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RMCF vs DNUT vs BROS vs FAT vs WEN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RMCF
Rocky Mountain Chocolate Factory, Inc.

Food Confectioners

Consumer DefensiveNASDAQ • US
Market Cap$20M
5Y Perf.-65.7%
DNUT
Krispy Kreme, Inc.

Grocery Stores

Consumer DefensiveNASDAQ • US
Market Cap$627M
5Y Perf.-74.0%
BROS
Dutch Bros Inc.

Restaurants

Consumer CyclicalNYSE • US
Market Cap$6.81B
5Y Perf.+23.7%
FAT
FAT Brands Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$3M
5Y Perf.-96.1%
WEN
The Wendy's Company

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$1.32B
5Y Perf.-67.9%

RMCF vs DNUT vs BROS vs FAT vs WEN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RMCF logoRMCF
DNUT logoDNUT
BROS logoBROS
FAT logoFAT
WEN logoWEN
IndustryFood ConfectionersGrocery StoresRestaurantsRestaurantsRestaurants
Market Cap$20M$627M$6.81B$3M$1.32B
Revenue (TTM)$30M$1.51B$1.75B$574M$2.21B
Net Income (TTM)$-4M$-505M$81M$-226M$186M
Gross Margin21.0%13.7%25.3%27.4%35.6%
Operating Margin-10.9%-28.2%9.4%-14.1%16.8%
Forward P/E60.3x12.1x
Total Debt$7M$1.42B$1.09B$1.47B$4.09B
Cash & Equiv.$720K$-42M$269M$23M$451M

RMCF vs DNUT vs BROS vs FAT vs WENLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RMCF
DNUT
BROS
FAT
WEN
StockSep 21May 26Return
Rocky Mountain Choc… (RMCF)10034.3-65.7%
Krispy Kreme, Inc. (DNUT)10026.0-74.0%
Dutch Bros Inc. (BROS)100123.7+23.7%
FAT Brands Inc. (FAT)1003.9-96.1%
The Wendy's Company (WEN)10032.1-67.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: RMCF vs DNUT vs BROS vs FAT vs WEN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: WEN leads in 4 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Rocky Mountain Chocolate Factory, Inc. is the stronger pick specifically for recent price momentum and sentiment. BROS and FAT also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
RMCF
Rocky Mountain Chocolate Factory, Inc.
The Momentum Pick

RMCF is the #2 pick in this set and the best alternative if momentum is your priority.

  • +103.2% vs FAT's -94.2%
Best for: momentum
DNUT
Krispy Kreme, Inc.
The Consumer Defensive Pick

Among these 5 stocks, DNUT doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
BROS
Dutch Bros Inc.
The Growth Play

BROS ranks third and is worth considering specifically for growth exposure and long-term compounding.

  • Rev growth 27.9%, EPS growth 103.2%, 3Y rev CAGR 30.4%
  • 46.1% 10Y total return vs WEN's 10.9%
  • 27.9% revenue growth vs DNUT's -8.6%
Best for: growth exposure and long-term compounding
FAT
FAT Brands Inc.
The Income Pick

FAT is the clearest fit if your priority is dividends.

  • 100.0% yield, vs WEN's 14.3%, (2 stocks pay no dividend)
Best for: dividends
WEN
The Wendy's Company
The Income Pick

WEN carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 4 yrs, beta 0.52, yield 14.3%
  • Lower volatility, beta 0.52, current ratio 1.85x
  • Beta 0.52, yield 14.3%, current ratio 1.85x
  • Better valuation composite
Best for: income & stability and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthBROS logoBROS27.9% revenue growth vs DNUT's -8.6%
ValueWEN logoWENBetter valuation composite
Quality / MarginsWEN logoWEN8.4% margin vs FAT's -39.3%
Stability / SafetyWEN logoWENBeta 0.52 vs BROS's 1.83
DividendsFAT logoFAT100.0% yield, vs WEN's 14.3%, (2 stocks pay no dividend)
Momentum (1Y)RMCF logoRMCF+103.2% vs FAT's -94.2%
Efficiency (ROA)WEN logoWEN3.7% ROA vs DNUT's -19.8%, ROIC 7.1% vs -1.1%

