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Stock Comparison

SHO vs MAR

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SHO
Sunstone Hotel Investors, Inc.

REIT - Hotel & Motel

Real EstateNYSE • US
Market Cap$1.94B
5Y Perf.+15.8%
MAR
Marriott International, Inc.

Travel Lodging

Consumer CyclicalNASDAQ • US
Market Cap$95.15B
5Y Perf.+305.7%

SHO vs MAR — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SHO logoSHO
MAR logoMAR
IndustryREIT - Hotel & MotelTravel Lodging
Market Cap$1.94B$95.15B
Revenue (TTM)$986M$21.73B
Net Income (TTM)$38M$2.58B
Gross Margin20.1%6.0%
Operating Margin8.8%19.6%
Forward P/E129.9x31.0x
Total Debt$925M$17.08B
Cash & Equiv.$109M$358M

SHO vs MARLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SHO
MAR
StockMay 20May 26Return
Sunstone Hotel Inve… (SHO)100115.8+15.8%
Marriott Internatio… (MAR)100405.7+305.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: SHO vs MAR

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MAR leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Sunstone Hotel Investors, Inc. is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
SHO
Sunstone Hotel Investors, Inc.
The Real Estate Income Play

SHO is the clearest fit if your priority is income & stability and growth exposure.

  • Dividend streak 4 yrs, beta 1.00, yield 4.3%
  • Rev growth 6.0%, EPS growth -69.8%, 3Y rev CAGR 1.7%
  • Lower volatility, beta 1.00, Low D/E 47.6%, current ratio 2.30x
Best for: income & stability and growth exposure
MAR
Marriott International, Inc.
The Long-Run Compounder

MAR carries the broadest edge in this set and is the clearest fit for long-term compounding.

  • 440.0% 10Y total return vs SHO's 12.0%
  • Lower P/E (31.0x vs 129.9x)
  • 11.9% margin vs SHO's 3.8%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthSHO logoSHO6.0% FFO/revenue growth vs MAR's 4.3%
ValueMAR logoMARLower P/E (31.0x vs 129.9x)
Quality / MarginsMAR logoMAR11.9% margin vs SHO's 3.8%
Stability / SafetySHO logoSHOBeta 1.00 vs MAR's 1.09
DividendsSHO logoSHO4.3% yield, 4-year raise streak, vs MAR's 0.7%
Momentum (1Y)MAR logoMAR+43.6% vs SHO's +27.8%
Efficiency (ROA)MAR logoMAR10.5% ROA vs SHO's 1.3%, ROIC 25.0% vs 2.0%

SHO vs MAR — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SHOSunstone Hotel Investors, Inc.
FY 2025
Room
60.7%$583M
Food and Beverage
29.0%$279M
Other Operating
10.3%$99M
MARMarriott International, Inc.
FY 2025
Reimbursements
60.8%$19.5B
Fee Service
17.0%$5.4B
Franchise
10.4%$3.3B
Management Service, Base
6.6%$2.1B
Owned, Leased and Other
5.2%$1.7B

SHO vs MAR — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSHOLAGGINGMAR

Income & Cash Flow (Last 12 Months)

MAR leads this category, winning 4 of 6 comparable metrics.

MAR is the larger business by revenue, generating $21.7B annually — 22.0x SHO's $986M. MAR is the more profitable business, keeping 11.9% of every revenue dollar as net income compared to SHO's 3.8%. On growth, SHO holds the edge at +11.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSHO logoSHOSunstone Hotel In…MAR logoMARMarriott Internat…
RevenueTrailing 12 months$986M$21.7B
EBITDAEarnings before interest/tax$190M$4.6B
Net IncomeAfter-tax profit$38M$2.6B
Free Cash FlowCash after capex$132M$3.2B
Gross MarginGross profit ÷ Revenue+20.1%+6.0%
Operating MarginEBIT ÷ Revenue+8.8%+19.6%
Net MarginNet income ÷ Revenue+3.8%+11.9%
FCF MarginFCF ÷ Revenue+13.4%+14.9%
Rev. Growth (YoY)Latest quarter vs prior year+11.0%-71.1%
EPS Growth (YoY)Latest quarter vs prior year+7.0%+110.6%
MAR leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

SHO leads this category, winning 3 of 5 comparable metrics.

