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Stock Comparison

NDLS vs AMZN vs MSFT vs SHAK vs AAPL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
NDLS
Noodles & Company

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$71M
5Y Perf.-74.4%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%
SHAK
Shake Shack Inc.

Restaurants

Consumer CyclicalNYSE • US
Market Cap$2.79B
5Y Perf.+24.7%
AAPL
Apple Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$4.22T
5Y Perf.+261.6%

NDLS vs AMZN vs MSFT vs SHAK vs AAPL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
NDLS logoNDLS
AMZN logoAMZN
MSFT logoMSFT
SHAK logoSHAK
AAPL logoAAPL
IndustryRestaurantsSpecialty RetailSoftware - InfrastructureRestaurantsConsumer Electronics
Market Cap$71M$2.92T$3.13T$2.79B$4.22T
Revenue (TTM)$495M$742.78B$318.27B$1.49B$451.44B
Net Income (TTM)$-37M$90.80B$125.22B$41M$122.58B
Gross Margin10.0%50.6%68.3%7.5%47.9%
Operating Margin0.1%11.5%46.8%4.3%32.6%
Forward P/E34.8x25.3x50.2x33.8x
Total Debt$264M$152.99B$112.18B$902M$112.38B
Cash & Equiv.$1M$86.81B$30.24B$360M$35.93B

NDLS vs AMZN vs MSFT vs SHAK vs AAPLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

NDLS
AMZN
MSFT
SHAK
AAPL
StockMay 20May 26Return
Noodles & Company (NDLS)10025.6-74.4%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Microsoft Corporati… (MSFT)100229.7+129.7%
Shake Shack Inc. (SHAK)100124.7+24.7%
Apple Inc. (AAPL)100361.6+261.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: NDLS vs AMZN vs MSFT vs SHAK vs AAPL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NDLS and MSFT are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Microsoft Corporation is the stronger pick specifically for profitability and margin quality and dividend income and shareholder returns. AMZN, SHAK, and AAPL also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
NDLS
Noodles & Company
The Defensive Choice

NDLS has the current edge in this matchup, primarily because of its strength in stability and momentum.

  • Beta 0.59 vs SHAK's 1.75
  • +48.5% vs SHAK's -32.1%
Best for: stability and momentum
AMZN
Amazon.com, Inc.
The Value Pick

AMZN ranks third and is worth considering specifically for valuation efficiency.

  • PEG 1.24 vs AAPL's 1.89
  • Lower P/E (34.8x vs 50.2x)
Best for: valuation efficiency
MSFT
Microsoft Corporation
The Income Pick

MSFT is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs NDLS's -7.5%
Best for: income & stability and sleep-well-at-night
SHAK
Shake Shack Inc.
The Growth Play

SHAK is the clearest fit if your priority is growth exposure.

  • Rev growth 15.4%, EPS growth 354.2%, 3Y rev CAGR 17.1%
  • 15.4% revenue growth vs NDLS's 0.4%
Best for: growth exposure
AAPL
Apple Inc.
The Long-Run Compounder

AAPL is the clearest fit if your priority is long-term compounding.

  • 11.7% 10Y total return vs MSFT's 7.9%
  • 34.0% ROA vs NDLS's -13.6%, ROIC 67.4% vs -1.5%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthSHAK logoSHAK15.4% revenue growth vs NDLS's 0.4%
ValueAMZN logoAMZNLower P/E (34.8x vs 50.2x)
Quality / MarginsMSFT logoMSFT39.3% margin vs NDLS's -7.5%
Stability / SafetyNDLS logoNDLSBeta 0.59 vs SHAK's 1.75
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs AAPL's 0.4%, (3 stocks pay no dividend)
Momentum (1Y)NDLS logoNDLS+48.5% vs SHAK's -32.1%
Efficiency (ROA)AAPL logoAAPL34.0% ROA vs NDLS's -13.6%, ROIC 67.4% vs -1.5%

NDLS vs AMZN vs MSFT vs SHAK vs AAPL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

NDLSNoodles & Company
FY 2025
Food and Beverage
98.0%$485M
Franchise
2.0%$10M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
SHAKShake Shack Inc.
FY 2025
Shack Sales
96.3%$1.4B
Sales-Based Royalties
3.6%$52M
Initial Territory and Opening Fees
0.2%$3M
AAPLApple Inc.
FY 2025
iPhone
50.4%$209.6B
Service
26.2%$109.2B
Wearables, Home and Accessories
8.6%$35.7B
Mac
8.1%$33.7B
iPad
6.7%$28.0B

NDLS vs AMZN vs MSFT vs SHAK vs AAPL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGSHAK

