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MSN vs SONO vs KOSS vs LOGI vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MSN
Emerson Radio Corp.

Consumer Electronics

TechnologyAMEX • US
Market Cap$9M
5Y Perf.-42.6%
SONO
Sonos, Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$1.80B
5Y Perf.+37.1%
KOSS
Koss Corporation

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$40M
5Y Perf.+270.1%
LOGI
Logitech International S.A.

Computer Hardware

TechnologyNASDAQ • CH
Market Cap$14.81B
5Y Perf.+73.6%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%

MSN vs SONO vs KOSS vs LOGI vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MSN logoMSN
SONO logoSONO
KOSS logoKOSS
LOGI logoLOGI
AMZN logoAMZN
IndustryConsumer ElectronicsConsumer ElectronicsConsumer ElectronicsComputer HardwareSpecialty Retail
Market Cap$9M$1.80B$40M$14.81B$2.92T
Revenue (TTM)$7M$1.46B$13M$4.84B$742.78B
Net Income (TTM)$-5M$-41M$-871K$711M$90.80B
Gross Margin2.4%44.8%36.4%43.2%50.6%
Operating Margin-88.6%2.0%-15.8%16.0%11.5%
Forward P/E47.3x18.6x34.8x
Total Debt$463K$60M$3M$0.00$152.99B
Cash & Equiv.$1M$175M$3M$1.75B$86.81B

MSN vs SONO vs KOSS vs LOGI vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MSN
SONO
KOSS
LOGI
AMZN
StockMay 20May 26Return
Emerson Radio Corp. (MSN)10057.4-42.6%
Sonos, Inc. (SONO)100137.1+37.1%
Koss Corporation (KOSS)100370.1+270.1%
Logitech Internatio… (LOGI)100173.6+73.6%
Amazon.com, Inc. (AMZN)100222.1+122.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: MSN vs SONO vs KOSS vs LOGI vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: LOGI leads in 4 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Emerson Radio Corp. is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. SONO also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
MSN
Emerson Radio Corp.
The Defensive Pick

MSN is the #2 pick in this set and the best alternative if sleep-well-at-night and defensive is your priority.

  • Lower volatility, beta 0.95, Low D/E 2.2%, current ratio 13.33x
  • Beta 0.95, current ratio 13.33x
  • 18.9% revenue growth vs SONO's -4.9%
  • Beta 0.95 vs SONO's 1.75, lower leverage
Best for: sleep-well-at-night and defensive
SONO
Sonos, Inc.
The Momentum Pick

SONO ranks third and is worth considering specifically for momentum.

  • +66.0% vs KOSS's -10.6%
Best for: momentum
KOSS
Koss Corporation
The Technology Pick

KOSS lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: technology exposure
LOGI
Logitech International S.A.
The Income Pick

LOGI carries the broadest edge in this set and is the clearest fit for income & stability.

  • Dividend streak 12 yrs, beta 1.36, yield 1.5%
  • Lower P/E (18.6x vs 34.8x)
  • 14.7% margin vs MSN's -79.0%
  • 1.5% yield; 12-year raise streak; the other 4 pay no meaningful dividend
Best for: income & stability
AMZN
Amazon.com, Inc.
The Growth Play

AMZN is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
  • 7.0% 10Y total return vs LOGI's 6.4%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthMSN logoMSN18.9% revenue growth vs SONO's -4.9%
ValueLOGI logoLOGILower P/E (18.6x vs 34.8x)
Quality / MarginsLOGI logoLOGI14.7% margin vs MSN's -79.0%
Stability / SafetyMSN logoMSNBeta 0.95 vs SONO's 1.75, lower leverage
DividendsLOGI logoLOGI1.5% yield; 12-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)SONO logoSONO+66.0% vs KOSS's -10.6%
Efficiency (ROA)LOGI logoLOGI18.5% ROA vs MSN's -26.0%, ROIC 97.8% vs -30.7%

MSN vs SONO vs KOSS vs LOGI vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MSNEmerson Radio Corp.
FY 2025
Product
96.9%$10M
License
3.1%$336,000
SONOSonos, Inc.
FY 2025
Sonos Speakers
77.7%$1.1B
Sonos System Products
17.3%$249M
Partner Products And Other Revenue
5.0%$72M
KOSSKoss Corporation

Segment breakdown not available.

