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LOCO vs BROS vs JACK vs QSR
Revenue, margins, valuation, and 5-year total return — side by side.
Restaurants
Restaurants
Restaurants
LOCO vs BROS vs JACK vs QSR — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Restaurants | Restaurants | Restaurants | Restaurants |
| Market Cap | $405M | $6.81B | $266M | $27.42B |
| Revenue (TTM) | $490M | $1.75B | $1.35B | $9.59B |
| Net Income (TTM) | $26M | $81M | $-69M | $955M |
| Gross Margin | 28.6% | 25.3% | 27.6% | 33.1% |
| Operating Margin | 8.7% | 9.4% | -2.8% | 25.1% |
| Forward P/E | 13.9x | 60.3x | 4.0x | 19.5x |
| Total Debt | $240M | $1.09B | $3.12B | $17.58B |
| Cash & Equiv. | $6M | $269M | $52M | $1.16B |
LOCO vs BROS vs JACK vs QSR — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Sep 21 | May 26 | Return |
|---|---|---|---|
| El Pollo Loco Holdi… (LOCO) | 100 | 79.9 | -20.1% |
| Dutch Bros Inc. (BROS) | 100 | 123.7 | +23.7% |
| Jack in the Box Inc. (JACK) | 100 | 14.3 | -85.7% |
| Restaurant Brands I… (QSR) | 100 | 129.3 | +29.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: LOCO vs BROS vs JACK vs QSR
Each card shows where this stock fits in a portfolio — not just who wins on paper.
LOCO has the current edge in this matchup, primarily because of its strength in valuation efficiency.
- PEG 2.42 vs QSR's 2.44
- +52.1% vs JACK's -47.8%
- 4.4% ROA vs JACK's -2.7%, ROIC 6.1% vs -0.6%
BROS is the clearest fit if your priority is growth exposure.
- Rev growth 27.9%, EPS growth 103.2%, 3Y rev CAGR 30.4%
- 27.9% revenue growth vs JACK's -6.7%
JACK is the #2 pick in this set and the best alternative if value and dividends is your priority.
- Lower P/E (4.0x vs 19.5x)
- 6.3% yield, vs QSR's 3.1%, (2 stocks pay no dividend)
QSR is the clearest fit if your priority is income & stability and long-term compounding.
- Dividend streak 14 yrs, beta 0.39, yield 3.1%
- 132.2% 10Y total return vs BROS's 46.1%
- Lower volatility, beta 0.39, current ratio 0.98x
- Beta 0.39, yield 3.1%, current ratio 0.98x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 27.9% revenue growth vs JACK's -6.7% | |
| Value | Lower P/E (4.0x vs 19.5x) | |
| Quality / Margins | 10.0% margin vs JACK's -5.2% | |
| Stability / Safety | Beta 0.39 vs BROS's 1.83 | |
| Dividends | 6.3% yield, vs QSR's 3.1%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +52.1% vs JACK's -47.8% | |
| Efficiency (ROA) | 4.4% ROA vs JACK's -2.7%, ROIC 6.1% vs -0.6% |
LOCO vs BROS vs JACK vs QSR — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
LOCO vs BROS vs JACK vs QSR — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
QSR leads in 2 of 6 categories
JACK leads 1 • LOCO leads 1 • BROS leads 1 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
QSR leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
QSR is the larger business by revenue, generating $9.6B annually — 19.6x LOCO's $490M. QSR is the more profitable business, keeping 10.0% of every revenue dollar as net income compared to JACK's -5.2%. On growth, BROS holds the edge at +30.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $490M | $1.7B | $1.3B | $9.6B |
| EBITDAEarnings before interest/tax | $58M | $244M | $16M | $2.6B |
| Net IncomeAfter-tax profit | $26M | $81M | -$69M | $955M |
| Free Cash FlowCash after capex | $25M | $148M | -$10M | $1.5B |
| Gross MarginGross profit ÷ Revenue | +28.6% | +25.3% | +27.6% | +33.1% |
| Operating MarginEBIT ÷ Revenue | +8.7% | +9.4% | -2.8% | +25.1% |
| Net MarginNet income ÷ Revenue | +5.4% | +4.6% | -5.2% | +10.0% |
| FCF MarginFCF ÷ Revenue | +5.2% | +8.5% | -0.7% | +15.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | +8.1% | +30.8% | -25.5% | +7.3% |
| EPS Growth (YoY)Latest quarter vs prior year | +10.0% | 0.0% | +33.7% | +102.1% |
Valuation Metrics
JACK leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 15.0x trailing earnings, LOCO trades at a 82% valuation discount to BROS's 85.0x P/E. Adjusting for growth (PEG ratio), LOCO offers better value at 2.60x vs QSR's 4.21x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $405M | $6.8B | $266M | $27.4B |
