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MAT vs SPWH vs PLBY vs AMZN vs WMT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MAT
Mattel, Inc.

Leisure

Consumer CyclicalNASDAQ • US
Market Cap$4.53B
5Y Perf.+39.6%
SPWH
Sportsman's Warehouse Holdings, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$55M
5Y Perf.-91.0%
PLBY
Playboy, Inc.

Leisure

Consumer CyclicalNASDAQ • US
Market Cap$188M
5Y Perf.-83.1%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+57.2%
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+181.3%

MAT vs SPWH vs PLBY vs AMZN vs WMT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MAT logoMAT
SPWH logoSPWH
PLBY logoPLBY
AMZN logoAMZN
WMT logoWMT
IndustryLeisureSpecialty RetailLeisureSpecialty RetailSpecialty Retail
Market Cap$4.53B$55M$188M$2.92T$1.04T
Revenue (TTM)$5.38B$1.21B$121M$742.78B$703.06B
Net Income (TTM)$499M$-37M$-13M$90.80B$22.91B
Gross Margin47.9%31.2%71.0%50.6%24.9%
Operating Margin10.0%-1.3%-6.3%11.5%4.1%
Forward P/E11.5x22.8x34.8x44.7x
Total Debt$2.87B$455M$24M$152.99B$67.09B
Cash & Equiv.$1.24B$3M$38M$86.81B$10.73B

MAT vs SPWH vs PLBY vs AMZN vs WMTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MAT
SPWH
PLBY
AMZN
WMT
StockAug 20May 26Return
Mattel, Inc. (MAT)100139.6+39.6%
Sportsman's Warehou… (SPWH)1009.0-91.0%
Playboy, Inc. (PLBY)10016.9-83.1%
Amazon.com, Inc. (AMZN)100157.2+57.2%
Walmart Inc. (WMT)100281.3+181.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: MAT vs SPWH vs PLBY vs AMZN vs WMT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. Walmart Inc. is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. MAT and PLBY also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
MAT
Mattel, Inc.
The Defensive Pick

MAT ranks third and is worth considering specifically for sleep-well-at-night and valuation efficiency.

  • Lower volatility, beta 1.24, current ratio 2.15x
  • PEG 0.40 vs WMT's 4.06
  • Beta 1.24, current ratio 2.15x
  • Lower P/E (11.5x vs 44.7x), PEG 0.40 vs 4.06
Best for: sleep-well-at-night and valuation efficiency
SPWH
Sportsman's Warehouse Holdings, Inc.
The Consumer Cyclical Pick

Among these 5 stocks, SPWH doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
PLBY
Playboy, Inc.
The Momentum Pick

PLBY is the clearest fit if your priority is momentum.

  • +54.6% vs SPWH's -17.4%
Best for: momentum
AMZN
Amazon.com, Inc.
The Growth Play

AMZN carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
  • 7.0% 10Y total return vs WMT's 499.5%
  • 12.4% revenue growth vs SPWH's -7.0%
  • 12.2% margin vs PLBY's -10.5%
Best for: growth exposure and long-term compounding
WMT
Walmart Inc.
The Income Pick

WMT is the #2 pick in this set and the best alternative if income & stability is your priority.

  • Dividend streak 37 yrs, beta 0.12, yield 0.7%
  • Beta 0.12 vs PLBY's 1.96, lower leverage
  • 0.7% yield; 37-year raise streak; the other 4 pay no meaningful dividend
Best for: income & stability
See the full category breakdown
CategoryWinnerWhy
GrowthAMZN logoAMZN12.4% revenue growth vs SPWH's -7.0%
ValueMAT logoMATLower P/E (11.5x vs 44.7x), PEG 0.40 vs 4.06
Quality / MarginsAMZN logoAMZN12.2% margin vs PLBY's -10.5%
Stability / SafetyWMT logoWMTBeta 0.12 vs PLBY's 1.96, lower leverage
DividendsWMT logoWMT0.7% yield; 37-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)PLBY logoPLBY+54.6% vs SPWH's -17.4%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs PLBY's -4.6%, ROIC 14.7% vs -2.9%

MAT vs SPWH vs PLBY vs AMZN vs WMT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MATMattel, Inc.
FY 2025
International Segment
100.0%$2.3B
SPWHSportsman's Warehouse Holdings, Inc.

Segment breakdown not available.

