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Stock Comparison

LOCO vs BROS vs JACK vs QSR

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
LOCO
El Pollo Loco Holdings, Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$405M
5Y Perf.-20.1%
BROS
Dutch Bros Inc.

Restaurants

Consumer CyclicalNYSE • US
Market Cap$6.81B
5Y Perf.+23.7%
JACK
Jack in the Box Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$266M
5Y Perf.-85.7%
QSR
Restaurant Brands International Inc.

Restaurants

Consumer CyclicalNYSE • CA
Market Cap$27.42B
5Y Perf.+29.3%

LOCO vs BROS vs JACK vs QSR — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
LOCO logoLOCO
BROS logoBROS
JACK logoJACK
QSR logoQSR
IndustryRestaurantsRestaurantsRestaurantsRestaurants
Market Cap$405M$6.81B$266M$27.42B
Revenue (TTM)$490M$1.75B$1.35B$9.59B
Net Income (TTM)$26M$81M$-69M$955M
Gross Margin28.6%25.3%27.6%33.1%
Operating Margin8.7%9.4%-2.8%25.1%
Forward P/E13.9x60.3x4.0x19.5x
Total Debt$240M$1.09B$3.12B$17.58B
Cash & Equiv.$6M$269M$52M$1.16B

LOCO vs BROS vs JACK vs QSRLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

LOCO
BROS
JACK
QSR
StockSep 21May 26Return
El Pollo Loco Holdi… (LOCO)10079.9-20.1%
Dutch Bros Inc. (BROS)100123.7+23.7%
Jack in the Box Inc. (JACK)10014.3-85.7%
Restaurant Brands I… (QSR)100129.3+29.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: LOCO vs BROS vs JACK vs QSR

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: LOCO and JACK are tied at the top with 2 categories each — the right choice depends on your priorities. Jack in the Box Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. QSR and BROS also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
LOCO
El Pollo Loco Holdings, Inc.
The Value Pick

LOCO has the current edge in this matchup, primarily because of its strength in valuation efficiency.

  • PEG 2.42 vs QSR's 2.44
  • +52.1% vs JACK's -47.8%
  • 4.4% ROA vs JACK's -2.7%, ROIC 6.1% vs -0.6%
Best for: valuation efficiency
BROS
Dutch Bros Inc.
The Growth Play

BROS is the clearest fit if your priority is growth exposure.

  • Rev growth 27.9%, EPS growth 103.2%, 3Y rev CAGR 30.4%
  • 27.9% revenue growth vs JACK's -6.7%
Best for: growth exposure
JACK
Jack in the Box Inc.
The Value Play

JACK is the #2 pick in this set and the best alternative if value and dividends is your priority.

  • Lower P/E (4.0x vs 19.5x)
  • 6.3% yield, vs QSR's 3.1%, (2 stocks pay no dividend)
Best for: value and dividends
QSR
Restaurant Brands International Inc.
The Income Pick

QSR is the clearest fit if your priority is income & stability and long-term compounding.

  • Dividend streak 14 yrs, beta 0.39, yield 3.1%
  • 132.2% 10Y total return vs BROS's 46.1%
  • Lower volatility, beta 0.39, current ratio 0.98x
  • Beta 0.39, yield 3.1%, current ratio 0.98x
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthBROS logoBROS27.9% revenue growth vs JACK's -6.7%
ValueJACK logoJACKLower P/E (4.0x vs 19.5x)
Quality / MarginsQSR logoQSR10.0% margin vs JACK's -5.2%
Stability / SafetyQSR logoQSRBeta 0.39 vs BROS's 1.83
DividendsJACK logoJACK6.3% yield, vs QSR's 3.1%, (2 stocks pay no dividend)
Momentum (1Y)LOCO logoLOCO+52.1% vs JACK's -47.8%
Efficiency (ROA)LOCO logoLOCO4.4% ROA vs JACK's -2.7%, ROIC 6.1% vs -0.6%

LOCO vs BROS vs JACK vs QSR — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

