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LUCY vs SMPL vs VSCO vs NOMD vs FRPT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
LUCY
Innovative Eyewear, Inc.

Medical - Instruments & Supplies

HealthcareNASDAQ • US
Market Cap$6M
5Y Perf.-98.3%
SMPL
The Simply Good Foods Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$1.22B
5Y Perf.-59.9%
VSCO
Victoria's Secret & Co.

Apparel - Retail

Consumer CyclicalNYSE • US
Market Cap$3.84B
5Y Perf.+43.6%
NOMD
Nomad Foods Limited

Packaged Foods

Consumer DefensiveNYSE • GB
Market Cap$1.34B
5Y Perf.-46.6%
FRPT
Freshpet, Inc.

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$2.61B
5Y Perf.+21.9%

LUCY vs SMPL vs VSCO vs NOMD vs FRPT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
LUCY logoLUCY
SMPL logoSMPL
VSCO logoVSCO
NOMD logoNOMD
FRPT logoFRPT
IndustryMedical - Instruments & SuppliesPackaged FoodsApparel - RetailPackaged FoodsPackaged Foods
Market Cap$6M$1.22B$3.84B$1.34B$2.61B
Revenue (TTM)$2M$1.45B$6.39B$3.00B$1.14B
Net Income (TTM)$-8M$91M$171M$133M$200M
Gross Margin22.8%34.0%36.7%26.6%38.9%
Operating Margin-341.4%14.4%4.9%10.6%8.8%
Forward P/E7.4x17.5x6.2x30.8x
Total Debt$0.00$304M$2.70B$2.29B$560M
Cash & Equiv.$3M$98M$227M$325M$278M

LUCY vs SMPL vs VSCO vs NOMD vs FRPTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

LUCY
SMPL
VSCO
NOMD
FRPT
StockAug 22May 26Return
Innovative Eyewear,… (LUCY)1001.7-98.3%
The Simply Good Foo… (SMPL)10040.1-59.9%
Victoria's Secret &… (VSCO)100143.6+43.6%
Nomad Foods Limited (NOMD)10053.4-46.6%
Freshpet, Inc. (FRPT)100121.9+21.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: LUCY vs SMPL vs VSCO vs NOMD vs FRPT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NOMD leads in 3 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and capital preservation and lower volatility. Freshpet, Inc. is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. LUCY and VSCO also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
LUCY
Innovative Eyewear, Inc.
The Growth Play

LUCY ranks third and is worth considering specifically for growth exposure.

  • Rev growth 42.0%, EPS growth 59.0%, 3Y rev CAGR 33.3%
  • 42.0% revenue growth vs NOMD's -2.2%
Best for: growth exposure
SMPL
The Simply Good Foods Company
The Defensive Pick

SMPL is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 0.34, Low D/E 16.8%, current ratio 3.64x
Best for: sleep-well-at-night
VSCO
Victoria's Secret & Co.
The Momentum Pick

VSCO is the clearest fit if your priority is momentum.

  • +143.3% vs SMPL's -65.8%
Best for: momentum
NOMD
Nomad Foods Limited
The Income Pick

NOMD carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 2 yrs, beta 0.08, yield 7.6%
  • 31.8% 10Y total return vs VSCO's 13.0%
  • Beta 0.08, yield 7.6%, current ratio 1.07x
  • Lower P/E (6.2x vs 30.8x)
Best for: income & stability and long-term compounding
FRPT
Freshpet, Inc.
The Quality Compounder

FRPT is the #2 pick in this set and the best alternative if quality and efficiency is your priority.

  • 17.6% margin vs LUCY's -328.0%
  • 11.4% ROA vs LUCY's -76.8%, ROIC 5.3% vs -153.6%
Best for: quality and efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthLUCY logoLUCY42.0% revenue growth vs NOMD's -2.2%
ValueNOMD logoNOMDLower P/E (6.2x vs 30.8x)
Quality / MarginsFRPT logoFRPT17.6% margin vs LUCY's -328.0%
Stability / SafetyNOMD logoNOMDBeta 0.08 vs VSCO's 2.25, lower leverage
DividendsNOMD logoNOMD7.6% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)VSCO logoVSCO+143.3% vs SMPL's -65.8%
Efficiency (ROA)FRPT logoFRPT11.4% ROA vs LUCY's -76.8%, ROIC 5.3% vs -153.6%

LUCY vs SMPL vs VSCO vs NOMD vs FRPT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

LUCYInnovative Eyewear, Inc.

