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RCL vs MAR vs HLT vs H
Revenue, margins, valuation, and 5-year total return — side by side.
Travel Lodging
Travel Lodging
Travel Lodging
RCL vs MAR vs HLT vs H — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Travel Services | Travel Lodging | Travel Lodging | Travel Lodging |
| Market Cap | $75.99B | $93.23B | $72.93B | $16.28B |
| Revenue (TTM) | $18.39B | $26.58B | $12.28B | $6.22B |
| Net Income (TTM) | $4.48B | $2.58B | $1.54B | $-34M |
| Gross Margin | 47.2% | 21.4% | 44.3% | 17.6% |
| Operating Margin | 27.9% | 16.0% | 23.1% | 9.2% |
| Forward P/E | 16.4x | 30.4x | 35.4x | 53.0x |
| Total Debt | $22.64B | $17.08B | $15.67B | $4.80B |
| Cash & Equiv. | $825M | $358M | $970M | $788M |
RCL vs MAR vs HLT vs H — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Royal Caribbean Cru… (RCL) | 100 | 541.5 | +441.5% |
| Marriott Internatio… (MAR) | 100 | 397.6 | +297.6% |
| Hilton Worldwide Ho… (HLT) | 100 | 403.9 | +303.9% |
| Hyatt Hotels Corpor… (H) | 100 | 309.4 | +209.4% |
Price return only. Dividends and distributions are not included.
Quick Verdict: RCL vs MAR vs HLT vs H
Each card shows where this stock fits in a portfolio — not just who wins on paper.
RCL carries the broadest edge in this set and is the clearest fit for growth exposure.
- Rev growth 8.8%, EPS growth 42.7%, 3Y rev CAGR 26.6%
- Lower P/E (16.4x vs 53.0x)
- 24.4% margin vs H's -0.5%
- 11.1% ROA vs H's -0.2%, ROIC 12.2% vs 5.8%
MAR is the #2 pick in this set and the best alternative if income & stability and defensive is your priority.
- Dividend streak 4 yrs, beta 1.09, yield 0.8%
- Beta 1.09, yield 0.8%, current ratio 0.43x
- 0.8% yield, 4-year raise streak, vs RCL's 0.3%
- +38.5% vs RCL's +25.1%
HLT is the clearest fit if your priority is long-term compounding.
- 6.2% 10Y total return vs RCL's 291.7%
- Beta 0.94 vs RCL's 1.69
H is the clearest fit if your priority is sleep-well-at-night.
- Lower volatility, beta 1.39, current ratio 58.02x
- 117.0% revenue growth vs MAR's 4.3%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 117.0% revenue growth vs MAR's 4.3% | |
| Value | Lower P/E (16.4x vs 53.0x) | |
| Quality / Margins | 24.4% margin vs H's -0.5% | |
| Stability / Safety | Beta 0.94 vs RCL's 1.69 | |
| Dividends | 0.8% yield, 4-year raise streak, vs RCL's 0.3% | |
| Momentum (1Y) | +38.5% vs RCL's +25.1% | |
| Efficiency (ROA) | 11.1% ROA vs H's -0.2%, ROIC 12.2% vs 5.8% |
RCL vs MAR vs HLT vs H — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
RCL vs MAR vs HLT vs H — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
RCL leads in 3 of 6 categories
H leads 1 • MAR leads 1 • HLT leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
RCL leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MAR is the larger business by revenue, generating $26.6B annually — 4.3x H's $6.2B. RCL is the more profitable business, keeping 24.4% of every revenue dollar as net income compared to H's -0.5%. On growth, H holds the edge at +108.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $18.4B | $26.6B | $12.3B | $6.2B |
| EBITDAEarnings before interest/tax | $6.8B | $4.5B | $3.0B | $899M |
| Net IncomeAfter-tax profit | $4.5B | $2.6B | $1.5B | -$34M |
| Free Cash FlowCash after capex | $1.4B | $3.1B | $2.2B | $63M |
| Gross MarginGross profit ÷ Revenue | +47.2% | +21.4% | +44.3% | +17.6% |
| Operating MarginEBIT ÷ Revenue | +27.9% | +16.0% | +23.1% | +9.2% |
| Net MarginNet income ÷ Revenue | +24.4% | +9.7% | +12.6% | -0.5% |
| FCF MarginFCF ÷ Revenue | +7.5% | +11.7% | +17.8% | +1.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | +11.3% | +6.2% | +9.0% | +108.7% |
| EPS Growth (YoY)Latest quarter vs prior year | +28.9% | +0.8% | +35.0% | +95.0% |
Valuation Metrics
H leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
At 18.0x trailing earnings, RCL trades at a 66% valuation discount to HLT's 52.3x P/E. On an enterprise value basis, RCL's 15.0x EV/EBITDA is more attractive than HLT's 30.5x.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $76.0B | $93.2B | $72.9B | $16.3B |
| Enterprise ValueMkt cap + debt − cash | $97.8B | $110.0B | $87.6B | $20.3B |
