Insurance - Diversified
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5 / 10Stock Comparison
SLF vs MFC vs MET vs PRU vs LNC
Revenue, margins, valuation, and 5-year total return — side by side.
Insurance - Life
Insurance - Life
Insurance - Life
Insurance - Life
SLF vs MFC vs MET vs PRU vs LNC — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Insurance - Diversified | Insurance - Life | Insurance - Life | Insurance - Life | Insurance - Life |
| Market Cap | $38.50B | $66.34B | $51.39B | $34.58B | $6.87B |
| Revenue (TTM) | $41.86B | $83.02B | $76.94B | $61.82B | $18.88B |
| Net Income (TTM) | $3.74B | $5.78B | $3.62B | $3.48B | $1.73B |
| Gross Margin | 31.2% | 30.6% | 28.4% | 30.8% | 17.0% |
| Operating Margin | 11.5% | 8.5% | 6.3% | 8.2% | 12.1% |
| Forward P/E | 12.0x | 8.5x | 8.0x | 7.3x | 4.7x |
| Total Debt | $22.04B | $14.66B | $20.18B | $22.96B | $6.43B |
| Cash & Equiv. | $9.68B | $14.90B | $22.03B | $19.71B | $9.50B |
SLF vs MFC vs MET vs PRU vs LNC — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Sun Life Financial … (SLF) | 100 | 202.1 | +102.1% |
| Manulife Financial … (MFC) | 100 | 318.8 | +218.8% |
| MetLife, Inc. (MET) | 100 | 218.9 | +118.9% |
| Prudential Financia… (PRU) | 100 | 163.1 | +63.1% |
| Lincoln National Co… (LNC) | 100 | 94.8 | -5.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: SLF vs MFC vs MET vs PRU vs LNC
Each card shows where this stock fits in a portfolio — not just who wins on paper.
SLF has the current edge in this matchup, primarily because of its strength in growth exposure.
- Rev growth 22.3%, EPS growth 16.7%, 3Y rev CAGR 130.8%
- Beta 0.39 vs LNC's 1.34
- 1.0% ROA vs LNC's 0.4%, ROIC 10.2% vs 12.0%
MFC is the #2 pick in this set and the best alternative if long-term compounding is your priority.
- 247.7% 10Y total return vs SLF's 172.7%
- 9.4% revenue growth vs PRU's -14.0%
- +30.3% vs PRU's +3.6%
Among these 5 stocks, MET doesn't own a clear edge in any measured category.
PRU ranks third and is worth considering specifically for income & stability and sleep-well-at-night.
- Dividend streak 8 yrs, beta 0.97, yield 5.5%
- Lower volatility, beta 0.97, Low D/E 64.5%, current ratio 0.61x
- Beta 0.97, yield 5.5%, current ratio 0.61x
- Combined ratio 0.9 vs MET's 0.9 (lower = better underwriting)
LNC is the clearest fit if your priority is valuation efficiency.
- PEG 0.14 vs MFC's 9.06
- Lower P/E (4.7x vs 7.3x)
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 9.4% revenue growth vs PRU's -14.0% | |
| Value | Lower P/E (4.7x vs 7.3x) | |
| Quality / Margins | Combined ratio 0.9 vs MET's 0.9 (lower = better underwriting) | |
| Stability / Safety | Beta 0.39 vs LNC's 1.34 | |
| Dividends | 5.5% yield, 8-year raise streak, vs MET's 2.9% | |
| Momentum (1Y) | +30.3% vs PRU's +3.6% | |
| Efficiency (ROA) | 1.0% ROA vs LNC's 0.4%, ROIC 10.2% vs 12.0% |
SLF vs MFC vs MET vs PRU vs LNC — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
SLF vs MFC vs MET vs PRU vs LNC — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
LNC leads in 2 of 6 categories
MFC leads 1 • SLF leads 0 • MET leads 0 • PRU leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
Evenly matched — SLF and MFC and LNC each lead in 2 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MFC is the larger business by revenue, generating $83.0B annually — 4.4x LNC's $18.9B. Profitability is closely matched — net margins range from 9.1% (LNC) to 4.7% (MET).
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $41.9B | $83.0B | $76.9B | $61.8B | $18.9B |
| EBITDAEarnings before interest/tax | $5.3B | $6.0B | $5.9B | $5.4B | $2.4B |
| Net IncomeAfter-tax profit | $3.7B | $5.8B | $3.6B | $3.5B | $1.7B |
| Free Cash FlowCash after capex | $6.8B | $32.1B | $16.5B | $9.8B | $243M |
| Gross MarginGross profit ÷ Revenue | +31.2% | +30.6% | +28.4% | +30.8% | +17.0% |
| Operating MarginEBIT ÷ Revenue | +11.5% | +8.5% | +6.3% | +8.2% | +12.1% |
| Net MarginNet income ÷ Revenue | +8.9% | +7.0% | +4.7% | +5.6% | +9.1% |
| FCF MarginFCF ÷ Revenue | +16.2% | +38.7% | +21.5% | +15.8% | +1.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +172.4% | +2.7% | +4.4% | +6.3% | +12.5% |
| EPS Growth (YoY)Latest quarter vs prior year | +2.1% | -4.7% | +35.9% | -12.8% | +100.0% |
Valuation Metrics
LNC leads this category, winning 6 of 7 comparable metrics.
