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Stock Comparison

MKTW vs MMYT vs BKNG vs CSGP

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MKTW
MarketWise, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$44M
5Y Perf.-91.6%
MMYT
MakeMyTrip Limited

Travel Services

Consumer CyclicalNASDAQ • IN
Market Cap$4.52B
5Y Perf.+228.8%
BKNG
Booking Holdings Inc.

Travel Services

Consumer CyclicalNASDAQ • US
Market Cap$132.72B
5Y Perf.+150.3%
CSGP
CoStar Group, Inc.

Real Estate - Services

Real EstateNASDAQ • US
Market Cap$14.83B
5Y Perf.-58.8%

MKTW vs MMYT vs BKNG vs CSGP — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MKTW logoMKTW
MMYT logoMMYT
BKNG logoBKNG
CSGP logoCSGP
IndustrySoftware - ApplicationTravel ServicesTravel ServicesReal Estate - Services
Market Cap$44M$4.52B$132.72B$14.83B
Revenue (TTM)$321M$1.04B$27.69B$3.41B
Net Income (TTM)$4M$57M$6.15B$25M
Gross Margin86.2%73.4%100.0%77.4%
Operating Margin14.1%14.1%34.3%-0.8%
Forward P/E7.2x73.2x16.3x25.8x
Total Debt$6M$237M$19.29B$1.14B
Cash & Equiv.$70M$509M$17.20B$1.73B

MKTW vs MMYT vs BKNG vs CSGPLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MKTW
MMYT
BKNG
CSGP
StockSep 20May 26Return
MarketWise, Inc. (MKTW)1008.4-91.6%
MakeMyTrip Limited (MMYT)100328.8+228.8%
Booking Holdings In… (BKNG)100250.3+150.3%
CoStar Group, Inc. (CSGP)10041.2-58.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: MKTW vs MMYT vs BKNG vs CSGP

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MKTW leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and capital preservation and lower volatility. Booking Holdings Inc. is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. MMYT also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
MKTW
MarketWise, Inc.
The Income Pick

MKTW carries the broadest edge in this set and is the clearest fit for income & stability and defensive.

  • Dividend streak 1 yrs, beta 0.37, yield 11.8%
  • Beta 0.37, yield 11.8%, current ratio 0.56x
  • Lower P/E (7.2x vs 25.8x)
  • Beta 0.37 vs MMYT's 1.17
Best for: income & stability and defensive
MMYT
MakeMyTrip Limited
The Growth Play

MMYT is the clearest fit if your priority is growth exposure.

  • Rev growth 25.0%, EPS growth -54.6%, 3Y rev CAGR 47.7%
  • 25.0% revenue growth vs MKTW's -19.7%
Best for: growth exposure
BKNG
Booking Holdings Inc.
The Long-Run Compounder

BKNG is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 250.7% 10Y total return vs MMYT's 190.1%
  • 22.2% margin vs CSGP's 0.7%
  • 21.1% ROA vs CSGP's 0.2%
Best for: long-term compounding
CSGP
CoStar Group, Inc.
The Real Estate Income Play

CSGP is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 0.80, Low D/E 13.7%, current ratio 2.84x
Best for: sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthMMYT logoMMYT25.0% revenue growth vs MKTW's -19.7%
ValueMKTW logoMKTWLower P/E (7.2x vs 25.8x)
Quality / MarginsBKNG logoBKNG22.2% margin vs CSGP's 0.7%
Stability / SafetyMKTW logoMKTWBeta 0.37 vs MMYT's 1.17
DividendsMKTW logoMKTW11.8% yield, 1-year raise streak, vs BKNG's 0.9%, (2 stocks pay no dividend)
Momentum (1Y)MKTW logoMKTW+32.6% vs MMYT's -54.9%
Efficiency (ROA)BKNG logoBKNG21.1% ROA vs CSGP's 0.2%

