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PINS vs YELP vs SNAP vs GOOGL
Revenue, margins, valuation, and 5-year total return — side by side.
Internet Content & Information
Internet Content & Information
Internet Content & Information
PINS vs YELP vs SNAP vs GOOGL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Internet Content & Information | Internet Content & Information | Internet Content & Information | Internet Content & Information |
| Market Cap | $14.34B | $1.69B | $10.11B | $4.81T |
| Revenue (TTM) | $4.37B | $1.47B | $6.10B | $422.57B |
| Net Income (TTM) | $334M | $139M | $-410M | $160.21B |
| Gross Margin | 79.9% | 90.0% | 55.8% | 60.4% |
| Operating Margin | 6.3% | 12.4% | -6.8% | 32.7% |
| Forward P/E | 11.8x | 13.7x | — | 29.6x |
| Total Debt | $262M | $42M | $4.70B | $59.29B |
| Cash & Equiv. | $969M | $216M | $1.03B | $30.71B |
PINS vs YELP vs SNAP vs GOOGL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Pinterest, Inc. (PINS) | 100 | 106.3 | +6.3% |
| Yelp Inc. (YELP) | 100 | 131.0 | +31.0% |
| Snap Inc. (SNAP) | 100 | 31.6 | -68.4% |
| Alphabet Inc. (GOOGL) | 100 | 555.2 | +455.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: PINS vs YELP vs SNAP vs GOOGL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
PINS is the #2 pick in this set and the best alternative if growth exposure is your priority.
- Rev growth 15.8%, EPS growth -77.2%, 3Y rev CAGR 14.6%
- 15.8% revenue growth vs YELP's 3.7%
- Lower P/E (11.8x vs 29.6x)
YELP is the clearest fit if your priority is income & stability and sleep-well-at-night.
- beta 0.82
- Lower volatility, beta 0.82, Low D/E 6.0%, current ratio 2.99x
- Beta 0.82, current ratio 2.99x
- Beta 0.82 vs SNAP's 2.14, lower leverage
SNAP lags the leaders in this set but could rank higher in a more targeted comparison.
GOOGL carries the broadest edge in this set and is the clearest fit for long-term compounding.
- 10.0% 10Y total return vs YELP's 10.2%
- 37.9% margin vs SNAP's -6.7%
- 0.2% yield; 2-year raise streak; the other 3 pay no meaningful dividend
- +163.5% vs SNAP's -26.4%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 15.8% revenue growth vs YELP's 3.7% | |
| Value | Lower P/E (11.8x vs 29.6x) | |
| Quality / Margins | 37.9% margin vs SNAP's -6.7% | |
| Stability / Safety | Beta 0.82 vs SNAP's 2.14, lower leverage | |
| Dividends | 0.2% yield; 2-year raise streak; the other 3 pay no meaningful dividend | |
| Momentum (1Y) | +163.5% vs SNAP's -26.4% | |
| Efficiency (ROA) | 27.4% ROA vs SNAP's -5.4%, ROIC 25.1% vs -6.9% |
PINS vs YELP vs SNAP vs GOOGL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
PINS vs YELP vs SNAP vs GOOGL — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
GOOGL leads in 3 of 6 categories
YELP leads 1 • PINS leads 0 • SNAP leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
GOOGL leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
GOOGL is the larger business by revenue, generating $422.6B annually — 287.9x YELP's $1.5B. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to SNAP's -6.7%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $4.4B | $1.5B | $6.1B | $422.6B |
| EBITDAEarnings before interest/tax | $294M | $236M | -$291M | $161.3B |
| Net IncomeAfter-tax profit | $334M | $139M | -$410M | $160.2B |
