growth (YoY)Latest quarter vs prior year-25.9%+5.4%+40.7%-78.9%+142.9%
LAMR leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

WPP leads this category, winning 4 of 7 comparable metrics.

At 5.6x trailing earnings, WPP trades at a 79% valuation discount to LAMR's 26.2x P/E. Adjusting for growth (PEG ratio), LAMR offers better value at 1.37x vs IPG's 7.78x — a lower PEG means you pay less per unit of expected earnings growth.

MetricLAMR logoLAMRLamar Advertising…IPG logoIPGThe Interpublic G…OMC logoOMCOmnicom Group Inc.WPP logoWPPWPP plcMGNI logoMGNIMagnite, Inc.
Market CapShares × price$15.4B$8.9B$23.9B$4.0B$2.0B
Enterprise ValueMkt cap + debt − cash$21.5B$11.0B$29.8B$9.1B$1.7B
Trailing P/EPrice ÷ TTM EPS26.20x13.43x-284.89x5.63x14.74x
Forward P/EPrice ÷ next-FY EPS est.26.63x7.78x7.24x7.48x13.45x
PEG RatioP/E ÷ EPS growth rate1.37x7.78x
EV / EBITDAEnterprise value multiple20.96x7.52x10.40x3.68x11.43x
Price / SalesMarket cap ÷ Revenue6.78x0.83x1.38x0.20x2.81x
Price / BookPrice ÷ Book value/share14.99x2.37x1.21x0.81x2.33x
Price / FCFMarket cap ÷ FCF20.86x9.77x8.56x2.54x12.11x
WPP leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

IPG leads this category, winning 4 of 9 comparable metrics.

LAMR delivers a 55.5% return on equity — every $100 of shareholder capital generates $56 in annual profit, vs $1 for OMC. MGNI carries lower financial leverage with a 0.30x debt-to-equity ratio, signaling a more conservative balance sheet compared to LAMR's 6.04x. On the Piotroski fundamental quality scale (0–9), IPG scores 8/9 vs OMC's 2/9, reflecting strong financial health.

MetricLAMR logoLAMRLamar Advertising…IPG logoIPGThe Interpublic G…OMC logoOMCOmnicom Group Inc.WPP logoWPPWPP plcMGNI logoMGNIMagnite, Inc.
ROE (TTM)Return on equity+55.5%+14.6%+0.7%+17.1%+18.6%
ROA (TTM)Return on assets+8.0%+3.2%+0.2%+2.5%+5.3%
ROICReturn on invested capital+8.2%+14.7%+14.5%+12.5%+9.5%
ROCEReturn on capital employed+11.4%+13.7%+13.5%+13.0%+7.3%
Piotroski ScoreFundamental quality 0–968276
Debt / EquityFinancial leverage6.04x1.09x0.98x1.70x0.30x
Net DebtTotal debt minus cash$6.1B$2.1B$5.9B$3.7B-$275M
Cash & Equiv.Liquid assets$65M$2.2B$6.9B$2.6B$553M
Total DebtShort + long-term debt$6.2B$4.3B$12.8B$6.3B$279M
Interest CoverageEBIT ÷ Interest expense4.83x4.90x2.51x2.37x4.03x
IPG leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

LAMR leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in LAMR five years ago would be worth $16,809 today (with dividends reinvested), compared to $3,906 for MGNI. Over the past 12 months, LAMR leads with a +33.2% total return vs WPP's -46.1%. The 3-year compound annual growth rate (CAGR) favors LAMR at 21.3% vs WPP's -23.0% — a key indicator of consistent wealth creation.

MetricLAMR logoLAMRLamar Advertising…IPG logoIPGThe Interpublic G…OMC logoOMCOmnicom Group Inc.WPP logoWPPWPP plcMGNI logoMGNIMagnite, Inc.
YTD ReturnYear-to-date+23.1%-4.4%-18.2%-12.8%
1-Year ReturnPast 12 months+33.2%+1.0%+5.3%-46.1%+12.6%
3-Year ReturnCumulative with dividends+78.3%-23.0%-7.0%-54.3%+58.7%
5-Year ReturnCumulative with dividends+68.1%-10.1%+7.2%-57.1%-60.9%
10-Year ReturnCumulative with dividends+206.2%+45.7%+23.5%-59.0%-4.7%
CAGR (3Y)Annualised 3-year return+21.3%-8.4%-2.4%-23.0%+16.7%
LAMR leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — LAMR and OMC each lead in 1 of 2 comparable metrics.

OMC is the less volatile stock with a 0.60 beta — it tends to amplify market swings less than MGNI's 1.63 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. LAMR currently trades 99.9% from its 52-week high vs WPP's 45.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricLAMR logoLAMRLamar Advertising…IPG logoIPGThe Interpublic G…OMC logoOMCOmnicom Group Inc.WPP logoWPPWPP plcMGNI logoMGNIMagnite, Inc.
Beta (5Y)Sensitivity to S&P 5000.64x0.65x0.60x1.08x1.63x
52-Week HighHighest price in past year$151.36$28.42$87.17$40.95$26.65
52-Week LowLowest price in past year$112.00$22.55$66.33$14.81$10.82
% of 52W HighCurrent price vs 52-week peak+99.9%+86.5%+88.2%+45.8%+52.5%
RSI (14)Momentum oscillator 0–10069.345.150.163.355.4
Avg Volume (50D)Average daily shares traded557K81.3M4.3M616K2.1M
Evenly matched — LAMR and OMC each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — IPG and WPP each lead in 1 of 2 comparable metrics.

Analyst consensus: LAMR as "Buy", IPG as "Hold", OMC as "Hold", WPP as "Hold", MGNI as "Buy". Consensus price targets imply 48.8% upside for IPG (target: $37) vs -4.1% for LAMR (target: $145). For income investors, WPP offers the higher dividend yield at 14.05% vs OMC's 3.49%.

