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LAMR vs IPG vs OMC vs WPP vs MGNI
Revenue, margins, valuation, and 5-year total return — side by side.
Advertising Agencies
Advertising Agencies
Advertising Agencies
Advertising Agencies
LAMR vs IPG vs OMC vs WPP vs MGNI — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | REIT - Specialty | Advertising Agencies | Advertising Agencies | Advertising Agencies | Advertising Agencies |
| Market Cap | $15.35B | $8.93B | $23.87B | $4.05B | $2.01B |
| Revenue (TTM) | $2.29B | $10.21B | $19.82B | $29.03B | $723M |
| Net Income (TTM) | $550M | $552M | $63M | $584M | $159M |
| Gross Margin | 23.6% | 18.2% | 16.8% | 16.3% | 63.4% |
| Operating Margin | 28.5% | 9.7% | 13.7% | 6.7% | 14.8% |
| Forward P/E | 26.6x | 7.8x | 7.2x | 7.5x | 13.4x |
| Total Debt | $6.18B | $4.25B | $12.78B | $6.35B | $279M |
| Cash & Equiv. | $65M | $2.19B | $6.88B | $2.64B | $553M |
LAMR vs IPG vs OMC vs WPP vs MGNI — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Lamar Advertising C… (LAMR) | 100 | 228.0 | +128.0% |
| The Interpublic Gro… (IPG) | 100 | 150.0 | +50.0% |
| Omnicom Group Inc. (OMC) | 100 | 140.4 | +40.4% |
| WPP plc (WPP) | 100 | 49.6 | -50.4% |
| Magnite, Inc. (MGNI) | 100 | 223.3 | +123.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: LAMR vs IPG vs OMC vs WPP vs MGNI
Each card shows where this stock fits in a portfolio — not just who wins on paper.
LAMR carries the broadest edge in this set and is the clearest fit for long-term compounding and valuation efficiency.
- 206.2% 10Y total return vs IPG's 45.7%
- PEG 1.40 vs IPG's 4.51
- Better valuation composite
- 24.0% margin vs OMC's 0.3%
IPG is the clearest fit if your priority is income & stability and defensive.
- Dividend streak 16 yrs, beta 0.65, yield 5.4%
- Beta 0.65, yield 5.4%, current ratio 1.09x
OMC is the #2 pick in this set and the best alternative if sleep-well-at-night is your priority.
- Lower volatility, beta 0.60, Low D/E 97.9%, current ratio 0.93x
- 10.1% revenue growth vs IPG's -1.8%
- Beta 0.60 vs MGNI's 1.63
WPP ranks third and is worth considering specifically for dividends.
- 14.0% yield, 4-year raise streak, vs IPG's 5.4%, (1 stock pays no dividend)
MGNI is the clearest fit if your priority is growth exposure.
- Rev growth 6.9%, EPS growth 493.8%, 3Y rev CAGR 7.4%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 10.1% revenue growth vs IPG's -1.8% | |
| Value | Better valuation composite | |
| Quality / Margins | 24.0% margin vs OMC's 0.3% | |
| Stability / Safety | Beta 0.60 vs MGNI's 1.63 | |
| Dividends | 14.0% yield, 4-year raise streak, vs IPG's 5.4%, (1 stock pays no dividend) | |
| Momentum (1Y) | +33.2% vs WPP's -46.1% | |
| Efficiency (ROA) | 8.0% ROA vs OMC's 0.2%, ROIC 8.2% vs 14.5% |
LAMR vs IPG vs OMC vs WPP vs MGNI — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Segment breakdown not available.
LAMR vs IPG vs OMC vs WPP vs MGNI — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
LAMR leads in 2 of 6 categories
WPP leads 1 • IPG leads 1 • OMC leads 0 • MGNI leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
LAMR leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
WPP is the larger business by revenue, generating $29.0B annually — 40.2x MGNI's $723M. LAMR is the more profitable business, keeping 24.0% of every revenue dollar as net income compared to OMC's 0.3%. On growth, OMC holds the edge at +69.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $2.3B | $10.2B | $19.8B | $29.0B | $723M |
| EBITDAEarnings before interest/tax | $1.1B | $1.2B | $3.1B | $2.6B | $145M |
| Net IncomeAfter-tax profit | $550M | $552M | $63M | $584M | $159M |
| Free Cash FlowCash after capex | $769M | $807M | $3.0B | $1.7B | $44M |
| Gross MarginGross profit ÷ Revenue | +23.6% | +18.2% | +16.8% | +16.3% | +63.4% |
| Operating MarginEBIT ÷ Revenue | +28.5% | +9.7% | +13.7% | +6.7% | +14.8% |
| Net MarginNet income ÷ Revenue | +24.0% | +5.4% | +0.3% | +2.0% | +22.0% |
| FCF MarginFCF ÷ Revenue | +33.6% | +7.9% | +15.1% | +5.9% | +6.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | +4.5% | -5.1% | +69.2% | -7.8% | +5.5% |
| EPS Growth (YoY)Latest quarter vs prior year | -25.9% | +5.4% | +40.7% | -78.9% | +142.9% |
Valuation Metrics
WPP leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 5.6x trailing earnings, WPP trades at a 79% valuation discount to LAMR's 26.2x P/E. Adjusting for growth (PEG ratio), LAMR offers better value at 1.37x vs IPG's 7.78x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $15.4B | $8.9B | $23.9B | $4.0B | $2.0B |