PLBYPlayboy, Inc.
FY 2025
Trademark Licensing
82.9%$343M
Consumer Products
17.1%$71M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B

MAT vs SPWH vs PLBY vs AMZN vs WMT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAMZNLAGGINGPLBY

Income & Cash Flow (Last 12 Months)

AMZN leads this category, winning 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 6142.3x PLBY's $121M. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to PLBY's -10.5%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMAT logoMATMattel, Inc.SPWH logoSPWHSportsman's Wareh…PLBY logoPLBYPlayboy, Inc.AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.
RevenueTrailing 12 months$5.4B$1.2B$121M$742.8B$703.1B
EBITDAEarnings before interest/tax$726M$24M$684,000$155.9B$42.8B
Net IncomeAfter-tax profit$499M-$37M-$13M$90.8B$22.9B
Free Cash FlowCash after capex$400M-$55M-$1M-$2.5B$15.3B
Gross MarginGross profit ÷ Revenue+47.9%+31.2%+71.0%+50.6%+24.9%
Operating MarginEBIT ÷ Revenue+10.0%-1.3%-6.3%+11.5%+4.1%
Net MarginNet income ÷ Revenue+9.3%-3.1%-10.5%+12.2%+3.3%
FCF MarginFCF ÷ Revenue+7.4%-4.5%-0.8%-0.3%+2.2%
Rev. Growth (YoY)Latest quarter vs prior year+4.3%+1.8%-58.1%+16.6%+5.8%
EPS Growth (YoY)Latest quarter vs prior year+2.7%-12.5%+120.8%+74.8%+35.1%
AMZN leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — MAT and SPWH each lead in 3 of 7 comparable metrics.

At 12.1x trailing earnings, MAT trades at a 75% valuation discount to WMT's 47.7x P/E. Adjusting for growth (PEG ratio), MAT offers better value at 0.42x vs WMT's 4.33x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMAT logoMATMattel, Inc.SPWH logoSPWHSportsman's Wareh…PLBY logoPLBYPlayboy, Inc.AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.
Market CapShares × price$4.5B$55M$188M$2.92T$1.04T
Enterprise ValueMkt cap + debt − cash$6.2B$507M$174M$2.98T$1.09T
Trailing P/EPrice ÷ TTM EPS12.10x-1.63x-12.85x37.82x47.69x
Forward P/EPrice ÷ next-FY EPS est.11.45x22.78x34.77x44.71x
PEG RatioP/E ÷ EPS growth rate0.42x1.35x4.33x
EV / EBITDAEnterprise value multiple7.82x22.78x34.02x20.47x24.85x
Price / SalesMarket cap ÷ Revenue0.85x0.05x1.56x4.07x1.46x
Price / BookPrice ÷ Book value/share2.14x0.23x9.22x7.14x10.45x
Price / FCFMarket cap ÷ FCF11.02x2.78x378.98x24.97x
Evenly matched — MAT and SPWH each lead in 3 of 7 comparable metrics.

Profitability & Efficiency

AMZN leads this category, winning 6 of 9 comparable metrics.

AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $-2 for PLBY. AMZN carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to SPWH's 1.93x. On the Piotroski fundamental quality scale (0–9), PLBY scores 6/9 vs MAT's 4/9, reflecting solid financial health.

MetricMAT logoMATMattel, Inc.SPWH logoSPWHSportsman's Wareh…PLBY logoPLBYPlayboy, Inc.AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.
ROE (TTM)Return on equity+22.7%-17.9%-2.5%+23.3%+22.3%
ROA (TTM)Return on assets+7.7%-3.9%-4.6%+11.5%+7.9%
ROICReturn on invested capital+12.5%-1.9%-2.9%+14.7%+14.7%
ROCEReturn on capital employed+11.9%-3.2%-1.4%+15.3%+17.5%
Piotroski ScoreFundamental quality 0–945666
Debt / EquityFinancial leverage1.28x1.93x1.30x0.37x0.67x
Net DebtTotal debt minus cash$1.6B$452M-$14M$66.2B$56.4B
Cash & Equiv.Liquid assets$1.2B$3M$38M$86.8B$10.7B
Total DebtShort + long-term debt$2.9B$455M$24M$153.0B$67.1B
Interest CoverageEBIT ÷ Interest expense4.65x-1.26x-0.39x39.96x11.85x
AMZN leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $28,695 today (with dividends reinvested), compared to $339 for PLBY. Over the past 12 months, PLBY leads with a +54.6% total return vs SPWH's -17.4%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.6% vs SPWH's -38.9% — a key indicator of consistent wealth creation.

MetricMAT logoMATMattel, Inc.SPWH logoSPWHSportsman's Wareh…PLBY logoPLBYPlayboy, Inc.AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.
YTD ReturnYear-to-date-25.1%-2.7%-9.2%+19.7%+15.7%
1-Year ReturnPast 12 months-13.9%-17.4%+54.6%+43.7%+32.7%
3-Year ReturnCumulative with dividends-16.4%-77.2%-8.7%+156.2%+160.5%
5-Year ReturnCumulative with dividends-31.4%-92.0%-96.6%+64.8%+186.9%
10-Year ReturnCumulative with dividends-45.0%-87.6%-83.1%+697.8%+499.5%
CAGR (3Y)Annualised 3-year return-5.8%-38.9%-3.0%+36.8%+37.6%
WMT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and WMT each lead in 1 of 2 comparable metrics.

