Nature's Sunshine Products, Inc. (NATR) Revenue History
Annual and quarterly revenue from 2014 to 2025
Compound Annual Growth Rate (CAGR)
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NATR Revenue Growth
Revenue Breakdown (FY 2025)
NATR's revenue distribution by segment and geography for fiscal year 2025
By Product/Segment
By Geography
NATR Revenue Analysis (2014–2025)
As of May 7, 2026, Nature's Sunshine Products, Inc. (NATR) generated trailing twelve-month (TTM) revenue of $480.1 million, reflecting modest growth of +4.7% year-over-year. The most recent quarter (Q4 2025) recorded $123.8 million in revenue, down 3.5% sequentially.
Looking at the longer-term picture, NATR's 5-year compound annual growth rate (CAGR) stands at +4.5%, indicating moderate growth over time. The company achieved its highest annual revenue of $480.1 million in 2025, representing a new all-time high.
Revenue diversification analysis shows NATR's business is primarily driven by Personal Care Products (100%). With over half of revenue concentrated in Personal Care Products, the company maintains significant focus in this area while developing other growth vectors.
When compared to Consumer Defensive sector peers including USNA (+8.3% YoY), NUS (-12.1% YoY), and NHTC (-10.5% YoY), NATR has underperformed the peer group in terms of revenue growth. Compare NATR vs USNA →
NATR Revenue vs Peers
Revenue metrics vs comparable public companies
| Company | TTM Revenue | YoY Growth | 5Y CAGR | Op. Margin | Compare |
|---|---|---|---|---|---|
| NATRCurrent | $480M | +4.7% | +4.5% | 5.2% | |
 USNA | $925M | +8.3% | -4.0% | 5.5% | |
 NUS | $1.5B | -12.1% | -10.5% | 4.4% | |
 NHTC | $40M | -10.5% | -8.5% | -4.5% | |
 MTEX | $118M | -9.2% | -5.7% | 1.2% | |
 HLF | $5.0B | +3.7% | -1.9% | 8.8% |
NATR Historical Revenue Data (2014–2025)
| Year | Revenue | YoY % | Gross Profit | Gross Margin | Op. Income | Op. Margin |
|---|---|---|---|---|---|---|
| 2025 | $480.1M | +5.7% | $333.9M | 69.5% | $24.7M | 5.2% |
| 2024 | $454.4M | +2.0% | $324.7M | 71.5% | $20.1M | 4.4% |
| 2023 | $445.3M | +5.5% | $321.1M | 72.1% | $18.7M | 4.2% |
| 2022 | $421.9M | -5.0% | $299.8M | 71.0% | $16.3M | 3.9% |
| 2021 | $444.1M | +15.3% | $328.6M | 74.0% | $34.7M | 7.8% |
| 2020 | $385.2M | +6.3% | $283.9M | 73.7% | $21.5M | 5.6% |
| 2019 | $362.2M | -0.7% | $268.3M | 74.1% | $16.1M | 4.5% |
| 2018 | $364.8M | +6.7% | $269.1M | 73.8% | $5.4M | 1.5% |
| 2017 | $342.0M | +0.3% | $251.0M | 73.4% | $1.4M | 0.4% |
| 2016 | $341.2M | +5.1% | $250.2M | 73.3% | $10.0M | 2.9% |
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Start ComparisonNATR — Frequently Asked Questions
Quick answers to the most common questions about buying NATR stock.
Is NATR's revenue growth accelerating or slowing?
NATR revenue growth slowed to +4.7%, below the 5-year CAGR of +4.5%. TTM revenue is $480M. The deceleration marks a shift from historical growth rates.
What is NATR's long-term revenue growth rate?
Nature's Sunshine Products, Inc.'s 5-year revenue CAGR of +4.5% reflects the variable expansion pattern. Current YoY growth of +4.7% is near this long-term average.
How is NATR's revenue distributed by segment?
NATR reports revenue by product line and geographic region. Annual and quarterly breakdowns from 2014-2025 are available for download. Segment mix reveals concentration and diversification trends.