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Stock Comparison

RCL vs MAR vs HLT vs H

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RCL
Royal Caribbean Cruises Ltd.

Travel Services

Consumer CyclicalNYSE • US
Market Cap$75.99B
5Y Perf.+441.5%
MAR
Marriott International, Inc.

Travel Lodging

Consumer CyclicalNASDAQ • US
Market Cap$93.23B
5Y Perf.+297.6%
HLT
Hilton Worldwide Holdings Inc.

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$72.93B
5Y Perf.+303.9%
H
Hyatt Hotels Corporation

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$16.28B
5Y Perf.+209.4%

RCL vs MAR vs HLT vs H — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RCL logoRCL
MAR logoMAR
HLT logoHLT
H logoH
IndustryTravel ServicesTravel LodgingTravel LodgingTravel Lodging
Market Cap$75.99B$93.23B$72.93B$16.28B
Revenue (TTM)$18.39B$26.58B$12.28B$6.22B
Net Income (TTM)$4.48B$2.58B$1.54B$-34M
Gross Margin47.2%21.4%44.3%17.6%
Operating Margin27.9%16.0%23.1%9.2%
Forward P/E16.4x30.4x35.4x53.0x
Total Debt$22.64B$17.08B$15.67B$4.80B
Cash & Equiv.$825M$358M$970M$788M

RCL vs MAR vs HLT vs HLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RCL
MAR
HLT
H
StockMay 20May 26Return
Royal Caribbean Cru… (RCL)100541.5+441.5%
Marriott Internatio… (MAR)100397.6+297.6%
Hilton Worldwide Ho… (HLT)100403.9+303.9%
Hyatt Hotels Corpor… (H)100309.4+209.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: RCL vs MAR vs HLT vs H

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: RCL leads in 3 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Marriott International, Inc. is the stronger pick specifically for dividend income and shareholder returns and recent price momentum and sentiment. HLT and H also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
RCL
Royal Caribbean Cruises Ltd.
The Growth Play

RCL carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 8.8%, EPS growth 42.7%, 3Y rev CAGR 26.6%
  • Lower P/E (16.4x vs 53.0x)
  • 24.4% margin vs H's -0.5%
  • 11.1% ROA vs H's -0.2%, ROIC 12.2% vs 5.8%
Best for: growth exposure
MAR
Marriott International, Inc.
The Income Pick

MAR is the #2 pick in this set and the best alternative if income & stability and defensive is your priority.

  • Dividend streak 4 yrs, beta 1.09, yield 0.8%
  • Beta 1.09, yield 0.8%, current ratio 0.43x
  • 0.8% yield, 4-year raise streak, vs RCL's 0.3%
  • +38.5% vs RCL's +25.1%
Best for: income & stability and defensive
HLT
Hilton Worldwide Holdings Inc.
The Long-Run Compounder

HLT is the clearest fit if your priority is long-term compounding.

  • 6.2% 10Y total return vs RCL's 291.7%
  • Beta 0.94 vs RCL's 1.69
Best for: long-term compounding
H
Hyatt Hotels Corporation
The Defensive Pick

H is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 1.39, current ratio 58.02x
  • 117.0% revenue growth vs MAR's 4.3%
Best for: sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthH logoH117.0% revenue growth vs MAR's 4.3%
ValueRCL logoRCLLower P/E (16.4x vs 53.0x)
Quality / MarginsRCL logoRCL24.4% margin vs H's -0.5%
Stability / SafetyHLT logoHLTBeta 0.94 vs RCL's 1.69
DividendsMAR logoMAR0.8% yield, 4-year raise streak, vs RCL's 0.3%
Momentum (1Y)MAR logoMAR+38.5% vs RCL's +25.1%
Efficiency (ROA)RCL logoRCL11.1% ROA vs H's -0.2%, ROIC 12.2% vs 5.8%