LOGILogitech International S.A.
FY 2025
Retail Gaming
29.4%$1.3B
Retail Keyboards Desktops
19.4%$883M
Retail Pointing Devices
17.3%$789M
Retail Video Collaboration
13.7%$626M
Retail Video
6.9%$316M
Retail Tablet And Other Accessories
6.6%$300M
Retail Headsets
3.9%$180M
Other (1)
2.7%$124M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

MSN vs SONO vs KOSS vs LOGI vs AMZN — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLLOGILAGGINGKOSS

Income & Cash Flow (Last 12 Months)

Evenly matched — LOGI and AMZN each lead in 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 112083.3x MSN's $7M. LOGI is the more profitable business, keeping 14.7% of every revenue dollar as net income compared to MSN's -79.0%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMSN logoMSNEmerson Radio Cor…SONO logoSONOSonos, Inc.KOSS logoKOSSKoss CorporationLOGI logoLOGILogitech Internat…AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$7M$1.5B$13M$4.8B$742.8B
EBITDAEarnings before interest/tax-$6M$61M-$2M$855M$155.9B
Net IncomeAfter-tax profit-$5M-$41M-$871,116$711M$90.8B
Free Cash FlowCash after capex-$3M$118M-$546,651$976M-$2.5B
Gross MarginGross profit ÷ Revenue+2.4%+44.8%+36.4%+43.2%+50.6%
Operating MarginEBIT ÷ Revenue-88.6%+2.0%-15.8%+16.0%+11.5%
Net MarginNet income ÷ Revenue-79.0%-2.8%-6.8%+14.7%+12.2%
FCF MarginFCF ÷ Revenue-47.8%+8.1%-4.3%+20.2%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year-52.8%+8.4%-19.6%+7.4%+16.6%
EPS Growth (YoY)Latest quarter vs prior year-32.0%-29.3%+2.1%+74.8%
Evenly matched — LOGI and AMZN each lead in 3 of 6 comparable metrics.

Valuation Metrics

LOGI leads this category, winning 3 of 6 comparable metrics.

At 21.5x trailing earnings, LOGI trades at a 43% valuation discount to AMZN's 37.8x P/E. On an enterprise value basis, LOGI's 16.8x EV/EBITDA is more attractive than SONO's 142.1x.

MetricMSN logoMSNEmerson Radio Cor…SONO logoSONOSonos, Inc.KOSS logoKOSSKoss CorporationLOGI logoLOGILogitech Internat…AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$9M$1.8B$40M$14.8B$2.92T
Enterprise ValueMkt cap + debt − cash$8M$1.7B$39M$13.1B$2.98T
Trailing P/EPrice ÷ TTM EPS-1.92x-29.20x-44.78x21.50x37.82x
Forward P/EPrice ÷ next-FY EPS est.47.27x18.60x34.77x
PEG RatioP/E ÷ EPS growth rate1.35x
EV / EBITDAEnterprise value multiple142.14x16.85x20.47x
Price / SalesMarket cap ÷ Revenue0.82x1.25x3.14x3.06x4.07x
Price / BookPrice ÷ Book value/share0.41x5.06x1.28x6.88x7.14x
Price / FCFMarket cap ÷ FCF16.64x15.18x378.98x
LOGI leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

LOGI leads this category, winning 6 of 9 comparable metrics.

LOGI delivers a 32.2% return on equity — every $100 of shareholder capital generates $32 in annual profit, vs $-28 for MSN. MSN carries lower financial leverage with a 0.02x debt-to-equity ratio, signaling a more conservative balance sheet compared to AMZN's 0.37x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs MSN's 3/9, reflecting solid financial health.

