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Stock Comparison

SNOW vs GTLB vs MSFT vs DDOG vs GOOGL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SNOW
Snowflake Inc.

Software - Application

TechnologyNYSE • US
Market Cap$52.21B
5Y Perf.-56.9%
GTLB
GitLab Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$4.31B
5Y Perf.-76.8%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.08T
5Y Perf.+25.2%
DDOG
Datadog, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$71.25B
5Y Perf.+19.8%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.85T
5Y Perf.+170.7%

SNOW vs GTLB vs MSFT vs DDOG vs GOOGL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SNOW logoSNOW
GTLB logoGTLB
MSFT logoMSFT
DDOG logoDDOG
GOOGL logoGOOGL
IndustrySoftware - ApplicationSoftware - ApplicationSoftware - InfrastructureSoftware - ApplicationInternet Content & Information
Market Cap$52.21B$4.31B$3.08T$71.25B$4.85T
Revenue (TTM)$4.68B$957M$318.27B$3.67B$422.57B
Net Income (TTM)$-1.33B$-56M$125.22B$136M$160.21B
Gross Margin67.2%87.5%68.3%79.9%60.4%
Operating Margin-30.6%-12.2%46.8%-0.7%32.7%
Forward P/E85.1x32.3x24.8x86.9x28.9x
Total Debt$2.74B$0.00$112.18B$1.54B$59.29B
Cash & Equiv.$2.83B$230M$30.24B$401M$30.71B

SNOW vs GTLB vs MSFT vs DDOG vs GOOGLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SNOW
GTLB
MSFT
DDOG
GOOGL
StockOct 21May 26Return
Snowflake Inc. (SNOW)10043.1-56.9%
GitLab Inc. (GTLB)10023.2-76.8%
Microsoft Corporati… (MSFT)100125.2+25.2%
Datadog, Inc. (DDOG)100119.8+19.8%
Alphabet Inc. (GOOGL)100270.7+170.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: SNOW vs GTLB vs MSFT vs DDOG vs GOOGL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 4 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Alphabet Inc. is the stronger pick specifically for recent price momentum and sentiment and operational efficiency and capital deployment. SNOW also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
SNOW
Snowflake Inc.
The Growth Play

SNOW ranks third and is worth considering specifically for growth exposure.

  • Rev growth 29.2%, EPS growth -2.3%, 3Y rev CAGR 31.4%
  • 29.2% revenue growth vs MSFT's 14.9%
Best for: growth exposure
GTLB
GitLab Inc.
The Growth Angle

GTLB lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: technology exposure
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 19 yrs, beta 0.85, yield 0.8%
  • Lower volatility, beta 0.85, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.85, yield 0.8%, current ratio 1.35x
  • Lower P/E (24.8x vs 86.9x)
Best for: income & stability and sleep-well-at-night
DDOG
Datadog, Inc.
The Growth Angle

Among these 5 stocks, DDOG doesn't own a clear edge in any measured category.

Best for: technology exposure
GOOGL
Alphabet Inc.
The Long-Run Compounder

GOOGL is the #2 pick in this set and the best alternative if long-term compounding and valuation efficiency is your priority.

  • 10.0% 10Y total return vs MSFT's 7.8%
  • PEG 0.97 vs MSFT's 1.32
  • +160.3% vs GTLB's -47.5%
  • 27.4% ROA vs SNOW's -14.6%, ROIC 25.1% vs -43.1%
Best for: long-term compounding and valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthSNOW logoSNOW29.2% revenue growth vs MSFT's 14.9%
ValueMSFT logoMSFTLower P/E (24.8x vs 86.9x)
Quality / MarginsMSFT logoMSFT39.3% margin vs SNOW's -28.4%
Stability / SafetyMSFT logoMSFTBeta 0.85 vs DDOG's 1.33, lower leverage
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs GOOGL's 0.2%, (3 stocks pay no dividend)
Momentum (1Y)GOOGL logoGOOGL+160.3% vs GTLB's -47.5%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs SNOW's -14.6%, ROIC 25.1% vs -43.1%

