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NICE vs GOOGL vs MSFT vs AMZN vs ORCL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
NICE
NICE Ltd.

Software - Application

TechnologyNASDAQ • IL
Market Cap$5.78B
5Y Perf.-50.2%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+459.0%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+126.5%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+123.3%
ORCL
Oracle Corporation

Software - Infrastructure

TechnologyNYSE • US
Market Cap$559.27B
5Y Perf.+264.4%

NICE vs GOOGL vs MSFT vs AMZN vs ORCL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
NICE logoNICE
GOOGL logoGOOGL
MSFT logoMSFT
AMZN logoAMZN
ORCL logoORCL
IndustrySoftware - ApplicationInternet Content & InformationSoftware - InfrastructureSpecialty RetailSoftware - Infrastructure
Market Cap$5.78B$4.81T$3.13T$2.92T$559.27B
Revenue (TTM)$2.95B$422.57B$318.27B$742.78B$64.08B
Net Income (TTM)$612M$160.21B$125.22B$90.80B$16.21B
Gross Margin66.4%60.4%68.3%50.6%66.4%
Operating Margin21.9%32.7%46.8%11.5%30.8%
Forward P/E8.7x29.6x25.3x34.8x26.0x
Total Debt$164M$59.29B$112.18B$152.99B$104.10B
Cash & Equiv.$379M$30.71B$30.24B$86.81B$10.79B

NICE vs GOOGL vs MSFT vs AMZN vs ORCLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

NICE
GOOGL
MSFT
AMZN
ORCL
StockMay 20May 26Return
NICE Ltd. (NICE)10049.8-50.2%
Alphabet Inc. (GOOGL)100559.0+459.0%
Microsoft Corporati… (MSFT)100226.5+126.5%
Amazon.com, Inc. (AMZN)100223.3+123.3%
Oracle Corporation (ORCL)100364.4+264.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: NICE vs GOOGL vs MSFT vs AMZN vs ORCL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GOOGL leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and recent price momentum and sentiment. NICE Ltd. is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. MSFT and ORCL also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
NICE
NICE Ltd.
The Defensive Pick

NICE is the #2 pick in this set and the best alternative if sleep-well-at-night and valuation efficiency is your priority.

  • Lower volatility, beta 0.72, Low D/E 4.2%, current ratio 1.55x
  • PEG 0.33 vs ORCL's 3.66
  • Lower P/E (8.7x vs 26.0x), PEG 0.33 vs 3.66
  • Beta 0.72 vs ORCL's 1.59, lower leverage
Best for: sleep-well-at-night and valuation efficiency
GOOGL
Alphabet Inc.
The Growth Play

GOOGL carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
  • 10.0% 10Y total return vs MSFT's 7.9%
  • 15.1% revenue growth vs NICE's 7.7%
  • +163.5% vs NICE's -40.4%
Best for: growth exposure and long-term compounding
MSFT
Microsoft Corporation
The Income Pick

MSFT ranks third and is worth considering specifically for income & stability and defensive.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs AMZN's 12.2%
Best for: income & stability and defensive
AMZN
Amazon.com, Inc.
The Consumer Cyclical Pick

Among these 5 stocks, AMZN doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
ORCL
Oracle Corporation
The Income Pick

ORCL is the clearest fit if your priority is dividends.

  • 0.9% yield, 18-year raise streak, vs MSFT's 0.8%, (2 stocks pay no dividend)
Best for: dividends
See the full category breakdown
CategoryWinnerWhy
GrowthGOOGL logoGOOGL15.1% revenue growth vs NICE's 7.7%
ValueNICE logoNICELower P/E (8.7x vs 26.0x), PEG 0.33 vs 3.66
Quality / MarginsMSFT logoMSFT39.3% margin vs AMZN's 12.2%
Stability / SafetyNICE logoNICEBeta 0.72 vs ORCL's 1.59, lower leverage
DividendsORCL logoORCL0.9% yield, 18-year raise streak, vs MSFT's 0.8%, (2 stocks pay no dividend)
Momentum (1Y)GOOGL logoGOOGL+163.5% vs NICE's -40.4%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs ORCL's 8.1%, ROIC 25.1% vs 12.8%

