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NATR vs WMT vs SFM vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
NATR
Nature's Sunshine Products, Inc.

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$430M
5Y Perf.+153.1%
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+214.9%
SFM
Sprouts Farmers Market, Inc.

Grocery Stores

Consumer DefensiveNASDAQ • US
Market Cap$7.62B
5Y Perf.+222.3%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%

NATR vs WMT vs SFM vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
NATR logoNATR
WMT logoWMT
SFM logoSFM
AMZN logoAMZN
IndustryPackaged FoodsSpecialty RetailGrocery StoresSpecialty Retail
Market Cap$430M$1.04T$7.62B$2.92T
Revenue (TTM)$490M$703.06B$8.90B$742.78B
Net Income (TTM)$20M$22.91B$507M$90.80B
Gross Margin69.9%24.9%37.0%50.6%
Operating Margin5.7%4.1%7.6%11.5%
Forward P/E21.9x44.7x14.5x34.8x
Total Debt$19M$67.09B$1.94B$152.99B
Cash & Equiv.$94M$10.73B$257M$86.81B

NATR vs WMT vs SFM vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

NATR
WMT
SFM
AMZN
StockMay 20May 26Return
Nature's Sunshine P… (NATR)100253.1+153.1%
Walmart Inc. (WMT)100314.9+214.9%
Sprouts Farmers Mar… (SFM)100322.3+222.3%
Amazon.com, Inc. (AMZN)100222.1+122.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: NATR vs WMT vs SFM vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SFM leads in 3 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Walmart Inc. is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. NATR and AMZN also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
NATR
Nature's Sunshine Products, Inc.
The Defensive Pick

NATR is the clearest fit if your priority is sleep-well-at-night and defensive.

  • Lower volatility, beta 0.62, Low D/E 11.7%, current ratio 2.28x
  • Beta 0.62, current ratio 2.28x
  • +85.3% vs SFM's -51.7%
Best for: sleep-well-at-night and defensive
WMT
Walmart Inc.
The Income Pick

WMT is the #2 pick in this set and the best alternative if income & stability is your priority.

  • Dividend streak 37 yrs, beta 0.12, yield 0.7%
  • Beta 0.12 vs AMZN's 1.51
  • 0.7% yield; 37-year raise streak; the other 3 pay no meaningful dividend
Best for: income & stability
SFM
Sprouts Farmers Market, Inc.
The Growth Play

SFM carries the broadest edge in this set and is the clearest fit for growth exposure and valuation efficiency.

  • Rev growth 14.1%, EPS growth 41.6%, 3Y rev CAGR 11.2%
  • PEG 0.86 vs WMT's 4.06
  • 14.1% revenue growth vs WMT's 4.7%
  • Lower P/E (14.5x vs 34.8x), PEG 0.86 vs 1.24
Best for: growth exposure and valuation efficiency
AMZN
Amazon.com, Inc.
The Long-Run Compounder

AMZN is the clearest fit if your priority is long-term compounding.

  • 7.0% 10Y total return vs WMT's 499.5%
  • 12.2% margin vs WMT's 3.3%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthSFM logoSFM14.1% revenue growth vs WMT's 4.7%
ValueSFM logoSFMLower P/E (14.5x vs 34.8x), PEG 0.86 vs 1.24
Quality / MarginsAMZN logoAMZN12.2% margin vs WMT's 3.3%
Stability / SafetyWMT logoWMTBeta 0.12 vs AMZN's 1.51
DividendsWMT logoWMT0.7% yield; 37-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)NATR logoNATR+85.3% vs SFM's -51.7%
Efficiency (ROA)SFM logoSFM12.5% ROA vs NATR's 7.6%, ROIC 17.8% vs 21.0%

NATR vs WMT vs SFM vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

NATRNature's Sunshine Products, Inc.
FY 2025
Personal Care Products
100.0%$23M
WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B
SFMSprouts Farmers Market, Inc.
FY 2025
Perishables
57.0%$5.0B
Non Perishables
43.0%$3.8B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

NATR vs WMT vs SFM vs AMZN — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNATRLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

AMZN leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 1516.5x NATR's $490M. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to WMT's 3.3%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricNATR logoNATRNature's Sunshine…WMT logoWMTWalmart Inc.SFM logoSFMSprouts Farmers M…AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$490M$703.1B$8.9B$742.8B
EBITDAEarnings before interest/tax$38M$42.8B$996M$155.9B
Net IncomeAfter-tax profit$20M$22.9B$507M$90.8B
Free Cash FlowCash after capex$23M$15.3B$361M-$2.5B
Gross MarginGross profit ÷ Revenue+69.9%+24.9%+37.0%+50.6%
Operating MarginEBIT ÷ Revenue+5.7%+4.1%+7.6%+11.5%
Net MarginNet income ÷ Revenue+4.1%+3.3%+5.7%+12.2%
FCF MarginFCF ÷ Revenue+4.7%+2.2%+4.1%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year+8.5%+5.8%+4.1%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+16.0%+35.1%-5.5%+74.8%
AMZN leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

SFM leads this category, winning 4 of 7 comparable metrics.

