Consumer Electronics
Compare Stocks
5 / 10Stock Comparison
MSN vs SONO vs KOSS vs LOGI vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
Consumer Electronics
Consumer Electronics
Computer Hardware
Specialty Retail
MSN vs SONO vs KOSS vs LOGI vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Consumer Electronics | Consumer Electronics | Consumer Electronics | Computer Hardware | Specialty Retail |
| Market Cap | $9M | $1.80B | $40M | $14.81B | $2.92T |
| Revenue (TTM) | $7M | $1.46B | $13M | $4.84B | $742.78B |
| Net Income (TTM) | $-5M | $-41M | $-871K | $711M | $90.80B |
| Gross Margin | 2.4% | 44.8% | 36.4% | 43.2% | 50.6% |
| Operating Margin | -88.6% | 2.0% | -15.8% | 16.0% | 11.5% |
| Forward P/E | — | 47.3x | — | 18.6x | 34.8x |
| Total Debt | $463K | $60M | $3M | $0.00 | $152.99B |
| Cash & Equiv. | $1M | $175M | $3M | $1.75B | $86.81B |
MSN vs SONO vs KOSS vs LOGI vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Emerson Radio Corp. (MSN) | 100 | 57.4 | -42.6% |
| Sonos, Inc. (SONO) | 100 | 137.1 | +37.1% |
| Koss Corporation (KOSS) | 100 | 370.1 | +270.1% |
| Logitech Internatio… (LOGI) | 100 | 173.6 | +73.6% |
| Amazon.com, Inc. (AMZN) | 100 | 222.1 | +122.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MSN vs SONO vs KOSS vs LOGI vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
MSN is the #2 pick in this set and the best alternative if sleep-well-at-night and defensive is your priority.
- Lower volatility, beta 0.95, Low D/E 2.2%, current ratio 13.33x
- Beta 0.95, current ratio 13.33x
- 18.9% revenue growth vs SONO's -4.9%
- Beta 0.95 vs SONO's 1.75, lower leverage
SONO ranks third and is worth considering specifically for momentum.
- +66.0% vs KOSS's -10.6%
KOSS lags the leaders in this set but could rank higher in a more targeted comparison.
LOGI carries the broadest edge in this set and is the clearest fit for income & stability.
- Dividend streak 12 yrs, beta 1.36, yield 1.5%
- Lower P/E (18.6x vs 34.8x)
- 14.7% margin vs MSN's -79.0%
- 1.5% yield; 12-year raise streak; the other 4 pay no meaningful dividend
AMZN is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
- 7.0% 10Y total return vs LOGI's 6.4%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 18.9% revenue growth vs SONO's -4.9% | |
| Value | Lower P/E (18.6x vs 34.8x) | |
| Quality / Margins | 14.7% margin vs MSN's -79.0% | |
| Stability / Safety | Beta 0.95 vs SONO's 1.75, lower leverage | |
| Dividends | 1.5% yield; 12-year raise streak; the other 4 pay no meaningful dividend | |
| Momentum (1Y) | +66.0% vs KOSS's -10.6% | |
| Efficiency (ROA) | 18.5% ROA vs MSN's -26.0%, ROIC 97.8% vs -30.7% |
MSN vs SONO vs KOSS vs LOGI vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
MSN vs SONO vs KOSS vs LOGI vs AMZN — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
LOGI leads in 3 of 6 categories
AMZN leads 1 • MSN leads 0 • SONO leads 0 • KOSS leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
Evenly matched — LOGI and AMZN each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 112083.3x MSN's $7M. LOGI is the more profitable business, keeping 14.7% of every revenue dollar as net income compared to MSN's -79.0%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $7M | $1.5B | $13M | $4.8B | $742.8B |
| EBITDAEarnings before interest/tax | -$6M | $61M | -$2M | $855M | $155.9B |
| Net IncomeAfter-tax profit | -$5M | -$41M | -$871,116 | $711M | $90.8B |
| Free Cash FlowCash after capex | -$3M | $118M | -$546,651 | $976M | -$2.5B |
