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Stock Comparison

PCTY vs HCKT vs WDAY vs NOW

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
PCTY
Paylocity Holding Corporation

Software - Application

TechnologyNASDAQ • US
Market Cap$5.93B
5Y Perf.-16.1%
HCKT
The Hackett Group, Inc.

Information Technology Services

TechnologyNASDAQ • US
Market Cap$288M
5Y Perf.-17.3%
WDAY
Workday, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$34.48B
5Y Perf.-28.6%
NOW
ServiceNow, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$96.96B
5Y Perf.-75.9%

PCTY vs HCKT vs WDAY vs NOW — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
PCTY logoPCTY
HCKT logoHCKT
WDAY logoWDAY
NOW logoNOW
IndustrySoftware - ApplicationInformation Technology ServicesSoftware - ApplicationSoftware - Application
Market Cap$5.93B$288M$34.48B$96.96B
Revenue (TTM)$1.73B$297M$9.55B$13.96B
Net Income (TTM)$258M$14M$693M$1.76B
Gross Margin69.3%30.1%75.7%76.6%
Operating Margin21.3%10.5%8.9%13.4%
Forward P/E14.0x6.9x12.5x22.5x
Total Debt$218M$80M$834M$3.20B
Cash & Equiv.$398M$18M$1.50B$3.73B

PCTY vs HCKT vs WDAY vs NOWLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

PCTY
HCKT
WDAY
NOW
StockMay 20May 26Return
Paylocity Holding C… (PCTY)10083.9-16.1%
The Hackett Group, … (HCKT)10082.7-17.3%
Workday, Inc. (WDAY)10071.4-28.6%
ServiceNow, Inc. (NOW)10024.1-75.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: PCTY vs HCKT vs WDAY vs NOW

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: PCTY leads in 3 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. The Hackett Group, Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. NOW also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
PCTY
Paylocity Holding Corporation
The Income Pick

PCTY carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • beta 0.43
  • 218.2% 10Y total return vs WDAY's 86.4%
  • Lower volatility, beta 0.43, Low D/E 17.7%, current ratio 1.14x
  • Beta 0.43, current ratio 1.14x
Best for: income & stability and long-term compounding
HCKT
The Hackett Group, Inc.
The Value Pick

HCKT is the #2 pick in this set and the best alternative if valuation efficiency is your priority.

  • PEG 0.31 vs PCTY's 0.50
  • Lower P/E (6.9x vs 22.5x), PEG 0.31 vs 0.32
  • 4.1% yield; 1-year raise streak; the other 3 pay no meaningful dividend
Best for: valuation efficiency
WDAY
Workday, Inc.
The Lower-Volatility Pick

WDAY lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: technology exposure
NOW
ServiceNow, Inc.
The Growth Play

NOW is the clearest fit if your priority is growth exposure.

  • Rev growth 20.9%, EPS growth 21.9%, 3Y rev CAGR 22.4%
  • 20.9% revenue growth vs HCKT's -2.6%
  • 7.5% ROA vs WDAY's 3.8%, ROIC 12.4% vs 8.5%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthNOW logoNOW20.9% revenue growth vs HCKT's -2.6%
ValueHCKT logoHCKTLower P/E (6.9x vs 22.5x), PEG 0.31 vs 0.32
Quality / MarginsPCTY logoPCTY14.9% margin vs HCKT's 4.7%
Stability / SafetyPCTY logoPCTYBeta 0.43 vs NOW's 1.46, lower leverage
DividendsHCKT logoHCKT4.1% yield; 1-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)PCTY logoPCTY-40.6% vs NOW's -90.5%
Efficiency (ROA)NOW logoNOW7.5% ROA vs WDAY's 3.8%, ROIC 12.4% vs 8.5%

PCTY vs HCKT vs WDAY vs NOW — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

PCTYPaylocity Holding Corporation
FY 2025
Recurring Fees
95.8%$1.4B
Nonrecurring Fees
4.2%$62M
HCKTThe Hackett Group, Inc.
FY 2025
Revenue Before Reimbursements
98.4%$301M
Reimbursements
1.6%$5M
WDAYWorkday, Inc.
FY 2025
Subscription Services
91.4%$7.7B
Professional Services
8.6%$728M
NOWServiceNow, Inc.
FY 2025
License and Service
97.0%$12.9B
Technology Service
3.0%$395M

PCTY vs HCKT vs WDAY vs NOW — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPCTYLAGGINGWDAY

Income & Cash Flow (Last 12 Months)

NOW leads this category, winning 3 of 6 comparable metrics.

