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Stock Comparison

MRNO vs SOHO vs SOND vs ABNB vs APLE

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MRNO
Murano Global Investments PLC Ordinary Shares

Real Estate - Development

Real EstateNASDAQ • JE
Market Cap$18M
5Y Perf.-96.7%
SOHO
Sotherly Hotels Inc.

REIT - Hotel & Motel

Real EstateNASDAQ • US
Market Cap$46M
5Y Perf.+62.5%
SOND
Sonder Holdings Inc.

Travel Lodging

Consumer CyclicalNASDAQ • US
Market Cap$3K
5Y Perf.-99.8%
ABNB
Airbnb, Inc.

Travel Services

Consumer CyclicalNASDAQ • US
Market Cap$84.21B
5Y Perf.-10.8%
APLE
Apple Hospitality REIT, Inc.

REIT - Hotel & Motel

Real EstateNYSE • US
Market Cap$3.28B
5Y Perf.-13.7%

MRNO vs SOHO vs SOND vs ABNB vs APLE — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MRNO logoMRNO
SOHO logoSOHO
SOND logoSOND
ABNB logoABNB
APLE logoAPLE
IndustryReal Estate - DevelopmentREIT - Hotel & MotelTravel LodgingTravel ServicesREIT - Hotel & Motel
Market Cap$18M$46M$3K$84.21B$3.28B
Revenue (TTM)$944M$179M$589M$12.65B$1.42B
Net Income (TTM)$-3.74B$-310K$-249M$2.52B$172M
Gross Margin75.5%25.0%37.9%82.9%30.5%
Operating Margin-152.9%9.6%-22.5%20.5%17.6%
Forward P/E28.3x20.6x
Total Debt$11.38B$340M$1.40B$2.07B$1.77B
Cash & Equiv.$970M$7M$21M$6.56B$39M

MRNO vs SOHO vs SOND vs ABNB vs APLELong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MRNO
SOHO
SOND
ABNB
APLE
StockFeb 24May 26Return
Murano Global Inves… (MRNO)1003.3-96.7%
Sotherly Hotels Inc. (SOHO)100162.5+62.5%
Sonder Holdings Inc. (SOND)1000.2-99.8%
Airbnb, Inc. (ABNB)10089.2-10.8%
Apple Hospitality R… (APLE)10086.3-13.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: MRNO vs SOHO vs SOND vs ABNB vs APLE

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SOHO leads in 3 of 7 categories (5-stock set), making it the strongest pick for capital preservation and lower volatility and dividend income and shareholder returns. Airbnb, Inc. is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. MRNO and APLE also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
MRNO
Murano Global Investments PLC Ordinary Shares
The Real Estate Income Play

MRNO ranks third and is worth considering specifically for growth exposure.

  • Rev growth 154.6%, EPS growth -64.4%, 3Y rev CAGR 6.8%
  • 154.6% FFO/revenue growth vs APLE's -1.3%
Best for: growth exposure
SOHO
Sotherly Hotels Inc.
The Real Estate Income Play

SOHO carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 0 yrs, beta 0.52, yield 18.3%
  • Lower volatility, beta 0.52, current ratio 1.47x
  • Beta 0.52, yield 18.3%, current ratio 1.47x
  • Beta 0.52 vs ABNB's 1.33
Best for: income & stability and sleep-well-at-night
SOND
Sonder Holdings Inc.
The Lower-Volatility Pick

Among these 5 stocks, SOND doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
ABNB
Airbnb, Inc.
The Quality Compounder

ABNB is the #2 pick in this set and the best alternative if quality and efficiency is your priority.

  • 19.9% margin vs MRNO's -396.1%
  • 10.2% ROA vs SOND's -24.8%, ROIC 50.6% vs -12.3%
Best for: quality and efficiency
APLE
Apple Hospitality REIT, Inc.
The Real Estate Income Play

APLE is the clearest fit if your priority is long-term compounding.

  • 17.6% 10Y total return vs ABNB's -2.9%
  • Lower P/E (20.6x vs 28.3x)
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthMRNO logoMRNO154.6% FFO/revenue growth vs APLE's -1.3%
ValueAPLE logoAPLELower P/E (20.6x vs 28.3x)
Quality / MarginsABNB logoABNB19.9% margin vs MRNO's -396.1%
Stability / SafetySOHO logoSOHOBeta 0.52 vs ABNB's 1.33
DividendsSOHO logoSOHO18.3% yield, vs APLE's 6.9%, (3 stocks pay no dividend)
Momentum (1Y)SOHO logoSOHO+199.2% vs SOND's -100.0%
Efficiency (ROA)ABNB logoABNB10.2% ROA vs SOND's -24.8%, ROIC 50.6% vs -12.3%

MRNO vs SOHO vs SOND vs ABNB vs APLE — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MRNOMurano Global Investments PLC Ordinary Shares

Segment breakdown not available.