Segment breakdown not available.

SMPLThe Simply Good Foods Company
FY 2025
Shipping and Handling
100.0%$103M
VSCOVictoria's Secret & Co.

Segment breakdown not available.

NOMDNomad Foods Limited

Segment breakdown not available.

FRPTFreshpet, Inc.
FY 2025
Reportable Segment
100.0%$1.1B

LUCY vs SMPL vs VSCO vs NOMD vs FRPT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLVSCOLAGGINGSMPL

Income & Cash Flow (Last 12 Months)

FRPT leads this category, winning 4 of 6 comparable metrics.

VSCO is the larger business by revenue, generating $6.4B annually — 2670.8x LUCY's $2M. FRPT is the more profitable business, keeping 17.6% of every revenue dollar as net income compared to LUCY's -3.3%. On growth, LUCY holds the edge at +163.5% YoY revenue growth, suggesting stronger near-term business momentum.

MetricLUCY logoLUCYInnovative Eyewea…SMPL logoSMPLThe Simply Good F…VSCO logoVSCOVictoria's Secret…NOMD logoNOMDNomad Foods Limit…FRPT logoFRPTFreshpet, Inc.
RevenueTrailing 12 months$2M$1.4B$6.4B$3.0B$1.1B
EBITDAEarnings before interest/tax-$8M$231M$561M$429M$165M
Net IncomeAfter-tax profit-$8M$91M$171M$133M$200M
Free Cash FlowCash after capex-$8M$174M$309M$227M$195M
Gross MarginGross profit ÷ Revenue+22.8%+34.0%+36.7%+26.6%+38.9%
Operating MarginEBIT ÷ Revenue-3.4%+14.4%+4.9%+10.6%+8.8%
Net MarginNet income ÷ Revenue-3.3%+6.3%+2.7%+4.4%+17.6%
FCF MarginFCF ÷ Revenue-3.3%+12.0%+4.8%+7.6%+17.2%
Rev. Growth (YoY)Latest quarter vs prior year+163.5%-0.3%+9.3%-4.4%+13.1%
EPS Growth (YoY)Latest quarter vs prior year+61.6%-31.6%+35.2%0.0%+4.5%
FRPT leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

NOMD leads this category, winning 3 of 6 comparable metrics.

At 8.8x trailing earnings, NOMD trades at a 62% valuation discount to VSCO's 23.5x P/E. On an enterprise value basis, SMPL's 5.9x EV/EBITDA is more attractive than FRPT's 15.9x.

MetricLUCY logoLUCYInnovative Eyewea…SMPL logoSMPLThe Simply Good F…VSCO logoVSCOVictoria's Secret…NOMD logoNOMDNomad Foods Limit…FRPT logoFRPTFreshpet, Inc.
Market CapShares × price$6M$1.2B$3.8B$1.3B$2.6B
Enterprise ValueMkt cap + debt − cash$3M$1.4B$6.3B$3.6B$2.9B
Trailing P/EPrice ÷ TTM EPS-0.20x12.02x23.54x8.84x20.11x
Forward P/EPrice ÷ next-FY EPS est.7.39x17.55x6.23x30.82x
PEG RatioP/E ÷ EPS growth rate0.50x
EV / EBITDAEnterprise value multiple5.89x11.15x7.15x15.90x
Price / SalesMarket cap ÷ Revenue3.37x0.84x0.62x0.38x2.37x
Price / BookPrice ÷ Book value/share0.17x0.69x5.84x0.48x2.46x
Price / FCFMarket cap ÷ FCF7.74x15.56x4.53x210.75x
NOMD leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

VSCO leads this category, winning 3 of 9 comparable metrics.

VSCO delivers a 24.9% return on equity — every $100 of shareholder capital generates $25 in annual profit, vs $-82 for LUCY. SMPL carries lower financial leverage with a 0.17x debt-to-equity ratio, signaling a more conservative balance sheet compared to VSCO's 4.06x. On the Piotroski fundamental quality scale (0–9), VSCO scores 7/9 vs NOMD's 4/9, reflecting strong financial health.