MetricLAMR logoLAMRLamar Advertising…IPG logoIPGThe Interpublic G…OMC logoOMCOmnicom Group Inc.WPP logoWPPWPP plcMGNI logoMGNIMagnite, Inc.
Analyst RatingConsensus buy/hold/sellBuyHoldHoldHoldBuy
Price TargetConsensus 12-month target$145.00$36.57$93.67$18.00
# AnalystsCovering analysts2034341331
Dividend YieldAnnual dividend ÷ price+4.3%+5.4%+3.5%+14.0%
Dividend StreakConsecutive years of raises21604
Dividend / ShareAnnual DPS$6.46$1.31$2.68$1.94
Buyback YieldShare repurchases ÷ mkt cap+1.0%+2.6%+3.0%+2.8%+2.3%
Evenly matched — IPG and WPP each lead in 1 of 2 comparable metrics.
Key Takeaway

LAMR leads in 2 of 6 categories (Income & Cash Flow, Total Returns). WPP leads in 1 (Valuation Metrics). 2 tied.

Best OverallLamar Advertising Company (LAMR)Leads 2 of 6 categories
Loading custom metrics...

LAMR vs IPG vs OMC vs WPP vs MGNI: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is LAMR or IPG or OMC or WPP or MGNI a better buy right now?

For growth investors, Omnicom Group Inc.

(OMC) is the stronger pick with 10. 1% revenue growth year-over-year, versus -1. 8% for The Interpublic Group of Companies, Inc. (IPG). WPP plc (WPP) offers the better valuation at 5. 6x trailing P/E (7. 5x forward), making it the more compelling value choice. Analysts rate Lamar Advertising Company (LAMR) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — LAMR or IPG or OMC or WPP or MGNI?

On trailing P/E, WPP plc (WPP) is the cheapest at 5.

6x versus Lamar Advertising Company at 26. 2x. On forward P/E, Omnicom Group Inc. is actually cheaper at 7. 2x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Lamar Advertising Company wins at 1. 40x versus The Interpublic Group of Companies, Inc. 's 4. 51x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — LAMR or IPG or OMC or WPP or MGNI?

Over the past 5 years, Lamar Advertising Company (LAMR) delivered a total return of +68.

1%, compared to -60. 9% for Magnite, Inc. (MGNI). Over 10 years, the gap is even starker: LAMR returned +206. 2% versus WPP's -59. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — LAMR or IPG or OMC or WPP or MGNI?

By beta (market sensitivity over 5 years), Omnicom Group Inc.

(OMC) is the lower-risk stock at 0. 60β versus Magnite, Inc. 's 1. 63β — meaning MGNI is approximately 171% more volatile than OMC relative to the S&P 500. On balance sheet safety, Magnite, Inc. (MGNI) carries a lower debt/equity ratio of 30% versus 6% for Lamar Advertising Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — LAMR or IPG or OMC or WPP or MGNI?

By revenue growth (latest reported year), Omnicom Group Inc.

(OMC) is pulling ahead at 10. 1% versus -1. 8% for The Interpublic Group of Companies, Inc. (IPG). On earnings-per-share growth, the picture is similar: Magnite, Inc. grew EPS 493. 8% year-over-year, compared to -103. 6% for Omnicom Group Inc.. Over a 3-year CAGR, MGNI leads at 7. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — LAMR or IPG or OMC or WPP or MGNI?

Lamar Advertising Company (LAMR) is the more profitable company, earning 25.

9% net margin versus -0. 3% for Omnicom Group Inc. — meaning it keeps 25. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LAMR leads at 30. 8% versus 9. 0% for WPP. At the gross margin level — before operating expenses — MGNI leads at 62. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is LAMR or IPG or OMC or WPP or MGNI more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Lamar Advertising Company (LAMR) is the more undervalued stock at a PEG of 1. 40x versus The Interpublic Group of Companies, Inc. 's 4. 51x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Omnicom Group Inc. (OMC) trades at 7. 2x forward P/E versus 26. 6x for Lamar Advertising Company — 19. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for IPG: 48. 8% to $36. 57.

08

Which pays a better dividend — LAMR or IPG or OMC or WPP or MGNI?

In this comparison, WPP (14.

0% yield), IPG (5. 4% yield), LAMR (4. 3% yield), OMC (3. 5% yield) pay a dividend. MGNI does not pay a meaningful dividend and should not be held primarily for income.

09

Is LAMR or IPG or OMC or WPP or MGNI better for a retirement portfolio?

For long-horizon retirement investors, Lamar Advertising Company (LAMR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

64), 4. 3% yield, +206. 2% 10Y return). Magnite, Inc. (MGNI) carries a higher beta of 1. 63 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (LAMR: +206. 2%, MGNI: -4. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between LAMR and IPG and OMC and WPP and MGNI?

These companies operate in different sectors (LAMR (Real Estate) and IPG (Communication Services) and OMC (Communication Services) and WPP (Communication Services) and MGNI (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: LAMR is a mid-cap income-oriented stock; IPG is a small-cap deep-value stock; OMC is a mid-cap income-oriented stock; WPP is a small-cap deep-value stock; MGNI is a small-cap deep-value stock. LAMR, IPG, OMC, WPP pay a dividend while MGNI does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform LAMR and IPG and OMC and WPP and MGNI on the metrics below

Revenue Growth>
%
(LAMR: 4.5% · IPG: -5.1%)
Net Margin>
%
(LAMR: 24.0% · IPG: 5.4%)
P/E Ratio<
x
(LAMR: 26.2x · IPG: 13.4x)

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