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MSN vs AMZN vs WMT vs TGT vs SHOP

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MSN
Emerson Radio Corp.

Consumer Electronics

TechnologyAMEX • US
Market Cap$9M
5Y Perf.-42.6%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+214.9%
TGT
Target Corporation

Discount Stores

Consumer DefensiveNYSE • US
Market Cap$57.36B
5Y Perf.+2.9%
SHOP
Shopify Inc.

Software - Application

TechnologyNASDAQ • CA
Market Cap$145.00B
5Y Perf.+47.5%

MSN vs AMZN vs WMT vs TGT vs SHOP — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MSN logoMSN
AMZN logoAMZN
WMT logoWMT
TGT logoTGT
SHOP logoSHOP
IndustryConsumer ElectronicsSpecialty RetailSpecialty RetailDiscount StoresSoftware - Application
Market Cap$9M$2.92T$1.04T$57.36B$145.00B
Revenue (TTM)$7M$742.78B$703.06B$106.25B$12.37B
Net Income (TTM)$-5M$90.80B$22.91B$4.04B$1.33B
Gross Margin2.4%50.6%24.9%27.3%48.0%
Operating Margin-88.6%11.5%4.1%5.3%13.3%
Forward P/E34.8x44.7x15.7x60.9x
Total Debt$463K$152.99B$67.09B$5.59B$188M
Cash & Equiv.$1M$86.81B$10.73B$5.49B$1.53B

MSN vs AMZN vs WMT vs TGT vs SHOPLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MSN
AMZN
WMT
TGT
SHOP
StockMay 20May 26Return
Emerson Radio Corp. (MSN)10057.4-42.6%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Walmart Inc. (WMT)100314.9+214.9%
Target Corporation (TGT)100102.9+2.9%
Shopify Inc. (SHOP)100147.5+47.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: MSN vs AMZN vs WMT vs TGT vs SHOP

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and recent price momentum and sentiment. Target Corporation is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. WMT and SHOP also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
MSN
Emerson Radio Corp.
The Defensive Pick

MSN is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 0.95, Low D/E 2.2%, current ratio 13.33x
Best for: sleep-well-at-night
AMZN
Amazon.com, Inc.
The Value Pick

AMZN carries the broadest edge in this set and is the clearest fit for valuation efficiency.

  • PEG 1.24 vs WMT's 4.06
  • 12.2% margin vs MSN's -79.0%
  • +43.7% vs MSN's +5.4%
  • 11.5% ROA vs MSN's -26.0%, ROIC 14.7% vs -30.7%
Best for: valuation efficiency
WMT
Walmart Inc.
The Income Pick

WMT ranks third and is worth considering specifically for income & stability.

  • Dividend streak 37 yrs, beta 0.12, yield 0.7%
  • Beta 0.12 vs SHOP's 2.64
Best for: income & stability
TGT
Target Corporation
The Defensive Pick

TGT is the #2 pick in this set and the best alternative if defensive is your priority.

  • Beta 0.95, yield 3.6%, current ratio 0.94x
  • Lower P/E (15.7x vs 60.9x)
  • 3.6% yield, 22-year raise streak, vs WMT's 0.7%, (3 stocks pay no dividend)
Best for: defensive
SHOP
Shopify Inc.
The Growth Play

SHOP is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 30.1%, EPS growth -39.4%, 3Y rev CAGR 27.3%
  • 41.2% 10Y total return vs AMZN's 7.0%
  • 30.1% revenue growth vs TGT's -1.7%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthSHOP logoSHOP30.1% revenue growth vs TGT's -1.7%
ValueTGT logoTGTLower P/E (15.7x vs 60.9x)
Quality / MarginsAMZN logoAMZN12.2% margin vs MSN's -79.0%
Stability / SafetyWMT logoWMTBeta 0.12 vs SHOP's 2.64
DividendsTGT logoTGT3.6% yield, 22-year raise streak, vs WMT's 0.7%, (3 stocks pay no dividend)
Momentum (1Y)AMZN logoAMZN+43.7% vs MSN's +5.4%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs MSN's -26.0%, ROIC 14.7% vs -30.7%

MSN vs AMZN vs WMT vs TGT vs SHOP — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MSNEmerson Radio Corp.
FY 2025
Product
96.9%$10M
License
3.1%$336,000
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B
TGTTarget Corporation
FY 2024
Food and Beverage
22.4%$23.8B
Beauty and Household Essentials
17.5%$18.6B
Home Furnishings and Decor
15.7%$16.7B
Apparel and Accessories
15.5%$16.5B
Hardlines
14.8%$15.8B
Beauty
12.4%$13.2B
Advertising Revenue
0.6%$649M
Other (3)
1.2%$1.3B
SHOPShopify Inc.
FY 2025
Service
76.2%$8.8B
Subscription and Circulation
23.8%$2.8B

MSN vs AMZN vs WMT vs TGT vs SHOP — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLWMTLAGGINGSHOP

Income & Cash Flow (Last 12 Months)