NOW is the larger business by revenue, generating $14.0B annually — 47.1x HCKT's $297M. PCTY is the more profitable business, keeping 14.9% of every revenue dollar as net income compared to HCKT's 4.7%. On growth, NOW holds the edge at +22.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricPCTY logoPCTYPaylocity Holding…HCKT logoHCKTThe Hackett Group…WDAY logoWDAYWorkday, Inc.NOW logoNOWServiceNow, Inc.
RevenueTrailing 12 months$1.7B$297M$9.6B$14.0B
EBITDAEarnings before interest/tax$394M$35M$1.2B$2.7B
Net IncomeAfter-tax profit$258M$14M$693M$1.8B
Free Cash FlowCash after capex$470M$25M$2.8B$4.6B
Gross MarginGross profit ÷ Revenue+69.3%+30.1%+75.7%+76.6%
Operating MarginEBIT ÷ Revenue+21.3%+10.5%+8.9%+13.4%
Net MarginNet income ÷ Revenue+14.9%+4.7%+7.3%+12.6%
FCF MarginFCF ÷ Revenue+27.2%+8.3%+29.1%+33.2%
Rev. Growth (YoY)Latest quarter vs prior year+10.5%-11.6%+14.5%+22.1%
EPS Growth (YoY)Latest quarter vs prior year+26.7%+54.5%+57.1%+2.3%
NOW leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

HCKT leads this category, winning 5 of 7 comparable metrics.

At 24.3x trailing earnings, HCKT trades at a 57% valuation discount to NOW's 56.0x P/E. Adjusting for growth (PEG ratio), NOW offers better value at 0.81x vs HCKT's 1.08x — a lower PEG means you pay less per unit of expected earnings growth.

MetricPCTY logoPCTYPaylocity Holding…HCKT logoHCKTThe Hackett Group…WDAY logoWDAYWorkday, Inc.NOW logoNOWServiceNow, Inc.
Market CapShares × price$5.9B$288M$34.5B$97.0B
Enterprise ValueMkt cap + debt − cash$5.8B$349M$33.8B$96.4B
Trailing P/EPrice ÷ TTM EPS27.14x24.28x50.73x56.04x
Forward P/EPrice ÷ next-FY EPS est.14.05x6.90x12.48x22.51x
PEG RatioP/E ÷ EPS growth rate0.96x1.08x0.81x
EV / EBITDAEnterprise value multiple14.25x10.97x24.66x37.64x
Price / SalesMarket cap ÷ Revenue3.72x0.94x3.61x7.30x
Price / BookPrice ÷ Book value/share5.00x4.57x4.42x7.56x
Price / FCFMarket cap ÷ FCF17.31x8.87x12.41x21.19x
HCKT leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

PCTY leads this category, winning 4 of 9 comparable metrics.

PCTY delivers a 22.4% return on equity — every $100 of shareholder capital generates $22 in annual profit, vs $9 for WDAY. WDAY carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to HCKT's 1.17x. On the Piotroski fundamental quality scale (0–9), PCTY scores 8/9 vs NOW's 3/9, reflecting strong financial health.