NICE vs GOOGL vs MSFT vs AMZN vs ORCL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

NICENICE Ltd.
FY 2025
Cloud
76.0%$2.2B
Service
19.0%$560M
Product
5.0%$147M
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
ORCLOracle Corporation
FY 2025
Cloud And License Business
85.8%$49.2B
Services Business
9.1%$5.2B
Hardware Business
5.1%$2.9B

NICE vs GOOGL vs MSFT vs AMZN vs ORCL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGORCL

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 252.2x NICE's $2.9B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to AMZN's 12.2%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricNICE logoNICENICE Ltd.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.ORCL logoORCLOracle Corporation
RevenueTrailing 12 months$2.9B$422.6B$318.3B$742.8B$64.1B
EBITDAEarnings before interest/tax$845M$161.3B$192.6B$155.9B$26.5B
Net IncomeAfter-tax profit$612M$160.2B$125.2B$90.8B$16.2B
Free Cash FlowCash after capex$665M$73.3B$72.9B-$2.5B-$24.7B
Gross MarginGross profit ÷ Revenue+66.4%+60.4%+68.3%+50.6%+66.4%
Operating MarginEBIT ÷ Revenue+21.9%+32.7%+46.8%+11.5%+30.8%
Net MarginNet income ÷ Revenue+20.8%+37.9%+39.3%+12.2%+25.3%
FCF MarginFCF ÷ Revenue+22.6%+17.3%+22.9%-0.3%-38.6%
Rev. Growth (YoY)Latest quarter vs prior year+9.0%+21.8%+18.3%+16.6%+21.7%
EPS Growth (YoY)Latest quarter vs prior year+56.5%+81.9%+23.4%+74.8%+24.5%
MSFT leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

NICE leads this category, winning 7 of 7 comparable metrics.

At 9.9x trailing earnings, NICE trades at a 78% valuation discount to ORCL's 44.8x P/E. Adjusting for growth (PEG ratio), NICE offers better value at 0.37x vs ORCL's 6.31x — a lower PEG means you pay less per unit of expected earnings growth.

MetricNICE logoNICENICE Ltd.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.ORCL logoORCLOracle Corporation
Market CapShares × price$5.8B$4.81T$3.13T$2.92T$559.3B
Enterprise ValueMkt cap + debt − cash$5.6B$4.84T$3.21T$2.98T$652.6B
Trailing P/EPrice ÷ TTM EPS9.89x36.82x30.86x37.82x44.82x
Forward P/EPrice ÷ next-FY EPS est.8.74x29.61x25.34x34.77x25.99x
PEG RatioP/E ÷ EPS growth rate0.37x1.23x1.64x1.35x6.31x
EV / EBITDAEnterprise value multiple6.59x32.22x19.72x20.47x27.36x
Price / SalesMarket cap ÷ Revenue1.96x11.95x11.10x4.07x9.74x
Price / BookPrice ÷ Book value/share1.56x11.72x9.15x7.14x26.59x
Price / FCFMarket cap ÷ FCF8.22x65.72x43.66x378.98x
NICE leads this category, winning 7 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 5 of 9 comparable metrics.

ORCL delivers a 56.3% return on equity — every $100 of shareholder capital generates $56 in annual profit, vs $16 for NICE. NICE carries lower financial leverage with a 0.04x debt-to-equity ratio, signaling a more conservative balance sheet compared to ORCL's 4.96x. On the Piotroski fundamental quality scale (0–9), NICE scores 7/9 vs ORCL's 6/9, reflecting strong financial health.