Valuation Metrics
At 6.2x trailing earnings, LNC trades at a 65% valuation discount to MFC's 17.6x P/E. Adjusting for growth (PEG ratio), LNC offers better value at 0.34x vs MFC's 9.06x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $38.5B | $66.3B | $51.4B | $34.6B | $6.9B |
| Enterprise ValueMkt cap + debt − cash | $47.6B | $66.2B | $49.5B | $37.8B | $3.8B |
| Trailing P/EPrice ÷ TTM EPS | 15.42x | 17.58x | 16.42x | 9.73x | 6.15x |
| Forward P/EPrice ÷ next-FY EPS est. | 11.98x | 8.49x | 8.05x | 7.35x | 4.67x |
| PEG RatioP/E ÷ EPS growth rate | 1.80x | 9.06x | — | — | 0.34x |
| EV / EBITDAEnterprise value multiple | 12.20x | 11.34x | 8.66x | 7.70x | 2.43x |
| Price / SalesMarket cap ÷ Revenue | 1.25x | 1.48x | 0.67x | 0.57x | 0.38x |
| Price / BookPrice ÷ Book value/share | 2.13x | 1.30x | 1.81x | 0.98x | 0.61x |
| Price / FCFMarket cap ÷ FCF | 3.86x | 2.82x | 2.84x | 5.51x | — |
Profitability & Efficiency
LNC leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
LNC delivers a 16.8% return on equity — every $100 of shareholder capital generates $17 in annual profit, vs $10 for PRU. MFC carries lower financial leverage with a 0.28x debt-to-equity ratio, signaling a more conservative balance sheet compared to SLF's 0.87x. On the Piotroski fundamental quality scale (0–9), MET scores 8/9 vs LNC's 3/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +14.6% | +11.2% | +12.7% | +10.3% | +16.8% |
| ROA (TTM)Return on assets | +1.0% | +0.6% | +0.5% | +0.6% | +0.4% |
| ROICReturn on invested capital | +10.2% | +11.5% | +13.1% | +10.0% | +12.0% |
| ROCEReturn on capital employed | +1.2% | +0.7% | +1.0% | +0.9% | +0.4% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 7 | 8 | 7 | 3 |
| Debt / EquityFinancial leverage | 0.87x | 0.28x | 0.70x | 0.65x | 0.59x |
| Net DebtTotal debt minus cash | $12.4B | -$237M | -$1.8B | $3.2B | -$3.1B |
| Cash & Equiv.Liquid assets | $9.7B | $14.9B | $22.0B | $19.7B | $9.5B |
| Total DebtShort + long-term debt | $22.0B | $14.7B | $20.2B | $23.0B | $6.4B |
| Interest CoverageEBIT ÷ Interest expense | 10.12x | 5.64x | 5.51x | 4.76x | 15.29x |
Total Returns (Dividends Reinvested)
MFC leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MFC five years ago would be worth $21,214 today (with dividends reinvested), compared to $6,476 for LNC. Over the past 12 months, MFC leads with a +30.3% total return vs PRU's +3.6%. The 3-year compound annual growth rate (CAGR) favors MFC at 29.3% vs PRU's 11.7% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +11.7% | +10.2% | -1.2% | -11.5% | -18.2% |
| 1-Year ReturnPast 12 months | +19.2% | +30.3% | +4.9% | +3.6% | +11.0% |
| 3-Year ReturnCumulative with dividends | +57.3% | +116.0% | +58.9% | +39.5% | +95.0% |
| 5-Year ReturnCumulative with dividends | +48.2% | +112.1% | +32.9% | +17.7% | -35.2% |
| 10-Year ReturnCumulative with dividends | +172.7% | +247.7% | +153.9% | +89.0% | +24.5% |
| CAGR (3Y)Annualised 3-year return | +16.3% | +29.3% | +16.7% | +11.7% | +24.9% |
Risk & Volatility
Evenly matched — SLF and MFC each lead in 1 of 2 comparable metrics.