RCL vs MAR vs HLT vs H — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RCLRoyal Caribbean Cruises Ltd.
FY 2025
Cruise Itinerary
95.2%$17.1B
Other Products And Services
4.8%$864M
MARMarriott International, Inc.
FY 2025
Reimbursements
60.8%$19.5B
Fee Service
17.0%$5.4B
Franchise
10.4%$3.3B
Management Service, Base
6.6%$2.1B
Owned, Leased and Other
5.2%$1.7B
HLTHilton Worldwide Holdings Inc.
FY 2025
Reimbursement Revenue
65.6%$7.1B
Management and Franchise
25.7%$2.8B
Management Service, Base
3.5%$376M
Management Service, Incentive
2.9%$313M
Hotel, Other
2.3%$252M
HHyatt Hotels Corporation
FY 2025
Management and Franchising
68.0%$4.8B
Owned And Leased Segment
19.7%$1.4B
Distribution Segment
13.3%$946M
Segment Revenues
-1.0%$-73,000,000

RCL vs MAR vs HLT vs H — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLRCLLAGGINGHLT

Income & Cash Flow (Last 12 Months)

RCL leads this category, winning 3 of 6 comparable metrics.

MAR is the larger business by revenue, generating $26.6B annually — 4.3x H's $6.2B. RCL is the more profitable business, keeping 24.4% of every revenue dollar as net income compared to H's -0.5%. On growth, H holds the edge at +108.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricRCL logoRCLRoyal Caribbean C…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …H logoHHyatt Hotels Corp…
RevenueTrailing 12 months$18.4B$26.6B$12.3B$6.2B
EBITDAEarnings before interest/tax$6.8B$4.5B$3.0B$899M
Net IncomeAfter-tax profit$4.5B$2.6B$1.5B-$34M
Free Cash FlowCash after capex$1.4B$3.1B$2.2B$63M
Gross MarginGross profit ÷ Revenue+47.2%+21.4%+44.3%+17.6%
Operating MarginEBIT ÷ Revenue+27.9%+16.0%+23.1%+9.2%
Net MarginNet income ÷ Revenue+24.4%+9.7%+12.6%-0.5%
FCF MarginFCF ÷ Revenue+7.5%+11.7%+17.8%+1.0%
Rev. Growth (YoY)Latest quarter vs prior year+11.3%+6.2%+9.0%+108.7%
EPS Growth (YoY)Latest quarter vs prior year+28.9%+0.8%+35.0%+95.0%
RCL leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

H leads this category, winning 3 of 6 comparable metrics.

At 18.0x trailing earnings, RCL trades at a 66% valuation discount to HLT's 52.3x P/E. On an enterprise value basis, RCL's 15.0x EV/EBITDA is more attractive than HLT's 30.5x.

MetricRCL logoRCLRoyal Caribbean C…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …H logoHHyatt Hotels Corp…
Market CapShares × price$76.0B$93.2B$72.9B$16.3B
Enterprise ValueMkt cap + debt − cash$97.8B$110.0B$87.6B$20.3B
Trailing P/EPrice ÷ TTM EPS17.99x37.08x52.34x-315.69x
Forward P/EPrice ÷ next-FY EPS est.16.43x30.38x35.37x52.98x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple14.99x24.77x30.53x22.90x
Price / SalesMarket cap ÷ Revenue4.24x3.56x6.06x2.28x
Price / BookPrice ÷ Book value/share7.48x4.45x
Price / FCFMarket cap ÷ FCF61.48x35.75x35.96x102.39x
H leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

RCL leads this category, winning 4 of 9 comparable metrics.

RCL delivers a 44.9% return on equity — every $100 of shareholder capital generates $45 in annual profit, vs $-1 for H. H carries lower financial leverage with a 1.31x debt-to-equity ratio, signaling a more conservative balance sheet compared to RCL's 2.21x. On the Piotroski fundamental quality scale (0–9), RCL scores 7/9 vs H's 5/9, reflecting strong financial health.

