ODD vs ELF

For growth investors, e.

l. f. Beauty, Inc. (ELF) is the stronger pick with 28. 3% revenue growth year-over-year, versus 25. 2% for Oddity Tech Ltd. (ODD). Oddity Tech Ltd. (ODD) offers the better valuation at 8. 3x trailing P/E (20. 2x forward), making it the more compelling value choice. Analysts rate e. l. f. Beauty, Inc. (ELF) a "Buy" — based on 27 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Oddity Tech Ltd.

(ODD) is the cheapest at 8. 3x versus e. l. f. Beauty, Inc. at 32. 2x. On forward P/E, e. l. f. Beauty, Inc. is actually cheaper at 19. 9x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Oddity Tech Ltd. wins at 0. 21x versus e. l. f. Beauty, Inc. 's 0. 49x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, e.

l. f. Beauty, Inc. (ELF) delivered a total return of +105. 0%, compared to -68. 7% for Oddity Tech Ltd. (ODD). Over 10 years, the gap is even starker: ELF returned +133. 1% versus ODD's -68. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Oddity Tech Ltd.

(ODD) is the lower-risk stock at 0. 71β versus e. l. f. Beauty, Inc. 's 2. 36β — meaning ELF is approximately 231% more volatile than ODD relative to the S&P 500. On balance sheet safety, Oddity Tech Ltd. (ODD) carries a lower debt/equity ratio of 10% versus 41% for e. l. f. Beauty, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), e.

l. f. Beauty, Inc. (ELF) is pulling ahead at 28. 3% versus 25. 2% for Oddity Tech Ltd. (ODD). On earnings-per-share growth, the picture is similar: Oddity Tech Ltd. grew EPS 8. 4% year-over-year, compared to -13. 1% for e. l. f. Beauty, Inc.. Over a 3-year CAGR, ELF leads at 49. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Oddity Tech Ltd.

(ODD) is the more profitable company, earning 13. 7% net margin versus 8. 5% for e. l. f. Beauty, Inc. — meaning it keeps 13. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ODD leads at 14. 7% versus 12. 0% for ELF. At the gross margin level — before operating expenses — ODD leads at 72. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Oddity Tech Ltd. (ODD) is the more undervalued stock at a PEG of 0. 21x versus e. l. f. Beauty, Inc. 's 0. 49x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, e. l. f. Beauty, Inc. (ELF) trades at 19. 9x forward P/E versus 20. 2x for Oddity Tech Ltd. — 0. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for ODD: 131. 7% to $34. 50.

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

For long-horizon retirement investors, Oddity Tech Ltd.

(ODD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 71)). e. l. f. Beauty, Inc. (ELF) carries a higher beta of 2. 36 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (ODD: -68. 7%, ELF: +133. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (ODD (Technology) and ELF (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.