SNOW vs GTLB vs MSFT vs DDOG vs GOOGL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SNOWSnowflake Inc.
FY 2025
Product
95.5%$3.5B
Professional Services And Other
4.5%$164M
GTLBGitLab Inc.
FY 2025
Subscription and Circulation
60.4%$459M
Subscription, Software As A Service
28.5%$216M
License
9.0%$68M
Professional Services and Other
2.1%$16M
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
DDOGDatadog, Inc.

Segment breakdown not available.

GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000

SNOW vs GTLB vs MSFT vs DDOG vs GOOGL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGSNOW

Income & Cash Flow (Last 12 Months)

DDOG leads this category, winning 3 of 6 comparable metrics.

GOOGL is the larger business by revenue, generating $422.6B annually — 441.6x GTLB's $957M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to SNOW's -28.4%. On growth, DDOG holds the edge at +32.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSNOW logoSNOWSnowflake Inc.GTLB logoGTLBGitLab Inc.MSFT logoMSFTMicrosoft Corpora…DDOG logoDDOGDatadog, Inc.GOOGL logoGOOGLAlphabet Inc.
RevenueTrailing 12 months$4.7B$957M$318.3B$3.7B$422.6B
EBITDAEarnings before interest/tax-$1.3B-$104M$192.6B$73M$161.3B
Net IncomeAfter-tax profit-$1.3B-$56M$125.2B$136M$160.2B
Free Cash FlowCash after capex$1.1B$222M$72.9B$1.1B$73.3B
Gross MarginGross profit ÷ Revenue+67.2%+87.5%+68.3%+79.9%+60.4%
Operating MarginEBIT ÷ Revenue-30.6%-12.2%+46.8%-0.7%+32.7%
Net MarginNet income ÷ Revenue-28.4%-5.8%+39.3%+3.7%+37.9%
FCF MarginFCF ÷ Revenue+23.9%+23.2%+22.9%+29.4%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year+30.1%+23.9%+18.3%+32.2%+21.8%
EPS Growth (YoY)Latest quarter vs prior year+9.1%-133.3%+23.4%+120.9%+81.9%
DDOG leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

GTLB leads this category, winning 4 of 7 comparable metrics.

At 30.4x trailing earnings, MSFT trades at a 95% valuation discount to DDOG's 667.2x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.24x vs MSFT's 1.62x — a lower PEG means you pay less per unit of expected earnings growth.

MetricSNOW logoSNOWSnowflake Inc.GTLB logoGTLBGitLab Inc.MSFT logoMSFTMicrosoft Corpora…DDOG logoDDOGDatadog, Inc.GOOGL logoGOOGLAlphabet Inc.
Market CapShares × price$52.2B$4.3B$3.08T$71.2B$4.85T
Enterprise ValueMkt cap + debt − cash$52.1B$4.1B$3.17T$72.4B$4.88T
Trailing P/EPrice ÷ TTM EPS-38.59x-74.23x30.43x667.20x37.07x
Forward P/EPrice ÷ next-FY EPS est.85.10x32.31x24.77x86.87x28.90x
PEG RatioP/E ÷ EPS growth rate1.62x1.24x
EV / EBITDAEnterprise value multiple19.46x926.09x32.44x
Price / SalesMarket cap ÷ Revenue11.15x4.50x10.94x20.79x12.03x
Price / BookPrice ÷ Book value/share25.48x4.16x9.02x19.49x11.80x
Price / FCFMarket cap ÷ FCF46.60x19.40x43.06x71.21x66.17x
GTLB leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 7 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-66 for SNOW. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to SNOW's 1.36x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs GTLB's 4/9, reflecting strong financial health.

