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SJM vs CHD vs HRL vs CPB vs GIS

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SJM
The J. M. Smucker Company

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$10.58B
5Y Perf.-12.7%
CHD
Church & Dwight Co., Inc.

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$22.24B
5Y Perf.+25.1%
HRL
Hormel Foods Corporation

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$11.41B
5Y Perf.-57.5%
CPB
Campbell Soup Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$6.34B
5Y Perf.-58.3%
GIS
General Mills, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$19.05B
5Y Perf.-43.4%

SJM vs CHD vs HRL vs CPB vs GIS — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SJM logoSJM
CHD logoCHD
HRL logoHRL
CPB logoCPB
GIS logoGIS
IndustryPackaged FoodsHousehold & Personal ProductsPackaged FoodsPackaged FoodsPackaged Foods
Market Cap$10.58B$22.24B$11.41B$6.34B$19.05B
Revenue (TTM)$8.93B$6.21B$12.14B$10.04B$18.37B
Net Income (TTM)$-1.26B$733M$489M$550M$2.21B
Gross Margin33.6%45.1%15.5%29.3%33.0%
Operating Margin-8.0%17.3%6.0%12.1%19.1%
Forward P/E11.0x25.0x14.1x9.7x10.4x
Total Debt$7.76B$2.21B$2.86B$7.21B$15.30B
Cash & Equiv.$70M$409M$671M$132M$364M

SJM vs CHD vs HRL vs CPB vs GISLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SJM
CHD
HRL
CPB
GIS
StockMay 20May 26Return
The J. M. Smucker C… (SJM)10087.3-12.7%
Church & Dwight Co.… (CHD)100125.1+25.1%
Hormel Foods Corpor… (HRL)10042.5-57.5%
Campbell Soup Compa… (CPB)10041.7-58.3%
General Mills, Inc. (GIS)10056.6-43.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: SJM vs CHD vs HRL vs CPB vs GIS

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SJM and CHD are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Church & Dwight Co., Inc. is the stronger pick specifically for recent price momentum and sentiment and operational efficiency and capital deployment. HRL, CPB, and GIS also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
SJM
The J. M. Smucker Company
The Income Pick

SJM has the current edge in this matchup, primarily because of its strength in income & stability and sleep-well-at-night.

  • Dividend streak 15 yrs, beta 0.04, yield 4.3%
  • Lower volatility, beta 0.04, current ratio 0.81x
  • Beta 0.04, yield 4.3%, current ratio 0.81x
  • 6.7% revenue growth vs GIS's -1.9%
Best for: income & stability and sleep-well-at-night
CHD
Church & Dwight Co., Inc.
The Long-Run Compounder

CHD is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 113.6% 10Y total return vs SJM's 5.6%
  • +3.4% vs CPB's -35.4%
  • 8.2% ROA vs SJM's -7.7%, ROIC 13.9% vs -3.4%
Best for: long-term compounding
HRL
Hormel Foods Corporation
The Income Pick

HRL ranks third and is worth considering specifically for dividends.

  • 5.5% yield, 34-year raise streak, vs CPB's 7.2%
Best for: dividends
CPB
Campbell Soup Company
The Growth Play

CPB is the clearest fit if your priority is growth exposure.

  • Rev growth 6.4%, EPS growth 6.3%, 3Y rev CAGR 6.2%
  • Lower P/E (9.7x vs 14.1x)
Best for: growth exposure
GIS
General Mills, Inc.
The Quality Compounder

GIS is the clearest fit if your priority is quality.

  • 12.1% margin vs SJM's -14.1%
Best for: quality
See the full category breakdown
CategoryWinnerWhy
GrowthSJM logoSJM6.7% revenue growth vs GIS's -1.9%
ValueCPB logoCPBLower P/E (9.7x vs 14.1x)
Quality / MarginsGIS logoGIS12.1% margin vs SJM's -14.1%
Stability / SafetySJM logoSJMBeta 0.04 vs HRL's 0.15
DividendsHRL logoHRL5.5% yield, 34-year raise streak, vs CPB's 7.2%
Momentum (1Y)CHD logoCHD+3.4% vs CPB's -35.4%
Efficiency (ROA)CHD logoCHD8.2% ROA vs SJM's -7.7%, ROIC 13.9% vs -3.4%

