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5 / 10Stock Comparison
MRNO vs SOHO vs SOND vs HLT vs MAR
Revenue, margins, valuation, and 5-year total return — side by side.
REIT - Hotel & Motel
Travel Lodging
Travel Lodging
Travel Lodging
MRNO vs SOHO vs SOND vs HLT vs MAR — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Real Estate - Development | REIT - Hotel & Motel | Travel Lodging | Travel Lodging | Travel Lodging |
| Market Cap | $18M | $46M | $3K | $72.93B | $93.23B |
| Revenue (TTM) | $944M | $179M | $589M | $12.28B | $26.58B |
| Net Income (TTM) | $-3.74B | $-310K | $-249M | $1.54B | $2.58B |
| Gross Margin | 75.5% | 25.0% | 37.9% | 44.3% | 21.4% |
| Operating Margin | -152.9% | 9.6% | -22.5% | 23.1% | 16.0% |
| Forward P/E | — | — | — | 35.4x | 30.4x |
| Total Debt | $11.38B | $340M | $1.40B | $15.67B | $17.08B |
| Cash & Equiv. | $970M | $7M | $21M | $970M | $358M |
MRNO vs SOHO vs SOND vs HLT vs MAR — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Feb 24 | May 26 | Return |
|---|---|---|---|
| Murano Global Inves… (MRNO) | 100 | 3.3 | -96.7% |
| Sotherly Hotels Inc. (SOHO) | 100 | 162.5 | +62.5% |
| Sonder Holdings Inc. (SOND) | 100 | 0.2 | -99.8% |
| Hilton Worldwide Ho… (HLT) | 100 | 156.8 | +56.8% |
| Marriott Internatio… (MAR) | 100 | 140.8 | +40.8% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MRNO vs SOHO vs SOND vs HLT vs MAR
Each card shows where this stock fits in a portfolio — not just who wins on paper.
MRNO ranks third and is worth considering specifically for growth exposure.
- Rev growth 154.6%, EPS growth -64.4%, 3Y rev CAGR 6.8%
- 154.6% FFO/revenue growth vs SOND's 3.2%
SOHO carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 0 yrs, beta 0.52, yield 18.3%
- Lower volatility, beta 0.52, current ratio 1.47x
- Beta 0.52, yield 18.3%, current ratio 1.47x
- Beta 0.52 vs MRNO's 1.29
Among these 5 stocks, SOND doesn't own a clear edge in any measured category.
HLT is the #2 pick in this set and the best alternative if long-term compounding is your priority.
- 6.2% 10Y total return vs MAR's 430.3%
- 12.6% margin vs MRNO's -396.1%
- 9.4% ROA vs SOND's -24.8%, ROIC 24.7% vs -12.3%
MAR is the clearest fit if your priority is value.
- Lower P/E (30.4x vs 35.4x)
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 154.6% FFO/revenue growth vs SOND's 3.2% | |
| Value | Lower P/E (30.4x vs 35.4x) | |
| Quality / Margins | 12.6% margin vs MRNO's -396.1% | |
| Stability / Safety | Beta 0.52 vs MRNO's 1.29 | |
| Dividends | 18.3% yield, vs MAR's 0.8%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +199.2% vs SOND's -100.0% | |
| Efficiency (ROA) | 9.4% ROA vs SOND's -24.8%, ROIC 24.7% vs -12.3% |
MRNO vs SOHO vs SOND vs HLT vs MAR — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Segment breakdown not available.
MRNO vs SOHO vs SOND vs HLT vs MAR — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
HLT leads in 2 of 6 categories
SOHO leads 1 • MAR leads 1 • MRNO leads 0 • SOND leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
HLT leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MAR is the larger business by revenue, generating $26.6B annually — 148.4x SOHO's $179M. HLT is the more profitable business, keeping 12.6% of every revenue dollar as net income compared to MRNO's -4.0%. On growth, MRNO holds the edge at +199.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $944M | $179M | $589M | $12.3B | $26.6B |
| EBITDAEarnings before interest/tax | -$1.1B | $37M | $25M | $3.0B | $4.5B |
| Net IncomeAfter-tax profit | -$3.7B | -$310,423 | -$249M | $1.5B | $2.6B |
| Free Cash FlowCash after capex | -$1.2B | $7M | -$84M | $2.2B | $3.1B |
| Gross MarginGross profit ÷ Revenue | +75.5% | +25.0% | +37.9% | +44.3% | +21.4% |
| Operating MarginEBIT ÷ Revenue | -152.9% | +9.6% | -22.5% | +23.1% | +16.0% |
| Net MarginNet income ÷ Revenue | -4.0% | -0.2% | -42.3% | +12.6% | +9.7% |
| FCF MarginFCF ÷ Revenue | -124.7% | +4.1% | -14.2% | +17.8% | +11.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +199.4% | -6.6% | -10.6% | +9.0% | +6.2% |
| EPS Growth (YoY)Latest quarter vs prior year | -113.9% | +6.9% | -2.3% | +35.0% | +0.8% |
Valuation Metrics
SOHO leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
At 37.1x trailing earnings, MAR trades at a 29% valuation discount to HLT's 52.3x P/E. On an enterprise value basis, SOHO's 9.5x EV/EBITDA is more attractive than SOND's 252.9x.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $18M | $46M | $2,662 | $72.9B | $93.2B |