| Gross MarginGross profit ÷ Revenue | +2.4% | +44.8% | +36.4% | +43.2% | +50.6% |
| Operating MarginEBIT ÷ Revenue | -88.6% | +2.0% | -15.8% | +16.0% | +11.5% |
| Net MarginNet income ÷ Revenue | -79.0% | -2.8% | -6.8% | +14.7% | +12.2% |
| FCF MarginFCF ÷ Revenue | -47.8% | +8.1% | -4.3% | +20.2% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | -52.8% | +8.4% | -19.6% | +7.4% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -32.0% | -29.3% | — | +2.1% | +74.8% |
Valuation Metrics
LOGI leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
At 21.5x trailing earnings, LOGI trades at a 43% valuation discount to AMZN's 37.8x P/E. On an enterprise value basis, LOGI's 16.8x EV/EBITDA is more attractive than SONO's 142.1x.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $9M | $1.8B | $40M | $14.8B | $2.92T |
| Enterprise ValueMkt cap + debt − cash | $8M | $1.7B | $39M | $13.1B | $2.98T |
| Trailing P/EPrice ÷ TTM EPS | -1.92x | -29.20x | -44.78x | 21.50x | 37.82x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 47.27x | — | 18.60x | 34.77x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — | 1.35x |
| EV / EBITDAEnterprise value multiple | — | 142.14x | — | 16.85x | 20.47x |
| Price / SalesMarket cap ÷ Revenue | 0.82x | 1.25x | 3.14x | 3.06x | 4.07x |
| Price / BookPrice ÷ Book value/share | 0.41x | 5.06x | 1.28x | 6.88x | 7.14x |
| Price / FCFMarket cap ÷ FCF | — | 16.64x | — | 15.18x | 378.98x |
Profitability & Efficiency
LOGI leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
LOGI delivers a 32.2% return on equity — every $100 of shareholder capital generates $32 in annual profit, vs $-28 for MSN. MSN carries lower financial leverage with a 0.02x debt-to-equity ratio, signaling a more conservative balance sheet compared to AMZN's 0.37x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs MSN's 3/9, reflecting solid financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | -28.1% | -10.4% | -2.8% | +32.2% | +23.3% |
| ROA (TTM)Return on assets | -26.0% | -4.8% | -2.3% | +18.5% | +11.5% |
| ROICReturn on invested capital | -30.7% | -13.4% | -4.2% | +97.8% | +14.7% |
| ROCEReturn on capital employed | -23.0% | -9.9% | -4.9% | +31.1% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 4 | 5 | 5 | 6 |
| Debt / EquityFinancial leverage | 0.02x | 0.17x | 0.08x | — | 0.37x |
| Net DebtTotal debt minus cash | -$723,000 | -$115M | -$266,063 | -$1.8B | $66.2B |
| Cash & Equiv.Liquid assets | $1M | $175M | $3M | $1.8B | $86.8B |
| Total DebtShort + long-term debt | $463,000 | $60M | $3M | $0 | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | -623.89x | 2587.88x | -1972.72x | — | 39.96x |
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $2,429 for KOSS. Over the past 12 months, SONO leads with a +66.0% total return vs KOSS's -10.6%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs SONO's -11.9% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +11.1% | -14.9% | -3.6% | +2.9% | +19.7% |
| 1-Year ReturnPast 12 months | +5.4% | +66.0% | -10.6% | +35.0% | +43.7% |
| 3-Year ReturnCumulative with dividends | -21.5% | -31.6% | +5.3% | +66.3% | +156.2% |
| 5-Year ReturnCumulative with dividends | -63.0% | -60.4% | -75.7% | -4.6% | +64.8% |
| 10-Year ReturnCumulative with dividends | -47.2% | -25.2% | +91.0% | +640.3% | +697.8% |
| CAGR (3Y)Annualised 3-year return | -7.8% | -11.9% | +1.7% | +18.5% | +36.8% |
Risk & Volatility
Evenly matched — MSN and AMZN each lead in 1 of 2 comparable metrics.