At 15.3x trailing earnings, SFM trades at a 68% valuation discount to WMT's 47.7x P/E. Adjusting for growth (PEG ratio), SFM offers better value at 0.90x vs WMT's 4.33x — a lower PEG means you pay less per unit of expected earnings growth.

MetricNATR logoNATRNature's Sunshine…WMT logoWMTWalmart Inc.SFM logoSFMSprouts Farmers M…AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$430M$1.04T$7.6B$2.92T
Enterprise ValueMkt cap + debt − cash$355M$1.09T$9.3B$2.98T
Trailing P/EPrice ÷ TTM EPS23.16x47.69x15.25x37.82x
Forward P/EPrice ÷ next-FY EPS est.21.92x44.71x14.52x34.77x
PEG RatioP/E ÷ EPS growth rate4.33x0.90x1.35x
EV / EBITDAEnterprise value multiple9.20x24.85x9.35x20.47x
Price / SalesMarket cap ÷ Revenue0.90x1.46x0.86x4.07x
Price / BookPrice ÷ Book value/share2.81x10.45x5.70x7.14x
Price / FCFMarket cap ÷ FCF14.90x24.97x16.29x378.98x
SFM leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

NATR leads this category, winning 5 of 9 comparable metrics.

SFM delivers a 36.1% return on equity — every $100 of shareholder capital generates $36 in annual profit, vs $12 for NATR. NATR carries lower financial leverage with a 0.12x debt-to-equity ratio, signaling a more conservative balance sheet compared to SFM's 1.39x. On the Piotroski fundamental quality scale (0–9), WMT scores 6/9 vs SFM's 5/9, reflecting solid financial health.

MetricNATR logoNATRNature's Sunshine…WMT logoWMTWalmart Inc.SFM logoSFMSprouts Farmers M…AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity+12.1%+22.3%+36.1%+23.3%
ROA (TTM)Return on assets+7.6%+7.9%+12.5%+11.5%
ROICReturn on invested capital+21.0%+14.7%+17.8%+14.7%
ROCEReturn on capital employed+13.8%+17.5%+22.1%+15.3%
Piotroski ScoreFundamental quality 0–95656
Debt / EquityFinancial leverage0.12x0.67x1.39x0.37x
Net DebtTotal debt minus cash-$75M$56.4B$1.7B$66.2B
Cash & Equiv.Liquid assets$94M$10.7B$257M$86.8B
Total DebtShort + long-term debt$19M$67.1B$1.9B$153.0B
Interest CoverageEBIT ÷ Interest expense1100.81x11.85x254.65x39.96x
NATR leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — WMT and AMZN each lead in 2 of 6 comparable metrics.

A $10,000 investment in SFM five years ago would be worth $31,381 today (with dividends reinvested), compared to $11,883 for NATR. Over the past 12 months, NATR leads with a +85.3% total return vs SFM's -51.7%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.6% vs SFM's 31.2% — a key indicator of consistent wealth creation.

MetricNATR logoNATRNature's Sunshine…WMT logoWMTWalmart Inc.SFM logoSFMSprouts Farmers M…AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date+17.1%+15.7%+0.4%+19.7%
1-Year ReturnPast 12 months+85.3%+32.7%-51.7%+43.7%
3-Year ReturnCumulative with dividends+129.0%+160.5%+125.7%+156.2%
5-Year ReturnCumulative with dividends+18.8%+186.9%+213.8%+64.8%
10-Year ReturnCumulative with dividends+180.2%+499.5%+203.9%+697.8%
CAGR (3Y)Annualised 3-year return+31.8%+37.6%+31.2%+36.8%
Evenly matched — WMT and AMZN each lead in 2 of 6 comparable metrics.

Risk & Volatility

Evenly matched — WMT and AMZN each lead in 1 of 2 comparable metrics.

WMT is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs SFM's 44.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricNATR logoNATRNature's Sunshine…WMT logoWMTWalmart Inc.SFM logoSFMSprouts Farmers M…AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5000.62x0.12x0.17x1.51x
52-Week HighHighest price in past year$28.14$134.69$182.00$278.56
52-Week LowLowest price in past year$12.90$91.89$64.75$185.01
% of 52W HighCurrent price vs 52-week peak+87.2%+96.7%+44.5%+97.3%
RSI (14)Momentum oscillator 0–10049.655.954.981.1
Avg Volume (50D)Average daily shares traded103K17.2M2.2M45.5M
Evenly matched — WMT and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

WMT leads this category, winning 1 of 1 comparable metric.

