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Stock Comparison

MTCH vs GOOGL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MTCH
Match Group, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$8.60B
5Y Perf.-58.5%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.85T
5Y Perf.+459.0%

MTCH vs GOOGL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MTCH logoMTCH
GOOGL logoGOOGL
IndustryInternet Content & InformationInternet Content & Information
Market Cap$8.60B$4.85T
Revenue (TTM)$3.52B$422.57B
Net Income (TTM)$663M$160.21B
Gross Margin73.8%60.4%
Operating Margin26.6%32.7%
Forward P/E13.9x28.9x
Total Debt$3.97B$59.29B
Cash & Equiv.$1.03B$30.71B

MTCH vs GOOGLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MTCH
GOOGL
StockMay 20May 26Return
Match Group, Inc. (MTCH)10041.5-58.5%
Alphabet Inc. (GOOGL)100559.0+459.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: MTCH vs GOOGL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GOOGL leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Match Group, Inc. is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. As sector peers, any of these can serve as alternatives in the same allocation.
MTCH
Match Group, Inc.
The Income Pick

MTCH is the clearest fit if your priority is income & stability and sleep-well-at-night.

  • Dividend streak 1 yrs, beta 1.10, yield 1.9%
  • Lower volatility, beta 1.10, current ratio 1.42x
  • PEG 0.48 vs GOOGL's 0.97
Best for: income & stability and sleep-well-at-night
GOOGL
Alphabet Inc.
The Growth Play

GOOGL carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
  • 10.0% 10Y total return vs MTCH's 204.1%
  • 15.1% revenue growth vs MTCH's 0.2%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthGOOGL logoGOOGL15.1% revenue growth vs MTCH's 0.2%
ValueMTCH logoMTCHLower P/E (13.9x vs 28.9x), PEG 0.48 vs 0.97
Quality / MarginsGOOGL logoGOOGL37.9% margin vs MTCH's 18.8%
Stability / SafetyMTCH logoMTCHBeta 1.10 vs GOOGL's 1.28
DividendsMTCH logoMTCH1.9% yield, 1-year raise streak, vs GOOGL's 0.2%
Momentum (1Y)GOOGL logoGOOGL+160.3% vs MTCH's +37.3%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs MTCH's 15.3%, ROIC 25.1% vs 23.7%

MTCH vs GOOGL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MTCHMatch Group, Inc.
FY 2020
Service
57.8%$1.4B
Product and Service, Other
42.2%$989M
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000

MTCH vs GOOGL — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGMTCH

Income & Cash Flow (Last 12 Months)

GOOGL leads this category, winning 4 of 6 comparable metrics.

GOOGL is the larger business by revenue, generating $422.6B annually — 120.0x MTCH's $3.5B. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to MTCH's 18.8%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMTCH logoMTCHMatch Group, Inc.GOOGL logoGOOGLAlphabet Inc.
RevenueTrailing 12 months$3.5B$422.6B
EBITDAEarnings before interest/tax$1.0B$161.3B
Net IncomeAfter-tax profit$663M$160.2B
Free Cash FlowCash after capex$1.0B$73.3B
Gross MarginGross profit ÷ Revenue+73.8%+60.4%
Operating MarginEBIT ÷ Revenue+26.6%+32.7%
Net MarginNet income ÷ Revenue+18.8%+37.9%
FCF MarginFCF ÷ Revenue+29.0%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year+3.9%+21.8%
EPS Growth (YoY)Latest quarter vs prior year+45.5%+81.9%
GOOGL leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

MTCH leads this category, winning 6 of 6 comparable metrics.

At 15.5x trailing earnings, MTCH trades at a 58% valuation discount to GOOGL's 37.1x P/E. Adjusting for growth (PEG ratio), MTCH offers better value at 0.53x vs GOOGL's 1.24x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMTCH logoMTCHMatch Group, Inc.GOOGL logoGOOGLAlphabet Inc.
Market CapShares × price$8.6B$4.85T
Enterprise ValueMkt cap + debt − cash$11.5B$4.88T
Trailing P/EPrice ÷ TTM EPS15.53x37.07x
Forward P/EPrice ÷ next-FY EPS est.13.91x28.90x
PEG RatioP/E ÷ EPS growth rate0.53x1.24x
EV / EBITDAEnterprise value multiple11.80x32.44x
Price / SalesMarket cap ÷ Revenue2.47x12.03x
Price / BookPrice ÷ Book value/share11.80x
Price / FCFMarket cap ÷ FCF8.40x66.17x
MTCH leads this category, winning 6 of 6 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 4 of 6 comparable metrics.
MetricMTCH logoMTCHMatch Group, Inc.GOOGL logoGOOGLAlphabet Inc.
ROE (TTM)Return on equity+39.0%
ROA (TTM)Return on assets+15.3%+27.4%
ROICReturn on invested capital+23.7%+25.1%
ROCEReturn on capital employed+23.7%+30.3%
Piotroski ScoreFundamental quality 0–977
Debt / EquityFinancial leverage0.14x
Net DebtTotal debt minus cash$2.9B$28.6B
Cash & Equiv.Liquid assets$1.0B$30.7B
Total DebtShort + long-term debt$4.0B$59.3B
Interest CoverageEBIT ÷ Interest expense6.17x392.15x
GOOGL leads this category, winning 4 of 6 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $35,112 today (with dividends reinvested), compared to $2,687 for MTCH. Over the past 12 months, GOOGL leads with a +160.3% total return vs MTCH's +37.3%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 55.1% vs MTCH's 5.5% — a key indicator of consistent wealth creation.