LOCOEl Pollo Loco Holdings, Inc.
FY 2025
Service
87.9%$406M
Franchise
11.4%$52M
Loyalty Reward Program
0.5%$2M
Gift Card Liability
0.2%$863,000
BROSDutch Bros Inc.
FY 2025
Franchise Fees
94.7%$122M
Product and Service, Other
5.3%$7M
JACKJack in the Box Inc.
FY 2025
Restaurant Sales
42.8%$627M
Franchise
25.2%$369M
Royalty
15.2%$222M
Advertising
14.8%$217M
Technology Service
1.4%$20M
Franchise Fees
0.7%$11M
QSRRestaurant Brands International Inc.
FY 2025
Tim Hortons
62.5%$4.2B
Burger King
22.3%$1.5B
Popeyes Louisiana Kitchen
11.8%$800M
Firehouse Subs
3.4%$232M

LOCO vs BROS vs JACK vs QSR — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLQSRLAGGINGJACK

Income & Cash Flow (Last 12 Months)

QSR leads this category, winning 5 of 6 comparable metrics.

QSR is the larger business by revenue, generating $9.6B annually — 19.6x LOCO's $490M. QSR is the more profitable business, keeping 10.0% of every revenue dollar as net income compared to JACK's -5.2%. On growth, BROS holds the edge at +30.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricLOCO logoLOCOEl Pollo Loco Hol…BROS logoBROSDutch Bros Inc.JACK logoJACKJack in the Box I…QSR logoQSRRestaurant Brands…
RevenueTrailing 12 months$490M$1.7B$1.3B$9.6B
EBITDAEarnings before interest/tax$58M$244M$16M$2.6B
Net IncomeAfter-tax profit$26M$81M-$69M$955M
Free Cash FlowCash after capex$25M$148M-$10M$1.5B
Gross MarginGross profit ÷ Revenue+28.6%+25.3%+27.6%+33.1%
Operating MarginEBIT ÷ Revenue+8.7%+9.4%-2.8%+25.1%
Net MarginNet income ÷ Revenue+5.4%+4.6%-5.2%+10.0%
FCF MarginFCF ÷ Revenue+5.2%+8.5%-0.7%+15.8%
Rev. Growth (YoY)Latest quarter vs prior year+8.1%+30.8%-25.5%+7.3%
EPS Growth (YoY)Latest quarter vs prior year+10.0%0.0%+33.7%+102.1%
QSR leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

JACK leads this category, winning 4 of 7 comparable metrics.

At 15.0x trailing earnings, LOCO trades at a 82% valuation discount to BROS's 85.0x P/E. Adjusting for growth (PEG ratio), LOCO offers better value at 2.60x vs QSR's 4.21x — a lower PEG means you pay less per unit of expected earnings growth.

MetricLOCO logoLOCOEl Pollo Loco Hol…BROS logoBROSDutch Bros Inc.JACK logoJACKJack in the Box I…QSR logoQSRRestaurant Brands…
Market CapShares × price$405M$6.8B$266M$27.4B
Enterprise ValueMkt cap + debt − cash$638M$7.6B$3.3B$43.8B
Trailing P/EPrice ÷ TTM EPS15.01x85.05x-3.29x33.68x
Forward P/EPrice ÷ next-FY EPS est.13.93x60.32x4.03x19.50x
PEG RatioP/E ÷ EPS growth rate2.60x4.21x
EV / EBITDAEnterprise value multiple10.92x27.60x82.92x17.81x
Price / SalesMarket cap ÷ Revenue0.83x4.16x0.18x2.91x
Price / BookPrice ÷ Book value/share1.37x7.50x7.01x
Price / FCFMarket cap ÷ FCF15.91x125.12x3.58x18.93x
JACK leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

LOCO leads this category, winning 5 of 9 comparable metrics.

QSR delivers a 18.4% return on equity — every $100 of shareholder capital generates $18 in annual profit, vs $9 for BROS. LOCO carries lower financial leverage with a 0.82x debt-to-equity ratio, signaling a more conservative balance sheet compared to QSR's 3.41x. On the Piotroski fundamental quality scale (0–9), LOCO scores 8/9 vs JACK's 4/9, reflecting strong financial health.