| Enterprise ValueMkt cap + debt − cash | $621M | $379M | $1.4B | $87.6B | $110.0B |
| Trailing P/EPrice ÷ TTM EPS | -0.08x | -6.62x | 0.00x | 52.34x | 37.08x |
| Forward P/EPrice ÷ next-FY EPS est. | — | — | — | 35.37x | 30.38x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — | — |
| EV / EBITDAEnterprise value multiple | — | 9.47x | 252.91x | 30.53x | 24.77x |
| Price / SalesMarket cap ÷ Revenue | 0.41x | 0.25x | 0.00x | 6.06x | 3.56x |
| Price / BookPrice ÷ Book value/share | 0.06x | 1.05x | — | — | — |
| Price / FCFMarket cap ÷ FCF | — | 1.78x | — | 35.96x | 35.75x |
Profitability & Efficiency
MAR leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
SOHO delivers a -0.7% return on equity — every $100 of shareholder capital generates $-1 in annual profit, vs $-73 for MRNO. MRNO carries lower financial leverage with a 2.19x debt-to-equity ratio, signaling a more conservative balance sheet compared to SOHO's 8.18x. On the Piotroski fundamental quality scale (0–9), HLT scores 7/9 vs SOND's 4/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | -73.3% | -0.7% | — | — | — |
| ROA (TTM)Return on assets | -17.4% | -0.1% | -24.8% | +9.4% | +9.3% |
| ROICReturn on invested capital | -7.6% | +4.3% | -12.3% | +24.7% | +25.0% |
| ROCEReturn on capital employed | -9.0% | +5.6% | -20.1% | +19.0% | +22.6% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 4 | 4 | 7 | 7 |
| Debt / EquityFinancial leverage | 2.19x | 8.18x | — | — | — |
| Net DebtTotal debt minus cash | $10.4B | $333M | $1.4B | $14.7B | $16.7B |
| Cash & Equiv.Liquid assets | $970M | $7M | $21M | $970M | $358M |
| Total DebtShort + long-term debt | $11.4B | $340M | $1.4B | $15.7B | $17.1B |
| Interest CoverageEBIT ÷ Interest expense | -1.93x | 0.99x | -7.37x | 4.42x | 5.20x |
Total Returns (Dividends Reinvested)
HLT leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in HLT five years ago would be worth $26,146 today (with dividends reinvested), compared to $0 for SOND. Over the past 12 months, SOHO leads with a +199.2% total return vs SOND's -100.0%. The 3-year compound annual growth rate (CAGR) favors HLT at 30.3% vs SOND's -97.2% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -61.9% | +5.1% | -98.2% | +9.4% | +12.5% |
| 1-Year ReturnPast 12 months | -97.8% | +199.2% | -100.0% | +32.8% | +38.5% |
| 3-Year ReturnCumulative with dividends | -98.1% | +20.6% | -100.0% | +121.3% | +101.8% |
| 5-Year ReturnCumulative with dividends | -98.1% | -33.6% | -100.0% | +161.5% | +145.8% |
| 10-Year ReturnCumulative with dividends | -98.1% | -26.4% | -100.0% | +615.8% | +430.3% |
| CAGR (3Y)Annualised 3-year return | -73.2% | +6.5% | -97.2% | +30.3% | +26.4% |
Risk & Volatility
Evenly matched — SOHO and SOND each lead in 1 of 2 comparable metrics.
Risk & Volatility
SOND is the less volatile stock with a -0.42 beta — it tends to amplify market swings less than MRNO's 1.29 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SOHO currently trades 100.0% from its 52-week high vs SOND's 0.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.29x | 0.52x | -0.42x | 0.94x | 1.09x |
| 52-Week HighHighest price in past year | $12.07 | $2.25 | $3.44 | $344.75 | $380.00 |
| 52-Week LowLowest price in past year | $0.22 | $0.68 | $0.00 | $237.57 | $250.79 |
| % of 52W HighCurrent price vs 52-week peak | +1.8% | +100.0% | +0.0% | +92.9% | +92.6% |
| RSI (14)Momentum oscillator 0–100 | 27.4 | 68.0 | 25.1 | 50.9 | 53.7 |
| Avg Volume (50D)Average daily shares traded | 2.0M | 0 | 10K | 1.6M | 1.5M |
Analyst Outlook
Evenly matched — SOHO and MAR each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: HLT as "Buy", MAR as "Hold". Consensus price targets imply 5.9% upside for MAR (target: $373) vs 5.7% for HLT (target: $338). For income investors, SOHO offers the higher dividend yield at 18.26% vs HLT's 0.19%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | — | — | Buy | Hold |
| Price TargetConsensus 12-month target | — | — | — | $338.45 | $372.50 |
| # AnalystsCovering analysts | — | — | — | 49 | 52 |
| Dividend YieldAnnual dividend ÷ price | — | +18.3% | — | +0.2% | +0.8% |
| Dividend StreakConsecutive years of raises | — | 0 | 1 | 0 | 4 |
| Dividend / ShareAnnual DPS | — | $0.41 | — | $0.60 | $2.67 |
| Buyback YieldShare repurchases ÷ mkt cap | +1.5% | 0.0% | 0.0% | +4.5% | +3.5% |
HLT leads in 2 of 6 categories (Income & Cash Flow, Total Returns). SOHO leads in 1 (Valuation Metrics). 2 tied.