RMCF vs DNUT vs BROS vs FAT vs WEN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RMCFRocky Mountain Chocolate Factory, Inc.
FY 2025
Product
81.2%$24M
Franchise and Royalty Fees
18.8%$6M
DNUTKrispy Kreme, Inc.
FY 2025
Finished Product In Shops
94.9%$1.4B
Mix And Equipment Revenue From Franchisees
2.7%$41M
Royalty
2.4%$36M
BROSDutch Bros Inc.
FY 2025
Franchise Fees
94.7%$122M
Product and Service, Other
5.3%$7M
FATFAT Brands Inc.
FY 2024
Restaurant Sales
69.8%$413M
Royalty
15.2%$90M
Advertising
6.7%$39M
Factory
6.4%$38M
Franchisor
1.1%$6M
Product and Service, Other
0.9%$5M
WENThe Wendy's Company
FY 2024
Product
41.2%$926M
Royalty
23.5%$528M
Advertising
20.4%$458M
Real Estate
10.5%$236M
Franchise
4.3%$98M

RMCF vs DNUT vs BROS vs FAT vs WEN — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLWENLAGGINGFAT

Income & Cash Flow (Last 12 Months)

WEN leads this category, winning 4 of 6 comparable metrics.

WEN is the larger business by revenue, generating $2.2B annually — 74.5x RMCF's $30M. WEN is the more profitable business, keeping 8.4% of every revenue dollar as net income compared to FAT's -39.3%. On growth, BROS holds the edge at +30.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricRMCF logoRMCFRocky Mountain Ch…DNUT logoDNUTKrispy Kreme, Inc.BROS logoBROSDutch Bros Inc.FAT logoFATFAT Brands Inc.WEN logoWENThe Wendy's Compa…
RevenueTrailing 12 months$30M$1.5B$1.7B$574M$2.2B
EBITDAEarnings before interest/tax-$2M-$292M$244M-$44M$530M
Net IncomeAfter-tax profit-$4M-$505M$81M-$226M$186M
Free Cash FlowCash after capex-$2M-$6M$148M-$75M$238M
Gross MarginGross profit ÷ Revenue+21.0%+13.7%+25.3%+27.4%+35.6%
Operating MarginEBIT ÷ Revenue-10.9%-28.2%+9.4%-14.1%+16.8%
Net MarginNet income ÷ Revenue-13.6%-33.4%+4.6%-39.3%+8.4%
FCF MarginFCF ÷ Revenue-7.0%-0.4%+8.5%-13.1%+10.8%
Rev. Growth (YoY)Latest quarter vs prior year-4.4%-2.2%+30.8%-2.3%-3.0%
EPS Growth (YoY)Latest quarter vs prior year+81.8%+20.0%0.0%-23.7%-8.0%
WEN leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

WEN leads this category, winning 3 of 6 comparable metrics.

At 7.3x trailing earnings, WEN trades at a 91% valuation discount to BROS's 85.0x P/E. On an enterprise value basis, WEN's 9.4x EV/EBITDA is more attractive than BROS's 27.6x.

MetricRMCF logoRMCFRocky Mountain Ch…DNUT logoDNUTKrispy Kreme, Inc.BROS logoBROSDutch Bros Inc.FAT logoFATFAT Brands Inc.WEN logoWENThe Wendy's Compa…
Market CapShares × price$20M$627M$6.8B$3M$1.3B
Enterprise ValueMkt cap + debt − cash$26M$2.1B$7.6B$1.5B$5.0B
Trailing P/EPrice ÷ TTM EPS-2.95x-1.20x85.05x-0.01x7.32x
Forward P/EPrice ÷ next-FY EPS est.60.32x12.07x
PEG RatioP/E ÷ EPS growth rate0.71x
EV / EBITDAEnterprise value multiple20.17x27.60x9.38x
Price / SalesMarket cap ÷ Revenue0.67x0.41x4.16x0.00x0.59x
Price / BookPrice ÷ Book value/share2.58x0.92x7.50x5.51x
Price / FCFMarket cap ÷ FCF125.12x5.07x
WEN leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

Evenly matched — RMCF and BROS and WEN each lead in 3 of 9 comparable metrics.

WEN delivers a 170.4% return on equity — every $100 of shareholder capital generates $170 in annual profit, vs $-74 for DNUT. RMCF carries lower financial leverage with a 1.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to WEN's 15.78x. On the Piotroski fundamental quality scale (0–9), BROS scores 6/9 vs FAT's 2/9, reflecting solid financial health.