| Enterprise ValueMkt cap + debt − cash | $638M | $7.6B | $3.3B | $43.8B |
| Trailing P/EPrice ÷ TTM EPS | 15.01x | 85.05x | -3.29x | 33.68x |
| Forward P/EPrice ÷ next-FY EPS est. | 13.93x | 60.32x | 4.03x | 19.50x |
| PEG RatioP/E ÷ EPS growth rate | 2.60x | — | — | 4.21x |
| EV / EBITDAEnterprise value multiple | 10.92x | 27.60x | 82.92x | 17.81x |
| Price / SalesMarket cap ÷ Revenue | 0.83x | 4.16x | 0.18x | 2.91x |
| Price / BookPrice ÷ Book value/share | 1.37x | 7.50x | — | 7.01x |
| Price / FCFMarket cap ÷ FCF | 15.91x | 125.12x | 3.58x | 18.93x |
Profitability & Efficiency
LOCO leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
QSR delivers a 18.4% return on equity — every $100 of shareholder capital generates $18 in annual profit, vs $9 for BROS. LOCO carries lower financial leverage with a 0.82x debt-to-equity ratio, signaling a more conservative balance sheet compared to QSR's 3.41x. On the Piotroski fundamental quality scale (0–9), LOCO scores 8/9 vs JACK's 4/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +9.5% | +9.2% | — | +18.4% |
| ROA (TTM)Return on assets | +4.4% | +2.7% | -2.7% | +3.8% |
| ROICReturn on invested capital | +6.1% | +7.7% | -0.6% | +8.2% |
| ROCEReturn on capital employed | +8.1% | +6.4% | -0.8% | +9.9% |
| Piotroski ScoreFundamental quality 0–9 | 8 | 6 | 4 | 6 |
| Debt / EquityFinancial leverage | 0.82x | 1.21x | — | 3.41x |
| Net DebtTotal debt minus cash | $233M | $820M | $3.1B | $16.4B |
| Cash & Equiv.Liquid assets | $6M | $269M | $52M | $1.2B |
| Total DebtShort + long-term debt | $240M | $1.1B | $3.1B | $17.6B |
| Interest CoverageEBIT ÷ Interest expense | 9.67x | 11.85x | -0.51x | 3.65x |
Total Returns (Dividends Reinvested)
BROS leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in BROS five years ago would be worth $14,607 today (with dividends reinvested), compared to $1,723 for JACK. Over the past 12 months, LOCO leads with a +52.1% total return vs JACK's -47.8%. The 3-year compound annual growth rate (CAGR) favors BROS at 18.4% vs JACK's -42.7% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | +30.9% | -13.8% | -25.9% | +17.7% |
| 1-Year ReturnPast 12 months | +52.1% | -9.5% | -47.8% | +20.3% |
| 3-Year ReturnCumulative with dividends | +49.1% | +66.0% | -81.2% | +19.0% |
| 5-Year ReturnCumulative with dividends | -15.4% | +46.1% | -82.8% | +30.3% |
| 10-Year ReturnCumulative with dividends | +28.2% | +46.1% | -59.5% | +132.2% |
| CAGR (3Y)Annualised 3-year return | +14.2% | +18.4% | -42.7% | +6.0% |
Risk & Volatility
QSR leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
QSR is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than BROS's 1.83 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. QSR currently trades 96.6% from its 52-week high vs JACK's 47.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.83x | 1.83x | 1.69x | 0.39x |
| 52-Week HighHighest price in past year | $14.50 | $77.88 | $29.40 | $81.96 |
| 52-Week LowLowest price in past year | $8.82 | $44.58 | $8.91 | $61.33 |
| % of 52W HighCurrent price vs 52-week peak | +93.2% | +68.8% | +47.2% | +96.6% |
| RSI (14)Momentum oscillator 0–100 | 47.5 | 62.8 | 58.4 | 47.4 |
| Avg Volume (50D)Average daily shares traded | 321K | 4.1M | 837K | 3.3M |
Analyst Outlook
Evenly matched — JACK and QSR each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: LOCO as "Hold", BROS as "Buy", JACK as "Hold", QSR as "Buy". Consensus price targets imply 43.6% upside for JACK (target: $20) vs -9.3% for LOCO (target: $12). For income investors, JACK offers the higher dividend yield at 6.25% vs QSR's 3.06%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy | Hold | Buy |
| Price TargetConsensus 12-month target | $12.25 | $74.45 | $19.92 | $83.71 |
| # AnalystsCovering analysts | 12 | 21 | 41 | 44 |
| Dividend YieldAnnual dividend ÷ price | — | — | +6.3% | +3.1% |
| Dividend StreakConsecutive years of raises | 1 | 3 | 0 | 14 |
| Dividend / ShareAnnual DPS | — | — | $0.87 | $2.42 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.5% | 0.0% | +1.9% | 0.0% |
QSR leads in 2 of 6 categories (Income & Cash Flow, Risk & Volatility). JACK leads in 1 (Valuation Metrics). 1 tied.