SJM vs CHD vs HRL vs CPB vs GIS — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SJMThe J. M. Smucker Company
FY 2025
U.S. Retail Coffee
32.2%$2.8B
U.S. Retail Consumer Foods
21.5%$1.9B
U.S. Retail Pet Foods
19.1%$1.7B
International and Away From Home
13.8%$1.2B
Sweet Baked Snacks
13.5%$1.2B
CHDChurch & Dwight Co., Inc.
FY 2025
Specialty Products Division
100.0%$299M
HRLHormel Foods Corporation
FY 2025
Retail Segment
61.6%$7.5B
Foodservice Segment
32.6%$3.9B
International Segment
5.9%$709M
CPBCampbell Soup Company
FY 2025
Baked Snacks
43.2%$4.4B
Beverages
29.7%$3.0B
Soups
27.1%$2.8B
GISGeneral Mills, Inc.
FY 2025
Snacks
21.5%$4.2B
Cereal
15.8%$3.1B
Convenient meals
14.5%$2.8B
Pet Segment
13.3%$2.6B
Dough
12.2%$2.4B
Baking mixes and ingredients
10.0%$1.9B
Yogurt
7.1%$1.4B
Other (2)
5.7%$1.1B

SJM vs CHD vs HRL vs CPB vs GIS — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCHDLAGGINGGIS

Income & Cash Flow (Last 12 Months)

Evenly matched — CHD and GIS each lead in 2 of 6 comparable metrics.

GIS is the larger business by revenue, generating $18.4B annually — 3.0x CHD's $6.2B. GIS is the more profitable business, keeping 12.1% of every revenue dollar as net income compared to SJM's -14.1%. On growth, SJM holds the edge at +7.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSJM logoSJMThe J. M. Smucker…CHD logoCHDChurch & Dwight C…HRL logoHRLHormel Foods Corp…CPB logoCPBCampbell Soup Com…GIS logoGISGeneral Mills, In…
RevenueTrailing 12 months$8.9B$6.2B$12.1B$10.0B$18.4B
EBITDAEarnings before interest/tax-$595M$1.3B$932M$1.6B$3.9B
Net IncomeAfter-tax profit-$1.3B$733M$489M$550M$2.2B
Free Cash FlowCash after capex$971M$1.1B$578M$919M$1.7B
Gross MarginGross profit ÷ Revenue+33.6%+45.1%+15.5%+29.3%+33.0%
Operating MarginEBIT ÷ Revenue-8.0%+17.3%+6.0%+12.1%+19.1%
Net MarginNet income ÷ Revenue-14.1%+11.8%+4.0%+5.5%+12.1%
FCF MarginFCF ÷ Revenue+10.9%+17.2%+4.8%+9.2%+9.0%
Rev. Growth (YoY)Latest quarter vs prior year+7.0%+0.1%+1.3%-4.5%-8.4%
EPS Growth (YoY)Latest quarter vs prior year-9.3%+2.2%+6.5%-17.2%-50.0%
Evenly matched — CHD and GIS each lead in 2 of 6 comparable metrics.

Valuation Metrics

CPB leads this category, winning 3 of 6 comparable metrics.

At 8.7x trailing earnings, GIS trades at a 72% valuation discount to CHD's 31.1x P/E. On an enterprise value basis, CPB's 7.5x EV/EBITDA is more attractive than CHD's 18.1x.

MetricSJM logoSJMThe J. M. Smucker…CHD logoCHDChurch & Dwight C…HRL logoHRLHormel Foods Corp…CPB logoCPBCampbell Soup Com…GIS logoGISGeneral Mills, In…
Market CapShares × price$10.6B$22.2B$11.4B$6.3B$19.1B
Enterprise ValueMkt cap + debt − cash$18.3B$24.0B$13.6B$13.4B$34.0B
Trailing P/EPrice ÷ TTM EPS-8.59x31.09x23.84x10.57x8.71x
Forward P/EPrice ÷ next-FY EPS est.11.01x25.01x14.13x9.74x10.43x
PEG RatioP/E ÷ EPS growth rate3.04x
EV / EBITDAEnterprise value multiple18.14x13.84x7.51x8.84x
Price / SalesMarket cap ÷ Revenue1.21x3.59x0.94x0.62x0.98x
Price / BookPrice ÷ Book value/share1.74x5.73x1.44x1.63x2.16x
Price / FCFMarket cap ÷ FCF12.96x20.35x21.36x8.99x8.31x
CPB leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

CHD leads this category, winning 7 of 9 comparable metrics.