MetricSNOW logoSNOWSnowflake Inc.GTLB logoGTLBGitLab Inc.MSFT logoMSFTMicrosoft Corpora…DDOG logoDDOGDatadog, Inc.GOOGL logoGOOGLAlphabet Inc.
ROE (TTM)Return on equity-65.9%-5.9%+33.1%+3.8%+39.0%
ROA (TTM)Return on assets-14.6%-3.6%+19.2%+2.1%+27.4%
ROICReturn on invested capital-43.1%-12.5%+24.9%-0.8%+25.1%
ROCEReturn on capital employed-27.5%-12.1%+29.7%-1.0%+30.3%
Piotroski ScoreFundamental quality 0–954667
Debt / EquityFinancial leverage1.36x0.33x0.41x0.14x
Net DebtTotal debt minus cash-$87M-$230M$81.9B$1.1B$28.6B
Cash & Equiv.Liquid assets$2.8B$230M$30.2B$401M$30.7B
Total DebtShort + long-term debt$2.7B$0$112.2B$1.5B$59.3B
Interest CoverageEBIT ÷ Interest expense-115.44x55.65x4.46x392.15x
GOOGL leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $35,112 today (with dividends reinvested), compared to $2,501 for GTLB. Over the past 12 months, GOOGL leads with a +160.3% total return vs GTLB's -47.5%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 55.1% vs GTLB's -4.9% — a key indicator of consistent wealth creation.

MetricSNOW logoSNOWSnowflake Inc.GTLB logoGTLBGitLab Inc.MSFT logoMSFTMicrosoft Corpora…DDOG logoDDOGDatadog, Inc.GOOGL logoGOOGLAlphabet Inc.
YTD ReturnYear-to-date-29.7%-28.2%-12.0%+49.6%+27.2%
1-Year ReturnPast 12 months-12.4%-47.5%-4.5%+83.3%+160.3%
3-Year ReturnCumulative with dividends-5.0%-14.0%+37.6%+154.9%+273.3%
5-Year ReturnCumulative with dividends-21.3%-75.0%+73.8%+160.4%+251.1%
10-Year ReturnCumulative with dividends-40.0%-75.0%+776.0%+433.0%+1003.5%
CAGR (3Y)Annualised 3-year return-1.7%-4.9%+11.2%+36.6%+55.1%
GOOGL leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MSFT and GOOGL each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.85 beta — it tends to amplify market swings less than DDOG's 1.33 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.7% from its 52-week high vs GTLB's 48.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSNOW logoSNOWSnowflake Inc.GTLB logoGTLBGitLab Inc.MSFT logoMSFTMicrosoft Corpora…DDOG logoDDOGDatadog, Inc.GOOGL logoGOOGLAlphabet Inc.
Beta (5Y)Sensitivity to S&P 5001.32x1.17x0.85x1.33x1.28x
52-Week HighHighest price in past year$280.67$54.08$555.45$201.69$402.00
52-Week LowLowest price in past year$118.30$18.74$356.28$98.01$152.20
% of 52W HighCurrent price vs 52-week peak+54.3%+48.0%+74.7%+99.2%+99.7%
RSI (14)Momentum oscillator 0–10055.065.857.983.983.5
Avg Volume (50D)Average daily shares traded6.5M6.4M32.5M5.1M28.0M
Evenly matched — MSFT and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: SNOW as "Buy", GTLB as "Buy", MSFT as "Buy", DDOG as "Buy", GOOGL as "Buy". Consensus price targets imply 54.0% upside for SNOW (target: $235) vs 1.4% for DDOG (target: $203). For income investors, MSFT offers the higher dividend yield at 0.78% vs GOOGL's 0.21%.