MetricLUCY logoLUCYInnovative Eyewea…SMPL logoSMPLThe Simply Good F…VSCO logoVSCOVictoria's Secret…NOMD logoNOMDNomad Foods Limit…FRPT logoFRPTFreshpet, Inc.
ROE (TTM)Return on equity-82.3%+5.2%+24.9%+5.3%+17.0%
ROA (TTM)Return on assets-76.8%+3.7%+3.6%+2.1%+11.4%
ROICReturn on invested capital-153.6%+8.1%+7.7%+5.5%+5.3%
ROCEReturn on capital employed-107.8%+9.4%+10.1%+6.2%+6.0%
Piotroski ScoreFundamental quality 0–945746
Debt / EquityFinancial leverage0.17x4.06x0.92x0.46x
Net DebtTotal debt minus cash-$3M$206M$2.5B$2.0B$282M
Cash & Equiv.Liquid assets$3M$98M$227M$325M$278M
Total DebtShort + long-term debt$0$304M$2.7B$2.3B$560M
Interest CoverageEBIT ÷ Interest expense6.77x4.24x2.64x13.90x
VSCO leads this category, winning 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

VSCO leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in VSCO five years ago would be worth $11,301 today (with dividends reinvested), compared to $87 for LUCY. Over the past 12 months, VSCO leads with a +143.3% total return vs SMPL's -65.8%. The 3-year compound annual growth rate (CAGR) favors VSCO at 21.5% vs LUCY's -73.3% — a key indicator of consistent wealth creation.

MetricLUCY logoLUCYInnovative Eyewea…SMPL logoSMPLThe Simply Good F…VSCO logoVSCOVictoria's Secret…NOMD logoNOMDNomad Foods Limit…FRPT logoFRPTFreshpet, Inc.
YTD ReturnYear-to-date-9.6%-37.3%-10.0%-21.0%-11.8%
1-Year ReturnPast 12 months-42.8%-65.8%+143.3%-47.9%-35.3%
3-Year ReturnCumulative with dividends-98.1%-68.3%+79.1%-43.8%-21.5%
5-Year ReturnCumulative with dividends-99.1%-64.4%+13.0%-62.1%-69.1%
10-Year ReturnCumulative with dividends-99.1%+2.2%+13.0%+31.8%+486.5%
CAGR (3Y)Annualised 3-year return-73.3%-31.8%+21.5%-17.5%-7.8%
VSCO leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — VSCO and NOMD each lead in 1 of 2 comparable metrics.

NOMD is the less volatile stock with a 0.08 beta — it tends to amplify market swings less than VSCO's 2.25 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. VSCO currently trades 71.8% from its 52-week high vs LUCY's 20.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricLUCY logoLUCYInnovative Eyewea…SMPL logoSMPLThe Simply Good F…VSCO logoVSCOVictoria's Secret…NOMD logoNOMDNomad Foods Limit…FRPT logoFRPTFreshpet, Inc.
Beta (5Y)Sensitivity to S&P 5001.50x0.34x2.25x0.08x0.78x
52-Week HighHighest price in past year$4.97$36.92$66.89$19.60$89.80
52-Week LowLowest price in past year$0.95$10.21$17.53$9.17$46.76
% of 52W HighCurrent price vs 52-week peak+20.7%+33.2%+71.8%+48.2%+59.1%
RSI (14)Momentum oscillator 0–10047.641.040.458.331.8
Avg Volume (50D)Average daily shares traded76K2.8M2.3M1.4M1.6M
Evenly matched — VSCO and NOMD each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: SMPL as "Buy", VSCO as "Buy", NOMD as "Buy", FRPT as "Buy". Consensus price targets imply 49.5% upside for SMPL (target: $18) vs 20.1% for VSCO (target: $58). NOMD is the only dividend payer here at 7.56% yield — a key consideration for income-focused portfolios.

MetricLUCY logoLUCYInnovative Eyewea…SMPL logoSMPLThe Simply Good F…VSCO logoVSCOVictoria's Secret…NOMD logoNOMDNomad Foods Limit…FRPT logoFRPTFreshpet, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$18.33$57.67$13.50$77.33
# AnalystsCovering analysts24141329
Dividend YieldAnnual dividend ÷ price+7.6%
Dividend StreakConsecutive years of raises2
Dividend / ShareAnnual DPS$0.61
Buyback YieldShare repurchases ÷ mkt cap0.0%+4.2%+0.3%+17.7%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

VSCO leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). FRPT leads in 1 (Income & Cash Flow). 1 tied.