Risk & Volatility
MSN is the less volatile stock with a 0.95 beta — it tends to amplify market swings less than SONO's 1.75 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs KOSS's 48.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.95x | 1.75x | 1.62x | 1.36x | 1.51x |
| 52-Week HighHighest price in past year | $0.85 | $19.82 | $8.59 | $123.01 | $278.56 |
| 52-Week LowLowest price in past year | $0.28 | $8.73 | $3.50 | $76.81 | $185.01 |
| % of 52W HighCurrent price vs 52-week peak | +49.7% | +75.1% | +48.7% | +83.9% | +97.3% |
| RSI (14)Momentum oscillator 0–100 | 44.2 | 56.1 | 55.2 | 65.0 | 81.1 |
| Avg Volume (50D)Average daily shares traded | 47K | 1.3M | 23K | 1.0M | 45.5M |
Analyst Outlook
LOGI leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Analyst consensus: SONO as "Buy", LOGI as "Hold", AMZN as "Buy". Consensus price targets imply 31.0% upside for SONO (target: $20) vs 5.6% for LOGI (target: $109). LOGI is the only dividend payer here at 1.52% yield — a key consideration for income-focused portfolios.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy | — | Hold | Buy |
| Price TargetConsensus 12-month target | — | $19.50 | — | $109.00 | $306.77 |
| # AnalystsCovering analysts | — | 9 | — | 19 | 94 |
| Dividend YieldAnnual dividend ÷ price | — | — | — | +1.5% | — |
| Dividend StreakConsecutive years of raises | 0 | — | 0 | 12 | — |
| Dividend / ShareAnnual DPS | — | — | — | $1.57 | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +4.5% | 0.0% | 0.0% | 0.0% |
LOGI leads in 3 of 6 categories (Valuation Metrics, Profitability & Efficiency). AMZN leads in 1 (Total Returns). 2 tied.
MSN vs SONO vs KOSS vs LOGI vs AMZN: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is MSN or SONO or KOSS or LOGI or AMZN a better buy right now?
For growth investors, Emerson Radio Corp.
(MSN) is the stronger pick with 18. 9% revenue growth year-over-year, versus -4. 9% for Sonos, Inc. (SONO). Logitech International S. A. (LOGI) offers the better valuation at 21. 5x trailing P/E (18. 6x forward), making it the more compelling value choice. Analysts rate Sonos, Inc. (SONO) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MSN or SONO or KOSS or LOGI or AMZN?
On trailing P/E, Logitech International S.
A. (LOGI) is the cheapest at 21. 5x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Logitech International S. A. is actually cheaper at 18. 6x.
03Which is the better long-term investment — MSN or SONO or KOSS or LOGI or AMZN?
Over the past 5 years, Amazon.
com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -75. 7% for Koss Corporation (KOSS). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus MSN's -47. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MSN or SONO or KOSS or LOGI or AMZN?
By beta (market sensitivity over 5 years), Emerson Radio Corp.
(MSN) is the lower-risk stock at 0. 95β versus Sonos, Inc. 's 1. 75β — meaning SONO is approximately 84% more volatile than MSN relative to the S&P 500. On balance sheet safety, Emerson Radio Corp. (MSN) carries a lower debt/equity ratio of 2% versus 37% for Amazon. com, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — MSN or SONO or KOSS or LOGI or AMZN?
By revenue growth (latest reported year), Emerson Radio Corp.
(MSN) is pulling ahead at 18. 9% versus -4. 9% for Sonos, Inc. (SONO). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -704. 4% for Emerson Radio Corp.. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MSN or SONO or KOSS or LOGI or AMZN?
Logitech International S.
A. (LOGI) is the more profitable company, earning 14. 7% net margin versus -43. 9% for Emerson Radio Corp. — meaning it keeps 14. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LOGI leads at 16. 0% versus -52. 1% for MSN. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is MSN or SONO or KOSS or LOGI or AMZN more undervalued right now?
On forward earnings alone, Logitech International S.
A. (LOGI) trades at 18. 6x forward P/E versus 47. 3x for Sonos, Inc. — 28. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SONO: 31. 0% to $19. 50.
08Which pays a better dividend — MSN or SONO or KOSS or LOGI or AMZN?
In this comparison, LOGI (1.
5% yield) pays a dividend. MSN, SONO, KOSS, AMZN do not pay a meaningful dividend and should not be held primarily for income.
09Is MSN or SONO or KOSS or LOGI or AMZN better for a retirement portfolio?
For long-horizon retirement investors, Logitech International S.
A. (LOGI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (1. 5% yield, +640. 3% 10Y return). Sonos, Inc. (SONO) carries a higher beta of 1. 75 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (LOGI: +640. 3%, SONO: -25. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between MSN and SONO and KOSS and LOGI and AMZN?
These companies operate in different sectors (MSN (Technology) and SONO (Technology) and KOSS (Technology) and LOGI (Technology) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: MSN is a small-cap high-growth stock; SONO is a small-cap quality compounder stock; KOSS is a small-cap quality compounder stock; LOGI is a mid-cap quality compounder stock; AMZN is a mega-cap quality compounder stock. LOGI pays a dividend while MSN, SONO, KOSS, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.
You Might Also Compare
Based on how these companies actually compete and overlap — not just which sector they're filed under.