Analyst consensus: NATR as "Buy", WMT as "Buy", SFM as "Buy", AMZN as "Buy". Consensus price targets imply 13.1% upside for AMZN (target: $307) vs -20.6% for NATR (target: $20). WMT is the only dividend payer here at 0.72% yield — a key consideration for income-focused portfolios.

MetricNATR logoNATRNature's Sunshine…WMT logoWMTWalmart Inc.SFM logoSFMSprouts Farmers M…AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$19.50$137.04$91.00$306.77
# AnalystsCovering analysts4644394
Dividend YieldAnnual dividend ÷ price+0.7%
Dividend StreakConsecutive years of raises1371
Dividend / ShareAnnual DPS$0.94
Buyback YieldShare repurchases ÷ mkt cap+3.8%+0.8%+6.2%0.0%
WMT leads this category, winning 1 of 1 comparable metric.
Key Takeaway

AMZN leads in 1 of 6 categories (Income & Cash Flow). SFM leads in 1 (Valuation Metrics). 2 tied.

Best OverallNature's Sunshine Products,… (NATR)Leads 1 of 6 categories
Loading custom metrics...

NATR vs WMT vs SFM vs AMZN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is NATR or WMT or SFM or AMZN a better buy right now?

For growth investors, Sprouts Farmers Market, Inc.

(SFM) is the stronger pick with 14. 1% revenue growth year-over-year, versus 4. 7% for Walmart Inc. (WMT). Sprouts Farmers Market, Inc. (SFM) offers the better valuation at 15. 3x trailing P/E (14. 5x forward), making it the more compelling value choice. Analysts rate Nature's Sunshine Products, Inc. (NATR) a "Buy" — based on 4 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — NATR or WMT or SFM or AMZN?

On trailing P/E, Sprouts Farmers Market, Inc.

(SFM) is the cheapest at 15. 3x versus Walmart Inc. at 47. 7x. On forward P/E, Sprouts Farmers Market, Inc. is actually cheaper at 14. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Sprouts Farmers Market, Inc. wins at 0. 86x versus Walmart Inc. 's 4. 06x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — NATR or WMT or SFM or AMZN?

Over the past 5 years, Sprouts Farmers Market, Inc.

(SFM) delivered a total return of +213. 8%, compared to +18. 8% for Nature's Sunshine Products, Inc. (NATR). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus NATR's +180. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — NATR or WMT or SFM or AMZN?

By beta (market sensitivity over 5 years), Walmart Inc.

(WMT) is the lower-risk stock at 0. 12β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 1194% more volatile than WMT relative to the S&P 500. On balance sheet safety, Nature's Sunshine Products, Inc. (NATR) carries a lower debt/equity ratio of 12% versus 139% for Sprouts Farmers Market, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — NATR or WMT or SFM or AMZN?

By revenue growth (latest reported year), Sprouts Farmers Market, Inc.

(SFM) is pulling ahead at 14. 1% versus 4. 7% for Walmart Inc. (WMT). On earnings-per-share growth, the picture is similar: Nature's Sunshine Products, Inc. grew EPS 165. 0% year-over-year, compared to 13. 3% for Walmart Inc.. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — NATR or WMT or SFM or AMZN?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 3. 1% for Walmart Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus 4. 2% for WMT. At the gross margin level — before operating expenses — NATR leads at 69. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is NATR or WMT or SFM or AMZN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Sprouts Farmers Market, Inc. (SFM) is the more undervalued stock at a PEG of 0. 86x versus Walmart Inc. 's 4. 06x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Sprouts Farmers Market, Inc. (SFM) trades at 14. 5x forward P/E versus 44. 7x for Walmart Inc. — 30. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMZN: 13. 1% to $306. 77.

08

Which pays a better dividend — NATR or WMT or SFM or AMZN?

In this comparison, WMT (0.

7% yield) pays a dividend. NATR, SFM, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is NATR or WMT or SFM or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Walmart Inc.

(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 12), 0. 7% yield, +499. 5% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WMT: +499. 5%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between NATR and WMT and SFM and AMZN?

These companies operate in different sectors (NATR (Consumer Defensive) and WMT (Consumer Defensive) and SFM (Consumer Defensive) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: NATR is a small-cap quality compounder stock; WMT is a mega-cap quality compounder stock; SFM is a small-cap deep-value stock; AMZN is a mega-cap quality compounder stock. WMT pays a dividend while NATR, SFM, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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NATR

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  • Market Cap > $100B
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Quality Business

  • Sector: Consumer Defensive
  • Market Cap > $100B
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Beat Both

Find stocks that outperform NATR and WMT and SFM and AMZN on the metrics below

Revenue Growth>
%
(NATR: 8.5% · WMT: 5.8%)
Net Margin>
%
(NATR: 4.1% · WMT: 3.3%)
P/E Ratio<
x
(NATR: 23.2x · WMT: 47.7x)

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