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Stock Comparison

SBDS vs NWL vs LESL vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SBDS
Solo Brands, Inc.

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$12M
5Y Perf.-19.7%
NWL
Newell Brands Inc.

Household & Personal Products

Consumer DefensiveNASDAQ • US
Market Cap$1.72B
5Y Perf.-77.1%
LESL
Leslie's, Inc.

Home Improvement

Consumer CyclicalNASDAQ • US
Market Cap$14M
5Y Perf.-99.7%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.86T
5Y Perf.+75.1%

SBDS vs NWL vs LESL vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SBDS logoSBDS
NWL logoNWL
LESL logoLESL
AMZN logoAMZN
IndustrySpecialty RetailHousehold & Personal ProductsHome ImprovementSpecialty Retail
Market Cap$12M$1.72B$14M$2.86T
Revenue (TTM)$317M$7.19B$1.21B$742.78B
Net Income (TTM)$-116M$-281M$-275M$90.80B
Gross Margin51.3%34.0%34.5%50.6%
Operating Margin-12.0%6.4%-0.2%11.5%
Forward P/E7.2x30.6x
Total Debt$16M$5.65B$1.01B$152.99B
Cash & Equiv.$20M$203M$64M$86.81B

SBDS vs NWL vs LESL vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SBDS
NWL
LESL
AMZN
StockOct 20May 26Return
Newell Brands Inc. (NWL)10022.9-77.1%
Leslie's, Inc. (LESL)1000.3-99.7%
Amazon.com, Inc. (AMZN)100175.1+75.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: SBDS vs NWL vs LESL vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Newell Brands Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. SBDS also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
SBDS
Solo Brands, Inc.
The Income Pick

SBDS is the clearest fit if your priority is income & stability and sleep-well-at-night.

  • Dividend streak 3 yrs, beta 1.41
  • Lower volatility, beta 1.41, Low D/E 30.5%, current ratio 2.96x
  • Beta 1.41, current ratio 2.96x
  • Beta 1.41 vs LESL's 2.31
Best for: income & stability and sleep-well-at-night
NWL
Newell Brands Inc.
The Value Play

NWL is the #2 pick in this set and the best alternative if value and dividends is your priority.

  • Lower P/E (7.2x vs 30.6x)
  • 7.1% yield; 1-year raise streak; the other 3 pay no meaningful dividend
Best for: value and dividends
LESL
Leslie's, Inc.
The Secondary Option

LESL lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
AMZN
Amazon.com, Inc.
The Growth Play

AMZN carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
  • 6.4% 10Y total return vs SBDS's -66.7%
  • 12.4% revenue growth vs SBDS's -30.4%
  • 12.2% margin vs SBDS's -36.5%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthAMZN logoAMZN12.4% revenue growth vs SBDS's -30.4%
ValueNWL logoNWLLower P/E (7.2x vs 30.6x)
Quality / MarginsAMZN logoAMZN12.2% margin vs SBDS's -36.5%
Stability / SafetySBDS logoSBDSBeta 1.41 vs LESL's 2.31
DividendsNWL logoNWL7.1% yield; 1-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)AMZN logoAMZN+27.4% vs LESL's -90.5%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs LESL's -42.4%, ROIC 14.7% vs 1.6%

SBDS vs NWL vs LESL vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SBDSSolo Brands, Inc.
FY 2025
Apparel
82.3%$123M
Product and Service, Other
17.7%$26M
NWLNewell Brands Inc.
FY 2025
Home And Commercial
52.4%$3.8B
Learning And Development
37.4%$2.7B
Outdoor And Recreation
10.3%$741M
LESLLeslie's, Inc.

Segment breakdown not available.

AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

SBDS vs NWL vs LESL vs AMZN — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAMZNLAGGINGLESL

Income & Cash Flow (Last 12 Months)

AMZN leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 2346.2x SBDS's $317M. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to SBDS's -36.5%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSBDS logoSBDSSolo Brands, Inc.NWL logoNWLNewell Brands Inc.LESL logoLESLLeslie's, Inc.AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$317M$7.2B$1.2B$742.8B
EBITDAEarnings before interest/tax-$10M$696M$6M$155.9B
Net IncomeAfter-tax profit-$116M-$281M-$275M$90.8B
Free Cash FlowCash after capex-$49M$19M$8M-$2.5B
Gross MarginGross profit ÷ Revenue+51.3%+34.0%+34.5%+50.6%
Operating MarginEBIT ÷ Revenue-12.0%+6.4%-0.2%+11.5%
Net MarginNet income ÷ Revenue-36.5%-3.9%-22.7%+12.2%
FCF MarginFCF ÷ Revenue-15.5%+0.3%+0.6%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year-34.5%-1.1%-16.0%+16.6%
EPS Growth (YoY)Latest quarter vs prior year-39.0%+9.9%-85.8%+74.8%
AMZN leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

NWL leads this category, winning 3 of 6 comparable metrics.

