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Stock Comparison

ROKU vs NFLX vs DIS vs FUBO

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
ROKU
Roku, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$18.90B
5Y Perf.+16.9%
NFLX
Netflix, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$374.03B
5Y Perf.+110.3%
DIS
The Walt Disney Company

Entertainment

Communication ServicesNYSE • US
Market Cap$191.31B
5Y Perf.-7.9%
FUBO
fuboTV Inc.

Broadcasting

Communication ServicesNYSE • US
Market Cap$307M
5Y Perf.-92.5%

ROKU vs NFLX vs DIS vs FUBO — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
ROKU logoROKU
NFLX logoNFLX
DIS logoDIS
FUBO logoFUBO
IndustryEntertainmentEntertainmentEntertainmentBroadcasting
Market Cap$18.90B$374.03B$191.31B$307M
Revenue (TTM)$4.97B$45.18B$97.26B$2.72B
Net Income (TTM)$201M$10.98B$11.22B$156M
Gross Margin44.2%48.5%37.2%11.1%
Operating Margin2.1%29.5%15.5%-2.6%
Forward P/E58.1x24.8x16.4x
Total Debt$872M$14.46B$44.88B$670M
Cash & Equiv.$1.59B$9.03B$5.70B$452M

ROKU vs NFLX vs DIS vs FUBOLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

ROKU
NFLX
DIS
FUBO
StockMay 20May 26Return
Roku, Inc. (ROKU)100116.9+16.9%
Netflix, Inc. (NFLX)100210.3+110.3%
The Walt Disney Com… (DIS)10092.1-7.9%
fuboTV Inc. (FUBO)1007.5-92.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: ROKU vs NFLX vs DIS vs FUBO

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NFLX leads in 3 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. The Walt Disney Company is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. ROKU and FUBO also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
ROKU
Roku, Inc.
The Momentum Pick

ROKU is the clearest fit if your priority is momentum.

  • +112.3% vs FUBO's -66.7%
Best for: momentum
NFLX
Netflix, Inc.
The Income Pick

NFLX carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • beta 0.39
  • 8.7% 10Y total return vs ROKU's 444.6%
  • Lower volatility, beta 0.39, Low D/E 54.3%, current ratio 1.19x
  • Beta 0.39, current ratio 1.19x
Best for: income & stability and long-term compounding
DIS
The Walt Disney Company
The Value Play

DIS is the #2 pick in this set and the best alternative if value and dividends is your priority.

  • Better valuation composite
  • 0.9% yield; 1-year raise streak; the other 3 pay no meaningful dividend
Best for: value and dividends
FUBO
fuboTV Inc.
The Growth Play

FUBO is the clearest fit if your priority is growth exposure.

  • Rev growth 67.7%, EPS growth 96.3%, 3Y rev CAGR 39.2%
  • 67.7% revenue growth vs DIS's 3.4%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthFUBO logoFUBO67.7% revenue growth vs DIS's 3.4%
ValueDIS logoDISBetter valuation composite
Quality / MarginsNFLX logoNFLX24.3% margin vs ROKU's 4.1%
Stability / SafetyNFLX logoNFLXBeta 0.39 vs ROKU's 2.10
DividendsDIS logoDIS0.9% yield; 1-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)ROKU logoROKU+112.3% vs FUBO's -66.7%
Efficiency (ROA)NFLX logoNFLX19.8% ROA vs ROKU's 4.6%, ROIC 29.8% vs -0.3%

ROKU vs NFLX vs DIS vs FUBO — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

ROKURoku, Inc.
FY 2025
Platform Segment
100.0%$4.1B
NFLXNetflix, Inc.
FY 2024
Streaming
100.0%$39.0B
DISThe Walt Disney Company
FY 2025
Admission
22.1%$11.7B
Advertising
21.0%$11.1B
Retail and wholesale sales of merchandise, food and beverage
18.2%$9.6B
Resort and vacations
17.4%$9.2B
Other Revenue
8.9%$4.7B
License
7.3%$3.9B
Theatrical distribution licensing
4.9%$2.6B
FUBOfuboTV Inc.
FY 2024
Subscription and Circulation
92.4%$1.5B
Advertising
7.1%$115M
Service, Other
0.5%$7M

ROKU vs NFLX vs DIS vs FUBO — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNFLXLAGGINGFUBO

Income & Cash Flow (Last 12 Months)

NFLX leads this category, winning 4 of 6 comparable metrics.