SOHOSotherly Hotels Inc.
FY 2024
Occupancy
65.5%$119M
Food and Beverage
20.1%$37M
Hotel, Other
14.4%$26M
SONDSonder Holdings Inc.

Segment breakdown not available.

ABNBAirbnb, Inc.
FY 2025
Reportable Segment
100.0%$12.2B
APLEApple Hospitality REIT, Inc.
FY 2025
Occupancy
90.5%$1.3B
Hotel, Other
4.8%$68M
Food and Beverage
4.7%$66M

MRNO vs SOHO vs SOND vs ABNB vs APLE — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLABNBLAGGINGAPLE

Income & Cash Flow (Last 12 Months)

ABNB leads this category, winning 4 of 6 comparable metrics.

ABNB is the larger business by revenue, generating $12.6B annually — 70.6x SOHO's $179M. ABNB is the more profitable business, keeping 19.9% of every revenue dollar as net income compared to MRNO's -4.0%. On growth, MRNO holds the edge at +199.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMRNO logoMRNOMurano Global Inv…SOHO logoSOHOSotherly Hotels I…SOND logoSONDSonder Holdings I…ABNB logoABNBAirbnb, Inc.APLE logoAPLEApple Hospitality…
RevenueTrailing 12 months$944M$179M$589M$12.6B$1.4B
EBITDAEarnings before interest/tax-$1.1B$37M$25M$2.6B$444M
Net IncomeAfter-tax profit-$3.7B-$310,423-$249M$2.5B$172M
Free Cash FlowCash after capex-$1.2B$7M-$84M$4.5B$320M
Gross MarginGross profit ÷ Revenue+75.5%+25.0%+37.9%+82.9%+30.5%
Operating MarginEBIT ÷ Revenue-152.9%+9.6%-22.5%+20.5%+17.6%
Net MarginNet income ÷ Revenue-4.0%-0.2%-42.3%+19.9%+12.1%
FCF MarginFCF ÷ Revenue-124.7%+4.1%-14.2%+36.0%+22.5%
Rev. Growth (YoY)Latest quarter vs prior year+199.4%-6.6%-10.6%+17.9%+3.1%
EPS Growth (YoY)Latest quarter vs prior year-113.9%+6.9%-2.3%+4.0%-7.7%
ABNB leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

SOHO leads this category, winning 3 of 6 comparable metrics.

At 18.8x trailing earnings, APLE trades at a 46% valuation discount to ABNB's 34.9x P/E. On an enterprise value basis, SOHO's 9.5x EV/EBITDA is more attractive than SOND's 252.9x.

MetricMRNO logoMRNOMurano Global Inv…SOHO logoSOHOSotherly Hotels I…SOND logoSONDSonder Holdings I…ABNB logoABNBAirbnb, Inc.APLE logoAPLEApple Hospitality…
Market CapShares × price$18M$46M$2,662$84.2B$3.3B
Enterprise ValueMkt cap + debt − cash$621M$379M$1.4B$79.7B$5.0B
Trailing P/EPrice ÷ TTM EPS-0.08x-6.62x0.00x34.85x18.76x
Forward P/EPrice ÷ next-FY EPS est.28.35x20.57x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple9.47x252.91x31.33x11.31x
Price / SalesMarket cap ÷ Revenue0.41x0.25x0.00x6.88x2.32x
Price / BookPrice ÷ Book value/share0.06x1.05x10.67x1.05x
Price / FCFMarket cap ÷ FCF1.78x18.12x11.59x
SOHO leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

ABNB leads this category, winning 7 of 9 comparable metrics.

ABNB delivers a 31.2% return on equity — every $100 of shareholder capital generates $31 in annual profit, vs $-73 for MRNO. ABNB carries lower financial leverage with a 0.25x debt-to-equity ratio, signaling a more conservative balance sheet compared to SOHO's 8.18x. On the Piotroski fundamental quality scale (0–9), ABNB scores 6/9 vs SOND's 4/9, reflecting solid financial health.

