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MRP
AMT logo
AMT
KO logo
KO
GLPI logo
GLPI
VICI logo
VICI
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Stock Comparison

MRP vs AMT vs KO vs GLPI vs VICI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MRP
Millrose Properties, Inc.

REIT - Residential

Real EstateNYSE • US
Market Cap$4.49B
5Y Perf.+27.4%
AMT
American Tower Corporation

REIT - Specialty

Real EstateNYSE • US
Market Cap$87.21B
5Y Perf.-9.0%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$355.61B
5Y Perf.+16.0%
GLPI
Gaming and Leisure Properties, Inc.

REIT - Specialty

Real EstateNASDAQ • US
Market Cap$13.44B
5Y Perf.-5.3%
VICI
VICI Properties Inc.

REIT - Diversified

Real EstateNYSE • US
Market Cap$30.49B
5Y Perf.-12.2%

MRP vs AMT vs KO vs GLPI vs VICI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MRP logoMRP
AMT logoAMT
KO logoKO
GLPI logoGLPI
VICI logoVICI
IndustryREIT - ResidentialREIT - SpecialtyBeverages - Non-AlcoholicREIT - SpecialtyREIT - Diversified
Market Cap$4.49B$87.21B$355.61B$13.44B$30.49B
Revenue (TTM)$713M$10.82B$49.28B$1.56B$4.05B
Net Income (TTM)$463M$2.88B$13.70B$892M$3.10B
Gross Margin96.9%73.4%61.7%39.1%99.2%
Operating Margin85.1%44.2%29.3%82.0%98.7%
Forward P/E9.4x28.5x25.3x14.7x9.7x
Total Debt$2.11B$44.96B$45.49B$7.79B$0.00
Cash & Equiv.$35M$1.47B$10.27B$224M$563M

MRP vs AMT vs KO vs GLPI vs VICILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MRP
AMT
KO
GLPI
VICI
StockFeb 25Jun 26Return
Millrose Properties… (MRP)100127.4+27.4%
American Tower Corp… (AMT)10091.0-9.0%
The Coca-Cola Compa… (KO)100116.0+16.0%
Gaming and Leisure … (GLPI)10094.7-5.3%
VICI Properties Inc. (VICI)10087.8-12.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: MRP vs AMT vs KO vs GLPI vs VICI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MRP leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. American Tower Corporation is the stronger pick specifically for capital preservation and lower volatility. KO, GLPI, and VICI also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
🥇MRP emerged as the overall leader. Track its performance:
MRP
Millrose Properties, Inc.
The Real Estate Income Play

MRP carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 7.6%, EPS growth 264.9%
  • 7.6% FFO/revenue growth vs KO's 1.9%
  • Lower P/E (9.4x vs 14.7x)
  • +17.3% vs AMT's -10.0%
Best for: growth exposure
AMT
American Tower Corporation
The Real Estate Income Play

AMT is the #2 pick in this set and the best alternative if stability is your priority.

  • Beta 0.02 vs MRP's 0.82
Best for: stability
KO
The Coca-Cola Company
The Long-Run Compounder

KO ranks third and is worth considering specifically for long-term compounding.

  • 121.1% 10Y total return vs GLPI's 120.6%
  • 13.1% ROA vs AMT's 4.5%, ROIC 15.8% vs 6.9%
Best for: long-term compounding
GLPI
Gaming and Leisure Properties, Inc.
The Real Estate Income Play

GLPI is the clearest fit if your priority is income & stability and sleep-well-at-night.

  • Dividend streak 5 yrs, beta 0.11, yield 6.6%
  • Lower volatility, beta 0.11, current ratio 9.56x
  • Beta 0.11, yield 6.6%, current ratio 9.56x
  • 6.6% yield, 5-year raise streak, vs KO's 2.5%
Best for: income & stability and sleep-well-at-night
VICI
VICI Properties Inc.
The Real Estate Income Play

VICI is the clearest fit if your priority is valuation efficiency.