| Trailing P/EPrice ÷ TTM EPS | 17.99x | 37.08x | 52.34x | -315.69x |
| Forward P/EPrice ÷ next-FY EPS est. | 16.43x | 30.38x | 35.37x | 52.98x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — |
| EV / EBITDAEnterprise value multiple | 14.99x | 24.77x | 30.53x | 22.90x |
| Price / SalesMarket cap ÷ Revenue | 4.24x | 3.56x | 6.06x | 2.28x |
| Price / BookPrice ÷ Book value/share | 7.48x | — | — | 4.45x |
| Price / FCFMarket cap ÷ FCF | 61.48x | 35.75x | 35.96x | 102.39x |
Profitability & Efficiency
RCL leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
RCL delivers a 44.9% return on equity — every $100 of shareholder capital generates $45 in annual profit, vs $-1 for H. H carries lower financial leverage with a 1.31x debt-to-equity ratio, signaling a more conservative balance sheet compared to RCL's 2.21x. On the Piotroski fundamental quality scale (0–9), RCL scores 7/9 vs H's 5/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +44.9% | — | — | -0.9% |
| ROA (TTM)Return on assets | +11.1% | +9.3% | +9.4% | -0.2% |
| ROICReturn on invested capital | +12.2% | +25.0% | +24.7% | +5.8% |
| ROCEReturn on capital employed | +17.3% | +22.6% | +19.0% | +4.7% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 7 | 7 | 5 |
| Debt / EquityFinancial leverage | 2.21x | — | — | 1.31x |
| Net DebtTotal debt minus cash | $21.8B | $16.7B | $14.7B | $4.0B |
| Cash & Equiv.Liquid assets | $825M | $358M | $970M | $788M |
| Total DebtShort + long-term debt | $22.6B | $17.1B | $15.7B | $4.8B |
| Interest CoverageEBIT ÷ Interest expense | 5.36x | 5.20x | 4.42x | 1.28x |
Total Returns (Dividends Reinvested)
RCL leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in RCL five years ago would be worth $34,029 today (with dividends reinvested), compared to $21,408 for H. Over the past 12 months, MAR leads with a +38.5% total return vs RCL's +25.1%. The 3-year compound annual growth rate (CAGR) favors RCL at 54.1% vs H's 13.5% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -0.3% | +12.5% | +9.4% | +3.1% |
| 1-Year ReturnPast 12 months | +25.1% | +38.5% | +32.8% | +38.1% |
| 3-Year ReturnCumulative with dividends | +266.1% | +101.8% | +121.3% | +46.3% |
| 5-Year ReturnCumulative with dividends | +240.3% | +145.8% | +161.5% | +114.1% |
| 10-Year ReturnCumulative with dividends | +291.7% | +430.3% | +615.8% | +254.9% |
| CAGR (3Y)Annualised 3-year return | +54.1% | +26.4% | +30.3% | +13.5% |
Risk & Volatility
Evenly matched — HLT and H each lead in 1 of 2 comparable metrics.
Risk & Volatility
HLT is the less volatile stock with a 0.94 beta — it tends to amplify market swings less than RCL's 1.69 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. H currently trades 94.4% from its 52-week high vs RCL's 76.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.69x | 1.09x | 0.94x | 1.39x |
| 52-Week HighHighest price in past year | $366.50 | $380.00 | $344.75 | $180.53 |
| 52-Week LowLowest price in past year | $225.95 | $250.79 | $237.57 | $121.94 |
| % of 52W HighCurrent price vs 52-week peak | +76.6% | +92.6% | +92.9% | +94.4% |
| RSI (14)Momentum oscillator 0–100 | 58.3 | 53.7 | 50.9 | 59.9 |
| Avg Volume (50D)Average daily shares traded | 2.6M | 1.5M | 1.6M | 785K |
Analyst Outlook
MAR leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: RCL as "Buy", MAR as "Hold", HLT as "Buy", H as "Hold". Consensus price targets imply 25.9% upside for RCL (target: $354) vs 5.7% for HLT (target: $338). For income investors, MAR offers the higher dividend yield at 0.76% vs HLT's 0.19%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold | Buy | Hold |
| Price TargetConsensus 12-month target | $353.67 | $372.50 | $338.45 | $190.80 |
| # AnalystsCovering analysts | 51 | 52 | 49 | 49 |
| Dividend YieldAnnual dividend ÷ price | +0.3% | +0.8% | +0.2% | +0.4% |
| Dividend StreakConsecutive years of raises | 1 | 4 | 0 | 3 |
| Dividend / ShareAnnual DPS | $0.97 | $2.67 | $0.60 | $0.60 |
| Buyback YieldShare repurchases ÷ mkt cap | +1.5% | +3.5% | +4.5% | +2.0% |
RCL leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). H leads in 1 (Valuation Metrics). 1 tied.
