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5 / 10Stock Comparison
MCS vs SHO vs RHP vs HGV vs HLT
Revenue, margins, valuation, and 5-year total return — side by side.
REIT - Hotel & Motel
REIT - Hotel & Motel
Gambling, Resorts & Casinos
Travel Lodging
MCS vs SHO vs RHP vs HGV vs HLT — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Entertainment | REIT - Hotel & Motel | REIT - Hotel & Motel | Gambling, Resorts & Casinos | Travel Lodging |
| Market Cap | $569M | $1.93B | $6.96B | $3.95B | $72.93B |
| Revenue (TTM) | $764M | $986M | $2.65B | $5.18B | $12.28B |
| Net Income (TTM) | $14M | $38M | $264M | $199M | $1.54B |
| Gross Margin | 113.7% | 20.1% | 17.8% | 56.8% | 44.3% |
| Operating Margin | 2.4% | 8.8% | 19.2% | 12.1% | 23.1% |
| Forward P/E | 32.2x | 131.1x | 27.5x | 11.4x | 35.4x |
| Total Debt | $335M | $925M | $4.29B | $7.35B | $15.67B |
| Cash & Equiv. | $23M | $109M | $500M | $571M | $970M |
MCS vs SHO vs RHP vs HGV vs HLT — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| The Marcus Corporat… (MCS) | 100 | 135.5 | +35.5% |
| Sunstone Hotel Inve… (SHO) | 100 | 116.9 | +16.9% |
| Ryman Hospitality P… (RHP) | 100 | 322.9 | +222.9% |
| Hilton Grand Vacati… (HGV) | 100 | 225.7 | +125.7% |
| Hilton Worldwide Ho… (HLT) | 100 | 403.9 | +303.9% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MCS vs SHO vs RHP vs HGV vs HLT
Each card shows where this stock fits in a portfolio — not just who wins on paper.
MCS is the #2 pick in this set and the best alternative if sleep-well-at-night is your priority.
- Lower volatility, beta 0.85, Low D/E 73.3%, current ratio 0.40x
- Beta 0.85 vs HGV's 1.71, lower leverage
SHO ranks third and is worth considering specifically for income & stability.
- Dividend streak 4 yrs, beta 1.00, yield 4.3%
- 4.3% yield, 4-year raise streak, vs HLT's 0.2%, (1 stock pays no dividend)
RHP is the clearest fit if your priority is growth exposure and defensive.
- Rev growth 10.2%, EPS growth -13.9%, 3Y rev CAGR 12.6%
- Beta 0.98, yield 3.9%, current ratio 73.13x
- 10.2% FFO/revenue growth vs HGV's 1.3%
HGV is the clearest fit if your priority is value.
- Lower P/E (11.4x vs 35.4x)
HLT carries the broadest edge in this set and is the clearest fit for long-term compounding.