MKTW vs MMYT vs BKNG vs CSGP — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MKTWMarketWise, Inc.
FY 2025
Subscription and Circulation
100.0%$323M
Advertising
0.0%$45,000
MMYTMakeMyTrip Limited
FY 2025
Hotels And Packages
59.1%$520M
Air Ticketing
27.4%$242M
Bus Ticketing
13.5%$119M
BKNGBooking Holdings Inc.
FY 2025
Merchant Revenue
66.0%$17.8B
Agency Revenue
29.6%$8.0B
Advertising and other revenues
4.4%$1.2B
CSGPCoStar Group, Inc.
FY 2024
CoStar Suite
61.1%$1.0B
LoopNet
16.9%$282M
Information services
8.1%$136M
Online Marketplaces
7.8%$130M
Residential
6.0%$101M

MKTW vs MMYT vs BKNG vs CSGP — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMKTWLAGGINGCSGP

Income & Cash Flow (Last 12 Months)

BKNG leads this category, winning 5 of 6 comparable metrics.

BKNG is the larger business by revenue, generating $27.7B annually — 86.3x MKTW's $321M. BKNG is the more profitable business, keeping 22.2% of every revenue dollar as net income compared to CSGP's 0.7%. On growth, CSGP holds the edge at +22.5% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMKTW logoMKTWMarketWise, Inc.MMYT logoMMYTMakeMyTrip LimitedBKNG logoBKNGBooking Holdings …CSGP logoCSGPCoStar Group, Inc.
RevenueTrailing 12 months$321M$1.0B$27.7B$3.4B
EBITDAEarnings before interest/tax$47M$175M$10.2B$278M
Net IncomeAfter-tax profit$4M$57M$6.2B$25M
Free Cash FlowCash after capex$43M$224M$9.0B$241M
Gross MarginGross profit ÷ Revenue+86.2%+73.4%+100.0%+77.4%
Operating MarginEBIT ÷ Revenue+14.1%+14.1%+34.3%-0.8%
Net MarginNet income ÷ Revenue+1.3%+5.5%+22.2%+0.7%
FCF MarginFCF ÷ Revenue+13.3%+21.5%+32.6%+7.1%
Rev. Growth (YoY)Latest quarter vs prior year-8.5%+10.6%+16.2%+22.5%
EPS Growth (YoY)Latest quarter vs prior year-156.1%-68.3%+2.4%+127.7%
BKNG leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

MKTW leads this category, winning 4 of 6 comparable metrics.

At 7.2x trailing earnings, MKTW trades at a 100% valuation discount to CSGP's 2107.2x P/E. On an enterprise value basis, BKNG's 13.4x EV/EBITDA is more attractive than CSGP's 83.7x.

MetricMKTW logoMKTWMarketWise, Inc.MMYT logoMMYTMakeMyTrip LimitedBKNG logoBKNGBooking Holdings …CSGP logoCSGPCoStar Group, Inc.
Market CapShares × price$44M$4.5B$132.7B$14.8B
Enterprise ValueMkt cap + debt − cash-$20M$4.3B$134.8B$14.2B
Trailing P/EPrice ÷ TTM EPS7.20x60.86x25.87x2107.23x
Forward P/EPrice ÷ next-FY EPS est.73.17x16.32x25.84x
PEG RatioP/E ÷ EPS growth rate0.16x
EV / EBITDAEnterprise value multiple-0.31x28.92x13.41x83.74x
Price / SalesMarket cap ÷ Revenue0.13x4.62x4.93x4.57x
Price / BookPrice ÷ Book value/share4.79x1.77x
Price / FCFMarket cap ÷ FCF0.96x26.07x14.61x361.59x
MKTW leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

BKNG leads this category, winning 4 of 9 comparable metrics.

MMYT delivers a 8.2% return on equity — every $100 of shareholder capital generates $8 in annual profit, vs $0 for CSGP. CSGP carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to MMYT's 0.20x. On the Piotroski fundamental quality scale (0–9), MMYT scores 6/9 vs MKTW's 4/9, reflecting solid financial health.