| Free Cash FlowCash after capex | $1.2B | $281M | $609M | $73.3B |
| Gross MarginGross profit ÷ Revenue | +79.9% | +90.0% | +55.8% | +60.4% |
| Operating MarginEBIT ÷ Revenue | +6.3% | +12.4% | -6.8% | +32.7% |
| Net MarginNet income ÷ Revenue | +7.6% | +9.5% | -6.7% | +37.9% |
| FCF MarginFCF ÷ Revenue | +27.6% | +19.1% | +10.0% | +17.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +17.8% | +0.8% | +12.1% | +21.8% |
| EPS Growth (YoY)Latest quarter vs prior year | -10.3% | -16.7% | +39.2% | +81.9% |
Valuation Metrics
YELP leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
At 12.7x trailing earnings, YELP trades at a 65% valuation discount to GOOGL's 36.8x P/E. On an enterprise value basis, YELP's 6.2x EV/EBITDA is more attractive than PINS's 39.5x.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $14.3B | $1.7B | $10.1B | $4.81T |
| Enterprise ValueMkt cap + debt − cash | $13.6B | $1.5B | $13.8B | $4.84T |
| Trailing P/EPrice ÷ TTM EPS | 35.37x | 12.71x | -22.17x | 36.82x |
| Forward P/EPrice ÷ next-FY EPS est. | 11.84x | 13.74x | — | 29.61x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | 1.23x |
| EV / EBITDAEnterprise value multiple | 39.51x | 6.18x | — | 32.22x |
| Price / SalesMarket cap ÷ Revenue | 3.40x | 1.15x | 1.70x | 11.95x |
| Price / BookPrice ÷ Book value/share | 3.13x | 2.61x | 4.51x | 11.72x |
| Price / FCFMarket cap ÷ FCF | 11.46x | 5.23x | 23.12x | 65.72x |
Profitability & Efficiency
GOOGL leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-19 for SNAP. PINS carries lower financial leverage with a 0.06x debt-to-equity ratio, signaling a more conservative balance sheet compared to SNAP's 2.06x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs SNAP's 5/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +7.8% | +19.7% | -18.9% | +39.0% |
| ROA (TTM)Return on assets | +6.3% | +14.1% | -5.4% | +27.4% |
| ROICReturn on invested capital | +6.1% | +25.1% | -6.9% | +25.1% |
| ROCEReturn on capital employed | +6.4% | +22.9% | -8.1% | +30.3% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 | 5 | 7 |
| Debt / EquityFinancial leverage | 0.06x | 0.06x | 2.06x | 0.14x |
| Net DebtTotal debt minus cash | -$707M | -$174M | $3.7B | $28.6B |
| Cash & Equiv.Liquid assets | $969M | $216M | $1.0B | $30.7B |
| Total DebtShort + long-term debt | $262M | $42M | $4.7B | $59.3B |
| Interest CoverageEBIT ÷ Interest expense | 23.20x | — | -7.67x | 392.15x |
Total Returns (Dividends Reinvested)
GOOGL leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $1,094 for SNAP. Over the past 12 months, GOOGL leads with a +163.5% total return vs SNAP's -26.4%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs SNAP's -10.8% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -18.8% | -5.7% | -26.4% | +26.4% |
| 1-Year ReturnPast 12 months | -21.1% | -19.9% | -26.4% | +163.5% |
| 3-Year ReturnCumulative with dividends | -0.1% | +1.6% | -28.9% | +270.8% |
| 5-Year ReturnCumulative with dividends | -64.0% | -27.9% | -89.1% | +239.8% |
| 10-Year ReturnCumulative with dividends | -11.6% | +10.2% | -75.6% | +996.1% |
| CAGR (3Y)Annualised 3-year return | -0.0% | +0.5% | -10.8% | +54.8% |
Risk & Volatility
Evenly matched — YELP and GOOGL each lead in 1 of 2 comparable metrics.