At 37.8x trailing earnings, MAR trades at a 84% valuation discount to SHO's 242.3x P/E. On an enterprise value basis, SHO's 13.2x EV/EBITDA is more attractive than MAR's 25.2x.

MetricSHO logoSHOSunstone Hotel In…MAR logoMARMarriott Internat…
Market CapShares × price$1.9B$95.1B
Enterprise ValueMkt cap + debt − cash$2.8B$111.9B
Trailing P/EPrice ÷ TTM EPS242.32x37.84x
Forward P/EPrice ÷ next-FY EPS est.129.91x31.00x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple13.18x25.20x
Price / SalesMarket cap ÷ Revenue2.02x3.63x
Price / BookPrice ÷ Book value/share1.02x
Price / FCFMarket cap ÷ FCF24.68x36.48x
SHO leads this category, winning 3 of 5 comparable metrics.

Profitability & Efficiency

MAR leads this category, winning 5 of 7 comparable metrics.

On the Piotroski fundamental quality scale (0–9), MAR scores 7/9 vs SHO's 5/9, reflecting strong financial health.

MetricSHO logoSHOSunstone Hotel In…MAR logoMARMarriott Internat…
ROE (TTM)Return on equity+1.9%
ROA (TTM)Return on assets+1.3%+10.5%
ROICReturn on invested capital+2.0%+25.0%
ROCEReturn on capital employed+2.5%+22.6%
Piotroski ScoreFundamental quality 0–957
Debt / EquityFinancial leverage0.48x
Net DebtTotal debt minus cash$816M$16.7B
Cash & Equiv.Liquid assets$109M$358M
Total DebtShort + long-term debt$925M$17.1B
Interest CoverageEBIT ÷ Interest expense1.58x8.06x
MAR leads this category, winning 5 of 7 comparable metrics.

Total Returns (Dividends Reinvested)

MAR leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in MAR five years ago would be worth $25,790 today (with dividends reinvested), compared to $9,226 for SHO. Over the past 12 months, MAR leads with a +43.6% total return vs SHO's +27.8%. The 3-year compound annual growth rate (CAGR) favors MAR at 27.2% vs SHO's 3.1% — a key indicator of consistent wealth creation.

MetricSHO logoSHOSunstone Hotel In…MAR logoMARMarriott Internat…
YTD ReturnYear-to-date+13.3%+14.8%
1-Year ReturnPast 12 months+27.8%+43.6%
3-Year ReturnCumulative with dividends+9.7%+105.9%
5-Year ReturnCumulative with dividends-7.7%+157.9%
10-Year ReturnCumulative with dividends+12.0%+440.0%
CAGR (3Y)Annualised 3-year return+3.1%+27.2%
MAR leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

SHO leads this category, winning 2 of 2 comparable metrics.

SHO is the less volatile stock with a 1.00 beta — it tends to amplify market swings less than MAR's 1.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SHO currently trades 99.2% from its 52-week high vs MAR's 94.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSHO logoSHOSunstone Hotel In…MAR logoMARMarriott Internat…
Beta (5Y)Sensitivity to S&P 5001.00x1.09x
52-Week HighHighest price in past year$10.33$380.00
52-Week LowLowest price in past year$8.14$250.01
% of 52W HighCurrent price vs 52-week peak+99.2%+94.5%
RSI (14)Momentum oscillator 0–10065.650.8
Avg Volume (50D)Average daily shares traded1.6M1.5M
SHO leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

SHO leads this category, winning 1 of 1 comparable metric.

Wall Street rates SHO as "Hold" and MAR as "Hold". Consensus price targets imply 3.7% upside for MAR (target: $373) vs 2.4% for SHO (target: $11). For income investors, SHO offers the higher dividend yield at 4.34% vs MAR's 0.74%.