MetricMRNO logoMRNOMurano Global Inv…SOHO logoSOHOSotherly Hotels I…SOND logoSONDSonder Holdings I…ABNB logoABNBAirbnb, Inc.APLE logoAPLEApple Hospitality…
ROE (TTM)Return on equity-73.3%-0.7%+31.2%+5.4%
ROA (TTM)Return on assets-17.4%-0.1%-24.8%+10.2%+3.5%
ROICReturn on invested capital-7.6%+4.3%-12.3%+50.6%+3.9%
ROCEReturn on capital employed-9.0%+5.6%-20.1%+26.3%+5.3%
Piotroski ScoreFundamental quality 0–954465
Debt / EquityFinancial leverage2.19x8.18x0.25x0.56x
Net DebtTotal debt minus cash$10.4B$333M$1.4B-$4.5B$1.7B
Cash & Equiv.Liquid assets$970M$7M$21M$6.6B$39M
Total DebtShort + long-term debt$11.4B$340M$1.4B$2.1B$1.8B
Interest CoverageEBIT ÷ Interest expense-1.93x0.99x-7.37x2.97x
ABNB leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — SOHO and APLE each lead in 3 of 6 comparable metrics.

A $10,000 investment in APLE five years ago would be worth $11,369 today (with dividends reinvested), compared to $0 for SOND. Over the past 12 months, SOHO leads with a +199.2% total return vs SOND's -100.0%. The 3-year compound annual growth rate (CAGR) favors SOHO at 6.5% vs SOND's -97.2% — a key indicator of consistent wealth creation.

MetricMRNO logoMRNOMurano Global Inv…SOHO logoSOHOSotherly Hotels I…SOND logoSONDSonder Holdings I…ABNB logoABNBAirbnb, Inc.APLE logoAPLEApple Hospitality…
YTD ReturnYear-to-date-61.9%+5.1%-98.2%+5.6%+17.8%
1-Year ReturnPast 12 months-97.8%+199.2%-100.0%+14.1%+30.7%
3-Year ReturnCumulative with dividends-98.1%+20.6%-100.0%+11.8%+10.0%
5-Year ReturnCumulative with dividends-98.1%-33.6%-100.0%-7.1%+13.7%
10-Year ReturnCumulative with dividends-98.1%-26.4%-100.0%-2.9%+17.6%
CAGR (3Y)Annualised 3-year return-73.2%+6.5%-97.2%+3.8%+3.2%
Evenly matched — SOHO and APLE each lead in 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SOHO and SOND each lead in 1 of 2 comparable metrics.

SOND is the less volatile stock with a -0.42 beta — it tends to amplify market swings less than ABNB's 1.33 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SOHO currently trades 100.0% from its 52-week high vs SOND's 0.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMRNO logoMRNOMurano Global Inv…SOHO logoSOHOSotherly Hotels I…SOND logoSONDSonder Holdings I…ABNB logoABNBAirbnb, Inc.APLE logoAPLEApple Hospitality…
Beta (5Y)Sensitivity to S&P 5001.29x0.52x-0.42x1.33x0.85x
52-Week HighHighest price in past year$12.07$2.25$3.44$147.25$14.11
52-Week LowLowest price in past year$0.22$0.68$0.00$110.81$10.85
% of 52W HighCurrent price vs 52-week peak+1.8%+100.0%+0.0%+95.4%+98.4%
RSI (14)Momentum oscillator 0–10027.468.025.156.274.9
Avg Volume (50D)Average daily shares traded2.0M010K3.5M3.2M
Evenly matched — SOHO and SOND each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — SOHO and SOND each lead in 1 of 2 comparable metrics.

Analyst consensus: ABNB as "Hold", APLE as "Buy". Consensus price targets imply 3.5% upside for ABNB (target: $145) vs 0.8% for APLE (target: $14). For income investors, SOHO offers the higher dividend yield at 18.26% vs APLE's 6.92%.

MetricMRNO logoMRNOMurano Global Inv…SOHO logoSOHOSotherly Hotels I…SOND logoSONDSonder Holdings I…ABNB logoABNBAirbnb, Inc.APLE logoAPLEApple Hospitality…
Analyst RatingConsensus buy/hold/sellHoldBuy
Price TargetConsensus 12-month target$145.44$14.00
# AnalystsCovering analysts4417
Dividend YieldAnnual dividend ÷ price+18.3%+6.9%
Dividend StreakConsecutive years of raises010
Dividend / ShareAnnual DPS$0.41$0.96
Buyback YieldShare repurchases ÷ mkt cap+1.5%0.0%0.0%+4.5%+1.9%
Evenly matched — SOHO and SOND each lead in 1 of 2 comparable metrics.
Key Takeaway

ABNB leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). SOHO leads in 1 (Valuation Metrics). 3 tied.

Best OverallAirbnb, Inc. (ABNB)Leads 2 of 6 categories
Loading custom metrics...

