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4 / 10Stock Comparison
ROKU vs TTD vs MGNI vs FUBO
Revenue, margins, valuation, and 5-year total return — side by side.
Software - Application
Advertising Agencies
Broadcasting
ROKU vs TTD vs MGNI vs FUBO — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Entertainment | Software - Application | Advertising Agencies | Broadcasting |
| Market Cap | $18.71B | $11.18B | $2.01B | $317M |
| Revenue (TTM) | $4.97B | $2.97B | $723M | $2.72B |
| Net Income (TTM) | $201M | $433M | $159M | $156M |
| Gross Margin | 44.2% | 77.8% | 63.4% | 11.1% |
| Operating Margin | 2.1% | 20.3% | 14.8% | -2.6% |
| Forward P/E | 57.5x | 21.2x | 13.4x | — |
| Total Debt | $872M | $436M | $279M | $670M |
| Cash & Equiv. | $1.59B | $658M | $553M | $452M |
ROKU vs TTD vs MGNI vs FUBO — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Roku, Inc. (ROKU) | 100 | 115.7 | +15.7% |
| The Trade Desk, Inc. (TTD) | 100 | 75.4 | -24.6% |
| Magnite, Inc. (MGNI) | 100 | 223.3 | +123.3% |
| fuboTV Inc. (FUBO) | 100 | 7.8 | -92.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: ROKU vs TTD vs MGNI vs FUBO
Each card shows where this stock fits in a portfolio — not just who wins on paper.
ROKU is the clearest fit if your priority is long-term compounding.
- 439.0% 10Y total return vs TTD's 6.8%
- +111.5% vs FUBO's -65.6%
TTD is the clearest fit if your priority is income & stability and sleep-well-at-night.
- beta 1.06
- Lower volatility, beta 1.06, Low D/E 17.6%, current ratio 1.61x
- Beta 1.06, current ratio 1.61x
- Beta 1.06 vs ROKU's 2.10, lower leverage
MGNI has the current edge in this matchup, primarily because of its strength in value and quality.
- Better valuation composite
- 22.0% margin vs ROKU's 4.1%
FUBO is the #2 pick in this set and the best alternative if growth exposure is your priority.
- Rev growth 67.7%, EPS growth 96.3%, 3Y rev CAGR 39.2%
- 67.7% revenue growth vs MGNI's 6.9%
- 8.1% ROA vs ROKU's 4.6%, ROIC -3.3% vs -0.3%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 67.7% revenue growth vs MGNI's 6.9% | |
| Value | Better valuation composite | |
| Quality / Margins | 22.0% margin vs ROKU's 4.1% | |
| Stability / Safety | Beta 1.06 vs ROKU's 2.10, lower leverage | |
| Dividends | Tie | None of these 4 stocks pay a meaningful dividend |
| Momentum (1Y) | +111.5% vs FUBO's -65.6% | |
| Efficiency (ROA) | 8.1% ROA vs ROKU's 4.6%, ROIC -3.3% vs -0.3% |
ROKU vs TTD vs MGNI vs FUBO — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Segment breakdown not available.
ROKU vs TTD vs MGNI vs FUBO — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
TTD leads in 2 of 6 categories
ROKU leads 1 • MGNI leads 0 • FUBO leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
TTD leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
ROKU is the larger business by revenue, generating $5.0B annually — 6.9x MGNI's $723M. MGNI is the more profitable business, keeping 22.0% of every revenue dollar as net income compared to ROKU's 4.1%. On growth, FUBO holds the edge at +2.5% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $5.0B | $3.0B | $723M | $2.7B |
| EBITDAEarnings before interest/tax | $223M | $693M | $145M | -$14M |
| Net IncomeAfter-tax profit | $201M | $433M | $159M | $156M |
| Free Cash FlowCash after capex | $653M | $837M | $44M | -$81M |
| Gross MarginGross profit ÷ Revenue | +44.2% | +77.8% | +63.4% | +11.1% |
| Operating MarginEBIT ÷ Revenue | +2.1% | +20.3% | +14.8% | -2.6% |
| Net MarginNet income ÷ Revenue | +4.1% | +14.6% | +22.0% | +5.7% |
| FCF MarginFCF ÷ Revenue | +13.1% | +28.2% | +6.1% | -3.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | +22.4% | +11.8% | +5.5% | +2.5% |
| EPS Growth (YoY)Latest quarter vs prior year | +4.0% | -20.0% | +142.9% | +81.8% |
Valuation Metrics
Evenly matched — MGNI and FUBO each lead in 3 of 6 comparable metrics.