MetricMKTW logoMKTWMarketWise, Inc.MMYT logoMMYTMakeMyTrip LimitedBKNG logoBKNGBooking Holdings …CSGP logoCSGPCoStar Group, Inc.
ROE (TTM)Return on equity+8.2%+0.3%
ROA (TTM)Return on assets+2.0%+3.1%+21.1%+0.2%
ROICReturn on invested capital+9.2%-0.9%
ROCEReturn on capital employed+9.2%+75.4%-0.8%
Piotroski ScoreFundamental quality 0–94665
Debt / EquityFinancial leverage0.20x0.14x
Net DebtTotal debt minus cash-$64M-$272M$2.1B-$589M
Cash & Equiv.Liquid assets$70M$509M$17.2B$1.7B
Total DebtShort + long-term debt$6M$237M$19.3B$1.1B
Interest CoverageEBIT ÷ Interest expense1.67x7.21x1.58x
BKNG leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MMYT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in MMYT five years ago would be worth $19,700 today (with dividends reinvested), compared to $1,170 for MKTW. Over the past 12 months, MKTW leads with a +32.6% total return vs MMYT's -54.9%. The 3-year compound annual growth rate (CAGR) favors MMYT at 25.5% vs CSGP's -22.2% — a key indicator of consistent wealth creation.

MetricMKTW logoMKTWMarketWise, Inc.MMYT logoMMYTMakeMyTrip LimitedBKNG logoBKNGBooking Holdings …CSGP logoCSGPCoStar Group, Inc.
YTD ReturnYear-to-date+13.5%-38.3%-19.4%-46.7%
1-Year ReturnPast 12 months+32.6%-54.9%-16.8%-53.6%
3-Year ReturnCumulative with dividends-27.4%+97.5%+65.4%-52.9%
5-Year ReturnCumulative with dividends-88.3%+97.0%+87.6%-58.9%
10-Year ReturnCumulative with dividends-88.2%+190.1%+250.7%+77.5%
CAGR (3Y)Annualised 3-year return-10.1%+25.5%+18.3%-22.2%
MMYT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

MKTW leads this category, winning 2 of 2 comparable metrics.

MKTW is the less volatile stock with a 0.37 beta — it tends to amplify market swings less than MMYT's 1.17 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MKTW currently trades 76.5% from its 52-week high vs BKNG's 3.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMKTW logoMKTWMarketWise, Inc.MMYT logoMMYTMakeMyTrip LimitedBKNG logoBKNGBooking Holdings …CSGP logoCSGPCoStar Group, Inc.
Beta (5Y)Sensitivity to S&P 5000.37x1.17x0.74x0.80x
52-Week HighHighest price in past year$21.74$113.85$5129.83$97.43
52-Week LowLowest price in past year$13.37$32.84$150.62$33.31
% of 52W HighCurrent price vs 52-week peak+76.5%+44.4%+3.3%+35.9%
RSI (14)Momentum oscillator 0–10048.159.442.430.4
Avg Volume (50D)Average daily shares traded26K1.5M8.7M5.9M
MKTW leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — MKTW and BKNG each lead in 1 of 2 comparable metrics.

Analyst consensus: MKTW as "Hold", MMYT as "Buy", BKNG as "Buy", CSGP as "Buy". Consensus price targets imply 80.2% upside for MMYT (target: $91) vs -79.0% for MKTW (target: $4). For income investors, MKTW offers the higher dividend yield at 11.79% vs BKNG's 0.89%.

MetricMKTW logoMKTWMarketWise, Inc.MMYT logoMMYTMakeMyTrip LimitedBKNG logoBKNGBooking Holdings …CSGP logoCSGPCoStar Group, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuy
Price TargetConsensus 12-month target$3.50$91.00$231.72$61.91
# AnalystsCovering analysts7117125
Dividend YieldAnnual dividend ÷ price+11.8%+0.9%
Dividend StreakConsecutive years of raises12
Dividend / ShareAnnual DPS$1.96$1.53
Buyback YieldShare repurchases ÷ mkt cap+7.7%+0.5%+4.9%+3.9%
Evenly matched — MKTW and BKNG each lead in 1 of 2 comparable metrics.
Key Takeaway

BKNG leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). MKTW leads in 2 (Valuation Metrics, Risk & Volatility). 1 tied.

Best OverallMarketWise, Inc. (MKTW)Leads 2 of 6 categories
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MKTW vs MMYT vs BKNG vs CSGP: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MKTW or MMYT or BKNG or CSGP a better buy right now?

For growth investors, MakeMyTrip Limited (MMYT) is the stronger pick with 25.