MetricLOCO logoLOCOEl Pollo Loco Hol…BROS logoBROSDutch Bros Inc.JACK logoJACKJack in the Box I…QSR logoQSRRestaurant Brands…
ROE (TTM)Return on equity+9.5%+9.2%+18.4%
ROA (TTM)Return on assets+4.4%+2.7%-2.7%+3.8%
ROICReturn on invested capital+6.1%+7.7%-0.6%+8.2%
ROCEReturn on capital employed+8.1%+6.4%-0.8%+9.9%
Piotroski ScoreFundamental quality 0–98646
Debt / EquityFinancial leverage0.82x1.21x3.41x
Net DebtTotal debt minus cash$233M$820M$3.1B$16.4B
Cash & Equiv.Liquid assets$6M$269M$52M$1.2B
Total DebtShort + long-term debt$240M$1.1B$3.1B$17.6B
Interest CoverageEBIT ÷ Interest expense9.67x11.85x-0.51x3.65x
LOCO leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

BROS leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in BROS five years ago would be worth $14,607 today (with dividends reinvested), compared to $1,723 for JACK. Over the past 12 months, LOCO leads with a +52.1% total return vs JACK's -47.8%. The 3-year compound annual growth rate (CAGR) favors BROS at 18.4% vs JACK's -42.7% — a key indicator of consistent wealth creation.

MetricLOCO logoLOCOEl Pollo Loco Hol…BROS logoBROSDutch Bros Inc.JACK logoJACKJack in the Box I…QSR logoQSRRestaurant Brands…
YTD ReturnYear-to-date+30.9%-13.8%-25.9%+17.7%
1-Year ReturnPast 12 months+52.1%-9.5%-47.8%+20.3%
3-Year ReturnCumulative with dividends+49.1%+66.0%-81.2%+19.0%
5-Year ReturnCumulative with dividends-15.4%+46.1%-82.8%+30.3%
10-Year ReturnCumulative with dividends+28.2%+46.1%-59.5%+132.2%
CAGR (3Y)Annualised 3-year return+14.2%+18.4%-42.7%+6.0%
BROS leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

QSR leads this category, winning 2 of 2 comparable metrics.

QSR is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than BROS's 1.83 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. QSR currently trades 96.6% from its 52-week high vs JACK's 47.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricLOCO logoLOCOEl Pollo Loco Hol…BROS logoBROSDutch Bros Inc.JACK logoJACKJack in the Box I…QSR logoQSRRestaurant Brands…
Beta (5Y)Sensitivity to S&P 5000.83x1.83x1.69x0.39x
52-Week HighHighest price in past year$14.50$77.88$29.40$81.96
52-Week LowLowest price in past year$8.82$44.58$8.91$61.33
% of 52W HighCurrent price vs 52-week peak+93.2%+68.8%+47.2%+96.6%
RSI (14)Momentum oscillator 0–10047.562.858.447.4
Avg Volume (50D)Average daily shares traded321K4.1M837K3.3M
QSR leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — JACK and QSR each lead in 1 of 2 comparable metrics.

Analyst consensus: LOCO as "Hold", BROS as "Buy", JACK as "Hold", QSR as "Buy". Consensus price targets imply 43.6% upside for JACK (target: $20) vs -9.3% for LOCO (target: $12). For income investors, JACK offers the higher dividend yield at 6.25% vs QSR's 3.06%.

MetricLOCO logoLOCOEl Pollo Loco Hol…BROS logoBROSDutch Bros Inc.JACK logoJACKJack in the Box I…QSR logoQSRRestaurant Brands…
Analyst RatingConsensus buy/hold/sellHoldBuyHoldBuy
Price TargetConsensus 12-month target$12.25$74.45$19.92$83.71
# AnalystsCovering analysts12214144
Dividend YieldAnnual dividend ÷ price+6.3%+3.1%
Dividend StreakConsecutive years of raises13014
Dividend / ShareAnnual DPS$0.87$2.42
Buyback YieldShare repurchases ÷ mkt cap+0.5%0.0%+1.9%0.0%
Evenly matched — JACK and QSR each lead in 1 of 2 comparable metrics.
Key Takeaway

QSR leads in 2 of 6 categories (Income & Cash Flow, Risk & Volatility). JACK leads in 1 (Valuation Metrics). 1 tied.

Best OverallRestaurant Brands Internati… (QSR)Leads 2 of 6 categories
Loading custom metrics...

LOCO vs BROS vs JACK vs QSR: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is LOCO or BROS or JACK or QSR a better buy right now?