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 1500.3x NDLS's $495M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to NDLS's -7.5%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricNDLS logoNDLSNoodles & CompanyAMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SHAK logoSHAKShake Shack Inc.AAPL logoAAPLApple Inc.
RevenueTrailing 12 months$495M$742.8B$318.3B$1.5B$451.4B
EBITDAEarnings before interest/tax$26M$155.9B$192.6B$173M$160.0B
Net IncomeAfter-tax profit-$37M$90.8B$125.2B$41M$122.6B
Free Cash FlowCash after capex-$2M-$2.5B$72.9B$16M$129.2B
Gross MarginGross profit ÷ Revenue+10.0%+50.6%+68.3%+7.5%+47.9%
Operating MarginEBIT ÷ Revenue+0.1%+11.5%+46.8%+4.3%+32.6%
Net MarginNet income ÷ Revenue-7.5%+12.2%+39.3%+2.8%+27.2%
FCF MarginFCF ÷ Revenue-0.5%-0.3%+22.9%+1.1%+28.6%
Rev. Growth (YoY)Latest quarter vs prior year-0.0%+16.6%+18.3%+14.3%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+63.7%+74.8%+23.4%-110.0%+21.8%
MSFT leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

NDLS leads this category, winning 3 of 7 comparable metrics.

At 30.9x trailing earnings, MSFT trades at a 51% valuation discount to SHAK's 63.5x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.

MetricNDLS logoNDLSNoodles & CompanyAMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SHAK logoSHAKShake Shack Inc.AAPL logoAAPLApple Inc.
Market CapShares × price$71M$2.92T$3.13T$2.8B$4.22T
Enterprise ValueMkt cap + debt − cash$333M$2.98T$3.21T$3.3B$4.30T
Trailing P/EPrice ÷ TTM EPS-1.63x37.82x30.86x63.53x38.53x
Forward P/EPrice ÷ next-FY EPS est.34.77x25.34x50.21x33.78x
PEG RatioP/E ÷ EPS growth rate1.35x1.64x2.16x
EV / EBITDAEnterprise value multiple15.18x20.47x19.72x17.31x29.68x
Price / SalesMarket cap ÷ Revenue0.14x4.07x11.10x1.93x10.14x
Price / BookPrice ÷ Book value/share7.14x9.15x5.23x58.49x
Price / FCFMarket cap ÷ FCF378.98x43.66x49.34x42.72x
NDLS leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

AAPL leads this category, winning 5 of 9 comparable metrics.

AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $8 for SHAK. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to SHAK's 1.63x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs NDLS's 3/9, reflecting strong financial health.

MetricNDLS logoNDLSNoodles & CompanyAMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SHAK logoSHAKShake Shack Inc.AAPL logoAAPLApple Inc.
ROE (TTM)Return on equity+23.3%+33.1%+7.6%+146.7%
ROA (TTM)Return on assets-13.6%+11.5%+19.2%+2.2%+34.0%
ROICReturn on invested capital-1.5%+14.7%+24.9%+6.0%+67.4%
ROCEReturn on capital employed-2.2%+15.3%+29.7%+5.4%+69.6%
Piotroski ScoreFundamental quality 0–936678
Debt / EquityFinancial leverage0.37x0.33x1.63x1.52x
Net DebtTotal debt minus cash$263M$66.2B$81.9B$542M$76.4B
Cash & Equiv.Liquid assets$1M$86.8B$30.2B$360M$35.9B
Total DebtShort + long-term debt$264M$153.0B$112.2B$902M$112.4B
Interest CoverageEBIT ÷ Interest expense0.12x39.96x55.65x16.87x
AAPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — NDLS and AMZN and AAPL each lead in 2 of 6 comparable metrics.

A $10,000 investment in AAPL five years ago would be worth $22,442 today (with dividends reinvested), compared to $1,238 for NDLS. Over the past 12 months, NDLS leads with a +48.5% total return vs SHAK's -32.1%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs NDLS's -31.9% — a key indicator of consistent wealth creation.

MetricNDLS logoNDLSNoodles & CompanyAMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SHAK logoSHAKShake Shack Inc.AAPL logoAAPLApple Inc.
YTD ReturnYear-to-date+102.4%+19.7%-10.8%-17.0%+6.2%
1-Year ReturnPast 12 months+48.5%+43.7%-2.1%-32.1%+47.0%
3-Year ReturnCumulative with dividends-68.5%+156.2%+39.5%+3.5%+67.4%
5-Year ReturnCumulative with dividends-87.6%+64.8%+72.5%-22.6%+124.4%
10-Year ReturnCumulative with dividends-86.3%+697.8%+787.7%+98.2%+1174.1%
CAGR (3Y)Annualised 3-year return-31.9%+36.8%+11.7%+1.1%+18.7%
Evenly matched — NDLS and AMZN and AAPL each lead in 2 of 6 comparable metrics.

Risk & Volatility

Evenly matched — NDLS and AAPL each lead in 1 of 2 comparable metrics.