MetricMSN logoMSNEmerson Radio Cor…SONO logoSONOSonos, Inc.KOSS logoKOSSKoss CorporationLOGI logoLOGILogitech Internat…AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity-28.1%-10.4%-2.8%+32.2%+23.3%
ROA (TTM)Return on assets-26.0%-4.8%-2.3%+18.5%+11.5%
ROICReturn on invested capital-30.7%-13.4%-4.2%+97.8%+14.7%
ROCEReturn on capital employed-23.0%-9.9%-4.9%+31.1%+15.3%
Piotroski ScoreFundamental quality 0–934556
Debt / EquityFinancial leverage0.02x0.17x0.08x0.37x
Net DebtTotal debt minus cash-$723,000-$115M-$266,063-$1.8B$66.2B
Cash & Equiv.Liquid assets$1M$175M$3M$1.8B$86.8B
Total DebtShort + long-term debt$463,000$60M$3M$0$153.0B
Interest CoverageEBIT ÷ Interest expense-623.89x2587.88x-1972.72x39.96x
LOGI leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $2,429 for KOSS. Over the past 12 months, SONO leads with a +66.0% total return vs KOSS's -10.6%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs SONO's -11.9% — a key indicator of consistent wealth creation.

MetricMSN logoMSNEmerson Radio Cor…SONO logoSONOSonos, Inc.KOSS logoKOSSKoss CorporationLOGI logoLOGILogitech Internat…AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date+11.1%-14.9%-3.6%+2.9%+19.7%
1-Year ReturnPast 12 months+5.4%+66.0%-10.6%+35.0%+43.7%
3-Year ReturnCumulative with dividends-21.5%-31.6%+5.3%+66.3%+156.2%
5-Year ReturnCumulative with dividends-63.0%-60.4%-75.7%-4.6%+64.8%
10-Year ReturnCumulative with dividends-47.2%-25.2%+91.0%+640.3%+697.8%
CAGR (3Y)Annualised 3-year return-7.8%-11.9%+1.7%+18.5%+36.8%
AMZN leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MSN and AMZN each lead in 1 of 2 comparable metrics.

MSN is the less volatile stock with a 0.95 beta — it tends to amplify market swings less than SONO's 1.75 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs KOSS's 48.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMSN logoMSNEmerson Radio Cor…SONO logoSONOSonos, Inc.KOSS logoKOSSKoss CorporationLOGI logoLOGILogitech Internat…AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5000.95x1.75x1.62x1.36x1.51x
52-Week HighHighest price in past year$0.85$19.82$8.59$123.01$278.56
52-Week LowLowest price in past year$0.28$8.73$3.50$76.81$185.01
% of 52W HighCurrent price vs 52-week peak+49.7%+75.1%+48.7%+83.9%+97.3%
RSI (14)Momentum oscillator 0–10044.256.155.265.081.1
Avg Volume (50D)Average daily shares traded47K1.3M23K1.0M45.5M
Evenly matched — MSN and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

LOGI leads this category, winning 1 of 1 comparable metric.

Analyst consensus: SONO as "Buy", LOGI as "Hold", AMZN as "Buy". Consensus price targets imply 31.0% upside for SONO (target: $20) vs 5.6% for LOGI (target: $109). LOGI is the only dividend payer here at 1.52% yield — a key consideration for income-focused portfolios.

MetricMSN logoMSNEmerson Radio Cor…SONO logoSONOSonos, Inc.KOSS logoKOSSKoss CorporationLOGI logoLOGILogitech Internat…AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellBuyHoldBuy
Price TargetConsensus 12-month target$19.50$109.00$306.77
# AnalystsCovering analysts91994
Dividend YieldAnnual dividend ÷ price+1.5%
Dividend StreakConsecutive years of raises0012
Dividend / ShareAnnual DPS$1.57
Buyback YieldShare repurchases ÷ mkt cap0.0%+4.5%0.0%0.0%0.0%
LOGI leads this category, winning 1 of 1 comparable metric.
Key Takeaway

LOGI leads in 3 of 6 categories (Valuation Metrics, Profitability & Efficiency). AMZN leads in 1 (Total Returns). 2 tied.

