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RLX vs WMT
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
RLX vs WMT — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Tobacco | Specialty Retail |
| Market Cap | $1.96B | $1.04T |
| Revenue (TTM) | $3.27B | $703.06B |
| Net Income (TTM) | $764M | $22.91B |
| Gross Margin | 31.9% | 24.9% |
| Operating Margin | 6.1% | 4.1% |
| Forward P/E | 2.2x | 44.7x |
| Total Debt | $58M | $67.09B |
| Cash & Equiv. | $5.59B | $10.73B |
RLX vs WMT — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jan 21 | May 26 | Return |
|---|---|---|---|
| RLX Technology Inc. (RLX) | 100 | 9.6 | -90.4% |
| Walmart Inc. (WMT) | 100 | 278.0 | +178.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: RLX vs WMT
Each card shows where this stock fits in a portfolio — not just who wins on paper.
RLX is the clearest fit if your priority is growth exposure and sleep-well-at-night.
- Rev growth 96.5%, EPS growth 7.5%, 3Y rev CAGR -34.0%
- Lower volatility, beta 0.56, Low D/E 0.4%, current ratio 10.84x
- PEG 0.03 vs WMT's 4.06
WMT carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 37 yrs, beta 0.12, yield 0.7%
- 499.5% 10Y total return vs RLX's -92.3%
- Beta 0.12, yield 0.7%, current ratio 0.79x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 96.5% revenue growth vs WMT's 4.7% | |
| Value | Lower P/E (2.2x vs 44.7x), PEG 0.03 vs 4.06 | |
| Quality / Margins | 23.4% margin vs WMT's 3.3% | |
| Stability / Safety | Beta 0.12 vs RLX's 0.56 | |
| Dividends | 0.7% yield, 37-year raise streak, vs RLX's 0.5% | |
| Momentum (1Y) | +32.7% vs RLX's +25.1% | |
| Efficiency (ROA) | 7.9% ROA vs RLX's 4.4%, ROIC 14.7% vs -0.7% |
RLX vs WMT — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
RLX vs WMT — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
RLX leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
WMT is the larger business by revenue, generating $703.1B annually — 214.8x RLX's $3.3B. RLX is the more profitable business, keeping 23.4% of every revenue dollar as net income compared to WMT's 3.3%. On growth, RLX holds the edge at +52.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $3.3B | $703.1B |
| EBITDAEarnings before interest/tax | $218M | $42.8B |
| Net IncomeAfter-tax profit | $764M | $22.9B |
| Free Cash FlowCash after capex | $1.3B | $15.3B |
| Gross MarginGross profit ÷ Revenue | +31.9% | +24.9% |
| Operating MarginEBIT ÷ Revenue | +6.1% | +4.1% |
| Net MarginNet income ÷ Revenue | +23.4% | +3.3% |
| FCF MarginFCF ÷ Revenue | +39.2% | +2.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | +52.2% | +5.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +23.1% | +35.1% |
Valuation Metrics
RLX leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
At 34.1x trailing earnings, RLX trades at a 28% valuation discount to WMT's 47.7x P/E. Adjusting for growth (PEG ratio), RLX offers better value at 0.49x vs WMT's 4.33x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||
|---|---|---|
| Market CapShares × price | $2.0B | $1.04T |
| Enterprise ValueMkt cap + debt − cash | $1.1B | $1.09T |
| Trailing P/EPrice ÷ TTM EPS | 34.11x | 47.69x |
| Forward P/EPrice ÷ next-FY EPS est. | 2.16x | 44.71x |
| PEG RatioP/E ÷ EPS growth rate | 0.49x | 4.33x |
| EV / EBITDAEnterprise value multiple | — | 24.85x |
| Price / SalesMarket cap ÷ Revenue | 5.46x | 1.46x |
| Price / BookPrice ÷ Book value/share | 1.18x | 10.45x |
| Price / FCFMarket cap ÷ FCF | 15.84x | 24.97x |
Profitability & Efficiency
Evenly matched — RLX and WMT each lead in 4 of 8 comparable metrics.