MetricMTCH logoMTCHMatch Group, Inc.GOOGL logoGOOGLAlphabet Inc.
YTD ReturnYear-to-date+17.7%+27.2%
1-Year ReturnPast 12 months+37.3%+160.3%
3-Year ReturnCumulative with dividends+17.3%+273.3%
5-Year ReturnCumulative with dividends-73.1%+251.1%
10-Year ReturnCumulative with dividends+204.1%+1003.5%
CAGR (3Y)Annualised 3-year return+5.5%+55.1%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MTCH and GOOGL each lead in 1 of 2 comparable metrics.

MTCH is the less volatile stock with a 1.10 beta — it tends to amplify market swings less than GOOGL's 1.28 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.7% from its 52-week high vs MTCH's 94.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMTCH logoMTCHMatch Group, Inc.GOOGL logoGOOGLAlphabet Inc.
Beta (5Y)Sensitivity to S&P 5001.10x1.28x
52-Week HighHighest price in past year$39.20$402.00
52-Week LowLowest price in past year$26.80$152.20
% of 52W HighCurrent price vs 52-week peak+94.3%+99.7%
RSI (14)Momentum oscillator 0–10052.683.5
Avg Volume (50D)Average daily shares traded4.5M28.0M
Evenly matched — MTCH and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — MTCH and GOOGL each lead in 1 of 2 comparable metrics.

Wall Street rates MTCH as "Buy" and GOOGL as "Buy". Consensus price targets imply 11.3% upside for MTCH (target: $41) vs 1.4% for GOOGL (target: $406). For income investors, MTCH offers the higher dividend yield at 1.92% vs GOOGL's 0.21%.

MetricMTCH logoMTCHMatch Group, Inc.GOOGL logoGOOGLAlphabet Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$41.13$406.28
# AnalystsCovering analysts3282
Dividend YieldAnnual dividend ÷ price+1.9%+0.2%
Dividend StreakConsecutive years of raises12
Dividend / ShareAnnual DPS$0.71$0.82
Buyback YieldShare repurchases ÷ mkt cap+9.2%+0.9%
Evenly matched — MTCH and GOOGL each lead in 1 of 2 comparable metrics.
Key Takeaway

GOOGL leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). MTCH leads in 1 (Valuation Metrics). 2 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 3 of 6 categories
Loading custom metrics...

MTCH vs GOOGL: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is MTCH or GOOGL a better buy right now?

For growth investors, Alphabet Inc.

(GOOGL) is the stronger pick with 15. 1% revenue growth year-over-year, versus 0. 2% for Match Group, Inc. (MTCH). Match Group, Inc. (MTCH) offers the better valuation at 15. 5x trailing P/E (13. 9x forward), making it the more compelling value choice. Analysts rate Match Group, Inc. (MTCH) a "Buy" — based on 32 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MTCH or GOOGL?

On trailing P/E, Match Group, Inc.

(MTCH) is the cheapest at 15. 5x versus Alphabet Inc. at 37. 1x. On forward P/E, Match Group, Inc. is actually cheaper at 13. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Match Group, Inc. wins at 0. 48x versus Alphabet Inc. 's 0. 97x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — MTCH or GOOGL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +251. 1%, compared to -73. 1% for Match Group, Inc. (MTCH). Over 10 years, the gap is even starker: GOOGL returned +1004% versus MTCH's +204. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MTCH or GOOGL?

By beta (market sensitivity over 5 years), Match Group, Inc.

(MTCH) is the lower-risk stock at 1. 10β versus Alphabet Inc. 's 1. 28β — meaning GOOGL is approximately 17% more volatile than MTCH relative to the S&P 500.

05

Which is growing faster — MTCH or GOOGL?

By revenue growth (latest reported year), Alphabet Inc.

(GOOGL) is pulling ahead at 15. 1% versus 0. 2% for Match Group, Inc. (MTCH). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to 17. 8% for Match Group, Inc.. Over a 3-year CAGR, GOOGL leads at 12. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MTCH or GOOGL?

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus 17. 6% for Match Group, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus 25. 0% for MTCH. At the gross margin level — before operating expenses — MTCH leads at 72. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MTCH or GOOGL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Match Group, Inc. (MTCH) is the more undervalued stock at a PEG of 0. 48x versus Alphabet Inc. 's 0. 97x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Match Group, Inc. (MTCH) trades at 13. 9x forward P/E versus 28. 9x for Alphabet Inc. — 15. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MTCH: 11. 3% to $41. 13.

08

Which pays a better dividend — MTCH or GOOGL?

All stocks in this comparison pay dividends.

Match Group, Inc. (MTCH) offers the highest yield at 1. 9%, versus 0. 2% for Alphabet Inc. (GOOGL).

09

Is MTCH or GOOGL better for a retirement portfolio?

For long-horizon retirement investors, Match Group, Inc.

(MTCH) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 10), 1. 9% yield, +204. 1% 10Y return). Both have compounded well over 10 years (MTCH: +204. 1%, GOOGL: +1004%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MTCH and GOOGL?

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: MTCH is a small-cap deep-value stock; GOOGL is a mega-cap high-growth stock. MTCH pays a dividend while GOOGL does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

MTCH

Income & Dividend Stock

  • Sector: Communication Services
  • Market Cap > $100B
  • Net Margin > 11%
  • Dividend Yield > 0.7%
Run This Screen
Stocks Like

GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform MTCH and GOOGL on the metrics below

Revenue Growth>
%
(MTCH: 3.9% · GOOGL: 21.8%)
Net Margin>
%
(MTCH: 18.8% · GOOGL: 37.9%)
P/E Ratio<
x
(MTCH: 15.5x · GOOGL: 37.1x)

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