MetricRMCF logoRMCFRocky Mountain Ch…DNUT logoDNUTKrispy Kreme, Inc.BROS logoBROSDutch Bros Inc.FAT logoFATFAT Brands Inc.WEN logoWENThe Wendy's Compa…
ROE (TTM)Return on equity-67.2%-74.1%+9.2%+170.4%
ROA (TTM)Return on assets-19.5%-19.8%+2.7%-18.0%+3.7%
ROICReturn on invested capital-35.7%-1.1%+7.7%-3.8%+7.1%
ROCEReturn on capital employed-44.3%-1.4%+6.4%-5.0%+7.9%
Piotroski ScoreFundamental quality 0–925625
Debt / EquityFinancial leverage1.03x2.10x1.21x15.78x
Net DebtTotal debt minus cash$6M$1.5B$820M$1.5B$3.6B
Cash & Equiv.Liquid assets$720,000-$42M$269M$23M$451M
Total DebtShort + long-term debt$7M$1.4B$1.1B$1.5B$4.1B
Interest CoverageEBIT ÷ Interest expense-3.92x-6.61x11.85x-0.54x2.86x
Evenly matched — RMCF and BROS and WEN each lead in 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

BROS leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in BROS five years ago would be worth $14,607 today (with dividends reinvested), compared to $1,983 for DNUT. Over the past 12 months, RMCF leads with a +103.2% total return vs FAT's -94.2%. The 3-year compound annual growth rate (CAGR) favors BROS at 18.4% vs DNUT's -35.8% — a key indicator of consistent wealth creation.

MetricRMCF logoRMCFRocky Mountain Ch…DNUT logoDNUTKrispy Kreme, Inc.BROS logoBROSDutch Bros Inc.FAT logoFATFAT Brands Inc.WEN logoWENThe Wendy's Compa…
YTD ReturnYear-to-date+31.6%-10.8%-13.8%-52.3%-13.2%
1-Year ReturnPast 12 months+103.2%-15.9%-9.5%-94.2%-36.1%
3-Year ReturnCumulative with dividends-53.0%-73.6%+66.0%+21.9%-58.4%
5-Year ReturnCumulative with dividends-57.7%-80.2%+46.1%-8.5%-53.5%
10-Year ReturnCumulative with dividends-56.4%-80.2%+46.1%-14.2%+10.9%
CAGR (3Y)Annualised 3-year return-22.2%-35.8%+18.4%+6.8%-25.3%
BROS leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — RMCF and WEN each lead in 1 of 2 comparable metrics.

WEN is the less volatile stock with a 0.52 beta — it tends to amplify market swings less than BROS's 1.83 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. RMCF currently trades 84.9% from its 52-week high vs FAT's 4.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRMCF logoRMCFRocky Mountain Ch…DNUT logoDNUTKrispy Kreme, Inc.BROS logoBROSDutch Bros Inc.FAT logoFATFAT Brands Inc.WEN logoWENThe Wendy's Compa…
Beta (5Y)Sensitivity to S&P 5001.10x1.51x1.83x1.56x0.52x
52-Week HighHighest price in past year$2.99$5.73$77.88$3.45$12.52
52-Week LowLowest price in past year$1.14$2.50$44.58$0.06$6.37
% of 52W HighCurrent price vs 52-week peak+84.9%+63.5%+68.8%+4.7%+55.5%
RSI (14)Momentum oscillator 0–10065.650.662.832.242.4
Avg Volume (50D)Average daily shares traded32K2.5M4.1M85K7.8M
Evenly matched — RMCF and WEN each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — FAT and WEN each lead in 1 of 2 comparable metrics.

Analyst consensus: DNUT as "Buy", BROS as "Buy", WEN as "Hold". Consensus price targets imply 39.0% upside for BROS (target: $74) vs 11.2% for WEN (target: $8). For income investors, FAT offers the higher dividend yield at 100.00% vs DNUT's 1.92%.

MetricRMCF logoRMCFRocky Mountain Ch…DNUT logoDNUTKrispy Kreme, Inc.BROS logoBROSDutch Bros Inc.FAT logoFATFAT Brands Inc.WEN logoWENThe Wendy's Compa…
Analyst RatingConsensus buy/hold/sellBuyBuyHold
Price TargetConsensus 12-month target$4.50$74.45$7.73
# AnalystsCovering analysts112151
Dividend YieldAnnual dividend ÷ price+1.9%+100.0%+14.3%
Dividend StreakConsecutive years of raises00304
Dividend / ShareAnnual DPS$0.07$0.56$0.99
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.2%0.0%0.0%+5.8%
Evenly matched — FAT and WEN each lead in 1 of 2 comparable metrics.
Key Takeaway

WEN leads in 2 of 6 categories (Income & Cash Flow, Valuation Metrics). BROS leads in 1 (Total Returns). 3 tied.