| Enterprise ValueMkt cap + debt − cash | $21.5B | $11.0B | $29.8B | $9.1B | $1.7B |
| Trailing P/EPrice ÷ TTM EPS | 26.20x | 13.43x | -284.89x | 5.63x | 14.74x |
| Forward P/EPrice ÷ next-FY EPS est. | 26.63x | 7.78x | 7.24x | 7.48x | 13.45x |
| PEG RatioP/E ÷ EPS growth rate | 1.37x | 7.78x | — | — | — |
| EV / EBITDAEnterprise value multiple | 20.96x | 7.52x | 10.40x | 3.68x | 11.43x |
| Price / SalesMarket cap ÷ Revenue | 6.78x | 0.83x | 1.38x | 0.20x | 2.81x |
| Price / BookPrice ÷ Book value/share | 14.99x | 2.37x | 1.21x | 0.81x | 2.33x |
| Price / FCFMarket cap ÷ FCF | 20.86x | 9.77x | 8.56x | 2.54x | 12.11x |
Profitability & Efficiency
IPG leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
LAMR delivers a 55.5% return on equity — every $100 of shareholder capital generates $56 in annual profit, vs $1 for OMC. MGNI carries lower financial leverage with a 0.30x debt-to-equity ratio, signaling a more conservative balance sheet compared to LAMR's 6.04x. On the Piotroski fundamental quality scale (0–9), IPG scores 8/9 vs OMC's 2/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +55.5% | +14.6% | +0.7% | +17.1% | +18.6% |
| ROA (TTM)Return on assets | +8.0% | +3.2% | +0.2% | +2.5% | +5.3% |
| ROICReturn on invested capital | +8.2% | +14.7% | +14.5% | +12.5% | +9.5% |
| ROCEReturn on capital employed | +11.4% | +13.7% | +13.5% | +13.0% | +7.3% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 8 | 2 | 7 | 6 |
| Debt / EquityFinancial leverage | 6.04x | 1.09x | 0.98x | 1.70x | 0.30x |
| Net DebtTotal debt minus cash | $6.1B | $2.1B | $5.9B | $3.7B | -$275M |
| Cash & Equiv.Liquid assets | $65M | $2.2B | $6.9B | $2.6B | $553M |
| Total DebtShort + long-term debt | $6.2B | $4.3B | $12.8B | $6.3B | $279M |
| Interest CoverageEBIT ÷ Interest expense | 4.83x | 4.90x | 2.51x | 2.37x | 4.03x |
Total Returns (Dividends Reinvested)
LAMR leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in LAMR five years ago would be worth $16,809 today (with dividends reinvested), compared to $3,906 for MGNI. Over the past 12 months, LAMR leads with a +33.2% total return vs WPP's -46.1%. The 3-year compound annual growth rate (CAGR) favors LAMR at 21.3% vs WPP's -23.0% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +23.1% | — | -4.4% | -18.2% | -12.8% |
| 1-Year ReturnPast 12 months | +33.2% | +1.0% | +5.3% | -46.1% | +12.6% |
| 3-Year ReturnCumulative with dividends | +78.3% | -23.0% | -7.0% | -54.3% | +58.7% |
| 5-Year ReturnCumulative with dividends | +68.1% | -10.1% | +7.2% | -57.1% | -60.9% |
| 10-Year ReturnCumulative with dividends | +206.2% | +45.7% | +23.5% | -59.0% | -4.7% |
| CAGR (3Y)Annualised 3-year return | +21.3% | -8.4% | -2.4% | -23.0% | +16.7% |
Risk & Volatility
Evenly matched — LAMR and OMC each lead in 1 of 2 comparable metrics.
Risk & Volatility
OMC is the less volatile stock with a 0.60 beta — it tends to amplify market swings less than MGNI's 1.63 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. LAMR currently trades 99.9% from its 52-week high vs WPP's 45.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.64x | 0.65x | 0.60x | 1.08x | 1.63x |
| 52-Week HighHighest price in past year | $151.36 | $28.42 | $87.17 | $40.95 | $26.65 |
| 52-Week LowLowest price in past year | $112.00 | $22.55 | $66.33 | $14.81 | $10.82 |
| % of 52W HighCurrent price vs 52-week peak | +99.9% | +86.5% | +88.2% | +45.8% | +52.5% |
| RSI (14)Momentum oscillator 0–100 | 69.3 | 45.1 | 50.1 | 63.3 | 55.4 |
| Avg Volume (50D)Average daily shares traded | 557K | 81.3M | 4.3M | 616K | 2.1M |
Analyst Outlook
Evenly matched — IPG and WPP each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: LAMR as "Buy", IPG as "Hold", OMC as "Hold", WPP as "Hold", MGNI as "Buy". Consensus price targets imply 48.8% upside for IPG (target: $37) vs -4.1% for LAMR (target: $145). For income investors, WPP offers the higher dividend yield at 14.05% vs OMC's 3.49%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold | Hold | Hold | Buy |
| Price TargetConsensus 12-month target | $145.00 | $36.57 | $93.67 | — | $18.00 |
| # AnalystsCovering analysts | 20 | 34 | 34 | 13 | 31 |
| Dividend YieldAnnual dividend ÷ price | +4.3% | +5.4% | +3.5% | +14.0% | — |
| Dividend StreakConsecutive years of raises | 2 | 16 | 0 | 4 | — |
| Dividend / ShareAnnual DPS | $6.46 | $1.31 | $2.68 | $1.94 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +1.0% | +2.6% | +3.0% | +2.8% | +2.3% |
LAMR leads in 2 of 6 categories (Income & Cash Flow, Total Returns). WPP leads in 1 (Valuation Metrics). 2 tied.