MRNO vs SOHO vs SOND vs HLT vs MAR: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is MRNO or SOHO or SOND or HLT or MAR a better buy right now?
For growth investors, Murano Global Investments PLC Ordinary Shares (MRNO) is the stronger pick with 154.
6% revenue growth year-over-year, versus 3. 2% for Sonder Holdings Inc. (SOND). Marriott International, Inc. (MAR) offers the better valuation at 37. 1x trailing P/E (30. 4x forward), making it the more compelling value choice. Analysts rate Hilton Worldwide Holdings Inc. (HLT) a "Buy" — based on 49 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MRNO or SOHO or SOND or HLT or MAR?
On trailing P/E, Marriott International, Inc.
(MAR) is the cheapest at 37. 1x versus Hilton Worldwide Holdings Inc. at 52. 3x. On forward P/E, Marriott International, Inc. is actually cheaper at 30. 4x.
03Which is the better long-term investment — MRNO or SOHO or SOND or HLT or MAR?
Over the past 5 years, Hilton Worldwide Holdings Inc.
(HLT) delivered a total return of +161. 5%, compared to -100. 0% for Sonder Holdings Inc. (SOND). Over 10 years, the gap is even starker: HLT returned +615. 8% versus SOND's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MRNO or SOHO or SOND or HLT or MAR?
By beta (market sensitivity over 5 years), Sonder Holdings Inc.
(SOND) is the lower-risk stock at -0. 42β versus Murano Global Investments PLC Ordinary Shares's 1. 29β — meaning MRNO is approximately -408% more volatile than SOND relative to the S&P 500. On balance sheet safety, Murano Global Investments PLC Ordinary Shares (MRNO) carries a lower debt/equity ratio of 2% versus 8% for Sotherly Hotels Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — MRNO or SOHO or SOND or HLT or MAR?
By revenue growth (latest reported year), Murano Global Investments PLC Ordinary Shares (MRNO) is pulling ahead at 154.
6% versus 3. 2% for Sonder Holdings Inc. (SOND). On earnings-per-share growth, the picture is similar: Sonder Holdings Inc. grew EPS 28. 1% year-over-year, compared to -64. 4% for Murano Global Investments PLC Ordinary Shares. Over a 3-year CAGR, MRNO leads at 681. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MRNO or SOHO or SOND or HLT or MAR?
Hilton Worldwide Holdings Inc.
(HLT) is the more profitable company, earning 12. 1% net margin versus -488. 8% for Murano Global Investments PLC Ordinary Shares — meaning it keeps 12. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HLT leads at 22. 4% versus -210. 8% for MRNO. At the gross margin level — before operating expenses — MRNO leads at 72. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is MRNO or SOHO or SOND or HLT or MAR more undervalued right now?
On forward earnings alone, Marriott International, Inc.
(MAR) trades at 30. 4x forward P/E versus 35. 4x for Hilton Worldwide Holdings Inc. — 5. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MAR: 5. 9% to $372. 50.
08Which pays a better dividend — MRNO or SOHO or SOND or HLT or MAR?
In this comparison, SOHO (18.
3% yield), MAR (0. 8% yield), HLT (0. 2% yield) pay a dividend. MRNO, SOND do not pay a meaningful dividend and should not be held primarily for income.
09Is MRNO or SOHO or SOND or HLT or MAR better for a retirement portfolio?
For long-horizon retirement investors, Sonder Holdings Inc.
(SOND) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 42)). Both have compounded well over 10 years (SOND: -100. 0%, MRNO: -98. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between MRNO and SOHO and SOND and HLT and MAR?
These companies operate in different sectors (MRNO (Real Estate) and SOHO (Real Estate) and SOND (Consumer Cyclical) and HLT (Consumer Cyclical) and MAR (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: MRNO is a small-cap high-growth stock; SOHO is a small-cap income-oriented stock; SOND is a small-cap quality compounder stock; HLT is a mid-cap quality compounder stock; MAR is a mid-cap quality compounder stock. SOHO, MAR pay a dividend while MRNO, SOND, HLT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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