Best OverallLogitech International S.A. (LOGI)Leads 3 of 6 categories
Loading custom metrics...

MSN vs SONO vs KOSS vs LOGI vs AMZN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MSN or SONO or KOSS or LOGI or AMZN a better buy right now?

For growth investors, Emerson Radio Corp.

(MSN) is the stronger pick with 18. 9% revenue growth year-over-year, versus -4. 9% for Sonos, Inc. (SONO). Logitech International S. A. (LOGI) offers the better valuation at 21. 5x trailing P/E (18. 6x forward), making it the more compelling value choice. Analysts rate Sonos, Inc. (SONO) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MSN or SONO or KOSS or LOGI or AMZN?

On trailing P/E, Logitech International S.

A. (LOGI) is the cheapest at 21. 5x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Logitech International S. A. is actually cheaper at 18. 6x.

03

Which is the better long-term investment — MSN or SONO or KOSS or LOGI or AMZN?

Over the past 5 years, Amazon.

com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -75. 7% for Koss Corporation (KOSS). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus MSN's -47. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MSN or SONO or KOSS or LOGI or AMZN?

By beta (market sensitivity over 5 years), Emerson Radio Corp.

(MSN) is the lower-risk stock at 0. 95β versus Sonos, Inc. 's 1. 75β — meaning SONO is approximately 84% more volatile than MSN relative to the S&P 500. On balance sheet safety, Emerson Radio Corp. (MSN) carries a lower debt/equity ratio of 2% versus 37% for Amazon. com, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — MSN or SONO or KOSS or LOGI or AMZN?

By revenue growth (latest reported year), Emerson Radio Corp.

(MSN) is pulling ahead at 18. 9% versus -4. 9% for Sonos, Inc. (SONO). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -704. 4% for Emerson Radio Corp.. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MSN or SONO or KOSS or LOGI or AMZN?

Logitech International S.

A. (LOGI) is the more profitable company, earning 14. 7% net margin versus -43. 9% for Emerson Radio Corp. — meaning it keeps 14. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LOGI leads at 16. 0% versus -52. 1% for MSN. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MSN or SONO or KOSS or LOGI or AMZN more undervalued right now?

On forward earnings alone, Logitech International S.

A. (LOGI) trades at 18. 6x forward P/E versus 47. 3x for Sonos, Inc. — 28. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SONO: 31. 0% to $19. 50.

08

Which pays a better dividend — MSN or SONO or KOSS or LOGI or AMZN?

In this comparison, LOGI (1.

5% yield) pays a dividend. MSN, SONO, KOSS, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is MSN or SONO or KOSS or LOGI or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Logitech International S.

A. (LOGI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (1. 5% yield, +640. 3% 10Y return). Sonos, Inc. (SONO) carries a higher beta of 1. 75 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (LOGI: +640. 3%, SONO: -25. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MSN and SONO and KOSS and LOGI and AMZN?

These companies operate in different sectors (MSN (Technology) and SONO (Technology) and KOSS (Technology) and LOGI (Technology) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MSN is a small-cap high-growth stock; SONO is a small-cap quality compounder stock; KOSS is a small-cap quality compounder stock; LOGI is a mid-cap quality compounder stock; AMZN is a mega-cap quality compounder stock. LOGI pays a dividend while MSN, SONO, KOSS, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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MSN

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  • Sector: Technology
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  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 26%
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  • Sector: Technology
  • Market Cap > $100B
  • Gross Margin > 21%
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Income & Dividend Stock

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
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High-Growth Compounder

  • Sector: Consumer Cyclical
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  • Revenue Growth > 8%
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Revenue Growth>
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(MSN: -52.8% · SONO: 8.4%)

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