MetricPCTY logoPCTYPaylocity Holding…HCKT logoHCKTThe Hackett Group…WDAY logoWDAYWorkday, Inc.NOW logoNOWServiceNow, Inc.
ROE (TTM)Return on equity+22.4%+15.8%+8.9%+15.0%
ROA (TTM)Return on assets+4.9%+7.0%+3.8%+7.5%
ROICReturn on invested capital+26.2%+16.4%+8.5%+12.4%
ROCEReturn on capital employed+23.3%+18.1%+8.5%+13.2%
Piotroski ScoreFundamental quality 0–98583
Debt / EquityFinancial leverage0.18x1.17x0.11x0.25x
Net DebtTotal debt minus cash-$180M$61M-$667M-$523M
Cash & Equiv.Liquid assets$398M$18M$1.5B$3.7B
Total DebtShort + long-term debt$218M$80M$834M$3.2B
Interest CoverageEBIT ÷ Interest expense23.29x37.81x12.60x185.08x
PCTY leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

PCTY leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in HCKT five years ago would be worth $8,118 today (with dividends reinvested), compared to $1,935 for NOW. Over the past 12 months, PCTY leads with a -40.6% total return vs NOW's -90.5%. The 3-year compound annual growth rate (CAGR) favors WDAY at -10.0% vs NOW's -40.3% — a key indicator of consistent wealth creation.

MetricPCTY logoPCTYPaylocity Holding…HCKT logoHCKTThe Hackett Group…WDAY logoWDAYWorkday, Inc.NOW logoNOWServiceNow, Inc.
YTD ReturnYear-to-date-25.1%-41.0%-36.4%-36.5%
1-Year ReturnPast 12 months-40.6%-50.3%-47.8%-90.5%
3-Year ReturnCumulative with dividends-37.1%-31.0%-27.1%-78.7%
5-Year ReturnCumulative with dividends-35.2%-18.8%-44.7%-80.6%
10-Year ReturnCumulative with dividends+218.2%+0.9%+86.4%+38.8%
CAGR (3Y)Annualised 3-year return-14.3%-11.6%-10.0%-40.3%
PCTY leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

PCTY leads this category, winning 2 of 2 comparable metrics.

PCTY is the less volatile stock with a 0.43 beta — it tends to amplify market swings less than NOW's 1.46 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PCTY currently trades 54.0% from its 52-week high vs NOW's 8.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricPCTY logoPCTYPaylocity Holding…HCKT logoHCKTThe Hackett Group…WDAY logoWDAYWorkday, Inc.NOW logoNOWServiceNow, Inc.
Beta (5Y)Sensitivity to S&P 5000.43x1.10x0.71x1.46x
52-Week HighHighest price in past year$201.97$26.29$276.00$1057.39
52-Week LowLowest price in past year$92.99$9.48$110.39$81.24
% of 52W HighCurrent price vs 52-week peak+54.0%+43.4%+47.4%+8.9%
RSI (14)Momentum oscillator 0–10045.728.946.441.5
Avg Volume (50D)Average daily shares traded733K299K5.0M21.2M
PCTY leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: PCTY as "Buy", HCKT as "Buy", WDAY as "Buy", NOW as "Buy". Consensus price targets imply 79.7% upside for HCKT (target: $21) vs 51.2% for WDAY (target: $198). HCKT is the only dividend payer here at 4.14% yield — a key consideration for income-focused portfolios.

MetricPCTY logoPCTYPaylocity Holding…HCKT logoHCKTThe Hackett Group…WDAY logoWDAYWorkday, Inc.NOW logoNOWServiceNow, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$168.08$20.50$197.90$151.52
# AnalystsCovering analysts4158068
Dividend YieldAnnual dividend ÷ price+4.1%
Dividend StreakConsecutive years of raises1
Dividend / ShareAnnual DPS$0.47
Buyback YieldShare repurchases ÷ mkt cap+2.5%+24.0%+8.4%+1.9%
Insufficient data to determine a leader in this category.
Key Takeaway

PCTY leads in 3 of 6 categories (Profitability & Efficiency, Total Returns). NOW leads in 1 (Income & Cash Flow).

Best OverallPaylocity Holding Corporati… (PCTY)Leads 3 of 6 categories
Loading custom metrics...

PCTY vs HCKT vs WDAY vs NOW: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is PCTY or HCKT or WDAY or NOW a better buy right now?

For growth investors, ServiceNow, Inc.