Evenly matched — AMZN and SHOP each lead in 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 112083.3x MSN's $7M. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to MSN's -79.0%. On growth, SHOP holds the edge at +34.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMSN logoMSNEmerson Radio Cor…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.
RevenueTrailing 12 months$7M$742.8B$703.1B$106.2B$12.4B
EBITDAEarnings before interest/tax-$6M$155.9B$42.8B$8.7B$1.7B
Net IncomeAfter-tax profit-$5M$90.8B$22.9B$4.0B$1.3B
Free Cash FlowCash after capex-$3M-$2.5B$15.3B$2.9B$2.1B
Gross MarginGross profit ÷ Revenue+2.4%+50.6%+24.9%+27.3%+48.0%
Operating MarginEBIT ÷ Revenue-88.6%+11.5%+4.1%+5.3%+13.3%
Net MarginNet income ÷ Revenue-79.0%+12.2%+3.3%+3.8%+10.8%
FCF MarginFCF ÷ Revenue-47.8%-0.3%+2.2%+2.8%+17.2%
Rev. Growth (YoY)Latest quarter vs prior year-52.8%+16.6%+5.8%+3.2%+34.3%
EPS Growth (YoY)Latest quarter vs prior year-32.0%+74.8%+35.1%+23.7%+15.1%
Evenly matched — AMZN and SHOP each lead in 3 of 6 comparable metrics.

Valuation Metrics

TGT leads this category, winning 4 of 7 comparable metrics.

At 15.5x trailing earnings, TGT trades at a 87% valuation discount to SHOP's 118.9x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs WMT's 4.33x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMSN logoMSNEmerson Radio Cor…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.
Market CapShares × price$9M$2.92T$1.04T$57.4B$145.0B
Enterprise ValueMkt cap + debt − cash$8M$2.98T$1.09T$57.5B$143.7B
Trailing P/EPrice ÷ TTM EPS-1.92x37.82x47.69x15.49x118.87x
Forward P/EPrice ÷ next-FY EPS est.34.77x44.71x15.74x60.91x
PEG RatioP/E ÷ EPS growth rate1.35x4.33x4.06x
EV / EBITDAEnterprise value multiple20.47x24.85x7.26x95.83x
Price / SalesMarket cap ÷ Revenue0.82x4.07x1.46x0.55x12.55x
Price / BookPrice ÷ Book value/share0.41x7.14x10.45x3.55x10.82x
Price / FCFMarket cap ÷ FCF378.98x24.97x20.23x72.25x
TGT leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — AMZN and TGT and SHOP each lead in 3 of 9 comparable metrics.

TGT delivers a 26.1% return on equity — every $100 of shareholder capital generates $26 in annual profit, vs $-28 for MSN. SHOP carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to WMT's 0.67x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs MSN's 3/9, reflecting solid financial health.

MetricMSN logoMSNEmerson Radio Cor…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.
ROE (TTM)Return on equity-28.1%+23.3%+22.3%+26.1%+10.5%
ROA (TTM)Return on assets-26.0%+11.5%+7.9%+6.9%+9.0%
ROICReturn on invested capital-30.7%+14.7%+14.7%+16.7%+9.4%
ROCEReturn on capital employed-23.0%+15.3%+17.5%+13.6%+11.4%
Piotroski ScoreFundamental quality 0–936666
Debt / EquityFinancial leverage0.02x0.37x0.67x0.35x0.01x
Net DebtTotal debt minus cash-$723,000$66.2B$56.4B$104M-$1.3B
Cash & Equiv.Liquid assets$1M$86.8B$10.7B$5.5B$1.5B
Total DebtShort + long-term debt$463,000$153.0B$67.1B$5.6B$188M
Interest CoverageEBIT ÷ Interest expense-623.89x39.96x11.85x12.40x
Evenly matched — AMZN and TGT and SHOP each lead in 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $28,695 today (with dividends reinvested), compared to $3,702 for MSN. Over the past 12 months, AMZN leads with a +43.7% total return vs MSN's +5.4%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.6% vs MSN's -7.8% — a key indicator of consistent wealth creation.

MetricMSN logoMSNEmerson Radio Cor…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.
YTD ReturnYear-to-date+11.1%+19.7%+15.7%+26.4%-28.9%
1-Year ReturnPast 12 months+5.4%+43.7%+32.7%+36.6%+18.2%
3-Year ReturnCumulative with dividends-21.5%+156.2%+160.5%-11.0%+73.6%
5-Year ReturnCumulative with dividends-63.0%+64.8%+186.9%-31.6%+0.8%
10-Year ReturnCumulative with dividends-47.2%+697.8%+499.5%+99.5%+4123.0%
CAGR (3Y)Annualised 3-year return-7.8%+36.8%+37.6%-3.8%+20.2%
WMT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and WMT each lead in 1 of 2 comparable metrics.

