REIT - Hotel & Motel
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SHO vs MAR
Revenue, margins, valuation, and 5-year total return — side by side.
Travel Lodging
SHO vs MAR — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | REIT - Hotel & Motel | Travel Lodging |
| Market Cap | $1.94B | $95.15B |
| Revenue (TTM) | $986M | $21.73B |
| Net Income (TTM) | $38M | $2.58B |
| Gross Margin | 20.1% | 6.0% |
| Operating Margin | 8.8% | 19.6% |
| Forward P/E | 129.9x | 31.0x |
| Total Debt | $925M | $17.08B |
| Cash & Equiv. | $109M | $358M |
SHO vs MAR — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Sunstone Hotel Inve… (SHO) | 100 | 115.8 | +15.8% |
| Marriott Internatio… (MAR) | 100 | 405.7 | +305.7% |
Price return only. Dividends and distributions are not included.
Quick Verdict: SHO vs MAR
Each card shows where this stock fits in a portfolio — not just who wins on paper.
SHO is the clearest fit if your priority is income & stability and growth exposure.
- Dividend streak 4 yrs, beta 1.00, yield 4.3%
- Rev growth 6.0%, EPS growth -69.8%, 3Y rev CAGR 1.7%
- Lower volatility, beta 1.00, Low D/E 47.6%, current ratio 2.30x
MAR carries the broadest edge in this set and is the clearest fit for long-term compounding.
- 440.0% 10Y total return vs SHO's 12.0%
- Lower P/E (31.0x vs 129.9x)
- 11.9% margin vs SHO's 3.8%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 6.0% FFO/revenue growth vs MAR's 4.3% | |
| Value | Lower P/E (31.0x vs 129.9x) | |
| Quality / Margins | 11.9% margin vs SHO's 3.8% | |
| Stability / Safety | Beta 1.00 vs MAR's 1.09 | |
| Dividends | 4.3% yield, 4-year raise streak, vs MAR's 0.7% | |
| Momentum (1Y) | +43.6% vs SHO's +27.8% | |
| Efficiency (ROA) | 10.5% ROA vs SHO's 1.3%, ROIC 25.0% vs 2.0% |
SHO vs MAR — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
SHO vs MAR — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
MAR leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MAR is the larger business by revenue, generating $21.7B annually — 22.0x SHO's $986M. MAR is the more profitable business, keeping 11.9% of every revenue dollar as net income compared to SHO's 3.8%. On growth, SHO holds the edge at +11.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $986M | $21.7B |
| EBITDAEarnings before interest/tax | $190M | $4.6B |
| Net IncomeAfter-tax profit | $38M | $2.6B |
| Free Cash FlowCash after capex | $132M | $3.2B |
| Gross MarginGross profit ÷ Revenue | +20.1% | +6.0% |
| Operating MarginEBIT ÷ Revenue | +8.8% | +19.6% |
| Net MarginNet income ÷ Revenue | +3.8% | +11.9% |
| FCF MarginFCF ÷ Revenue | +13.4% | +14.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | +11.0% | -71.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +7.0% | +110.6% |
Valuation Metrics
SHO leads this category, winning 3 of 5 comparable metrics.
Valuation Metrics
At 37.8x trailing earnings, MAR trades at a 84% valuation discount to SHO's 242.3x P/E. On an enterprise value basis, SHO's 13.2x EV/EBITDA is more attractive than MAR's 25.2x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $1.9B | $95.1B |
| Enterprise ValueMkt cap + debt − cash | $2.8B | $111.9B |
| Trailing P/EPrice ÷ TTM EPS | 242.32x | 37.84x |
| Forward P/EPrice ÷ next-FY EPS est. | 129.91x | 31.00x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 13.18x | 25.20x |
| Price / SalesMarket cap ÷ Revenue | 2.02x | 3.63x |
| Price / BookPrice ÷ Book value/share | 1.02x | — |
| Price / FCFMarket cap ÷ FCF | 24.68x | 36.48x |
Profitability & Efficiency
MAR leads this category, winning 5 of 7 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), MAR scores 7/9 vs SHO's 5/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +1.9% | — |
| ROA (TTM)Return on assets | +1.3% | +10.5% |
| ROICReturn on invested capital | +2.0% | +25.0% |
| ROCEReturn on capital employed | +2.5% | +22.6% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 7 |
| Debt / EquityFinancial leverage | 0.48x | — |
| Net DebtTotal debt minus cash | $816M | $16.7B |
| Cash & Equiv.Liquid assets | $109M | $358M |
| Total DebtShort + long-term debt | $925M | $17.1B |
| Interest CoverageEBIT ÷ Interest expense | 1.58x | 8.06x |
Total Returns (Dividends Reinvested)
MAR leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MAR five years ago would be worth $25,790 today (with dividends reinvested), compared to $9,226 for SHO. Over the past 12 months, MAR leads with a +43.6% total return vs SHO's +27.8%. The 3-year compound annual growth rate (CAGR) favors MAR at 27.2% vs SHO's 3.1% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +13.3% | +14.8% |
| 1-Year ReturnPast 12 months | +27.8% | +43.6% |
| 3-Year ReturnCumulative with dividends | +9.7% | +105.9% |
| 5-Year ReturnCumulative with dividends | -7.7% | +157.9% |
| 10-Year ReturnCumulative with dividends | +12.0% | +440.0% |