(NOW) is the stronger pick with 20. 9% revenue growth year-over-year, versus -2. 6% for The Hackett Group, Inc. (HCKT). The Hackett Group, Inc. (HCKT) offers the better valuation at 24. 3x trailing P/E (6. 9x forward), making it the more compelling value choice. Analysts rate Paylocity Holding Corporation (PCTY) a "Buy" — based on 41 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — PCTY or HCKT or WDAY or NOW?

On trailing P/E, The Hackett Group, Inc.

(HCKT) is the cheapest at 24. 3x versus ServiceNow, Inc. at 56. 0x. On forward P/E, The Hackett Group, Inc. is actually cheaper at 6. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: The Hackett Group, Inc. wins at 0. 31x versus Paylocity Holding Corporation's 0. 50x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — PCTY or HCKT or WDAY or NOW?

Over the past 5 years, The Hackett Group, Inc.

(HCKT) delivered a total return of -18. 8%, compared to -80. 6% for ServiceNow, Inc. (NOW). Over 10 years, the gap is even starker: PCTY returned +218. 2% versus HCKT's +0. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — PCTY or HCKT or WDAY or NOW?

By beta (market sensitivity over 5 years), Paylocity Holding Corporation (PCTY) is the lower-risk stock at 0.

43β versus ServiceNow, Inc. 's 1. 46β — meaning NOW is approximately 241% more volatile than PCTY relative to the S&P 500. On balance sheet safety, Workday, Inc. (WDAY) carries a lower debt/equity ratio of 11% versus 117% for The Hackett Group, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — PCTY or HCKT or WDAY or NOW?

By revenue growth (latest reported year), ServiceNow, Inc.

(NOW) is pulling ahead at 20. 9% versus -2. 6% for The Hackett Group, Inc. (HCKT). On earnings-per-share growth, the picture is similar: Workday, Inc. grew EPS 32. 3% year-over-year, compared to -55. 2% for The Hackett Group, Inc.. Over a 3-year CAGR, PCTY leads at 23. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — PCTY or HCKT or WDAY or NOW?

Paylocity Holding Corporation (PCTY) is the more profitable company, earning 14.

2% net margin versus 4. 2% for The Hackett Group, Inc. — meaning it keeps 14. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PCTY leads at 19. 1% versus 8. 7% for HCKT. At the gross margin level — before operating expenses — NOW leads at 77. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is PCTY or HCKT or WDAY or NOW more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, The Hackett Group, Inc. (HCKT) is the more undervalued stock at a PEG of 0. 31x versus Paylocity Holding Corporation's 0. 50x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, The Hackett Group, Inc. (HCKT) trades at 6. 9x forward P/E versus 22. 5x for ServiceNow, Inc. — 15. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HCKT: 79. 7% to $20. 50.

08

Which pays a better dividend — PCTY or HCKT or WDAY or NOW?

In this comparison, HCKT (4.

1% yield) pays a dividend. PCTY, WDAY, NOW do not pay a meaningful dividend and should not be held primarily for income.

09

Is PCTY or HCKT or WDAY or NOW better for a retirement portfolio?

For long-horizon retirement investors, Paylocity Holding Corporation (PCTY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

43), +218. 2% 10Y return). Both have compounded well over 10 years (PCTY: +218. 2%, NOW: +38. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between PCTY and HCKT and WDAY and NOW?

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: PCTY is a small-cap quality compounder stock; HCKT is a small-cap income-oriented stock; WDAY is a mid-cap quality compounder stock; NOW is a mid-cap high-growth stock. HCKT pays a dividend while PCTY, WDAY, NOW do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

PCTY

Steady Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 8%
Run This Screen
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HCKT

Income & Dividend Stock

  • Sector: Technology
  • Market Cap > $100B
  • Gross Margin > 18%
  • Dividend Yield > 1.6%
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WDAY

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 7%
  • Net Margin > 5%
Run This Screen
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NOW

High-Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Net Margin > 7%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform PCTY and HCKT and WDAY and NOW on the metrics below

Revenue Growth>
%
(PCTY: 10.5% · HCKT: -11.6%)
Net Margin>
%
(PCTY: 14.9% · HCKT: 4.7%)
P/E Ratio<
x
(PCTY: 27.1x · HCKT: 24.3x)

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