On an enterprise value basis, SBDS's 1.4x EV/EBITDA is more attractive than LESL's 20.3x.

MetricSBDS logoSBDSSolo Brands, Inc.NWL logoNWLNewell Brands Inc.LESL logoLESLLeslie's, Inc.AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$12M$1.7B$14M$2.86T
Enterprise ValueMkt cap + debt − cash$8M$7.2B$962M$2.92T
Trailing P/EPrice ÷ TTM EPS-0.05x-5.96x-0.06x37.07x
Forward P/EPrice ÷ next-FY EPS est.7.20x30.62x
PEG RatioP/E ÷ EPS growth rate1.33x
EV / EBITDAEnterprise value multiple1.42x9.46x20.27x20.07x
Price / SalesMarket cap ÷ Revenue0.04x0.24x0.01x3.99x
Price / BookPrice ÷ Book value/share0.15x0.71x7.00x
Price / FCFMarket cap ÷ FCF101.23x371.50x
NWL leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

AMZN leads this category, winning 6 of 9 comparable metrics.

AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $-90 for SBDS. SBDS carries lower financial leverage with a 0.31x debt-to-equity ratio, signaling a more conservative balance sheet compared to NWL's 2.36x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs NWL's 3/9, reflecting solid financial health.

MetricSBDS logoSBDSSolo Brands, Inc.NWL logoNWLNewell Brands Inc.LESL logoLESLLeslie's, Inc.AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity-89.7%-11.1%+23.3%
ROA (TTM)Return on assets-23.8%-2.5%-42.4%+11.5%
ROICReturn on invested capital-11.6%+4.3%+1.6%+14.7%
ROCEReturn on capital employed-5.8%+5.3%+2.1%+15.3%
Piotroski ScoreFundamental quality 0–93346
Debt / EquityFinancial leverage0.31x2.36x0.37x
Net DebtTotal debt minus cash-$4M$5.4B$948M$66.2B
Cash & Equiv.Liquid assets$20M$203M$64M$86.8B
Total DebtShort + long-term debt$16M$5.7B$1.0B$153.0B
Interest CoverageEBIT ÷ Interest expense-1.52x0.01x-3.06x39.96x
AMZN leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in AMZN five years ago would be worth $16,867 today (with dividends reinvested), compared to $29 for LESL. Over the past 12 months, AMZN leads with a +27.4% total return vs LESL's -90.5%. The 3-year compound annual growth rate (CAGR) favors AMZN at 34.1% vs LESL's -80.5% — a key indicator of consistent wealth creation.

MetricSBDS logoSBDSSolo Brands, Inc.NWL logoNWLNewell Brands Inc.LESL logoLESLLeslie's, Inc.AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date-20.0%+10.8%-12.7%+17.4%
1-Year ReturnPast 12 months-66.7%-28.0%-90.5%+27.4%
3-Year ReturnCumulative with dividends-66.7%-47.2%-99.3%+141.1%
5-Year ReturnCumulative with dividends-66.7%-76.0%-99.7%+68.7%
10-Year ReturnCumulative with dividends-66.7%-77.0%-99.7%+640.4%
CAGR (3Y)Annualised 3-year return-30.7%-19.2%-80.5%+34.1%
AMZN leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SBDS and AMZN each lead in 1 of 2 comparable metrics.

SBDS is the less volatile stock with a 1.41 beta — it tends to amplify market swings less than LESL's 2.31 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 95.4% from its 52-week high vs LESL's 8.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSBDS logoSBDSSolo Brands, Inc.NWL logoNWLNewell Brands Inc.LESL logoLESLLeslie's, Inc.AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5001.41x1.89x2.31x1.50x
52-Week HighHighest price in past year$33.43$6.64$18.56$278.56
52-Week LowLowest price in past year$3.04$3.07$0.87$197.28
% of 52W HighCurrent price vs 52-week peak+14.5%+61.0%+8.1%+95.4%
RSI (14)Momentum oscillator 0–10053.147.146.468.8
Avg Volume (50D)Average daily shares traded32K6.1M130K44.6M
Evenly matched — SBDS and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

SBDS leads this category, winning 1 of 1 comparable metric.