Best OverallThe Wendy's Company (WEN)Leads 2 of 6 categories
Loading custom metrics...

RMCF vs DNUT vs BROS vs FAT vs WEN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is RMCF or DNUT or BROS or FAT or WEN a better buy right now?

For growth investors, Dutch Bros Inc.

(BROS) is the stronger pick with 27. 9% revenue growth year-over-year, versus -8. 6% for Krispy Kreme, Inc. (DNUT). The Wendy's Company (WEN) offers the better valuation at 7. 3x trailing P/E (12. 1x forward), making it the more compelling value choice. Analysts rate Krispy Kreme, Inc. (DNUT) a "Buy" — based on 11 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RMCF or DNUT or BROS or FAT or WEN?

On trailing P/E, The Wendy's Company (WEN) is the cheapest at 7.

3x versus Dutch Bros Inc. at 85. 0x. On forward P/E, The Wendy's Company is actually cheaper at 12. 1x.

03

Which is the better long-term investment — RMCF or DNUT or BROS or FAT or WEN?

Over the past 5 years, Dutch Bros Inc.

(BROS) delivered a total return of +46. 1%, compared to -80. 2% for Krispy Kreme, Inc. (DNUT). Over 10 years, the gap is even starker: BROS returned +46. 1% versus DNUT's -80. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RMCF or DNUT or BROS or FAT or WEN?

By beta (market sensitivity over 5 years), The Wendy's Company (WEN) is the lower-risk stock at 0.

52β versus Dutch Bros Inc. 's 1. 83β — meaning BROS is approximately 249% more volatile than WEN relative to the S&P 500. On balance sheet safety, Rocky Mountain Chocolate Factory, Inc. (RMCF) carries a lower debt/equity ratio of 103% versus 16% for The Wendy's Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — RMCF or DNUT or BROS or FAT or WEN?

By revenue growth (latest reported year), Dutch Bros Inc.

(BROS) is pulling ahead at 27. 9% versus -8. 6% for Krispy Kreme, Inc. (DNUT). On earnings-per-share growth, the picture is similar: Dutch Bros Inc. grew EPS 103. 2% year-over-year, compared to -170. 8% for Krispy Kreme, Inc.. Over a 3-year CAGR, FAT leads at 70. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RMCF or DNUT or BROS or FAT or WEN?

The Wendy's Company (WEN) is the more profitable company, earning 8.

7% net margin versus -33. 9% for Krispy Kreme, Inc. — meaning it keeps 8. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WEN leads at 16. 5% versus -20. 1% for RMCF. At the gross margin level — before operating expenses — WEN leads at 35. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RMCF or DNUT or BROS or FAT or WEN more undervalued right now?

On forward earnings alone, The Wendy's Company (WEN) trades at 12.

1x forward P/E versus 60. 3x for Dutch Bros Inc. — 48. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BROS: 39. 0% to $74. 45.

08

Which pays a better dividend — RMCF or DNUT or BROS or FAT or WEN?

In this comparison, FAT (100.

0% yield), WEN (14. 3% yield), DNUT (1. 9% yield) pay a dividend. RMCF, BROS do not pay a meaningful dividend and should not be held primarily for income.

09

Is RMCF or DNUT or BROS or FAT or WEN better for a retirement portfolio?

For long-horizon retirement investors, The Wendy's Company (WEN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

52), 14. 3% yield). Dutch Bros Inc. (BROS) carries a higher beta of 1. 83 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WEN: +10. 9%, BROS: +46. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RMCF and DNUT and BROS and FAT and WEN?

These companies operate in different sectors (RMCF (Consumer Defensive) and DNUT (Consumer Defensive) and BROS (Consumer Cyclical) and FAT (Consumer Cyclical) and WEN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: RMCF is a small-cap quality compounder stock; DNUT is a small-cap quality compounder stock; BROS is a small-cap high-growth stock; FAT is a small-cap high-growth stock; WEN is a small-cap deep-value stock. DNUT, FAT, WEN pay a dividend while RMCF, BROS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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