| CAGR (3Y)Annualised 3-year return | +3.1% | +27.2% |
Risk & Volatility
SHO leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
SHO is the less volatile stock with a 1.00 beta — it tends to amplify market swings less than MAR's 1.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SHO currently trades 99.2% from its 52-week high vs MAR's 94.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.00x | 1.09x |
| 52-Week HighHighest price in past year | $10.33 | $380.00 |
| 52-Week LowLowest price in past year | $8.14 | $250.01 |
| % of 52W HighCurrent price vs 52-week peak | +99.2% | +94.5% |
| RSI (14)Momentum oscillator 0–100 | 65.6 | 50.8 |
| Avg Volume (50D)Average daily shares traded | 1.6M | 1.5M |
Analyst Outlook
SHO leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Wall Street rates SHO as "Hold" and MAR as "Hold". Consensus price targets imply 3.7% upside for MAR (target: $373) vs 2.4% for SHO (target: $11). For income investors, SHO offers the higher dividend yield at 4.34% vs MAR's 0.74%.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold |
| Price TargetConsensus 12-month target | $10.50 | $372.50 |
| # AnalystsCovering analysts | 28 | 52 |
| Dividend YieldAnnual dividend ÷ price | +4.3% | +0.7% |
| Dividend StreakConsecutive years of raises | 4 | 4 |
| Dividend / ShareAnnual DPS | $0.44 | $2.67 |
| Buyback YieldShare repurchases ÷ mkt cap | +5.6% | +3.5% |
MAR leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). SHO leads in 3 (Valuation Metrics, Risk & Volatility).
SHO vs MAR: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is SHO or MAR a better buy right now?
For growth investors, Sunstone Hotel Investors, Inc.
(SHO) is the stronger pick with 6. 0% revenue growth year-over-year, versus 4. 3% for Marriott International, Inc. (MAR). Marriott International, Inc. (MAR) offers the better valuation at 37. 8x trailing P/E (31. 0x forward), making it the more compelling value choice. Analysts rate Sunstone Hotel Investors, Inc. (SHO) a "Hold" — based on 28 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — SHO or MAR?
On trailing P/E, Marriott International, Inc.
(MAR) is the cheapest at 37. 8x versus Sunstone Hotel Investors, Inc. at 242. 3x. On forward P/E, Marriott International, Inc. is actually cheaper at 31. 0x.
03Which is the better long-term investment — SHO or MAR?
Over the past 5 years, Marriott International, Inc.
(MAR) delivered a total return of +157. 9%, compared to -7. 7% for Sunstone Hotel Investors, Inc. (SHO). Over 10 years, the gap is even starker: MAR returned +440. 0% versus SHO's +12. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — SHO or MAR?
By beta (market sensitivity over 5 years), Sunstone Hotel Investors, Inc.
(SHO) is the lower-risk stock at 1. 00β versus Marriott International, Inc. 's 1. 09β — meaning MAR is approximately 9% more volatile than SHO relative to the S&P 500.
05Which is growing faster — SHO or MAR?
By revenue growth (latest reported year), Sunstone Hotel Investors, Inc.
(SHO) is pulling ahead at 6. 0% versus 4. 3% for Marriott International, Inc. (MAR). On earnings-per-share growth, the picture is similar: Marriott International, Inc. grew EPS 13. 9% year-over-year, compared to -69. 8% for Sunstone Hotel Investors, Inc.. Over a 3-year CAGR, MAR leads at 8. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — SHO or MAR?
Marriott International, Inc.
(MAR) is the more profitable company, earning 9. 9% net margin versus 2. 6% for Sunstone Hotel Investors, Inc. — meaning it keeps 9. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MAR leads at 15. 8% versus 7. 8% for SHO. At the gross margin level — before operating expenses — MAR leads at 21. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is SHO or MAR more undervalued right now?
On forward earnings alone, Marriott International, Inc.
(MAR) trades at 31. 0x forward P/E versus 129. 9x for Sunstone Hotel Investors, Inc. — 98. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MAR: 3. 7% to $372. 50.
08Which pays a better dividend — SHO or MAR?
All stocks in this comparison pay dividends.
Sunstone Hotel Investors, Inc. (SHO) offers the highest yield at 4. 3%, versus 0. 7% for Marriott International, Inc. (MAR).
09Is SHO or MAR better for a retirement portfolio?
For long-horizon retirement investors, Marriott International, Inc.
(MAR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 09), 0. 7% yield, +440. 0% 10Y return). Both have compounded well over 10 years (MAR: +440. 0%, SHO: +12. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between SHO and MAR?
These companies operate in different sectors (SHO (Real Estate) and MAR (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: SHO is a small-cap income-oriented stock; MAR is a mid-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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