RCL vs MAR vs HLT vs H: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is RCL or MAR or HLT or H a better buy right now?
For growth investors, Hyatt Hotels Corporation (H) is the stronger pick with 117.
0% revenue growth year-over-year, versus 4. 3% for Marriott International, Inc. (MAR). Royal Caribbean Cruises Ltd. (RCL) offers the better valuation at 18. 0x trailing P/E (16. 4x forward), making it the more compelling value choice. Analysts rate Royal Caribbean Cruises Ltd. (RCL) a "Buy" — based on 51 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — RCL or MAR or HLT or H?
On trailing P/E, Royal Caribbean Cruises Ltd.
(RCL) is the cheapest at 18. 0x versus Hilton Worldwide Holdings Inc. at 52. 3x. On forward P/E, Royal Caribbean Cruises Ltd. is actually cheaper at 16. 4x.
03Which is the better long-term investment — RCL or MAR or HLT or H?
Over the past 5 years, Royal Caribbean Cruises Ltd.
(RCL) delivered a total return of +240. 3%, compared to +114. 1% for Hyatt Hotels Corporation (H). Over 10 years, the gap is even starker: HLT returned +615. 8% versus H's +254. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — RCL or MAR or HLT or H?
By beta (market sensitivity over 5 years), Hilton Worldwide Holdings Inc.
(HLT) is the lower-risk stock at 0. 94β versus Royal Caribbean Cruises Ltd. 's 1. 69β — meaning RCL is approximately 79% more volatile than HLT relative to the S&P 500. On balance sheet safety, Hyatt Hotels Corporation (H) carries a lower debt/equity ratio of 131% versus 2% for Royal Caribbean Cruises Ltd. — giving it more financial flexibility in a downturn.
05Which is growing faster — RCL or MAR or HLT or H?
By revenue growth (latest reported year), Hyatt Hotels Corporation (H) is pulling ahead at 117.
0% versus 4. 3% for Marriott International, Inc. (MAR). On earnings-per-share growth, the picture is similar: Royal Caribbean Cruises Ltd. grew EPS 42. 7% year-over-year, compared to -104. 3% for Hyatt Hotels Corporation. Over a 3-year CAGR, H leads at 29. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — RCL or MAR or HLT or H?
Royal Caribbean Cruises Ltd.
(RCL) is the more profitable company, earning 23. 8% net margin versus -0. 7% for Hyatt Hotels Corporation — meaning it keeps 23. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RCL leads at 27. 4% versus 7. 8% for H. At the gross margin level — before operating expenses — RCL leads at 46. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is RCL or MAR or HLT or H more undervalued right now?
On forward earnings alone, Royal Caribbean Cruises Ltd.
(RCL) trades at 16. 4x forward P/E versus 53. 0x for Hyatt Hotels Corporation — 36. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RCL: 25. 9% to $353. 67.
08Which pays a better dividend — RCL or MAR or HLT or H?
All stocks in this comparison pay dividends.
Marriott International, Inc. (MAR) offers the highest yield at 0. 8%, versus 0. 2% for Hilton Worldwide Holdings Inc. (HLT).
09Is RCL or MAR or HLT or H better for a retirement portfolio?
For long-horizon retirement investors, Marriott International, Inc.
(MAR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 09), 0. 8% yield, +430. 3% 10Y return). Royal Caribbean Cruises Ltd. (RCL) carries a higher beta of 1. 69 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MAR: +430. 3%, RCL: +291. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between RCL and MAR and HLT and H?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: RCL is a mid-cap deep-value stock; MAR is a mid-cap quality compounder stock; HLT is a mid-cap quality compounder stock; H is a mid-cap high-growth stock. MAR pays a dividend while RCL, HLT, H do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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