WMT is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than PLBY's 1.96 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs SPWH's 32.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMAT logoMATMattel, Inc.SPWH logoSPWHSportsman's Wareh…PLBY logoPLBYPlayboy, Inc.AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.
Beta (5Y)Sensitivity to S&P 5001.24x1.80x1.96x1.51x0.12x
52-Week HighHighest price in past year$22.48$4.33$2.75$278.56$134.69
52-Week LowLowest price in past year$14.10$1.08$1.06$185.01$91.89
% of 52W HighCurrent price vs 52-week peak+66.7%+32.8%+60.7%+97.3%+96.7%
RSI (14)Momentum oscillator 0–10052.049.945.981.155.9
Avg Volume (50D)Average daily shares traded4.4M833K775K45.5M17.2M
Evenly matched — AMZN and WMT each lead in 1 of 2 comparable metrics.

Analyst Outlook

WMT leads this category, winning 1 of 1 comparable metric.

Analyst consensus: MAT as "Buy", PLBY as "Buy", AMZN as "Buy", WMT as "Buy". Consensus price targets imply 656.3% upside for PLBY (target: $13) vs 5.3% for WMT (target: $137). WMT is the only dividend payer here at 0.72% yield — a key consideration for income-focused portfolios.

MetricMAT logoMATMattel, Inc.SPWH logoSPWHSportsman's Wareh…PLBY logoPLBYPlayboy, Inc.AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$19.29$12.63$306.77$137.04
# AnalystsCovering analysts3489464
Dividend YieldAnnual dividend ÷ price+0.7%
Dividend StreakConsecutive years of raises0037
Dividend / ShareAnnual DPS$0.94
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.6%0.0%0.0%+0.8%
WMT leads this category, winning 1 of 1 comparable metric.
Key Takeaway

AMZN leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). WMT leads in 2 (Total Returns, Analyst Outlook). 2 tied.

Best OverallAmazon.com, Inc. (AMZN)Leads 2 of 6 categories
Loading custom metrics...

MAT vs SPWH vs PLBY vs AMZN vs WMT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MAT or SPWH or PLBY or AMZN or WMT a better buy right now?

For growth investors, Amazon.

com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus -7. 0% for Sportsman's Warehouse Holdings, Inc. (SPWH). Mattel, Inc. (MAT) offers the better valuation at 12. 1x trailing P/E (11. 5x forward), making it the more compelling value choice. Analysts rate Mattel, Inc. (MAT) a "Buy" — based on 34 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MAT or SPWH or PLBY or AMZN or WMT?

On trailing P/E, Mattel, Inc.

(MAT) is the cheapest at 12. 1x versus Walmart Inc. at 47. 7x. On forward P/E, Mattel, Inc. is actually cheaper at 11. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Mattel, Inc. wins at 0. 40x versus Walmart Inc. 's 4. 06x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — MAT or SPWH or PLBY or AMZN or WMT?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +186. 9%, compared to -96. 6% for Playboy, Inc. (PLBY). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus SPWH's -87. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MAT or SPWH or PLBY or AMZN or WMT?

By beta (market sensitivity over 5 years), Walmart Inc.

(WMT) is the lower-risk stock at 0. 12β versus Playboy, Inc. 's 1. 96β — meaning PLBY is approximately 1581% more volatile than WMT relative to the S&P 500. On balance sheet safety, Amazon. com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 193% for Sportsman's Warehouse Holdings, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — MAT or SPWH or PLBY or AMZN or WMT?

By revenue growth (latest reported year), Amazon.

com, Inc. (AMZN) is pulling ahead at 12. 4% versus -7. 0% for Sportsman's Warehouse Holdings, Inc. (SPWH). On earnings-per-share growth, the picture is similar: Playboy, Inc. grew EPS 87. 5% year-over-year, compared to -21. 5% for Mattel, Inc.. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MAT or SPWH or PLBY or AMZN or WMT?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus -10. 5% for Playboy, Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MAT leads at 11. 6% versus -2. 7% for PLBY. At the gross margin level — before operating expenses — PLBY leads at 71. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MAT or SPWH or PLBY or AMZN or WMT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Mattel, Inc. (MAT) is the more undervalued stock at a PEG of 0. 40x versus Walmart Inc. 's 4. 06x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Mattel, Inc. (MAT) trades at 11. 5x forward P/E versus 44. 7x for Walmart Inc. — 33. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PLBY: 656. 3% to $12. 63.

08

Which pays a better dividend — MAT or SPWH or PLBY or AMZN or WMT?

In this comparison, WMT (0.

7% yield) pays a dividend. MAT, SPWH, PLBY, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is MAT or SPWH or PLBY or AMZN or WMT better for a retirement portfolio?

For long-horizon retirement investors, Walmart Inc.

(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 12), 0. 7% yield, +499. 5% 10Y return). Playboy, Inc. (PLBY) carries a higher beta of 1. 96 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WMT: +499. 5%, PLBY: -83. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MAT and SPWH and PLBY and AMZN and WMT?

These companies operate in different sectors (MAT (Consumer Cyclical) and SPWH (Consumer Cyclical) and PLBY (Consumer Cyclical) and AMZN (Consumer Cyclical) and WMT (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MAT is a small-cap deep-value stock; SPWH is a small-cap quality compounder stock; PLBY is a small-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; WMT is a mega-cap quality compounder stock. WMT pays a dividend while MAT, SPWH, PLBY, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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(MAT: 4.3% · SPWH: 1.8%)

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