Best OverallVictoria's Secret & Co. (VSCO)Leads 2 of 6 categories
Loading custom metrics...

LUCY vs SMPL vs VSCO vs NOMD vs FRPT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is LUCY or SMPL or VSCO or NOMD or FRPT a better buy right now?

For growth investors, Innovative Eyewear, Inc.

(LUCY) is the stronger pick with 42. 0% revenue growth year-over-year, versus -2. 2% for Nomad Foods Limited (NOMD). Nomad Foods Limited (NOMD) offers the better valuation at 8. 8x trailing P/E (6. 2x forward), making it the more compelling value choice. Analysts rate The Simply Good Foods Company (SMPL) a "Buy" — based on 24 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — LUCY or SMPL or VSCO or NOMD or FRPT?

On trailing P/E, Nomad Foods Limited (NOMD) is the cheapest at 8.

8x versus Victoria's Secret & Co. at 23. 5x. On forward P/E, Nomad Foods Limited is actually cheaper at 6. 2x.

03

Which is the better long-term investment — LUCY or SMPL or VSCO or NOMD or FRPT?

Over the past 5 years, Victoria's Secret & Co.

(VSCO) delivered a total return of +13. 0%, compared to -99. 1% for Innovative Eyewear, Inc. (LUCY). Over 10 years, the gap is even starker: FRPT returned +486. 5% versus LUCY's -99. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — LUCY or SMPL or VSCO or NOMD or FRPT?

By beta (market sensitivity over 5 years), Nomad Foods Limited (NOMD) is the lower-risk stock at 0.

08β versus Victoria's Secret & Co. 's 2. 25β — meaning VSCO is approximately 2839% more volatile than NOMD relative to the S&P 500. On balance sheet safety, The Simply Good Foods Company (SMPL) carries a lower debt/equity ratio of 17% versus 4% for Victoria's Secret & Co. — giving it more financial flexibility in a downturn.

05

Which is growing faster — LUCY or SMPL or VSCO or NOMD or FRPT?

By revenue growth (latest reported year), Innovative Eyewear, Inc.

(LUCY) is pulling ahead at 42. 0% versus -2. 2% for Nomad Foods Limited (NOMD). On earnings-per-share growth, the picture is similar: Freshpet, Inc. grew EPS 183. 9% year-over-year, compared to -35. 0% for Nomad Foods Limited. Over a 3-year CAGR, LUCY leads at 33. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — LUCY or SMPL or VSCO or NOMD or FRPT?

Freshpet, Inc.

(FRPT) is the more profitable company, earning 12. 6% net margin versus -474. 6% for Innovative Eyewear, Inc. — meaning it keeps 12. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SMPL leads at 15. 1% versus -484. 2% for LUCY. At the gross margin level — before operating expenses — FRPT leads at 38. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is LUCY or SMPL or VSCO or NOMD or FRPT more undervalued right now?

On forward earnings alone, Nomad Foods Limited (NOMD) trades at 6.

2x forward P/E versus 30. 8x for Freshpet, Inc. — 24. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SMPL: 49. 5% to $18. 33.

08

Which pays a better dividend — LUCY or SMPL or VSCO or NOMD or FRPT?

In this comparison, NOMD (7.

6% yield) pays a dividend. LUCY, SMPL, VSCO, FRPT do not pay a meaningful dividend and should not be held primarily for income.

09

Is LUCY or SMPL or VSCO or NOMD or FRPT better for a retirement portfolio?

For long-horizon retirement investors, Nomad Foods Limited (NOMD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

08), 7. 6% yield). Victoria's Secret & Co. (VSCO) carries a higher beta of 2. 25 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (NOMD: +31. 8%, VSCO: +13. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between LUCY and SMPL and VSCO and NOMD and FRPT?

These companies operate in different sectors (LUCY (Healthcare) and SMPL (Consumer Defensive) and VSCO (Consumer Cyclical) and NOMD (Consumer Defensive) and FRPT (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: LUCY is a small-cap high-growth stock; SMPL is a small-cap deep-value stock; VSCO is a small-cap quality compounder stock; NOMD is a small-cap deep-value stock; FRPT is a small-cap quality compounder stock. NOMD pays a dividend while LUCY, SMPL, VSCO, FRPT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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