MRNO vs SOHO vs SOND vs ABNB vs APLE: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MRNO or SOHO or SOND or ABNB or APLE a better buy right now?

For growth investors, Murano Global Investments PLC Ordinary Shares (MRNO) is the stronger pick with 154.

6% revenue growth year-over-year, versus -1. 3% for Apple Hospitality REIT, Inc. (APLE). Apple Hospitality REIT, Inc. (APLE) offers the better valuation at 18. 8x trailing P/E (20. 6x forward), making it the more compelling value choice. Analysts rate Apple Hospitality REIT, Inc. (APLE) a "Buy" — based on 17 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MRNO or SOHO or SOND or ABNB or APLE?

On trailing P/E, Apple Hospitality REIT, Inc.

(APLE) is the cheapest at 18. 8x versus Airbnb, Inc. at 34. 9x. On forward P/E, Apple Hospitality REIT, Inc. is actually cheaper at 20. 6x.

03

Which is the better long-term investment — MRNO or SOHO or SOND or ABNB or APLE?

Over the past 5 years, Apple Hospitality REIT, Inc.

(APLE) delivered a total return of +13. 7%, compared to -100. 0% for Sonder Holdings Inc. (SOND). Over 10 years, the gap is even starker: APLE returned +17. 6% versus SOND's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MRNO or SOHO or SOND or ABNB or APLE?

By beta (market sensitivity over 5 years), Sonder Holdings Inc.

(SOND) is the lower-risk stock at -0. 42β versus Airbnb, Inc. 's 1. 33β — meaning ABNB is approximately -420% more volatile than SOND relative to the S&P 500. On balance sheet safety, Airbnb, Inc. (ABNB) carries a lower debt/equity ratio of 25% versus 8% for Sotherly Hotels Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — MRNO or SOHO or SOND or ABNB or APLE?

By revenue growth (latest reported year), Murano Global Investments PLC Ordinary Shares (MRNO) is pulling ahead at 154.

6% versus -1. 3% for Apple Hospitality REIT, Inc. (APLE). On earnings-per-share growth, the picture is similar: Sonder Holdings Inc. grew EPS 28. 1% year-over-year, compared to -64. 4% for Murano Global Investments PLC Ordinary Shares. Over a 3-year CAGR, MRNO leads at 681. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MRNO or SOHO or SOND or ABNB or APLE?

Airbnb, Inc.

(ABNB) is the more profitable company, earning 20. 5% net margin versus -488. 8% for Murano Global Investments PLC Ordinary Shares — meaning it keeps 20. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ABNB leads at 20. 8% versus -210. 8% for MRNO. At the gross margin level — before operating expenses — ABNB leads at 83. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MRNO or SOHO or SOND or ABNB or APLE more undervalued right now?

On forward earnings alone, Apple Hospitality REIT, Inc.

(APLE) trades at 20. 6x forward P/E versus 28. 3x for Airbnb, Inc. — 7. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for ABNB: 3. 5% to $145. 44.

08

Which pays a better dividend — MRNO or SOHO or SOND or ABNB or APLE?

In this comparison, SOHO (18.

3% yield), APLE (6. 9% yield) pay a dividend. MRNO, SOND, ABNB do not pay a meaningful dividend and should not be held primarily for income.

09

Is MRNO or SOHO or SOND or ABNB or APLE better for a retirement portfolio?

For long-horizon retirement investors, Sonder Holdings Inc.

(SOND) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 42)). Both have compounded well over 10 years (SOND: -100. 0%, MRNO: -98. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MRNO and SOHO and SOND and ABNB and APLE?

These companies operate in different sectors (MRNO (Real Estate) and SOHO (Real Estate) and SOND (Consumer Cyclical) and ABNB (Consumer Cyclical) and APLE (Real Estate)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MRNO is a small-cap high-growth stock; SOHO is a small-cap income-oriented stock; SOND is a small-cap quality compounder stock; ABNB is a mid-cap quality compounder stock; APLE is a small-cap income-oriented stock. SOHO, APLE pay a dividend while MRNO, SOND, ABNB do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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MRNO

High-Growth Disruptor

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  • Market Cap > $100B
  • Revenue Growth > 99%
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  • Sector: Real Estate
  • Market Cap > $100B
  • Gross Margin > 15%
  • Dividend Yield > 7.3%
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SOND

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  • Sector: Consumer Cyclical
  • Market Cap > $500M
  • Gross Margin > 22%
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ABNB

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 11%
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  • Sector: Real Estate
  • Market Cap > $100B
  • Net Margin > 7%
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Beat Both

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Revenue Growth>
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(MRNO: 199.4% · SOHO: -6.6%)

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