DIS is the larger business by revenue, generating $97.3B annually — 35.7x FUBO's $2.7B. NFLX is the more profitable business, keeping 24.3% of every revenue dollar as net income compared to ROKU's 4.1%. On growth, FUBO holds the edge at +2.5% YoY revenue growth, suggesting stronger near-term business momentum.

MetricROKU logoROKURoku, Inc.NFLX logoNFLXNetflix, Inc.DIS logoDISThe Walt Disney C…FUBO logoFUBOfuboTV Inc.
RevenueTrailing 12 months$5.0B$45.2B$97.3B$2.7B
EBITDAEarnings before interest/tax$223M$30.1B$20.5B-$14M
Net IncomeAfter-tax profit$201M$11.0B$11.2B$156M
Free Cash FlowCash after capex$653M$9.5B$7.1B-$81M
Gross MarginGross profit ÷ Revenue+44.2%+48.5%+37.2%+11.1%
Operating MarginEBIT ÷ Revenue+2.1%+29.5%+15.5%-2.6%
Net MarginNet income ÷ Revenue+4.1%+24.3%+11.5%+5.7%
FCF MarginFCF ÷ Revenue+13.1%+20.9%+7.3%-3.0%
Rev. Growth (YoY)Latest quarter vs prior year+22.4%+17.6%+6.5%+2.5%
EPS Growth (YoY)Latest quarter vs prior year+4.0%+31.1%-29.8%+81.8%
NFLX leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

Evenly matched — DIS and FUBO each lead in 3 of 6 comparable metrics.

At 15.8x trailing earnings, DIS trades at a 93% valuation discount to ROKU's 216.9x P/E. On an enterprise value basis, DIS's 12.0x EV/EBITDA is more attractive than ROKU's 54.3x.

MetricROKU logoROKURoku, Inc.NFLX logoNFLXNetflix, Inc.DIS logoDISThe Walt Disney C…FUBO logoFUBOfuboTV Inc.
Market CapShares × price$18.9B$374.0B$191.3B$307M
Enterprise ValueMkt cap + debt − cash$18.2B$379.5B$230.5B$524M
Trailing P/EPrice ÷ TTM EPS216.92x34.89x15.77x-43.46x
Forward P/EPrice ÷ next-FY EPS est.58.12x24.80x16.42x
PEG RatioP/E ÷ EPS growth rate1.06x
EV / EBITDAEnterprise value multiple54.29x12.61x12.03x
Price / SalesMarket cap ÷ Revenue3.99x8.28x2.03x0.11x
Price / BookPrice ÷ Book value/share7.27x14.32x1.71x0.11x
Price / FCFMarket cap ÷ FCF39.51x39.53x18.98x
Evenly matched — DIS and FUBO each lead in 3 of 6 comparable metrics.

Profitability & Efficiency

NFLX leads this category, winning 4 of 9 comparable metrics.

NFLX delivers a 41.3% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $8 for ROKU. FUBO carries lower financial leverage with a 0.25x debt-to-equity ratio, signaling a more conservative balance sheet compared to NFLX's 0.54x. On the Piotroski fundamental quality scale (0–9), DIS scores 8/9 vs FUBO's 4/9, reflecting strong financial health.