LOCO vs BROS vs JACK vs QSR: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is LOCO or BROS or JACK or QSR a better buy right now?
For growth investors, Dutch Bros Inc.
(BROS) is the stronger pick with 27. 9% revenue growth year-over-year, versus -6. 7% for Jack in the Box Inc. (JACK). El Pollo Loco Holdings, Inc. (LOCO) offers the better valuation at 15. 0x trailing P/E (13. 9x forward), making it the more compelling value choice. Analysts rate Dutch Bros Inc. (BROS) a "Buy" — based on 21 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — LOCO or BROS or JACK or QSR?
On trailing P/E, El Pollo Loco Holdings, Inc.
(LOCO) is the cheapest at 15. 0x versus Dutch Bros Inc. at 85. 0x. On forward P/E, Jack in the Box Inc. is actually cheaper at 4. 0x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: El Pollo Loco Holdings, Inc. wins at 2. 42x versus Restaurant Brands International Inc. 's 2. 44x.
03Which is the better long-term investment — LOCO or BROS or JACK or QSR?
Over the past 5 years, Dutch Bros Inc.
(BROS) delivered a total return of +46. 1%, compared to -82. 8% for Jack in the Box Inc. (JACK). Over 10 years, the gap is even starker: QSR returned +132. 2% versus JACK's -59. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — LOCO or BROS or JACK or QSR?
By beta (market sensitivity over 5 years), Restaurant Brands International Inc.
(QSR) is the lower-risk stock at 0. 39β versus Dutch Bros Inc. 's 1. 83β — meaning BROS is approximately 366% more volatile than QSR relative to the S&P 500. On balance sheet safety, El Pollo Loco Holdings, Inc. (LOCO) carries a lower debt/equity ratio of 82% versus 3% for Restaurant Brands International Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — LOCO or BROS or JACK or QSR?
By revenue growth (latest reported year), Dutch Bros Inc.
(BROS) is pulling ahead at 27. 9% versus -6. 7% for Jack in the Box Inc. (JACK). On earnings-per-share growth, the picture is similar: Dutch Bros Inc. grew EPS 103. 2% year-over-year, compared to -127. 6% for Jack in the Box Inc.. Over a 3-year CAGR, BROS leads at 30. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — LOCO or BROS or JACK or QSR?
Restaurant Brands International Inc.
(QSR) is the more profitable company, earning 8. 2% net margin versus -5. 5% for Jack in the Box Inc. — meaning it keeps 8. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: QSR leads at 23. 7% versus -1. 2% for JACK. At the gross margin level — before operating expenses — QSR leads at 41. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is LOCO or BROS or JACK or QSR more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, El Pollo Loco Holdings, Inc. (LOCO) is the more undervalued stock at a PEG of 2. 42x versus Restaurant Brands International Inc. 's 2. 44x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, Jack in the Box Inc. (JACK) trades at 4. 0x forward P/E versus 60. 3x for Dutch Bros Inc. — 56. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for JACK: 43. 6% to $19. 92.
08Which pays a better dividend — LOCO or BROS or JACK or QSR?
In this comparison, JACK (6.
3% yield), QSR (3. 1% yield) pay a dividend. LOCO, BROS do not pay a meaningful dividend and should not be held primarily for income.
09Is LOCO or BROS or JACK or QSR better for a retirement portfolio?
For long-horizon retirement investors, Restaurant Brands International Inc.
(QSR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 39), 3. 1% yield, +132. 2% 10Y return). Dutch Bros Inc. (BROS) carries a higher beta of 1. 83 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (QSR: +132. 2%, BROS: +46. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between LOCO and BROS and JACK and QSR?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: LOCO is a small-cap deep-value stock; BROS is a small-cap high-growth stock; JACK is a small-cap income-oriented stock; QSR is a mid-cap income-oriented stock. JACK, QSR pay a dividend while LOCO, BROS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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