Risk & Volatility
YELP is the less volatile stock with a 0.82 beta — it tends to amplify market swings less than SNAP's 2.14 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs PINS's 54.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.27x | 0.82x | 2.14x | 1.26x |
| 52-Week HighHighest price in past year | $39.93 | $41.22 | $10.41 | $400.10 |
| 52-Week LowLowest price in past year | $13.84 | $19.60 | $3.81 | $147.84 |
| % of 52W HighCurrent price vs 52-week peak | +54.0% | +69.1% | +57.5% | +99.5% |
| RSI (14)Momentum oscillator 0–100 | 60.2 | 57.2 | 61.6 | 83.4 |
| Avg Volume (50D)Average daily shares traded | 16.1M | 1.1M | 49.1M | 28.3M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Analyst consensus: PINS as "Buy", YELP as "Hold", SNAP as "Hold", GOOGL as "Buy". Consensus price targets imply 31.8% upside for SNAP (target: $8) vs -0.5% for YELP (target: $28). GOOGL is the only dividend payer here at 0.21% yield — a key consideration for income-focused portfolios.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold | Hold | Buy |
| Price TargetConsensus 12-month target | $25.36 | $28.33 | $7.89 | $406.28 |
| # AnalystsCovering analysts | 47 | 67 | 72 | 82 |
| Dividend YieldAnnual dividend ÷ price | — | — | — | +0.2% |
| Dividend StreakConsecutive years of raises | — | — | — | 2 |
| Dividend / ShareAnnual DPS | — | — | — | $0.82 |
| Buyback YieldShare repurchases ÷ mkt cap | +6.5% | +17.3% | +27.2% | +0.9% |
GOOGL leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). YELP leads in 1 (Valuation Metrics). 1 tied.
PINS vs YELP vs SNAP vs GOOGL: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is PINS or YELP or SNAP or GOOGL a better buy right now?
For growth investors, Pinterest, Inc.
(PINS) is the stronger pick with 15. 8% revenue growth year-over-year, versus 3. 7% for Yelp Inc. (YELP). Yelp Inc. (YELP) offers the better valuation at 12. 7x trailing P/E (13. 7x forward), making it the more compelling value choice. Analysts rate Pinterest, Inc. (PINS) a "Buy" — based on 47 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — PINS or YELP or SNAP or GOOGL?
On trailing P/E, Yelp Inc.
(YELP) is the cheapest at 12. 7x versus Alphabet Inc. at 36. 8x. On forward P/E, Pinterest, Inc. is actually cheaper at 11. 8x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — PINS or YELP or SNAP or GOOGL?
Over the past 5 years, Alphabet Inc.
(GOOGL) delivered a total return of +239. 8%, compared to -89. 1% for Snap Inc. (SNAP). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus SNAP's -75. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — PINS or YELP or SNAP or GOOGL?
By beta (market sensitivity over 5 years), Yelp Inc.
(YELP) is the lower-risk stock at 0. 82β versus Snap Inc. 's 2. 14β — meaning SNAP is approximately 161% more volatile than YELP relative to the S&P 500. On balance sheet safety, Pinterest, Inc. (PINS) carries a lower debt/equity ratio of 6% versus 2% for Snap Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — PINS or YELP or SNAP or GOOGL?
By revenue growth (latest reported year), Pinterest, Inc.
(PINS) is pulling ahead at 15. 8% versus 3. 7% for Yelp Inc. (YELP). On earnings-per-share growth, the picture is similar: Snap Inc. grew EPS 35. 7% year-over-year, compared to -77. 2% for Pinterest, Inc.. Over a 3-year CAGR, PINS leads at 14. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — PINS or YELP or SNAP or GOOGL?
Alphabet Inc.
(GOOGL) is the more profitable company, earning 32. 8% net margin versus -7. 8% for Snap Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus -9. 0% for SNAP. At the gross margin level — before operating expenses — YELP leads at 90. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is PINS or YELP or SNAP or GOOGL more undervalued right now?
On forward earnings alone, Pinterest, Inc.
(PINS) trades at 11. 8x forward P/E versus 29. 6x for Alphabet Inc. — 17. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SNAP: 31. 8% to $7. 89.
08Which pays a better dividend — PINS or YELP or SNAP or GOOGL?
In this comparison, GOOGL (0.
2% yield) pays a dividend. PINS, YELP, SNAP do not pay a meaningful dividend and should not be held primarily for income.
09Is PINS or YELP or SNAP or GOOGL better for a retirement portfolio?
For long-horizon retirement investors, Alphabet Inc.
(GOOGL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 26), +996. 1% 10Y return). Snap Inc. (SNAP) carries a higher beta of 2. 14 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GOOGL: +996. 1%, SNAP: -75. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between PINS and YELP and SNAP and GOOGL?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: PINS is a mid-cap high-growth stock; YELP is a small-cap deep-value stock; SNAP is a mid-cap quality compounder stock; GOOGL is a mega-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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