- 6.2% 10Y total return vs RHP's 161.6%
- 12.6% margin vs MCS's 1.9%
- +32.8% vs MCS's +10.5%
- 9.4% ROA vs SHO's 1.3%, ROIC 24.7% vs 2.0%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 10.2% FFO/revenue growth vs HGV's 1.3% | |
| Value | Lower P/E (11.4x vs 35.4x) | |
| Quality / Margins | 12.6% margin vs MCS's 1.9% | |
| Stability / Safety | Beta 0.85 vs HGV's 1.71, lower leverage | |
| Dividends | 4.3% yield, 4-year raise streak, vs HLT's 0.2%, (1 stock pays no dividend) | |
| Momentum (1Y) | +32.8% vs MCS's +10.5% | |
| Efficiency (ROA) | 9.4% ROA vs SHO's 1.3%, ROIC 24.7% vs 2.0% |
MCS vs SHO vs RHP vs HGV vs HLT — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
MCS vs SHO vs RHP vs HGV vs HLT — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
HLT leads in 2 of 6 categories
SHO leads 1 • MCS leads 0 • RHP leads 0 • HGV leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
HLT leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
HLT is the larger business by revenue, generating $12.3B annually — 16.1x MCS's $764M. HLT is the more profitable business, keeping 12.6% of every revenue dollar as net income compared to MCS's 1.9%. On growth, RHP holds the edge at +13.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $764M | $986M | $2.7B | $5.2B | $12.3B |
| EBITDAEarnings before interest/tax | $88M | $190M | $799M | $905M | $3.0B |
| Net IncomeAfter-tax profit | $14M | $38M | $264M | $199M | $1.5B |
| Free Cash FlowCash after capex | $37M | $132M | $302M | $328M | $2.2B |
| Gross MarginGross profit ÷ Revenue | +113.7% | +20.1% | +17.8% | +56.8% | +44.3% |
| Operating MarginEBIT ÷ Revenue | +2.4% | +8.8% | +19.2% | +12.1% | +23.1% |
| Net MarginNet income ÷ Revenue | +1.9% | +3.8% | +9.9% | +3.8% | +12.6% |
| FCF MarginFCF ÷ Revenue | +4.9% | +13.4% | +11.4% | +6.3% | +17.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | +3.8% | +11.0% | +13.2% | +11.9% | +9.0% |
| EPS Growth (YoY)Latest quarter vs prior year | +3.8% | +7.0% | +3.0% | +5.4% | +35.0% |
Valuation Metrics
Evenly matched — MCS and HGV each lead in 2 of 6 comparable metrics.
Valuation Metrics
At 29.3x trailing earnings, RHP trades at a 88% valuation discount to SHO's 244.6x P/E. On an enterprise value basis, MCS's 9.6x EV/EBITDA is more attractive than HLT's 30.5x.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $569M | $1.9B | $7.0B | $4.0B | $72.9B |
| Enterprise ValueMkt cap + debt − cash | $881M | $2.7B | $10.8B | $10.7B | $87.6B |
| Trailing P/EPrice ÷ TTM EPS | 44.54x | 244.56x | 29.27x | 54.63x | 52.34x |
| Forward P/EPrice ÷ next-FY EPS est. | 32.18x | 131.12x | 27.53x | 11.35x | 35.37x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — | — |
| EV / EBITDAEnterprise value multiple | 9.59x | 13.10x | 14.04x | 12.87x | 30.53x |
| Price / SalesMarket cap ÷ Revenue | 0.75x | 2.01x | 2.70x | 0.78x | 6.06x |
| Price / BookPrice ÷ Book value/share | 1.25x | 1.03x | 6.01x | 3.09x | — |
| Price / FCFMarket cap ÷ FCF | 575.27x | 24.48x | 29.97x | 17.18x | 35.96x |
Profitability & Efficiency
Evenly matched — MCS and HLT each lead in 4 of 9 comparable metrics.