Analyst consensus: NWL as "Hold", AMZN as "Buy". Consensus price targets imply 32.1% upside for NWL (target: $5) vs 15.4% for AMZN (target: $307). NWL is the only dividend payer here at 7.08% yield — a key consideration for income-focused portfolios.

MetricSBDS logoSBDSSolo Brands, Inc.NWL logoNWLNewell Brands Inc.LESL logoLESLLeslie's, Inc.AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuy
Price TargetConsensus 12-month target$5.35$306.77
# AnalystsCovering analysts2694
Dividend YieldAnnual dividend ÷ price+7.1%
Dividend StreakConsecutive years of raises311
Dividend / ShareAnnual DPS$0.29
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%0.0%0.0%
SBDS leads this category, winning 1 of 1 comparable metric.
Key Takeaway

AMZN leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). NWL leads in 1 (Valuation Metrics). 1 tied.

Best OverallAmazon.com, Inc. (AMZN)Leads 3 of 6 categories
Loading custom metrics...

SBDS vs NWL vs LESL vs AMZN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SBDS or NWL or LESL or AMZN a better buy right now?

For growth investors, Amazon.

com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus -30. 4% for Solo Brands, Inc. (SBDS). Amazon. com, Inc. (AMZN) offers the better valuation at 37. 1x trailing P/E (30. 6x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SBDS or NWL or LESL or AMZN?

On forward P/E, Newell Brands Inc.

is actually cheaper at 7. 2x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — SBDS or NWL or LESL or AMZN?

Over the past 5 years, Amazon.

com, Inc. (AMZN) delivered a total return of +68. 7%, compared to -99. 7% for Leslie's, Inc. (LESL). Over 10 years, the gap is even starker: AMZN returned +640. 4% versus LESL's -99. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SBDS or NWL or LESL or AMZN?

By beta (market sensitivity over 5 years), Solo Brands, Inc.

(SBDS) is the lower-risk stock at 1. 41β versus Leslie's, Inc. 's 2. 31β — meaning LESL is approximately 64% more volatile than SBDS relative to the S&P 500. On balance sheet safety, Solo Brands, Inc. (SBDS) carries a lower debt/equity ratio of 31% versus 2% for Newell Brands Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — SBDS or NWL or LESL or AMZN?

By revenue growth (latest reported year), Amazon.

com, Inc. (AMZN) is pulling ahead at 12. 4% versus -30. 4% for Solo Brands, Inc. (SBDS). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -881. 2% for Leslie's, Inc.. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SBDS or NWL or LESL or AMZN?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus -45. 9% for Solo Brands, Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus -6. 3% for SBDS. At the gross margin level — before operating expenses — SBDS leads at 51. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SBDS or NWL or LESL or AMZN more undervalued right now?

On forward earnings alone, Newell Brands Inc.

(NWL) trades at 7. 2x forward P/E versus 30. 6x for Amazon. com, Inc. — 23. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NWL: 32. 1% to $5. 35.

08

Which pays a better dividend — SBDS or NWL or LESL or AMZN?

In this comparison, NWL (7.

1% yield) pays a dividend. SBDS, LESL, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is SBDS or NWL or LESL or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Amazon.

com, Inc. (AMZN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+640. 4% 10Y return). Leslie's, Inc. (LESL) carries a higher beta of 2. 31 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (AMZN: +640. 4%, LESL: -99. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SBDS and NWL and LESL and AMZN?

These companies operate in different sectors (SBDS (Consumer Cyclical) and NWL (Consumer Defensive) and LESL (Consumer Cyclical) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: SBDS is a small-cap quality compounder stock; NWL is a small-cap income-oriented stock; LESL is a small-cap quality compounder stock; AMZN is a mega-cap quality compounder stock. NWL pays a dividend while SBDS, LESL, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

SBDS

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 30%
Run This Screen
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NWL

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Gross Margin > 20%
  • Dividend Yield > 2.8%
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LESL

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 20%
Run This Screen
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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Beat Both

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Revenue Growth>
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(SBDS: -34.5% · NWL: -1.1%)

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