Valuation Metrics
At 14.7x trailing earnings, MGNI trades at a 93% valuation discount to ROKU's 214.7x P/E. On an enterprise value basis, MGNI's 11.4x EV/EBITDA is more attractive than ROKU's 53.7x.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $18.7B | $11.2B | $2.0B | $317M |
| Enterprise ValueMkt cap + debt − cash | $18.0B | $11.0B | $1.7B | $534M |
| Trailing P/EPrice ÷ TTM EPS | 214.69x | 25.81x | 14.74x | -44.88x |
| Forward P/EPrice ÷ next-FY EPS est. | 57.52x | 21.21x | 13.45x | — |
| PEG RatioP/E ÷ EPS growth rate | — | 1.96x | — | — |
| EV / EBITDAEnterprise value multiple | 53.71x | 15.54x | 11.43x | — |
| Price / SalesMarket cap ÷ Revenue | 3.95x | 3.86x | 2.81x | 0.12x |
| Price / BookPrice ÷ Book value/share | 7.19x | 4.56x | 2.33x | 0.12x |
| Price / FCFMarket cap ÷ FCF | 39.10x | 14.05x | 12.11x | — |
Profitability & Efficiency
TTD leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
MGNI delivers a 18.6% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $8 for ROKU. TTD carries lower financial leverage with a 0.18x debt-to-equity ratio, signaling a more conservative balance sheet compared to ROKU's 0.33x. On the Piotroski fundamental quality scale (0–9), ROKU scores 6/9 vs FUBO's 4/9, reflecting solid financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +7.6% | +16.9% | +18.6% | +16.2% |
| ROA (TTM)Return on assets | +4.6% | +7.3% | +5.3% | +8.1% |
| ROICReturn on invested capital | -0.3% | +21.3% | +9.5% | -3.3% |
| ROCEReturn on capital employed | -0.2% | +19.2% | +7.3% | -4.1% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 | 6 | 4 |
| Debt / EquityFinancial leverage | 0.33x | 0.18x | 0.30x | 0.25x |
| Net DebtTotal debt minus cash | -$715M | -$222M | -$275M | $218M |
| Cash & Equiv.Liquid assets | $1.6B | $658M | $553M | $452M |
| Total DebtShort + long-term debt | $872M | $436M | $279M | $670M |
| Interest CoverageEBIT ÷ Interest expense | 129.08x | 1591.47x | 4.03x | 10.35x |
Total Returns (Dividends Reinvested)
ROKU leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in ROKU five years ago would be worth $3,996 today (with dividends reinvested), compared to $521 for FUBO. Over the past 12 months, ROKU leads with a +111.5% total return vs FUBO's -65.6%. The 3-year compound annual growth rate (CAGR) favors ROKU at 31.5% vs TTD's -28.7% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | +16.5% | -37.7% | -12.8% | -65.3% |
| 1-Year ReturnPast 12 months | +111.5% | -58.4% | +12.6% | -65.6% |
| 3-Year ReturnCumulative with dividends | +127.4% | -63.7% | +58.7% | -51.7% |
| 5-Year ReturnCumulative with dividends | -60.0% | -64.5% | -60.9% | -94.8% |
| 10-Year ReturnCumulative with dividends | +439.0% | +680.4% | -4.7% | -90.3% |
| CAGR (3Y)Annualised 3-year return | +31.5% | -28.7% | +16.7% | -21.6% |
Risk & Volatility
Evenly matched — ROKU and TTD each lead in 1 of 2 comparable metrics.
Risk & Volatility
TTD is the less volatile stock with a 1.06 beta — it tends to amplify market swings less than ROKU's 2.10 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ROKU currently trades 97.6% from its 52-week high vs FUBO's 19.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.10x | 1.06x | 1.63x | 1.77x |
| 52-Week HighHighest price in past year | $129.80 | $91.45 | $26.65 | $56.64 |
| 52-Week LowLowest price in past year | $59.45 | $19.74 | $10.82 | $2.48 |
| % of 52W HighCurrent price vs 52-week peak | +97.6% | +25.7% | +52.5% | +19.0% |
| RSI (14)Momentum oscillator 0–100 | 72.7 | 52.8 | 55.4 | 38.0 |
| Avg Volume (50D)Average daily shares traded | 2.7M | 20.4M | 2.1M | 1.9M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Analyst consensus: ROKU as "Buy", TTD as "Buy", MGNI as "Buy", FUBO as "Hold". Consensus price targets imply 299.3% upside for FUBO (target: $43) vs 12.3% for ROKU (target: $142).