MetricROKU logoROKURoku, Inc.NFLX logoNFLXNetflix, Inc.DIS logoDISThe Walt Disney C…FUBO logoFUBOfuboTV Inc.
ROE (TTM)Return on equity+7.6%+41.3%+9.8%+16.2%
ROA (TTM)Return on assets+4.6%+19.8%+5.6%+8.1%
ROICReturn on invested capital-0.3%+29.8%+6.9%-3.3%
ROCEReturn on capital employed-0.2%+30.5%+8.5%-4.1%
Piotroski ScoreFundamental quality 0–96784
Debt / EquityFinancial leverage0.33x0.54x0.39x0.25x
Net DebtTotal debt minus cash-$715M$5.4B$39.2B$218M
Cash & Equiv.Liquid assets$1.6B$9.0B$5.7B$452M
Total DebtShort + long-term debt$872M$14.5B$44.9B$670M
Interest CoverageEBIT ÷ Interest expense129.08x17.33x9.95x10.35x
NFLX leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

NFLX leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in NFLX five years ago would be worth $17,668 today (with dividends reinvested), compared to $509 for FUBO. Over the past 12 months, ROKU leads with a +112.3% total return vs FUBO's -66.7%. The 3-year compound annual growth rate (CAGR) favors NFLX at 38.6% vs FUBO's -22.4% — a key indicator of consistent wealth creation.

MetricROKU logoROKURoku, Inc.NFLX logoNFLXNetflix, Inc.DIS logoDISThe Walt Disney C…FUBO logoFUBOfuboTV Inc.
YTD ReturnYear-to-date+17.7%-3.0%-3.5%-66.4%
1-Year ReturnPast 12 months+112.3%-22.4%+18.5%-66.7%
3-Year ReturnCumulative with dividends+129.7%+166.5%+7.3%-53.3%
5-Year ReturnCumulative with dividends-55.0%+76.7%-39.2%-94.9%
10-Year ReturnCumulative with dividends+444.6%+872.1%+10.9%-90.7%
CAGR (3Y)Annualised 3-year return+31.9%+38.6%+2.4%-22.4%
NFLX leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — ROKU and NFLX each lead in 1 of 2 comparable metrics.

NFLX is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than ROKU's 2.10 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ROKU currently trades 99.6% from its 52-week high vs FUBO's 18.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricROKU logoROKURoku, Inc.NFLX logoNFLXNetflix, Inc.DIS logoDISThe Walt Disney C…FUBO logoFUBOfuboTV Inc.
Beta (5Y)Sensitivity to S&P 5002.10x0.39x0.90x1.77x
52-Week HighHighest price in past year$128.50$134.12$124.69$56.64
52-Week LowLowest price in past year$58.77$75.01$91.00$2.48
% of 52W HighCurrent price vs 52-week peak+99.6%+65.8%+86.6%+18.4%
RSI (14)Momentum oscillator 0–10069.934.145.748.8
Avg Volume (50D)Average daily shares traded2.8M44.9M9.0M1.9M
Evenly matched — ROKU and NFLX each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: ROKU as "Buy", NFLX as "Buy", DIS as "Buy", FUBO as "Hold". Consensus price targets imply 312.3% upside for FUBO (target: $43) vs 11.1% for ROKU (target: $142). DIS is the only dividend payer here at 0.92% yield — a key consideration for income-focused portfolios.

MetricROKU logoROKURoku, Inc.NFLX logoNFLXNetflix, Inc.DIS logoDISThe Walt Disney C…FUBO logoFUBOfuboTV Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHold
Price TargetConsensus 12-month target$142.19$116.29$139.50$43.00
# AnalystsCovering analysts45996314
Dividend YieldAnnual dividend ÷ price+0.9%
Dividend StreakConsecutive years of raises1
Dividend / ShareAnnual DPS$1.00
Buyback YieldShare repurchases ÷ mkt cap+0.8%+2.4%+1.8%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

NFLX leads in 3 of 6 categories — strongest in Income & Cash Flow and Profitability & Efficiency. 2 categories are tied.

Best OverallNetflix, Inc. (NFLX)Leads 3 of 6 categories
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ROKU vs NFLX vs DIS vs FUBO: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is ROKU or NFLX or DIS or FUBO a better buy right now?

For growth investors, fuboTV Inc.