MetricRCL logoRCLRoyal Caribbean C…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …H logoHHyatt Hotels Corp…
ROE (TTM)Return on equity+44.9%-0.9%
ROA (TTM)Return on assets+11.1%+9.3%+9.4%-0.2%
ROICReturn on invested capital+12.2%+25.0%+24.7%+5.8%
ROCEReturn on capital employed+17.3%+22.6%+19.0%+4.7%
Piotroski ScoreFundamental quality 0–97775
Debt / EquityFinancial leverage2.21x1.31x
Net DebtTotal debt minus cash$21.8B$16.7B$14.7B$4.0B
Cash & Equiv.Liquid assets$825M$358M$970M$788M
Total DebtShort + long-term debt$22.6B$17.1B$15.7B$4.8B
Interest CoverageEBIT ÷ Interest expense5.36x5.20x4.42x1.28x
RCL leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

RCL leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in RCL five years ago would be worth $34,029 today (with dividends reinvested), compared to $21,408 for H. Over the past 12 months, MAR leads with a +38.5% total return vs RCL's +25.1%. The 3-year compound annual growth rate (CAGR) favors RCL at 54.1% vs H's 13.5% — a key indicator of consistent wealth creation.

MetricRCL logoRCLRoyal Caribbean C…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …H logoHHyatt Hotels Corp…
YTD ReturnYear-to-date-0.3%+12.5%+9.4%+3.1%
1-Year ReturnPast 12 months+25.1%+38.5%+32.8%+38.1%
3-Year ReturnCumulative with dividends+266.1%+101.8%+121.3%+46.3%
5-Year ReturnCumulative with dividends+240.3%+145.8%+161.5%+114.1%
10-Year ReturnCumulative with dividends+291.7%+430.3%+615.8%+254.9%
CAGR (3Y)Annualised 3-year return+54.1%+26.4%+30.3%+13.5%
RCL leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — HLT and H each lead in 1 of 2 comparable metrics.

HLT is the less volatile stock with a 0.94 beta — it tends to amplify market swings less than RCL's 1.69 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. H currently trades 94.4% from its 52-week high vs RCL's 76.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRCL logoRCLRoyal Caribbean C…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …H logoHHyatt Hotels Corp…
Beta (5Y)Sensitivity to S&P 5001.69x1.09x0.94x1.39x
52-Week HighHighest price in past year$366.50$380.00$344.75$180.53
52-Week LowLowest price in past year$225.95$250.79$237.57$121.94
% of 52W HighCurrent price vs 52-week peak+76.6%+92.6%+92.9%+94.4%
RSI (14)Momentum oscillator 0–10058.353.750.959.9
Avg Volume (50D)Average daily shares traded2.6M1.5M1.6M785K
Evenly matched — HLT and H each lead in 1 of 2 comparable metrics.

Analyst Outlook

MAR leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: RCL as "Buy", MAR as "Hold", HLT as "Buy", H as "Hold". Consensus price targets imply 25.9% upside for RCL (target: $354) vs 5.7% for HLT (target: $338). For income investors, MAR offers the higher dividend yield at 0.76% vs HLT's 0.19%.

MetricRCL logoRCLRoyal Caribbean C…MAR logoMARMarriott Internat…HLT logoHLTHilton Worldwide …H logoHHyatt Hotels Corp…
Analyst RatingConsensus buy/hold/sellBuyHoldBuyHold
Price TargetConsensus 12-month target$353.67$372.50$338.45$190.80
# AnalystsCovering analysts51524949
Dividend YieldAnnual dividend ÷ price+0.3%+0.8%+0.2%+0.4%
Dividend StreakConsecutive years of raises1403
Dividend / ShareAnnual DPS$0.97$2.67$0.60$0.60
Buyback YieldShare repurchases ÷ mkt cap+1.5%+3.5%+4.5%+2.0%
MAR leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

RCL leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). H leads in 1 (Valuation Metrics). 1 tied.

Best OverallRoyal Caribbean Cruises Ltd. (RCL)Leads 3 of 6 categories
Loading custom metrics...

RCL vs MAR vs HLT vs H: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is RCL or MAR or HLT or H a better buy right now?

For growth investors, Hyatt Hotels Corporation (H) is the stronger pick with 117.