Profitability & Efficiency
RHP delivers a 23.8% return on equity — every $100 of shareholder capital generates $24 in annual profit, vs $2 for SHO. SHO carries lower financial leverage with a 0.48x debt-to-equity ratio, signaling a more conservative balance sheet compared to HGV's 5.10x. On the Piotroski fundamental quality scale (0–9), MCS scores 7/9 vs RHP's 4/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +2.4% | +1.9% | +23.8% | +13.3% | — |
| ROA (TTM)Return on assets | +1.4% | +1.3% | +4.3% | +1.7% | +9.4% |
| ROICReturn on invested capital | +2.1% | +2.0% | +8.2% | +5.0% | +24.7% |
| ROCEReturn on capital employed | +2.5% | +2.5% | +9.0% | +5.5% | +19.0% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 5 | 4 | 7 | 7 |
| Debt / EquityFinancial leverage | 0.73x | 0.48x | 3.54x | 5.10x | — |
| Net DebtTotal debt minus cash | $312M | $816M | $3.8B | $6.8B | $14.7B |
| Cash & Equiv.Liquid assets | $23M | $109M | $500M | $571M | $970M |
| Total DebtShort + long-term debt | $335M | $925M | $4.3B | $7.3B | $15.7B |
| Interest CoverageEBIT ÷ Interest expense | 6.90x | 1.58x | 2.06x | 1.34x | 4.42x |
Total Returns (Dividends Reinvested)
HLT leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in HLT five years ago would be worth $26,146 today (with dividends reinvested), compared to $9,054 for SHO. Over the past 12 months, HLT leads with a +32.8% total return vs MCS's +10.5%. The 3-year compound annual growth rate (CAGR) favors HLT at 30.3% vs SHO's 3.4% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +20.3% | +14.3% | +16.8% | +6.9% | +9.4% |
| 1-Year ReturnPast 12 months | +10.5% | +31.0% | +21.7% | +27.8% | +32.8% |
| 3-Year ReturnCumulative with dividends | +20.9% | +10.6% | +31.7% | +14.7% | +121.3% |
| 5-Year ReturnCumulative with dividends | -0.8% | -9.5% | +58.1% | +9.8% | +161.5% |
| 10-Year ReturnCumulative with dividends | +8.7% | +11.5% | +161.6% | +88.1% | +615.8% |
| CAGR (3Y)Annualised 3-year return | +6.5% | +3.4% | +9.6% | +4.7% | +30.3% |
Risk & Volatility
Evenly matched — MCS and SHO each lead in 1 of 2 comparable metrics.
Risk & Volatility
MCS is the less volatile stock with a 0.85 beta — it tends to amplify market swings less than HGV's 1.71 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SHO currently trades 99.6% from its 52-week high vs MCS's 91.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.85x | 1.00x | 0.98x | 1.71x | 0.94x |
| 52-Week HighHighest price in past year | $20.02 | $10.39 | $112.47 | $52.08 | $344.75 |
| 52-Week LowLowest price in past year | $12.85 | $8.14 | $83.82 | $36.79 | $237.57 |
| % of 52W HighCurrent price vs 52-week peak | +91.2% | +99.6% | +98.1% | +93.4% | +92.9% |
| RSI (14)Momentum oscillator 0–100 | 48.4 | 70.3 | 74.6 | 59.9 | 50.9 |
| Avg Volume (50D)Average daily shares traded | 140K | 1.6M | 507K | 764K | 1.6M |
Analyst Outlook
SHO leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: MCS as "Buy", SHO as "Hold", RHP as "Buy", HGV as "Hold", HLT as "Buy". Consensus price targets imply 26.0% upside for MCS (target: $23) vs 1.5% for SHO (target: $11). For income investors, SHO offers the higher dividend yield at 4.30% vs HLT's 0.19%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold | Buy | Hold | Buy |
| Price TargetConsensus 12-month target | $23.00 | $10.50 | $116.20 | $50.40 | $338.45 |
| # AnalystsCovering analysts | 8 | 28 | 18 | 16 | 49 |
| Dividend YieldAnnual dividend ÷ price | +1.6% | +4.3% | +3.9% | — | +0.2% |
| Dividend StreakConsecutive years of raises | 3 | 4 | 4 | 1 | 0 |
| Dividend / ShareAnnual DPS | $0.29 | $0.44 | $4.33 | — | $0.60 |
| Buyback YieldShare repurchases ÷ mkt cap | +3.3% | +5.6% | 0.0% | +15.2% | +4.5% |
HLT leads in 2 of 6 categories (Income & Cash Flow, Total Returns). SHO leads in 1 (Analyst Outlook). 3 tied.
MCS vs SHO vs RHP vs HGV vs HLT: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is MCS or SHO or RHP or HGV or HLT a better buy right now?
For growth investors, Ryman Hospitality Properties, Inc.