MetricSNOW logoSNOWSnowflake Inc.GTLB logoGTLBGitLab Inc.MSFT logoMSFTMicrosoft Corpora…DDOG logoDDOGDatadog, Inc.GOOGL logoGOOGLAlphabet Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$234.79$36.13$556.88$202.92$406.28
# AnalystsCovering analysts5030814782
Dividend YieldAnnual dividend ÷ price+0.8%+0.2%
Dividend StreakConsecutive years of raises192
Dividend / ShareAnnual DPS$3.23$0.82
Buyback YieldShare repurchases ÷ mkt cap+0.2%+0.3%+0.6%0.0%+0.9%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

GOOGL leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). DDOG leads in 1 (Income & Cash Flow). 1 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 2 of 6 categories
Loading custom metrics...

SNOW vs GTLB vs MSFT vs DDOG vs GOOGL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SNOW or GTLB or MSFT or DDOG or GOOGL a better buy right now?

For growth investors, Snowflake Inc.

(SNOW) is the stronger pick with 29. 2% revenue growth year-over-year, versus 14. 9% for Microsoft Corporation (MSFT). Microsoft Corporation (MSFT) offers the better valuation at 30. 4x trailing P/E (24. 8x forward), making it the more compelling value choice. Analysts rate Snowflake Inc. (SNOW) a "Buy" — based on 50 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SNOW or GTLB or MSFT or DDOG or GOOGL?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

4x versus Datadog, Inc. at 667. 2x. On forward P/E, Microsoft Corporation is actually cheaper at 24. 8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 97x versus Microsoft Corporation's 1. 32x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — SNOW or GTLB or MSFT or DDOG or GOOGL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +251. 1%, compared to -75. 0% for GitLab Inc. (GTLB). Over 10 years, the gap is even starker: GOOGL returned +1004% versus GTLB's -75. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SNOW or GTLB or MSFT or DDOG or GOOGL?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

85β versus Datadog, Inc. 's 1. 33β — meaning DDOG is approximately 55% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 136% for Snowflake Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — SNOW or GTLB or MSFT or DDOG or GOOGL?

By revenue growth (latest reported year), Snowflake Inc.

(SNOW) is pulling ahead at 29. 2% versus 14. 9% for Microsoft Corporation (MSFT). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to -775. 0% for GitLab Inc.. Over a 3-year CAGR, SNOW leads at 31. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SNOW or GTLB or MSFT or DDOG or GOOGL?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -28. 4% for Snowflake Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -30. 6% for SNOW. At the gross margin level — before operating expenses — GTLB leads at 87. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SNOW or GTLB or MSFT or DDOG or GOOGL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 97x versus Microsoft Corporation's 1. 32x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Microsoft Corporation (MSFT) trades at 24. 8x forward P/E versus 86. 9x for Datadog, Inc. — 62. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SNOW: 54. 0% to $234. 79.

08

Which pays a better dividend — SNOW or GTLB or MSFT or DDOG or GOOGL?

In this comparison, MSFT (0.

8% yield), GOOGL (0. 2% yield) pay a dividend. SNOW, GTLB, DDOG do not pay a meaningful dividend and should not be held primarily for income.

09

Is SNOW or GTLB or MSFT or DDOG or GOOGL better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

85), 0. 8% yield, +776. 0% 10Y return). Both have compounded well over 10 years (MSFT: +776. 0%, SNOW: -40. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SNOW and GTLB and MSFT and DDOG and GOOGL?

These companies operate in different sectors (SNOW (Technology) and GTLB (Technology) and MSFT (Technology) and DDOG (Technology) and GOOGL (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: SNOW is a mid-cap high-growth stock; GTLB is a small-cap high-growth stock; MSFT is a mega-cap quality compounder stock; DDOG is a mid-cap high-growth stock; GOOGL is a mega-cap high-growth stock. MSFT pays a dividend while SNOW, GTLB, DDOG, GOOGL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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SNOW

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 15%
  • Gross Margin > 40%
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GTLB

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 52%
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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DDOG

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Gross Margin > 47%
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GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
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Beat Both

Find stocks that outperform SNOW and GTLB and MSFT and DDOG and GOOGL on the metrics below

Revenue Growth>
%
(SNOW: 30.1% · GTLB: 23.9%)

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