0% revenue growth year-over-year, versus 4. 3% for Marriott International, Inc. (MAR). Royal Caribbean Cruises Ltd. (RCL) offers the better valuation at 18. 0x trailing P/E (16. 4x forward), making it the more compelling value choice. Analysts rate Royal Caribbean Cruises Ltd. (RCL) a "Buy" — based on 51 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RCL or MAR or HLT or H?

On trailing P/E, Royal Caribbean Cruises Ltd.

(RCL) is the cheapest at 18. 0x versus Hilton Worldwide Holdings Inc. at 52. 3x. On forward P/E, Royal Caribbean Cruises Ltd. is actually cheaper at 16. 4x.

03

Which is the better long-term investment — RCL or MAR or HLT or H?

Over the past 5 years, Royal Caribbean Cruises Ltd.

(RCL) delivered a total return of +240. 3%, compared to +114. 1% for Hyatt Hotels Corporation (H). Over 10 years, the gap is even starker: HLT returned +615. 8% versus H's +254. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RCL or MAR or HLT or H?

By beta (market sensitivity over 5 years), Hilton Worldwide Holdings Inc.

(HLT) is the lower-risk stock at 0. 94β versus Royal Caribbean Cruises Ltd. 's 1. 69β — meaning RCL is approximately 79% more volatile than HLT relative to the S&P 500. On balance sheet safety, Hyatt Hotels Corporation (H) carries a lower debt/equity ratio of 131% versus 2% for Royal Caribbean Cruises Ltd. — giving it more financial flexibility in a downturn.

05

Which is growing faster — RCL or MAR or HLT or H?

By revenue growth (latest reported year), Hyatt Hotels Corporation (H) is pulling ahead at 117.

0% versus 4. 3% for Marriott International, Inc. (MAR). On earnings-per-share growth, the picture is similar: Royal Caribbean Cruises Ltd. grew EPS 42. 7% year-over-year, compared to -104. 3% for Hyatt Hotels Corporation. Over a 3-year CAGR, H leads at 29. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RCL or MAR or HLT or H?

Royal Caribbean Cruises Ltd.

(RCL) is the more profitable company, earning 23. 8% net margin versus -0. 7% for Hyatt Hotels Corporation — meaning it keeps 23. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RCL leads at 27. 4% versus 7. 8% for H. At the gross margin level — before operating expenses — RCL leads at 46. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RCL or MAR or HLT or H more undervalued right now?

On forward earnings alone, Royal Caribbean Cruises Ltd.

(RCL) trades at 16. 4x forward P/E versus 53. 0x for Hyatt Hotels Corporation — 36. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RCL: 25. 9% to $353. 67.

08

Which pays a better dividend — RCL or MAR or HLT or H?

All stocks in this comparison pay dividends.

Marriott International, Inc. (MAR) offers the highest yield at 0. 8%, versus 0. 2% for Hilton Worldwide Holdings Inc. (HLT).

09

Is RCL or MAR or HLT or H better for a retirement portfolio?

For long-horizon retirement investors, Marriott International, Inc.

(MAR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 09), 0. 8% yield, +430. 3% 10Y return). Royal Caribbean Cruises Ltd. (RCL) carries a higher beta of 1. 69 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MAR: +430. 3%, RCL: +291. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RCL and MAR and HLT and H?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: RCL is a mid-cap deep-value stock; MAR is a mid-cap quality compounder stock; HLT is a mid-cap quality compounder stock; H is a mid-cap high-growth stock. MAR pays a dividend while RCL, HLT, H do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

RCL

Quality Mega-Cap Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 14%
Run This Screen
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MAR

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
Run This Screen
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HLT

Steady Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 7%
Run This Screen
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H

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 54%
  • Dividend Yield > 0.5%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform RCL and MAR and HLT and H on the metrics below

Revenue Growth>
%
(RCL: 11.3% · MAR: 6.2%)
Net Margin>
%
(RCL: 24.4% · MAR: 9.7%)
P/E Ratio<
x
(RCL: 18.0x · MAR: 37.1x)

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