NDLS is the less volatile stock with a 0.59 beta — it tends to amplify market swings less than SHAK's 1.75 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AAPL currently trades 98.4% from its 52-week high vs SHAK's 47.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricNDLS logoNDLSNoodles & CompanyAMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SHAK logoSHAKShake Shack Inc.AAPL logoAAPLApple Inc.
Beta (5Y)Sensitivity to S&P 5000.59x1.51x0.89x1.75x0.99x
52-Week HighHighest price in past year$13.95$278.56$555.45$144.65$292.13
52-Week LowLowest price in past year$0.77$185.01$356.28$67.20$193.25
% of 52W HighCurrent price vs 52-week peak+86.0%+97.3%+75.8%+47.9%+98.4%
RSI (14)Momentum oscillator 0–10061.481.154.048.069.4
Avg Volume (50D)Average daily shares traded91K45.5M32.5M1.5M39.8M
Evenly matched — NDLS and AAPL each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: NDLS as "Hold", AMZN as "Buy", MSFT as "Buy", SHAK as "Hold", AAPL as "Buy". Consensus price targets imply 300.0% upside for NDLS (target: $48) vs 10.3% for AAPL (target: $317). For income investors, MSFT offers the higher dividend yield at 0.77% vs AAPL's 0.36%.

MetricNDLS logoNDLSNoodles & CompanyAMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SHAK logoSHAKShake Shack Inc.AAPL logoAAPLApple Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyHoldBuy
Price TargetConsensus 12-month target$48.00$306.77$551.75$120.89$317.11
# AnalystsCovering analysts18948135110
Dividend YieldAnnual dividend ÷ price+0.8%+0.4%
Dividend StreakConsecutive years of raises19014
Dividend / ShareAnnual DPS$3.23$1.03
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+0.6%0.0%+2.1%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

MSFT leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). NDLS leads in 1 (Valuation Metrics). 2 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 2 of 6 categories
Loading custom metrics...

NDLS vs AMZN vs MSFT vs SHAK vs AAPL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is NDLS or AMZN or MSFT or SHAK or AAPL a better buy right now?

For growth investors, Shake Shack Inc.

(SHAK) is the stronger pick with 15. 4% revenue growth year-over-year, versus 0. 4% for Noodles & Company (NDLS). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — NDLS or AMZN or MSFT or SHAK or AAPL?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

9x versus Shake Shack Inc. at 63. 5x. On forward P/E, Microsoft Corporation is actually cheaper at 25. 3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Apple Inc. 's 1. 89x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — NDLS or AMZN or MSFT or SHAK or AAPL?

Over the past 5 years, Apple Inc.

(AAPL) delivered a total return of +124. 4%, compared to -87. 6% for Noodles & Company (NDLS). Over 10 years, the gap is even starker: AAPL returned +1174% versus NDLS's -86. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — NDLS or AMZN or MSFT or SHAK or AAPL?

By beta (market sensitivity over 5 years), Noodles & Company (NDLS) is the lower-risk stock at 0.

59β versus Shake Shack Inc. 's 1. 75β — meaning SHAK is approximately 197% more volatile than NDLS relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 163% for Shake Shack Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — NDLS or AMZN or MSFT or SHAK or AAPL?

By revenue growth (latest reported year), Shake Shack Inc.

(SHAK) is pulling ahead at 15. 4% versus 0. 4% for Noodles & Company (NDLS). On earnings-per-share growth, the picture is similar: Shake Shack Inc. grew EPS 354. 2% year-over-year, compared to -15. 0% for Noodles & Company. Over a 3-year CAGR, SHAK leads at 17. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — NDLS or AMZN or MSFT or SHAK or AAPL?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -8. 6% for Noodles & Company — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -1. 0% for NDLS. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is NDLS or AMZN or MSFT or SHAK or AAPL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Apple Inc. 's 1. 89x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Microsoft Corporation (MSFT) trades at 25. 3x forward P/E versus 50. 2x for Shake Shack Inc. — 24. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NDLS: 300. 0% to $48. 00.

08

Which pays a better dividend — NDLS or AMZN or MSFT or SHAK or AAPL?

In this comparison, MSFT (0.

8% yield), AAPL (0. 4% yield) pay a dividend. NDLS, AMZN, SHAK do not pay a meaningful dividend and should not be held primarily for income.

09

Is NDLS or AMZN or MSFT or SHAK or AAPL better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Shake Shack Inc. (SHAK) carries a higher beta of 1. 75 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, SHAK: +98. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between NDLS and AMZN and MSFT and SHAK and AAPL?

These companies operate in different sectors (NDLS (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and SHAK (Consumer Cyclical) and AAPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: NDLS is a small-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; SHAK is a small-cap high-growth stock; AAPL is a mega-cap quality compounder stock. MSFT pays a dividend while NDLS, AMZN, SHAK, AAPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

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NDLS

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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SHAK

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 7%
Run This Screen
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AAPL

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 16%
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Beat Both

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Revenue Growth>
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(NDLS: -0.0% · AMZN: 16.6%)

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