Profitability & Efficiency
WMT delivers a 22.3% return on equity — every $100 of shareholder capital generates $22 in annual profit, vs $5 for RLX. RLX carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to WMT's 0.67x. On the Piotroski fundamental quality scale (0–9), RLX scores 7/9 vs WMT's 6/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +4.7% | +22.3% |
| ROA (TTM)Return on assets | +4.4% | +7.9% |
| ROICReturn on invested capital | -0.7% | +14.7% |
| ROCEReturn on capital employed | -0.7% | +17.5% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 6 |
| Debt / EquityFinancial leverage | 0.00x | 0.67x |
| Net DebtTotal debt minus cash | -$5.5B | $56.4B |
| Cash & Equiv.Liquid assets | $5.6B | $10.7B |
| Total DebtShort + long-term debt | $58M | $67.1B |
| Interest CoverageEBIT ÷ Interest expense | — | 11.85x |
Total Returns (Dividends Reinvested)
WMT leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in WMT five years ago would be worth $28,695 today (with dividends reinvested), compared to $2,066 for RLX. Over the past 12 months, WMT leads with a +32.7% total return vs RLX's +25.1%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.6% vs RLX's -0.7% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -2.8% | +15.7% |
| 1-Year ReturnPast 12 months | +25.1% | +32.7% |
| 3-Year ReturnCumulative with dividends | -2.1% | +160.5% |
| 5-Year ReturnCumulative with dividends | -79.3% | +186.9% |
| 10-Year ReturnCumulative with dividends | -92.3% | +499.5% |
| CAGR (3Y)Annualised 3-year return | -0.7% | +37.6% |
Risk & Volatility
WMT leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
WMT is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than RLX's 0.56 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WMT currently trades 96.7% from its 52-week high vs RLX's 75.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.56x | 0.12x |
| 52-Week HighHighest price in past year | $2.84 | $134.69 |
| 52-Week LowLowest price in past year | $1.79 | $91.89 |
| % of 52W HighCurrent price vs 52-week peak | +75.9% | +96.7% |
| RSI (14)Momentum oscillator 0–100 | 52.6 | 55.9 |
| Avg Volume (50D)Average daily shares traded | 2.0M | 17.2M |
Analyst Outlook
WMT leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Wall Street rates RLX as "Hold" and WMT as "Buy". For income investors, WMT offers the higher dividend yield at 0.72% vs RLX's 0.47%.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | — | $137.04 |
| # AnalystsCovering analysts | 1 | 64 |
| Dividend YieldAnnual dividend ÷ price | +0.5% | +0.7% |
| Dividend StreakConsecutive years of raises | 2 | 37 |
| Dividend / ShareAnnual DPS | $0.07 | $0.94 |
| Buyback YieldShare repurchases ÷ mkt cap | +4.4% | +0.8% |
WMT leads in 3 of 6 categories (Total Returns, Risk & Volatility). RLX leads in 2 (Income & Cash Flow, Valuation Metrics). 1 tied.
RLX vs WMT: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is RLX or WMT a better buy right now?
For growth investors, RLX Technology Inc.
(RLX) is the stronger pick with 96. 5% revenue growth year-over-year, versus 4. 7% for Walmart Inc. (WMT). RLX Technology Inc. (RLX) offers the better valuation at 34. 1x trailing P/E (2. 2x forward), making it the more compelling value choice. Analysts rate Walmart Inc. (WMT) a "Buy" — based on 64 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — RLX or WMT?
On trailing P/E, RLX Technology Inc.
(RLX) is the cheapest at 34. 1x versus Walmart Inc. at 47. 7x. On forward P/E, RLX Technology Inc. is actually cheaper at 2. 2x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: RLX Technology Inc. wins at 0. 03x versus Walmart Inc. 's 4. 06x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — RLX or WMT?
Over the past 5 years, Walmart Inc.
(WMT) delivered a total return of +186. 9%, compared to -79. 3% for RLX Technology Inc. (RLX). Over 10 years, the gap is even starker: WMT returned +499. 5% versus RLX's -92. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — RLX or WMT?
By beta (market sensitivity over 5 years), Walmart Inc.
(WMT) is the lower-risk stock at 0. 12β versus RLX Technology Inc. 's 0. 56β — meaning RLX is approximately 379% more volatile than WMT relative to the S&P 500. On balance sheet safety, RLX Technology Inc. (RLX) carries a lower debt/equity ratio of 0% versus 67% for Walmart Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — RLX or WMT?
By revenue growth (latest reported year), RLX Technology Inc.
(RLX) is pulling ahead at 96. 5% versus 4. 7% for Walmart Inc. (WMT). On earnings-per-share growth, the picture is similar: Walmart Inc. grew EPS 13. 3% year-over-year, compared to 7. 5% for RLX Technology Inc.. Over a 3-year CAGR, WMT leads at 5. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — RLX or WMT?
RLX Technology Inc.
(RLX) is the more profitable company, earning 22. 6% net margin versus 3. 1% for Walmart Inc. — meaning it keeps 22. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WMT leads at 4. 2% versus -4. 4% for RLX. At the gross margin level — before operating expenses — RLX leads at 29. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is RLX or WMT more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, RLX Technology Inc. (RLX) is the more undervalued stock at a PEG of 0. 03x versus Walmart Inc. 's 4. 06x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, RLX Technology Inc. (RLX) trades at 2. 2x forward P/E versus 44. 7x for Walmart Inc. — 42. 5x cheaper on a one-year earnings basis.
08Which pays a better dividend — RLX or WMT?
All stocks in this comparison pay dividends.
Walmart Inc. (WMT) offers the highest yield at 0. 7%, versus 0. 5% for RLX Technology Inc. (RLX).
09Is RLX or WMT better for a retirement portfolio?
For long-horizon retirement investors, Walmart Inc.
(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 12), 0. 7% yield, +499. 5% 10Y return). Both have compounded well over 10 years (WMT: +499. 5%, RLX: -92. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between RLX and WMT?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: RLX is a small-cap high-growth stock; WMT is a mega-cap quality compounder stock. WMT pays a dividend while RLX does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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