GIS delivers a 23.7% return on equity — every $100 of shareholder capital generates $24 in annual profit, vs $-24 for SJM. HRL carries lower financial leverage with a 0.36x debt-to-equity ratio, signaling a more conservative balance sheet compared to CPB's 1.85x. On the Piotroski fundamental quality scale (0–9), CHD scores 7/9 vs GIS's 5/9, reflecting strong financial health.

MetricSJM logoSJMThe J. M. Smucker…CHD logoCHDChurch & Dwight C…HRL logoHRLHormel Foods Corp…CPB logoCPBCampbell Soup Com…GIS logoGISGeneral Mills, In…
ROE (TTM)Return on equity-24.0%+17.4%+4.3%+14.0%+23.7%
ROA (TTM)Return on assets-7.7%+8.2%+3.7%+3.7%+6.8%
ROICReturn on invested capital-3.4%+13.9%+5.3%+9.1%+10.6%
ROCEReturn on capital employed-4.3%+14.4%+6.0%+11.4%+13.3%
Piotroski ScoreFundamental quality 0–957575
Debt / EquityFinancial leverage1.28x0.55x0.36x1.85x1.66x
Net DebtTotal debt minus cash$7.7B$1.8B$2.2B$7.1B$14.9B
Cash & Equiv.Liquid assets$70M$409M$671M$132M$364M
Total DebtShort + long-term debt$7.8B$2.2B$2.9B$7.2B$15.3B
Interest CoverageEBIT ÷ Interest expense-1.88x15.59x6.44x3.14x5.01x
CHD leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

CHD leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in CHD five years ago would be worth $11,370 today (with dividends reinvested), compared to $5,569 for HRL. Over the past 12 months, CHD leads with a +3.4% total return vs CPB's -35.4%. The 3-year compound annual growth rate (CAGR) favors CHD at 0.2% vs CPB's -22.0% — a key indicator of consistent wealth creation.

MetricSJM logoSJMThe J. M. Smucker…CHD logoCHDChurch & Dwight C…HRL logoHRLHormel Foods Corp…CPB logoCPBCampbell Soup Com…GIS logoGISGeneral Mills, In…
YTD ReturnYear-to-date+4.0%+14.0%-8.8%-20.5%-19.2%
1-Year ReturnPast 12 months-7.5%+3.4%-24.7%-35.4%-29.9%
3-Year ReturnCumulative with dividends-28.5%+0.7%-40.5%-52.6%-52.3%
5-Year ReturnCumulative with dividends-12.0%+13.7%-44.3%-41.9%-25.3%
10-Year ReturnCumulative with dividends+5.6%+113.6%-23.9%-44.9%-9.2%
CAGR (3Y)Annualised 3-year return-10.6%+0.2%-15.9%-22.0%-21.8%
CHD leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CHD and GIS each lead in 1 of 2 comparable metrics.

GIS is the less volatile stock with a -0.04 beta — it tends to amplify market swings less than HRL's 0.15 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CHD currently trades 88.5% from its 52-week high vs CPB's 58.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSJM logoSJMThe J. M. Smucker…CHD logoCHDChurch & Dwight C…HRL logoHRLHormel Foods Corp…CPB logoCPBCampbell Soup Com…GIS logoGISGeneral Mills, In…
Beta (5Y)Sensitivity to S&P 5000.04x0.14x0.15x-0.02x-0.04x
52-Week HighHighest price in past year$119.39$106.04$31.86$36.16$55.35
52-Week LowLowest price in past year$88.25$81.33$20.32$19.76$33.58
% of 52W HighCurrent price vs 52-week peak+83.3%+88.5%+65.1%+58.8%+64.5%
RSI (14)Momentum oscillator 0–10050.149.139.546.742.2
Avg Volume (50D)Average daily shares traded2.1M1.8M4.2M9.1M8.7M
Evenly matched — CHD and GIS each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — HRL and CPB each lead in 1 of 2 comparable metrics.

Analyst consensus: SJM as "Hold", CHD as "Buy", HRL as "Hold", CPB as "Hold", GIS as "Hold". Consensus price targets imply 31.4% upside for HRL (target: $27) vs 6.1% for CHD (target: $100). For income investors, CPB offers the higher dividend yield at 7.20% vs CHD's 1.25%.