  • PEG 1.17 vs AMT's 3.91
  • 76.7% margin vs AMT's 26.6%
Best for: valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthMRP logoMRP7.6% FFO/revenue growth vs KO's 1.9%
ValueMRP logoMRPLower P/E (9.4x vs 14.7x)
Quality / MarginsVICI logoVICI76.7% margin vs AMT's 26.6%
Stability / SafetyAMT logoAMTBeta 0.02 vs MRP's 0.82
DividendsGLPI logoGLPI6.6% yield, 5-year raise streak, vs KO's 2.5%
Momentum (1Y)MRP logoMRP+17.3% vs AMT's -10.0%
Efficiency (ROA)KO logoKO13.1% ROA vs AMT's 4.5%, ROIC 15.8% vs 6.9%

MRP vs AMT vs KO vs GLPI vs VICI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

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MRPMillrose Properties, Inc.

Segment breakdown not available.

AMTAmerican Tower Corporation
FY 2025
Property
96.8%$10.3B
Services Revenue
3.2%$340M
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B
GLPIGaming and Leisure Properties, Inc.
FY 2025
Real Estate
100.0%$196M
VICIVICI Properties Inc.
FY 2021
Real Property Business Segment
100.0%$1.5B

MRP vs AMT vs KO vs GLPI vs VICI — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKOLAGGINGVICI

Income & Cash Flow (Last 12 Months)

Evenly matched — MRP and VICI each lead in 3 of 6 comparable metrics.

KO is the larger business by revenue, generating $49.3B annually — 69.2x MRP's $713M. VICI is the more profitable business, keeping 76.7% of every revenue dollar as net income compared to AMT's 26.6%. On growth, MRP holds the edge at +135.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMRP logoMRPMillrose Properti…AMT logoAMTAmerican Tower Co…KO logoKOThe Coca-Cola Com…GLPI logoGLPIGaming and Leisur…VICI logoVICIVICI Properties I…
RevenueTrailing 12 months$713M$10.8B$49.3B$1.6B$4.0B
EBITDAEarnings before interest/tax$610M$6.9B$15.5B$1.5B$4.0B
Net IncomeAfter-tax profit$463M$2.9B$13.7B$892M$3.1B
Free Cash FlowCash after capex$4.4B$3.8B$12.6B$585M$2.5B
Gross MarginGross profit ÷ Revenue+96.9%+73.4%+61.7%+39.1%+99.2%
Operating MarginEBIT ÷ Revenue+85.1%+44.2%+29.3%+82.0%+98.7%
Net MarginNet income ÷ Revenue+65.0%+26.6%+27.8%+57.3%+76.7%
FCF MarginFCF ÷ Revenue+6.2%+34.9%+25.5%+37.6%+63.0%
Rev. Growth (YoY)Latest quarter vs prior year+135.7%+6.8%+12.1%-9.8%+3.5%
EPS Growth (YoY)Latest quarter vs prior year+89.7%+76.9%+18.2%+38.3%+60.8%
Evenly matched — MRP and VICI each lead in 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — MRP and VICI each lead in 3 of 7 comparable metrics.

At 10.9x trailing earnings, VICI trades at a 69% valuation discount to AMT's 34.7x P/E. Adjusting for growth (PEG ratio), VICI offers better value at 1.31x vs AMT's 4.76x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMRP logoMRPMillrose Properti…AMT logoAMTAmerican Tower Co…KO logoKOThe Coca-Cola Com…GLPI logoGLPIGaming and Leisur…VICI logoVICIVICI Properties I…
Market CapShares × price$4.5B$87.2B$355.6B$13.4B$30.5B
Enterprise ValueMkt cap + debt − cash$6.6B$130.7B$390.8B$21.0B$29.9B
Trailing P/EPrice ÷ TTM EPS11.94x34.73x27.18x16.15x10.93x
Forward P/EPrice ÷ next-FY EPS est.9.41x28.53x25.27x14.75x9.71x
PEG RatioP/E ÷ EPS growth rate4.76x2.43x3.21x1.31x
EV / EBITDAEnterprise value multiple13.35x18.83x26.39x14.16x8.20x
Price / SalesMarket cap ÷ Revenue7.48x8.19x7.42x8.43x7.61x
Price / BookPrice ÷ Book value/share0.83x8.48x10.40x2.65x1.07x
Price / FCFMarket cap ÷ FCF1.22x23.05x67.15x16.30x12.15x
Evenly matched — MRP and VICI each lead in 3 of 7 comparable metrics.

Profitability & Efficiency

KO leads this category, winning 6 of 9 comparable metrics.

KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $8 for MRP. MRP carries lower financial leverage with a 0.36x debt-to-equity ratio, signaling a more conservative balance sheet compared to AMT's 4.34x. On the Piotroski fundamental quality scale (0–9), AMT scores 7/9 vs VICI's 4/9, reflecting strong financial health.

MetricMRP logoMRPMillrose Properti…AMT logoAMTAmerican Tower Co…KO logoKOThe Coca-Cola Com…GLPI logoGLPIGaming and Leisur…VICI logoVICIVICI Properties I…
ROE (TTM)Return on equity+7.9%+27.4%+41.1%+17.9%+11.0%
ROA (TTM)Return on assets+5.2%+4.5%+13.1%+6.9%+6.7%
ROICReturn on invested capital+5.6%+6.9%+15.8%+7.3%+7.6%
ROCEReturn on capital employed+6.6%+8.6%+17.3%+9.3%+8.0%
Piotroski ScoreFundamental quality 0–967754
Debt / EquityFinancial leverage0.36x4.34x1.33x1.56x
Net DebtTotal debt minus cash$2.1B$43.5B$35.2B$7.6B-$563M
Cash & Equiv.Liquid assets$35M$1.5B$10.3B$224M$563M
Total DebtShort + long-term debt$2.1B$45.0B$45.5B$7.8B$0
Interest CoverageEBIT ÷ Interest expense5.36x3.99x10.70x3.28x4.45x
KO leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — MRP and KO each lead in 3 of 6 comparable metrics.

A $10,000 investment in KO five years ago would be worth $16,560 today (with dividends reinvested), compared to $8,132 for AMT. Over the past 12 months, MRP leads with a +17.3% total return vs AMT's -10.0%. The 3-year compound annual growth rate (CAGR) favors MRP at 13.9% vs VICI's 1.6% — a key indicator of consistent wealth creation.

MetricMRP logoMRPMillrose Properti…AMT logoAMTAmerican Tower Co…KO logoKOThe Coca-Cola Com…GLPI logoGLPIGaming and Leisur…VICI logoVICIVICI Properties I…
YTD ReturnYear-to-date+2.7%+9.1%+20.3%+10.5%+2.9%
1-Year ReturnPast 12 months+17.3%-10.0%+17.2%+8.4%-7.0%
3-Year ReturnCumulative with dividends+47.9%+10.8%+47.0%+16.0%+4.8%
5-Year ReturnCumulative with dividends+47.9%-18.7%+65.6%+31.2%+11.5%
10-Year ReturnCumulative with dividends+47.9%+117.8%+121.1%+120.6%+117.5%
CAGR (3Y)Annualised 3-year return+13.9%+3.5%+13.7%+5.1%+1.6%
Evenly matched — MRP and KO each lead in 3 of 6 comparable metrics.

Risk & Volatility

KO leads this category, winning 2 of 2 comparable metrics.

KO is the less volatile stock with a -0.20 beta — it tends to amplify market swings less than MRP's 0.82 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KO currently trades 98.3% from its 52-week high vs AMT's 79.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMRP logoMRPMillrose Properti…AMT logoAMTAmerican Tower Co…KO logoKOThe Coca-Cola Com…GLPI logoGLPIGaming and Leisur…VICI logoVICIVICI Properties I…
Beta (5Y)Sensitivity to S&P 5000.82x0.02x-0.20x0.11x0.13x
52-Week HighHighest price in past year$36.00$234.33$84.04$49.95$34.01
52-Week LowLowest price in past year$26.30$165.08$65.35$41.17$26.55
% of 52W HighCurrent price vs 52-week peak+80.9%+79.9%+98.3%+95.0%+83.9%
RSI (14)Momentum oscillator 0–10058.356.460.655.150.1
Avg Volume (50D)Average daily shares traded1.3M2.7M12.7M1.8M6.3M
KO leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — KO and GLPI each lead in 1 of 2 comparable metrics.

Analyst consensus: MRP as "Buy", AMT as "Buy", KO as "Buy", GLPI as "Buy", VICI as "Buy". Consensus price targets imply 12.9% upside for VICI (target: $32) vs 4.2% for KO (target: $86). For income investors, GLPI offers the higher dividend yield at 6.56% vs KO's 2.46%.