For growth investors, Dutch Bros Inc.

(BROS) is the stronger pick with 27. 9% revenue growth year-over-year, versus -6. 7% for Jack in the Box Inc. (JACK). El Pollo Loco Holdings, Inc. (LOCO) offers the better valuation at 15. 0x trailing P/E (13. 9x forward), making it the more compelling value choice. Analysts rate Dutch Bros Inc. (BROS) a "Buy" — based on 21 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — LOCO or BROS or JACK or QSR?

On trailing P/E, El Pollo Loco Holdings, Inc.

(LOCO) is the cheapest at 15. 0x versus Dutch Bros Inc. at 85. 0x. On forward P/E, Jack in the Box Inc. is actually cheaper at 4. 0x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: El Pollo Loco Holdings, Inc. wins at 2. 42x versus Restaurant Brands International Inc. 's 2. 44x.

03

Which is the better long-term investment — LOCO or BROS or JACK or QSR?

Over the past 5 years, Dutch Bros Inc.

(BROS) delivered a total return of +46. 1%, compared to -82. 8% for Jack in the Box Inc. (JACK). Over 10 years, the gap is even starker: QSR returned +132. 2% versus JACK's -59. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — LOCO or BROS or JACK or QSR?

By beta (market sensitivity over 5 years), Restaurant Brands International Inc.

(QSR) is the lower-risk stock at 0. 39β versus Dutch Bros Inc. 's 1. 83β — meaning BROS is approximately 366% more volatile than QSR relative to the S&P 500. On balance sheet safety, El Pollo Loco Holdings, Inc. (LOCO) carries a lower debt/equity ratio of 82% versus 3% for Restaurant Brands International Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — LOCO or BROS or JACK or QSR?

By revenue growth (latest reported year), Dutch Bros Inc.

(BROS) is pulling ahead at 27. 9% versus -6. 7% for Jack in the Box Inc. (JACK). On earnings-per-share growth, the picture is similar: Dutch Bros Inc. grew EPS 103. 2% year-over-year, compared to -127. 6% for Jack in the Box Inc.. Over a 3-year CAGR, BROS leads at 30. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — LOCO or BROS or JACK or QSR?

Restaurant Brands International Inc.

(QSR) is the more profitable company, earning 8. 2% net margin versus -5. 5% for Jack in the Box Inc. — meaning it keeps 8. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: QSR leads at 23. 7% versus -1. 2% for JACK. At the gross margin level — before operating expenses — QSR leads at 41. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is LOCO or BROS or JACK or QSR more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, El Pollo Loco Holdings, Inc. (LOCO) is the more undervalued stock at a PEG of 2. 42x versus Restaurant Brands International Inc. 's 2. 44x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, Jack in the Box Inc. (JACK) trades at 4. 0x forward P/E versus 60. 3x for Dutch Bros Inc. — 56. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for JACK: 43. 6% to $19. 92.

08

Which pays a better dividend — LOCO or BROS or JACK or QSR?

In this comparison, JACK (6.

3% yield), QSR (3. 1% yield) pay a dividend. LOCO, BROS do not pay a meaningful dividend and should not be held primarily for income.

09

Is LOCO or BROS or JACK or QSR better for a retirement portfolio?

For long-horizon retirement investors, Restaurant Brands International Inc.

(QSR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 39), 3. 1% yield, +132. 2% 10Y return). Dutch Bros Inc. (BROS) carries a higher beta of 1. 83 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (QSR: +132. 2%, BROS: +46. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between LOCO and BROS and JACK and QSR?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: LOCO is a small-cap deep-value stock; BROS is a small-cap high-growth stock; JACK is a small-cap income-oriented stock; QSR is a mid-cap income-oriented stock. JACK, QSR pay a dividend while LOCO, BROS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

LOCO

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
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BROS

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 15%
  • Gross Margin > 15%
Run This Screen
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JACK

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 16%
  • Dividend Yield > 2.5%
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QSR

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform LOCO and BROS and JACK and QSR on the metrics below

Revenue Growth>
%
(LOCO: 8.1% · BROS: 30.8%)
Net Margin>
%
(LOCO: 5.4% · BROS: 4.6%)
P/E Ratio<
x
(LOCO: 15.0x · BROS: 85.0x)

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