MetricSJM logoSJMThe J. M. Smucker…CHD logoCHDChurch & Dwight C…HRL logoHRLHormel Foods Corp…CPB logoCPBCampbell Soup Com…GIS logoGISGeneral Mills, In…
Analyst RatingConsensus buy/hold/sellHoldBuyHoldHoldHold
Price TargetConsensus 12-month target$113.38$99.60$27.25$25.83$46.58
# AnalystsCovering analysts2934292934
Dividend YieldAnnual dividend ÷ price+4.3%+1.3%+5.5%+7.2%+6.7%
Dividend StreakConsecutive years of raises15233415
Dividend / ShareAnnual DPS$4.28$1.18$1.15$1.53$2.40
Buyback YieldShare repurchases ÷ mkt cap+0.0%+4.0%0.0%+1.0%+6.3%
Evenly matched — HRL and CPB each lead in 1 of 2 comparable metrics.
Key Takeaway

CHD leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). CPB leads in 1 (Valuation Metrics). 3 tied.

Best OverallChurch & Dwight Co., Inc. (CHD)Leads 2 of 6 categories
Loading custom metrics...

SJM vs CHD vs HRL vs CPB vs GIS: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SJM or CHD or HRL or CPB or GIS a better buy right now?

For growth investors, The J.

M. Smucker Company (SJM) is the stronger pick with 6. 7% revenue growth year-over-year, versus -1. 9% for General Mills, Inc. (GIS). General Mills, Inc. (GIS) offers the better valuation at 8. 7x trailing P/E (10. 4x forward), making it the more compelling value choice. Analysts rate Church & Dwight Co. , Inc. (CHD) a "Buy" — based on 34 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SJM or CHD or HRL or CPB or GIS?

On trailing P/E, General Mills, Inc.

(GIS) is the cheapest at 8. 7x versus Church & Dwight Co. , Inc. at 31. 1x. On forward P/E, Campbell Soup Company is actually cheaper at 9. 7x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — SJM or CHD or HRL or CPB or GIS?

Over the past 5 years, Church & Dwight Co.

, Inc. (CHD) delivered a total return of +13. 7%, compared to -44. 3% for Hormel Foods Corporation (HRL). Over 10 years, the gap is even starker: CHD returned +113. 6% versus CPB's -44. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SJM or CHD or HRL or CPB or GIS?

By beta (market sensitivity over 5 years), General Mills, Inc.

(GIS) is the lower-risk stock at -0. 04β versus Hormel Foods Corporation's 0. 15β — meaning HRL is approximately -532% more volatile than GIS relative to the S&P 500. On balance sheet safety, Hormel Foods Corporation (HRL) carries a lower debt/equity ratio of 36% versus 185% for Campbell Soup Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — SJM or CHD or HRL or CPB or GIS?

By revenue growth (latest reported year), The J.

M. Smucker Company (SJM) is pulling ahead at 6. 7% versus -1. 9% for General Mills, Inc. (GIS). On earnings-per-share growth, the picture is similar: Church & Dwight Co. , Inc. grew EPS 27. 4% year-over-year, compared to -262. 3% for The J. M. Smucker Company. Over a 3-year CAGR, CPB leads at 6. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SJM or CHD or HRL or CPB or GIS?

Church & Dwight Co.

, Inc. (CHD) is the more profitable company, earning 11. 9% net margin versus -14. 1% for The J. M. Smucker Company — meaning it keeps 11. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CHD leads at 17. 4% versus -7. 7% for SJM. At the gross margin level — before operating expenses — CHD leads at 44. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SJM or CHD or HRL or CPB or GIS more undervalued right now?

On forward earnings alone, Campbell Soup Company (CPB) trades at 9.

7x forward P/E versus 25. 0x for Church & Dwight Co. , Inc. — 15. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HRL: 31. 4% to $27. 25.

08

Which pays a better dividend — SJM or CHD or HRL or CPB or GIS?

All stocks in this comparison pay dividends.

Campbell Soup Company (CPB) offers the highest yield at 7. 2%, versus 1. 3% for Church & Dwight Co. , Inc. (CHD).

09

Is SJM or CHD or HRL or CPB or GIS better for a retirement portfolio?

For long-horizon retirement investors, General Mills, Inc.

(GIS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 04), 6. 7% yield). Both have compounded well over 10 years (GIS: -9. 2%, HRL: -23. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SJM and CHD and HRL and CPB and GIS?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: SJM is a mid-cap income-oriented stock; CHD is a mid-cap quality compounder stock; HRL is a mid-cap income-oriented stock; CPB is a small-cap deep-value stock; GIS is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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