MetricNICE logoNICENICE Ltd.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.ORCL logoORCLOracle Corporation
ROE (TTM)Return on equity+16.4%+39.0%+33.1%+23.3%+56.3%
ROA (TTM)Return on assets+11.8%+27.4%+19.2%+11.5%+8.1%
ROICReturn on invested capital+13.2%+25.1%+24.9%+14.7%+12.8%
ROCEReturn on capital employed+16.1%+30.3%+29.7%+15.3%+14.4%
Piotroski ScoreFundamental quality 0–977666
Debt / EquityFinancial leverage0.04x0.14x0.33x0.37x4.96x
Net DebtTotal debt minus cash-$216M$28.6B$81.9B$66.2B$93.3B
Cash & Equiv.Liquid assets$379M$30.7B$30.2B$86.8B$10.8B
Total DebtShort + long-term debt$164M$59.3B$112.2B$153.0B$104.1B
Interest CoverageEBIT ÷ Interest expense392.15x55.65x39.96x5.44x
GOOGL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $4,090 for NICE. Over the past 12 months, GOOGL leads with a +163.5% total return vs NICE's -40.4%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs NICE's -20.2% — a key indicator of consistent wealth creation.

MetricNICE logoNICENICE Ltd.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.ORCL logoORCLOracle Corporation
YTD ReturnYear-to-date-14.6%+26.4%-10.8%+19.7%-0.1%
1-Year ReturnPast 12 months-40.4%+163.5%-2.1%+43.7%+31.6%
3-Year ReturnCumulative with dividends-49.3%+270.8%+39.5%+156.2%+106.5%
5-Year ReturnCumulative with dividends-59.1%+239.8%+72.5%+64.8%+151.8%
10-Year ReturnCumulative with dividends+50.7%+996.1%+787.7%+697.8%+425.1%
CAGR (3Y)Annualised 3-year return-20.2%+54.8%+11.7%+36.8%+27.3%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — NICE and GOOGL each lead in 1 of 2 comparable metrics.

NICE is the less volatile stock with a 0.72 beta — it tends to amplify market swings less than ORCL's 1.59 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs NICE's 53.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricNICE logoNICENICE Ltd.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.ORCL logoORCLOracle Corporation
Beta (5Y)Sensitivity to S&P 5000.72x1.26x0.85x1.50x1.58x
52-Week HighHighest price in past year$180.61$400.10$555.45$278.56$345.72
52-Week LowLowest price in past year$94.89$147.84$356.28$185.01$134.57
% of 52W HighCurrent price vs 52-week peak+53.0%+99.5%+75.8%+97.3%+56.3%
RSI (14)Momentum oscillator 0–10040.983.454.081.168.5
Avg Volume (50D)Average daily shares traded631K28.3M32.5M45.5M26.3M
Evenly matched — NICE and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — MSFT and ORCL each lead in 1 of 2 comparable metrics.

Analyst consensus: NICE as "Buy", GOOGL as "Buy", MSFT as "Buy", AMZN as "Buy", ORCL as "Buy". Consensus price targets imply 57.8% upside for NICE (target: $151) vs 2.1% for GOOGL (target: $406). For income investors, ORCL offers the higher dividend yield at 0.85% vs GOOGL's 0.21%.

MetricNICE logoNICENICE Ltd.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.ORCL logoORCLOracle Corporation
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$150.88$406.28$551.75$306.77$257.19
# AnalystsCovering analysts2382819486
Dividend YieldAnnual dividend ÷ price+0.2%+0.8%+0.9%
Dividend StreakConsecutive years of raises021918
Dividend / ShareAnnual DPS$0.82$3.23$1.65
Buyback YieldShare repurchases ÷ mkt cap+8.5%+0.9%+0.6%0.0%+0.3%
Evenly matched — MSFT and ORCL each lead in 1 of 2 comparable metrics.
Key Takeaway

GOOGL leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). MSFT leads in 1 (Income & Cash Flow). 2 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 2 of 6 categories
Loading custom metrics...