(FUBO) is the stronger pick with 67. 7% revenue growth year-over-year, versus 3. 4% for The Walt Disney Company (DIS). The Walt Disney Company (DIS) offers the better valuation at 15. 8x trailing P/E (16. 4x forward), making it the more compelling value choice. Analysts rate Roku, Inc. (ROKU) a "Buy" — based on 45 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — ROKU or NFLX or DIS or FUBO?

On trailing P/E, The Walt Disney Company (DIS) is the cheapest at 15.

8x versus Roku, Inc. at 216. 9x. On forward P/E, The Walt Disney Company is actually cheaper at 16. 4x.

03

Which is the better long-term investment — ROKU or NFLX or DIS or FUBO?

Over the past 5 years, Netflix, Inc.

(NFLX) delivered a total return of +76. 7%, compared to -94. 9% for fuboTV Inc. (FUBO). Over 10 years, the gap is even starker: NFLX returned +872. 1% versus FUBO's -90. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — ROKU or NFLX or DIS or FUBO?

By beta (market sensitivity over 5 years), Netflix, Inc.

(NFLX) is the lower-risk stock at 0. 39β versus Roku, Inc. 's 2. 10β — meaning ROKU is approximately 439% more volatile than NFLX relative to the S&P 500. On balance sheet safety, fuboTV Inc. (FUBO) carries a lower debt/equity ratio of 25% versus 54% for Netflix, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — ROKU or NFLX or DIS or FUBO?

By revenue growth (latest reported year), fuboTV Inc.

(FUBO) is pulling ahead at 67. 7% versus 3. 4% for The Walt Disney Company (DIS). On earnings-per-share growth, the picture is similar: Roku, Inc. grew EPS 166. 3% year-over-year, compared to 27. 6% for Netflix, Inc.. Over a 3-year CAGR, FUBO leads at 39. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — ROKU or NFLX or DIS or FUBO?

Netflix, Inc.

(NFLX) is the more profitable company, earning 24. 3% net margin versus 1. 9% for Roku, Inc. — meaning it keeps 24. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NFLX leads at 29. 5% versus -2. 6% for FUBO. At the gross margin level — before operating expenses — NFLX leads at 48. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is ROKU or NFLX or DIS or FUBO more undervalued right now?

On forward earnings alone, The Walt Disney Company (DIS) trades at 16.

4x forward P/E versus 58. 1x for Roku, Inc. — 41. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FUBO: 312. 3% to $43. 00.

08

Which pays a better dividend — ROKU or NFLX or DIS or FUBO?

In this comparison, DIS (0.

9% yield) pays a dividend. ROKU, NFLX, FUBO do not pay a meaningful dividend and should not be held primarily for income.

09

Is ROKU or NFLX or DIS or FUBO better for a retirement portfolio?

For long-horizon retirement investors, Netflix, Inc.

(NFLX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 39), +872. 1% 10Y return). fuboTV Inc. (FUBO) carries a higher beta of 1. 77 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (NFLX: +872. 1%, FUBO: -90. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between ROKU and NFLX and DIS and FUBO?

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: ROKU is a mid-cap high-growth stock; NFLX is a large-cap high-growth stock; DIS is a mid-cap deep-value stock; FUBO is a small-cap high-growth stock. DIS pays a dividend while ROKU, NFLX, FUBO do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

ROKU

High-Growth Disruptor

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 26%
Run This Screen
Stocks Like

NFLX

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 14%
Run This Screen
Stocks Like

DIS

Stable Dividend Mega-Cap

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 6%
Run This Screen
Stocks Like

FUBO

High-Growth Disruptor

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 124%
  • Net Margin > 5%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform ROKU and NFLX and DIS and FUBO on the metrics below

Revenue Growth>
%
(ROKU: 22.4% · NFLX: 17.6%)
Net Margin>
%
(ROKU: 4.1% · NFLX: 24.3%)
P/E Ratio<
x
(ROKU: 216.9x · NFLX: 34.9x)

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