Risk & Volatility
SLF is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than LNC's 1.34 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MFC currently trades 98.7% from its 52-week high vs LNC's 76.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.39x | 0.99x | 1.09x | 0.97x | 1.34x |
| 52-Week HighHighest price in past year | $74.16 | $40.08 | $83.64 | $119.76 | $46.82 |
| 52-Week LowLowest price in past year | $56.22 | $29.70 | $67.33 | $91.89 | $31.61 |
| % of 52W HighCurrent price vs 52-week peak | +93.7% | +98.7% | +94.2% | +83.0% | +76.8% |
| RSI (14)Momentum oscillator 0–100 | 73.6 | 69.6 | 67.1 | 58.1 | 58.2 |
| Avg Volume (50D)Average daily shares traded | 554K | 1.8M | 3.5M | 2.3M | 2.1M |
Analyst Outlook
Evenly matched — MET and PRU each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: SLF as "Hold", MFC as "Buy", MET as "Buy", PRU as "Hold", LNC as "Hold". Consensus price targets imply 28.9% upside for MFC (target: $51) vs 4.6% for SLF (target: $73). For income investors, PRU offers the higher dividend yield at 5.54% vs MET's 2.88%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy | Buy | Hold | Hold |
| Price TargetConsensus 12-month target | $72.70 | $51.00 | $96.50 | $104.13 | $43.50 |
| # AnalystsCovering analysts | 15 | 14 | 33 | 37 | 28 |
| Dividend YieldAnnual dividend ÷ price | +3.8% | +4.9% | +2.9% | +5.5% | +4.9% |
| Dividend StreakConsecutive years of raises | 2 | 6 | 13 | 8 | 0 |
| Dividend / ShareAnnual DPS | $3.60 | $2.66 | $2.27 | $5.50 | $1.75 |
| Buyback YieldShare repurchases ÷ mkt cap | +3.2% | +2.7% | +7.6% | +2.9% | 0.0% |
LNC leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). MFC leads in 1 (Total Returns). 3 tied.
SLF vs MFC vs MET vs PRU vs LNC: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is SLF or MFC or MET or PRU or LNC a better buy right now?
For growth investors, Manulife Financial Corporation (MFC) is the stronger pick with 937.
7% revenue growth year-over-year, versus -14. 0% for Prudential Financial, Inc. (PRU). Lincoln National Corporation (LNC) offers the better valuation at 6. 2x trailing P/E (4. 7x forward), making it the more compelling value choice. Analysts rate Manulife Financial Corporation (MFC) a "Buy" — based on 14 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — SLF or MFC or MET or PRU or LNC?
On trailing P/E, Lincoln National Corporation (LNC) is the cheapest at 6.
2x versus Manulife Financial Corporation at 17. 6x. On forward P/E, Lincoln National Corporation is actually cheaper at 4. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Lincoln National Corporation wins at 0. 14x versus Manulife Financial Corporation's 9. 06x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — SLF or MFC or MET or PRU or LNC?
Over the past 5 years, Manulife Financial Corporation (MFC) delivered a total return of +112.
1%, compared to -35. 2% for Lincoln National Corporation (LNC). Over 10 years, the gap is even starker: MFC returned +247. 7% versus LNC's +24. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — SLF or MFC or MET or PRU or LNC?
By beta (market sensitivity over 5 years), Sun Life Financial Inc.
(SLF) is the lower-risk stock at 0. 39β versus Lincoln National Corporation's 1. 34β — meaning LNC is approximately 243% more volatile than SLF relative to the S&P 500. On balance sheet safety, Manulife Financial Corporation (MFC) carries a lower debt/equity ratio of 28% versus 87% for Sun Life Financial Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — SLF or MFC or MET or PRU or LNC?
By revenue growth (latest reported year), Manulife Financial Corporation (MFC) is pulling ahead at 937.
7% versus -14. 0% for Prudential Financial, Inc. (PRU). On earnings-per-share growth, the picture is similar: Prudential Financial, Inc. grew EPS 36. 3% year-over-year, compared to -68. 3% for Lincoln National Corporation. Over a 3-year CAGR, SLF leads at 130. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — SLF or MFC or MET or PRU or LNC?
Manulife Financial Corporation (MFC) is the more profitable company, earning 9.
5% net margin versus 4. 4% for MetLife, Inc. — meaning it keeps 9. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MFC leads at 11. 6% versus 6. 0% for MET. At the gross margin level — before operating expenses — SLF leads at 100. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is SLF or MFC or MET or PRU or LNC more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Lincoln National Corporation (LNC) is the more undervalued stock at a PEG of 0. 14x versus Manulife Financial Corporation's 9. 06x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Lincoln National Corporation (LNC) trades at 4. 7x forward P/E versus 12. 0x for Sun Life Financial Inc. — 7. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MFC: 28. 9% to $51. 00.
08Which pays a better dividend — SLF or MFC or MET or PRU or LNC?
All stocks in this comparison pay dividends.
Prudential Financial, Inc. (PRU) offers the highest yield at 5. 5%, versus 2. 9% for MetLife, Inc. (MET).
09Is SLF or MFC or MET or PRU or LNC better for a retirement portfolio?
For long-horizon retirement investors, Sun Life Financial Inc.
(SLF) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 39), 3. 8% yield, +172. 7% 10Y return). Both have compounded well over 10 years (SLF: +172. 7%, LNC: +24. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between SLF and MFC and MET and PRU and LNC?
Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: SLF is a mid-cap high-growth stock; MFC is a mid-cap high-growth stock; MET is a mid-cap deep-value stock; PRU is a mid-cap deep-value stock; LNC is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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