MetricMRP logoMRPMillrose Properti…AMT logoAMTAmerican Tower Co…KO logoKOThe Coca-Cola Com…GLPI logoGLPIGaming and Leisur…VICI logoVICIVICI Properties I…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$211.00$86.13$51.83$32.20
# AnalystsCovering analysts350482726
Dividend YieldAnnual dividend ÷ price+6.2%+3.6%+2.5%+6.6%+6.1%
Dividend StreakConsecutive years of raises1145658
Dividend / ShareAnnual DPS$1.80$6.73$2.04$3.11$1.74
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.4%+0.2%0.0%0.0%
Evenly matched — KO and GLPI each lead in 1 of 2 comparable metrics.
Key Takeaway

KO leads in 2 of 6 categories — strongest in Profitability & Efficiency and Risk & Volatility. 4 categories are tied.

Best OverallThe Coca-Cola Company (KO)Leads 2 of 6 categories
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MRP vs AMT vs KO vs GLPI vs VICI: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MRP or AMT or KO or GLPI or VICI a better buy right now?

For growth investors, American Tower Corporation (AMT) is the stronger pick with 5.

1% revenue growth year-over-year, versus 1. 9% for The Coca-Cola Company (KO). VICI Properties Inc. (VICI) offers the better valuation at 10. 9x trailing P/E (9. 7x forward), making it the more compelling value choice. Analysts rate Millrose Properties, Inc. (MRP) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MRP or AMT or KO or GLPI or VICI?

On trailing P/E, VICI Properties Inc.

(VICI) is the cheapest at 10. 9x versus American Tower Corporation at 34. 7x. On forward P/E, Millrose Properties, Inc. is actually cheaper at 9. 4x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: VICI Properties Inc. wins at 1. 17x versus American Tower Corporation's 3. 91x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — MRP or AMT or KO or GLPI or VICI?

Over the past 5 years, The Coca-Cola Company (KO) delivered a total return of +65.

6%, compared to -18. 7% for American Tower Corporation (AMT). Over 10 years, the gap is even starker: KO returned +121. 1% versus MRP's +47. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MRP or AMT or KO or GLPI or VICI?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

20β versus Millrose Properties, Inc. 's 0. 82β — meaning MRP is approximately -509% more volatile than KO relative to the S&P 500. On balance sheet safety, Millrose Properties, Inc. (MRP) carries a lower debt/equity ratio of 36% versus 4% for American Tower Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — MRP or AMT or KO or GLPI or VICI?

By revenue growth (latest reported year), American Tower Corporation (AMT) is pulling ahead at 5.

1% versus 1. 9% for The Coca-Cola Company (KO). On earnings-per-share growth, the picture is similar: Millrose Properties, Inc. grew EPS 264. 9% year-over-year, compared to 2. 0% for VICI Properties Inc.. Over a 3-year CAGR, VICI leads at 15. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MRP or AMT or KO or GLPI or VICI?

VICI Properties Inc.

(VICI) is the more profitable company, earning 69. 3% net margin versus 23. 8% for American Tower Corporation — meaning it keeps 69. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: VICI leads at 91. 1% versus 28. 7% for KO. At the gross margin level — before operating expenses — VICI leads at 99. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MRP or AMT or KO or GLPI or VICI more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, VICI Properties Inc. (VICI) is the more undervalued stock at a PEG of 1. 17x versus American Tower Corporation's 3. 91x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Millrose Properties, Inc. (MRP) trades at 9. 4x forward P/E versus 28. 5x for American Tower Corporation — 19. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for VICI: 12. 9% to $32. 20.

08

Which pays a better dividend — MRP or AMT or KO or GLPI or VICI?

All stocks in this comparison pay dividends.

Gaming and Leisure Properties, Inc. (GLPI) offers the highest yield at 6. 6%, versus 2. 5% for The Coca-Cola Company (KO).

09

Is MRP or AMT or KO or GLPI or VICI better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

20), 2. 5% yield, +121. 1% 10Y return). Both have compounded well over 10 years (KO: +121. 1%, MRP: +47. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MRP and AMT and KO and GLPI and VICI?

These companies operate in different sectors (MRP (Real Estate) and AMT (Real Estate) and KO (Consumer Defensive) and GLPI (Real Estate) and VICI (Real Estate)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MRP is a small-cap deep-value stock; AMT is a mid-cap income-oriented stock; KO is a large-cap quality compounder stock; GLPI is a mid-cap deep-value stock; VICI is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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