NU vs V vs MA vs SOFI

For growth investors, Nu Holdings Ltd.

(NU) is the stronger pick with 44. 8% revenue growth year-over-year, versus 11. 3% for Visa Inc. (V). Mastercard Incorporated (MA) offers the better valuation at 29. 8x trailing P/E (25. 1x forward), making it the more compelling value choice. Analysts rate Nu Holdings Ltd. (NU) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Mastercard Incorporated (MA) is the cheapest at 29.

8x versus SoFi Technologies, Inc. at 41. 8x. On forward P/E, Nu Holdings Ltd. is actually cheaper at 16. 7x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Mastercard Incorporated wins at 1. 19x versus Visa Inc. 's 1. 54x — a reasonable growth-adjusted valuation.

Over the past 5 years, Visa Inc.

(V) delivered a total return of +42. 0%, compared to +8. 7% for SoFi Technologies, Inc. (SOFI). Over 10 years, the gap is even starker: MA returned +428. 0% versus NU's +40. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Mastercard Incorporated (MA) is the lower-risk stock at 0.

67β versus SoFi Technologies, Inc. 's 2. 54β — meaning SOFI is approximately 280% more volatile than MA relative to the S&P 500. On balance sheet safety, Nu Holdings Ltd. (NU) carries a lower debt/equity ratio of 12% versus 2% for Mastercard Incorporated — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Nu Holdings Ltd.

(NU) is pulling ahead at 44. 8% versus 11. 3% for Visa Inc. (V). On earnings-per-share growth, the picture is similar: Nu Holdings Ltd. grew EPS 90. 5% year-over-year, compared to 0. 0% for SoFi Technologies, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Visa Inc.

(V) is the more profitable company, earning 50. 1% net margin versus 10. 1% for SoFi Technologies, Inc. — meaning it keeps 50. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: V leads at 60. 0% versus 11. 0% for SOFI. At the gross margin level — before operating expenses — MA leads at 83. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Mastercard Incorporated (MA) is the more undervalued stock at a PEG of 1. 19x versus Visa Inc. 's 1. 54x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Nu Holdings Ltd. (NU) trades at 16. 7x forward P/E versus 27. 0x for SoFi Technologies, Inc. — 10. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NU: 41. 4% to $20. 48.

In this comparison, V (0.

7% yield), MA (0. 6% yield) pay a dividend. NU, SOFI do not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Mastercard Incorporated (MA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

67), 0. 6% yield, +428. 0% 10Y return). SoFi Technologies, Inc. (SOFI) carries a higher beta of 2. 54 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MA: +428. 0%, SOFI: +55. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: NU is a mid-cap high-growth stock; V is a large-cap quality compounder stock; MA is a large-cap high-growth stock; SOFI is a mid-cap high-growth stock. V, MA pay a dividend while NU, SOFI do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.