NICE vs GOOGL vs MSFT vs AMZN vs ORCL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is NICE or GOOGL or MSFT or AMZN or ORCL a better buy right now?

For growth investors, Alphabet Inc.

(GOOGL) is the stronger pick with 15. 1% revenue growth year-over-year, versus 7. 7% for NICE Ltd. (NICE). NICE Ltd. (NICE) offers the better valuation at 9. 9x trailing P/E (8. 7x forward), making it the more compelling value choice. Analysts rate NICE Ltd. (NICE) a "Buy" — based on 23 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — NICE or GOOGL or MSFT or AMZN or ORCL?

On trailing P/E, NICE Ltd.

(NICE) is the cheapest at 9. 9x versus Oracle Corporation at 44. 8x. On forward P/E, NICE Ltd. is actually cheaper at 8. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: NICE Ltd. wins at 0. 33x versus Oracle Corporation's 3. 66x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — NICE or GOOGL or MSFT or AMZN or ORCL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -59. 1% for NICE Ltd. (NICE). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus NICE's +50. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — NICE or GOOGL or MSFT or AMZN or ORCL?

By beta (market sensitivity over 5 years), NICE Ltd.

(NICE) is the lower-risk stock at 0. 72β versus Oracle Corporation's 1. 58β — meaning ORCL is approximately 119% more volatile than NICE relative to the S&P 500. On balance sheet safety, NICE Ltd. (NICE) carries a lower debt/equity ratio of 4% versus 5% for Oracle Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — NICE or GOOGL or MSFT or AMZN or ORCL?

By revenue growth (latest reported year), Alphabet Inc.

(GOOGL) is pulling ahead at 15. 1% versus 7. 7% for NICE Ltd. (NICE). On earnings-per-share growth, the picture is similar: NICE Ltd. grew EPS 43. 0% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, GOOGL leads at 12. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — NICE or GOOGL or MSFT or AMZN or ORCL?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 10. 8% for Amazon. com, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — ORCL leads at 70. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is NICE or GOOGL or MSFT or AMZN or ORCL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, NICE Ltd. (NICE) is the more undervalued stock at a PEG of 0. 33x versus Oracle Corporation's 3. 66x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, NICE Ltd. (NICE) trades at 8. 7x forward P/E versus 34. 8x for Amazon. com, Inc. — 26. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NICE: 57. 8% to $150. 88.

08

Which pays a better dividend — NICE or GOOGL or MSFT or AMZN or ORCL?

In this comparison, ORCL (0.

9% yield), MSFT (0. 8% yield), GOOGL (0. 2% yield) pay a dividend. NICE, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is NICE or GOOGL or MSFT or AMZN or ORCL better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

85), 0. 8% yield, +776. 0% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 50 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +776. 0%, AMZN: +702. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between NICE and GOOGL and MSFT and AMZN and ORCL?

These companies operate in different sectors (NICE (Technology) and GOOGL (Communication Services) and MSFT (Technology) and AMZN (Consumer Cyclical) and ORCL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: NICE is a small-cap deep-value stock; GOOGL is a mega-cap high-growth stock; MSFT is a mega-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; ORCL is a large-cap quality compounder stock. MSFT, ORCL pay a dividend while NICE, GOOGL, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

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Stocks Like

NICE

Quality Mega-Cap Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 12%
Run This Screen
Stocks Like

GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
Stocks Like

MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
Run This Screen
Stocks Like

AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Stocks Like

ORCL

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 15%
Run This Screen
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Beat Both

Find stocks that outperform NICE and GOOGL and MSFT and AMZN and ORCL on the metrics below

Revenue Growth>
%
(NICE: 9.0% · GOOGL: 21.8%)
Net Margin>
%
(NICE: 20.8% · GOOGL: 37.9%)
P/E Ratio<
x
(NICE: 9.9x · GOOGL: 36.8x)

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