(RHP) is the stronger pick with 10. 2% revenue growth year-over-year, versus 1. 3% for Hilton Grand Vacations Inc. (HGV). Ryman Hospitality Properties, Inc. (RHP) offers the better valuation at 29. 3x trailing P/E (27. 5x forward), making it the more compelling value choice. Analysts rate The Marcus Corporation (MCS) a "Buy" — based on 8 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MCS or SHO or RHP or HGV or HLT?
On trailing P/E, Ryman Hospitality Properties, Inc.
(RHP) is the cheapest at 29. 3x versus Sunstone Hotel Investors, Inc. at 244. 6x. On forward P/E, Hilton Grand Vacations Inc. is actually cheaper at 11. 4x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — MCS or SHO or RHP or HGV or HLT?
Over the past 5 years, Hilton Worldwide Holdings Inc.
(HLT) delivered a total return of +161. 5%, compared to -9. 5% for Sunstone Hotel Investors, Inc. (SHO). Over 10 years, the gap is even starker: HLT returned +615. 8% versus MCS's +8. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MCS or SHO or RHP or HGV or HLT?
By beta (market sensitivity over 5 years), The Marcus Corporation (MCS) is the lower-risk stock at 0.
85β versus Hilton Grand Vacations Inc. 's 1. 71β — meaning HGV is approximately 102% more volatile than MCS relative to the S&P 500. On balance sheet safety, Sunstone Hotel Investors, Inc. (SHO) carries a lower debt/equity ratio of 48% versus 5% for Hilton Grand Vacations Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — MCS or SHO or RHP or HGV or HLT?
By revenue growth (latest reported year), Ryman Hospitality Properties, Inc.
(RHP) is pulling ahead at 10. 2% versus 1. 3% for Hilton Grand Vacations Inc. (HGV). On earnings-per-share growth, the picture is similar: The Marcus Corporation grew EPS 270. 8% year-over-year, compared to -69. 8% for Sunstone Hotel Investors, Inc.. Over a 3-year CAGR, RHP leads at 12. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MCS or SHO or RHP or HGV or HLT?
Hilton Worldwide Holdings Inc.
(HLT) is the more profitable company, earning 12. 1% net margin versus 1. 6% for Hilton Grand Vacations Inc. — meaning it keeps 12. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HLT leads at 22. 4% versus 2. 9% for MCS. At the gross margin level — before operating expenses — HGV leads at 56. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is MCS or SHO or RHP or HGV or HLT more undervalued right now?
On forward earnings alone, Hilton Grand Vacations Inc.
(HGV) trades at 11. 4x forward P/E versus 131. 1x for Sunstone Hotel Investors, Inc. — 119. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MCS: 26. 0% to $23. 00.
08Which pays a better dividend — MCS or SHO or RHP or HGV or HLT?
In this comparison, SHO (4.
3% yield), RHP (3. 9% yield), MCS (1. 6% yield), HLT (0. 2% yield) pay a dividend. HGV does not pay a meaningful dividend and should not be held primarily for income.
09Is MCS or SHO or RHP or HGV or HLT better for a retirement portfolio?
For long-horizon retirement investors, The Marcus Corporation (MCS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
85), 1. 6% yield). Hilton Grand Vacations Inc. (HGV) carries a higher beta of 1. 71 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MCS: +8. 7%, HGV: +88. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between MCS and SHO and RHP and HGV and HLT?
These companies operate in different sectors (MCS (Communication Services) and SHO (Real Estate) and RHP (Real Estate) and HGV (Consumer Cyclical) and HLT (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: MCS is a small-cap quality compounder stock; SHO is a small-cap income-oriented stock; RHP is a small-cap income-oriented stock; HGV is a small-cap quality compounder stock; HLT is a mid-cap quality compounder stock. MCS, SHO, RHP pay a dividend while HGV, HLT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Gross Margin > 68%
- Dividend Yield > 0.6%
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