LAMR vs IPG vs OMC vs WPP vs MGNI: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is LAMR or IPG or OMC or WPP or MGNI a better buy right now?
For growth investors, Omnicom Group Inc.
(OMC) is the stronger pick with 10. 1% revenue growth year-over-year, versus -1. 8% for The Interpublic Group of Companies, Inc. (IPG). WPP plc (WPP) offers the better valuation at 5. 6x trailing P/E (7. 5x forward), making it the more compelling value choice. Analysts rate Lamar Advertising Company (LAMR) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — LAMR or IPG or OMC or WPP or MGNI?
On trailing P/E, WPP plc (WPP) is the cheapest at 5.
6x versus Lamar Advertising Company at 26. 2x. On forward P/E, Omnicom Group Inc. is actually cheaper at 7. 2x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Lamar Advertising Company wins at 1. 40x versus The Interpublic Group of Companies, Inc. 's 4. 51x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — LAMR or IPG or OMC or WPP or MGNI?
Over the past 5 years, Lamar Advertising Company (LAMR) delivered a total return of +68.
1%, compared to -60. 9% for Magnite, Inc. (MGNI). Over 10 years, the gap is even starker: LAMR returned +206. 2% versus WPP's -59. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — LAMR or IPG or OMC or WPP or MGNI?
By beta (market sensitivity over 5 years), Omnicom Group Inc.
(OMC) is the lower-risk stock at 0. 60β versus Magnite, Inc. 's 1. 63β — meaning MGNI is approximately 171% more volatile than OMC relative to the S&P 500. On balance sheet safety, Magnite, Inc. (MGNI) carries a lower debt/equity ratio of 30% versus 6% for Lamar Advertising Company — giving it more financial flexibility in a downturn.
05Which is growing faster — LAMR or IPG or OMC or WPP or MGNI?
By revenue growth (latest reported year), Omnicom Group Inc.
(OMC) is pulling ahead at 10. 1% versus -1. 8% for The Interpublic Group of Companies, Inc. (IPG). On earnings-per-share growth, the picture is similar: Magnite, Inc. grew EPS 493. 8% year-over-year, compared to -103. 6% for Omnicom Group Inc.. Over a 3-year CAGR, MGNI leads at 7. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — LAMR or IPG or OMC or WPP or MGNI?
Lamar Advertising Company (LAMR) is the more profitable company, earning 25.
9% net margin versus -0. 3% for Omnicom Group Inc. — meaning it keeps 25. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LAMR leads at 30. 8% versus 9. 0% for WPP. At the gross margin level — before operating expenses — MGNI leads at 62. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is LAMR or IPG or OMC or WPP or MGNI more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Lamar Advertising Company (LAMR) is the more undervalued stock at a PEG of 1. 40x versus The Interpublic Group of Companies, Inc. 's 4. 51x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Omnicom Group Inc. (OMC) trades at 7. 2x forward P/E versus 26. 6x for Lamar Advertising Company — 19. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for IPG: 48. 8% to $36. 57.
08Which pays a better dividend — LAMR or IPG or OMC or WPP or MGNI?
In this comparison, WPP (14.
0% yield), IPG (5. 4% yield), LAMR (4. 3% yield), OMC (3. 5% yield) pay a dividend. MGNI does not pay a meaningful dividend and should not be held primarily for income.
09Is LAMR or IPG or OMC or WPP or MGNI better for a retirement portfolio?
For long-horizon retirement investors, Lamar Advertising Company (LAMR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
64), 4. 3% yield, +206. 2% 10Y return). Magnite, Inc. (MGNI) carries a higher beta of 1. 63 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (LAMR: +206. 2%, MGNI: -4. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between LAMR and IPG and OMC and WPP and MGNI?
These companies operate in different sectors (LAMR (Real Estate) and IPG (Communication Services) and OMC (Communication Services) and WPP (Communication Services) and MGNI (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: LAMR is a mid-cap income-oriented stock; IPG is a small-cap deep-value stock; OMC is a mid-cap income-oriented stock; WPP is a small-cap deep-value stock; MGNI is a small-cap deep-value stock. LAMR, IPG, OMC, WPP pay a dividend while MGNI does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 34%
- Dividend Yield > 1.3%
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