WMT is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than SHOP's 2.64 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs MSN's 49.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMSN logoMSNEmerson Radio Cor…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.
Beta (5Y)Sensitivity to S&P 5000.95x1.51x0.12x0.95x2.64x
52-Week HighHighest price in past year$0.85$278.56$134.69$133.07$182.19
52-Week LowLowest price in past year$0.28$185.01$91.89$83.44$88.14
% of 52W HighCurrent price vs 52-week peak+49.7%+97.3%+96.7%+94.6%+61.3%
RSI (14)Momentum oscillator 0–10044.281.155.961.434.7
Avg Volume (50D)Average daily shares traded47K45.5M17.2M4.5M8.7M
Evenly matched — AMZN and WMT each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.

Analyst consensus: AMZN as "Buy", WMT as "Buy", TGT as "Hold", SHOP as "Buy". Consensus price targets imply 47.4% upside for SHOP (target: $165) vs -8.4% for TGT (target: $115). For income investors, TGT offers the higher dividend yield at 3.58% vs WMT's 0.72%.

MetricMSN logoMSNEmerson Radio Cor…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyHoldBuy
Price TargetConsensus 12-month target$306.77$137.04$115.31$164.75
# AnalystsCovering analysts94645963
Dividend YieldAnnual dividend ÷ price+0.7%+3.6%
Dividend StreakConsecutive years of raises03722
Dividend / ShareAnnual DPS$0.94$4.51
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+0.8%+0.7%0.0%
Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.
Key Takeaway

TGT leads in 1 of 6 categories (Valuation Metrics). WMT leads in 1 (Total Returns). 4 tied.

Best OverallWalmart Inc. (WMT)Leads 1 of 6 categories
Loading custom metrics...

MSN vs AMZN vs WMT vs TGT vs SHOP: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MSN or AMZN or WMT or TGT or SHOP a better buy right now?

For growth investors, Shopify Inc.

(SHOP) is the stronger pick with 30. 1% revenue growth year-over-year, versus -1. 7% for Target Corporation (TGT). Target Corporation (TGT) offers the better valuation at 15. 5x trailing P/E (15. 7x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MSN or AMZN or WMT or TGT or SHOP?

On trailing P/E, Target Corporation (TGT) is the cheapest at 15.

5x versus Shopify Inc. at 118. 9x. On forward P/E, Target Corporation is actually cheaper at 15. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Walmart Inc. 's 4. 06x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — MSN or AMZN or WMT or TGT or SHOP?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +186. 9%, compared to -63. 0% for Emerson Radio Corp. (MSN). Over 10 years, the gap is even starker: SHOP returned +41. 2% versus MSN's -47. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MSN or AMZN or WMT or TGT or SHOP?

By beta (market sensitivity over 5 years), Walmart Inc.

(WMT) is the lower-risk stock at 0. 12β versus Shopify Inc. 's 2. 64β — meaning SHOP is approximately 2157% more volatile than WMT relative to the S&P 500. On balance sheet safety, Shopify Inc. (SHOP) carries a lower debt/equity ratio of 1% versus 67% for Walmart Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — MSN or AMZN or WMT or TGT or SHOP?

By revenue growth (latest reported year), Shopify Inc.

(SHOP) is pulling ahead at 30. 1% versus -1. 7% for Target Corporation (TGT). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -704. 4% for Emerson Radio Corp.. Over a 3-year CAGR, SHOP leads at 27. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MSN or AMZN or WMT or TGT or SHOP?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus -43. 9% for Emerson Radio Corp. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SHOP leads at 12. 7% versus -52. 1% for MSN. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MSN or AMZN or WMT or TGT or SHOP more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Walmart Inc. 's 4. 06x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Target Corporation (TGT) trades at 15. 7x forward P/E versus 60. 9x for Shopify Inc. — 45. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SHOP: 47. 4% to $164. 75.

08

Which pays a better dividend — MSN or AMZN or WMT or TGT or SHOP?

In this comparison, TGT (3.

6% yield), WMT (0. 7% yield) pay a dividend. MSN, AMZN, SHOP do not pay a meaningful dividend and should not be held primarily for income.

09

Is MSN or AMZN or WMT or TGT or SHOP better for a retirement portfolio?

For long-horizon retirement investors, Walmart Inc.

(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 12), 0. 7% yield, +499. 5% 10Y return). Shopify Inc. (SHOP) carries a higher beta of 2. 64 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WMT: +499. 5%, SHOP: +41. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MSN and AMZN and WMT and TGT and SHOP?

These companies operate in different sectors (MSN (Technology) and AMZN (Consumer Cyclical) and WMT (Consumer Defensive) and TGT (Consumer Defensive) and SHOP (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MSN is a small-cap high-growth stock; AMZN is a mega-cap quality compounder stock; WMT is a mega-cap quality compounder stock; TGT is a mid-cap deep-value stock; SHOP is a mid-cap high-growth stock. WMT, TGT pay a dividend while MSN, AMZN, SHOP do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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MSN

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  • Sector: Technology
  • Market Cap > $100B
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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
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  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
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  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Gross Margin > 16%
  • Dividend Yield > 1.4%
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High-Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 17%
  • Net Margin > 6%
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Revenue Growth>
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(MSN: -52.8% · AMZN: 16.6%)

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