MetricSHO logoSHOSunstone Hotel In…MAR logoMARMarriott Internat…
Analyst RatingConsensus buy/hold/sellHoldHold
Price TargetConsensus 12-month target$10.50$372.50
# AnalystsCovering analysts2852
Dividend YieldAnnual dividend ÷ price+4.3%+0.7%
Dividend StreakConsecutive years of raises44
Dividend / ShareAnnual DPS$0.44$2.67
Buyback YieldShare repurchases ÷ mkt cap+5.6%+3.5%
SHO leads this category, winning 1 of 1 comparable metric.
Key Takeaway

MAR leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). SHO leads in 3 (Valuation Metrics, Risk & Volatility).

Best OverallSunstone Hotel Investors, I… (SHO)Leads 3 of 6 categories
Loading custom metrics...

SHO vs MAR: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is SHO or MAR a better buy right now?

For growth investors, Sunstone Hotel Investors, Inc.

(SHO) is the stronger pick with 6. 0% revenue growth year-over-year, versus 4. 3% for Marriott International, Inc. (MAR). Marriott International, Inc. (MAR) offers the better valuation at 37. 8x trailing P/E (31. 0x forward), making it the more compelling value choice. Analysts rate Sunstone Hotel Investors, Inc. (SHO) a "Hold" — based on 28 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SHO or MAR?

On trailing P/E, Marriott International, Inc.

(MAR) is the cheapest at 37. 8x versus Sunstone Hotel Investors, Inc. at 242. 3x. On forward P/E, Marriott International, Inc. is actually cheaper at 31. 0x.

03

Which is the better long-term investment — SHO or MAR?

Over the past 5 years, Marriott International, Inc.

(MAR) delivered a total return of +157. 9%, compared to -7. 7% for Sunstone Hotel Investors, Inc. (SHO). Over 10 years, the gap is even starker: MAR returned +440. 0% versus SHO's +12. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SHO or MAR?

By beta (market sensitivity over 5 years), Sunstone Hotel Investors, Inc.

(SHO) is the lower-risk stock at 1. 00β versus Marriott International, Inc. 's 1. 09β — meaning MAR is approximately 9% more volatile than SHO relative to the S&P 500.

05

Which is growing faster — SHO or MAR?

By revenue growth (latest reported year), Sunstone Hotel Investors, Inc.

(SHO) is pulling ahead at 6. 0% versus 4. 3% for Marriott International, Inc. (MAR). On earnings-per-share growth, the picture is similar: Marriott International, Inc. grew EPS 13. 9% year-over-year, compared to -69. 8% for Sunstone Hotel Investors, Inc.. Over a 3-year CAGR, MAR leads at 8. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SHO or MAR?

Marriott International, Inc.

(MAR) is the more profitable company, earning 9. 9% net margin versus 2. 6% for Sunstone Hotel Investors, Inc. — meaning it keeps 9. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MAR leads at 15. 8% versus 7. 8% for SHO. At the gross margin level — before operating expenses — MAR leads at 21. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SHO or MAR more undervalued right now?

On forward earnings alone, Marriott International, Inc.

(MAR) trades at 31. 0x forward P/E versus 129. 9x for Sunstone Hotel Investors, Inc. — 98. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MAR: 3. 7% to $372. 50.

08

Which pays a better dividend — SHO or MAR?

All stocks in this comparison pay dividends.

Sunstone Hotel Investors, Inc. (SHO) offers the highest yield at 4. 3%, versus 0. 7% for Marriott International, Inc. (MAR).

09

Is SHO or MAR better for a retirement portfolio?

For long-horizon retirement investors, Marriott International, Inc.

(MAR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 09), 0. 7% yield, +440. 0% 10Y return). Both have compounded well over 10 years (MAR: +440. 0%, SHO: +12. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SHO and MAR?

These companies operate in different sectors (SHO (Real Estate) and MAR (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: SHO is a small-cap income-oriented stock; MAR is a mid-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

SHO

Income & Dividend Stock

  • Sector: Real Estate
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 12%
Run This Screen
Stocks Like

MAR

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 7%
  • Dividend Yield > 0.5%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform SHO and MAR on the metrics below

Revenue Growth>
%
(SHO: 11.0% · MAR: -71.1%)
Net Margin>
%
(SHO: 3.8% · MAR: 11.9%)
P/E Ratio<
x
(SHO: 242.3x · MAR: 37.8x)

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