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Hold |
| Price TargetConsensus 12-month target | $142.19 | $37.12 | $18.00 | $43.00 |
| # AnalystsCovering analysts | 45 | 46 | 31 | 14 |
| Dividend YieldAnnual dividend ÷ price | — | — | — | — |
| Dividend StreakConsecutive years of raises | — | — | — | — |
| Dividend / ShareAnnual DPS | — | — | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.8% | +12.3% | +2.3% | 0.0% |
TTD leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). ROKU leads in 1 (Total Returns). 2 tied.
ROKU vs TTD vs MGNI vs FUBO: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is ROKU or TTD or MGNI or FUBO a better buy right now?
For growth investors, fuboTV Inc.
(FUBO) is the stronger pick with 67. 7% revenue growth year-over-year, versus 6. 9% for Magnite, Inc. (MGNI). Magnite, Inc. (MGNI) offers the better valuation at 14. 7x trailing P/E (13. 4x forward), making it the more compelling value choice. Analysts rate Roku, Inc. (ROKU) a "Buy" — based on 45 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — ROKU or TTD or MGNI or FUBO?
On trailing P/E, Magnite, Inc.
(MGNI) is the cheapest at 14. 7x versus Roku, Inc. at 214. 7x. On forward P/E, Magnite, Inc. is actually cheaper at 13. 4x.
03Which is the better long-term investment — ROKU or TTD or MGNI or FUBO?
Over the past 5 years, Roku, Inc.
(ROKU) delivered a total return of -60. 0%, compared to -94. 8% for fuboTV Inc. (FUBO). Over 10 years, the gap is even starker: TTD returned +680. 4% versus FUBO's -90. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — ROKU or TTD or MGNI or FUBO?
By beta (market sensitivity over 5 years), The Trade Desk, Inc.
(TTD) is the lower-risk stock at 1. 06β versus Roku, Inc. 's 2. 10β — meaning ROKU is approximately 97% more volatile than TTD relative to the S&P 500. On balance sheet safety, The Trade Desk, Inc. (TTD) carries a lower debt/equity ratio of 18% versus 33% for Roku, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — ROKU or TTD or MGNI or FUBO?
By revenue growth (latest reported year), fuboTV Inc.
(FUBO) is pulling ahead at 67. 7% versus 6. 9% for Magnite, Inc. (MGNI). On earnings-per-share growth, the picture is similar: Magnite, Inc. grew EPS 493. 8% year-over-year, compared to 16. 7% for The Trade Desk, Inc.. Over a 3-year CAGR, FUBO leads at 39. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — ROKU or TTD or MGNI or FUBO?
Magnite, Inc.
(MGNI) is the more profitable company, earning 20. 3% net margin versus 1. 9% for Roku, Inc. — meaning it keeps 20. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TTD leads at 20. 3% versus -2. 6% for FUBO. At the gross margin level — before operating expenses — TTD leads at 78. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is ROKU or TTD or MGNI or FUBO more undervalued right now?
On forward earnings alone, Magnite, Inc.
(MGNI) trades at 13. 4x forward P/E versus 57. 5x for Roku, Inc. — 44. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FUBO: 299. 3% to $43. 00.
08Which pays a better dividend — ROKU or TTD or MGNI or FUBO?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is ROKU or TTD or MGNI or FUBO better for a retirement portfolio?
For long-horizon retirement investors, The Trade Desk, Inc.
(TTD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 06), +680. 4% 10Y return). fuboTV Inc. (FUBO) carries a higher beta of 1. 77 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (TTD: +680. 4%, FUBO: -90. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between ROKU and TTD and MGNI and FUBO?
These companies operate in different sectors (ROKU (Communication Services) and TTD (Technology) and MGNI (Communication Services) and FUBO (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: ROKU is a mid-cap high-growth stock; TTD is a mid-cap high-growth stock; MGNI is a small-cap deep-value stock; FUBO is a small-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 11%
- Gross Margin > 26%
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