0% revenue growth year-over-year, versus -19. 7% for MarketWise, Inc. (MKTW). MarketWise, Inc. (MKTW) offers the better valuation at 7. 2x trailing P/E, making it the more compelling value choice. Analysts rate MakeMyTrip Limited (MMYT) a "Buy" — based on 11 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MKTW or MMYT or BKNG or CSGP?

On trailing P/E, MarketWise, Inc.

(MKTW) is the cheapest at 7. 2x versus CoStar Group, Inc. at 2107. 2x. On forward P/E, Booking Holdings Inc. is actually cheaper at 16. 3x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — MKTW or MMYT or BKNG or CSGP?

Over the past 5 years, MakeMyTrip Limited (MMYT) delivered a total return of +97.

0%, compared to -88. 3% for MarketWise, Inc. (MKTW). Over 10 years, the gap is even starker: BKNG returned +250. 7% versus MKTW's -88. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MKTW or MMYT or BKNG or CSGP?

By beta (market sensitivity over 5 years), MarketWise, Inc.

(MKTW) is the lower-risk stock at 0. 37β versus MakeMyTrip Limited's 1. 17β — meaning MMYT is approximately 217% more volatile than MKTW relative to the S&P 500. On balance sheet safety, CoStar Group, Inc. (CSGP) carries a lower debt/equity ratio of 14% versus 20% for MakeMyTrip Limited — giving it more financial flexibility in a downturn.

05

Which is growing faster — MKTW or MMYT or BKNG or CSGP?

By revenue growth (latest reported year), MakeMyTrip Limited (MMYT) is pulling ahead at 25.

0% versus -19. 7% for MarketWise, Inc. (MKTW). On earnings-per-share growth, the picture is similar: Booking Holdings Inc. grew EPS -4. 2% year-over-year, compared to -95. 1% for CoStar Group, Inc.. Over a 3-year CAGR, MMYT leads at 47. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MKTW or MMYT or BKNG or CSGP?

Booking Holdings Inc.

(BKNG) is the more profitable company, earning 20. 1% net margin versus 0. 2% for CoStar Group, Inc. — meaning it keeps 20. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BKNG leads at 34. 5% versus -2. 2% for CSGP. At the gross margin level — before operating expenses — BKNG leads at 100. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MKTW or MMYT or BKNG or CSGP more undervalued right now?

On forward earnings alone, Booking Holdings Inc.

(BKNG) trades at 16. 3x forward P/E versus 73. 2x for MakeMyTrip Limited — 56. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MMYT: 80. 2% to $91. 00.

08

Which pays a better dividend — MKTW or MMYT or BKNG or CSGP?

In this comparison, MKTW (11.

8% yield), BKNG (0. 9% yield) pay a dividend. MMYT, CSGP do not pay a meaningful dividend and should not be held primarily for income.

09

Is MKTW or MMYT or BKNG or CSGP better for a retirement portfolio?

For long-horizon retirement investors, MarketWise, Inc.

(MKTW) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 37), 11. 8% yield). Both have compounded well over 10 years (MKTW: -88. 2%, MMYT: +190. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MKTW and MMYT and BKNG and CSGP?

These companies operate in different sectors (MKTW (Technology) and MMYT (Consumer Cyclical) and BKNG (Consumer Cyclical) and CSGP (Real Estate)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MKTW is a small-cap deep-value stock; MMYT is a small-cap high-growth stock; BKNG is a mid-cap quality compounder stock; CSGP is a mid-cap high-growth stock. MKTW, BKNG pay a dividend while MMYT, CSGP do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

MKTW

Income & Dividend Stock

  • Sector: Technology
  • Market Cap > $100B
  • Gross Margin > 51%
  • Dividend Yield > 4.7%
Run This Screen
Stocks Like

MMYT

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
Run This Screen
Stocks Like

BKNG

High-Growth Quality Leader

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 13%
Run This Screen
Stocks Like

CSGP

High-Growth Disruptor

  • Sector: Real Estate
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 46%
Run This Screen
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Beat Both

Find stocks that outperform MKTW and MMYT and BKNG and CSGP on the metrics below

Revenue Growth>
%
(MKTW: -8.5% · MMYT: 10.6%)
P/E Ratio<
x
(MKTW: 7.2x · MMYT: 60.9x)

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