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Stock Comparison

SOFI vs V vs MA vs PYPL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SOFI
SoFi Technologies, Inc.

Financial - Credit Services

Financial ServicesNASDAQ • US
Market Cap$20.79B
5Y Perf.+55.5%
V
Visa Inc.

Financial - Credit Services

Financial ServicesNYSE • US
Market Cap$611.60B
5Y Perf.+51.6%
MA
Mastercard Incorporated

Financial - Credit Services

Financial ServicesNYSE • US
Market Cap$435.43B
5Y Perf.+46.2%
PYPL
PayPal Holdings, Inc.

Financial - Credit Services

Financial ServicesNASDAQ • US
Market Cap$42.56B
5Y Perf.-78.4%

SOFI vs V vs MA vs PYPL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SOFI logoSOFI
V logoV
MA logoMA
PYPL logoPYPL
IndustryFinancial - Credit ServicesFinancial - Credit ServicesFinancial - Credit ServicesFinancial - Credit Services
Market Cap$20.79B$611.60B$435.43B$42.56B
Revenue (TTM)$4.77B$40.00B$32.79B$33.17B
Net Income (TTM)$481M$22.24B$15.57B$5.06B
Gross Margin75.1%80.4%83.4%46.6%
Operating Margin11.0%60.0%59.2%18.3%
Forward P/E27.0x24.4x25.1x8.7x
Total Debt$1.82B$25.17B$19.00B$9.99B
Cash & Equiv.$4.93B$20.15B$10.57B$8.05B

SOFI vs V vs MA vs PYPLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SOFI
V
MA
PYPL
StockNov 20May 26Return
SoFi Technologies, … (SOFI)100155.5+55.5%
Visa Inc. (V)100151.6+51.6%
Mastercard Incorpor… (MA)100146.2+46.2%
PayPal Holdings, In… (PYPL)10021.6-78.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: SOFI vs V vs MA vs PYPL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: V leads in 3 of 7 categories, making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. SoFi Technologies, Inc. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. MA and PYPL also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
SOFI
SoFi Technologies, Inc.
The Banking Pick

SOFI is the #2 pick in this set and the best alternative if bank quality is your priority.

  • NIM 4.4% vs PYPL's 0.1%
  • 28.8% NII/revenue growth vs PYPL's 4.3%
  • +28.0% vs PYPL's -31.6%
Best for: bank quality
V
Visa Inc.
The Banking Pick

V carries the broadest edge in this set and is the clearest fit for income & stability and defensive.

  • Dividend streak 15 yrs, beta 0.68, yield 0.7%
  • Beta 0.68, yield 0.7%, current ratio 1.08x
  • Efficiency ratio 0.2% vs SOFI's 0.6% (lower = leaner)
  • 0.7% yield, 15-year raise streak, vs MA's 0.6%, (1 stock pays no dividend)
Best for: income & stability and defensive
MA
Mastercard Incorporated
The Banking Pick

MA is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 16.4%, EPS growth 18.9%
  • 428.0% 10Y total return vs V's 328.6%
  • Beta 0.67 vs SOFI's 2.54
Best for: growth exposure and long-term compounding
PYPL
PayPal Holdings, Inc.
The Banking Pick

PYPL is the clearest fit if your priority is sleep-well-at-night and valuation efficiency.

  • Lower volatility, beta 1.39, Low D/E 49.3%, current ratio 1.29x
  • PEG 0.98 vs V's 1.54
  • Lower P/E (8.7x vs 25.1x), PEG 0.98 vs 1.19
Best for: sleep-well-at-night and valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthSOFI logoSOFI28.8% NII/revenue growth vs PYPL's 4.3%
ValuePYPL logoPYPLLower P/E (8.7x vs 25.1x), PEG 0.98 vs 1.19
Quality / MarginsV logoVEfficiency ratio 0.2% vs SOFI's 0.6% (lower = leaner)
Stability / SafetyMA logoMABeta 0.67 vs SOFI's 2.54
DividendsV logoV0.7% yield, 15-year raise streak, vs MA's 0.6%, (1 stock pays no dividend)
Momentum (1Y)SOFI logoSOFI+28.0% vs PYPL's -31.6%
Efficiency (ROA)V logoVEfficiency ratio 0.2% vs SOFI's 0.6%

SOFI vs V vs MA vs PYPL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SOFISoFi Technologies, Inc.
FY 2025
Lending Segment
48.1%$1.8B
Financial Services Segment
40.1%$1.5B
Technology Platform Segment
11.7%$450M
VVisa Inc.
FY 2025
Data Processing Revenues
50.0%$20.0B
Service
43.8%$17.5B
International Transaction Revenues
35.4%$14.2B
Service, Other
10.1%$4.1B
Client Incentives
-39.4%$-15,751,000,000
MAMastercard Incorporated
FY 2025
Payment Network
59.4%$19.5B
Value-Added Services And Solutions
40.6%$13.3B
PYPLPayPal Holdings, Inc.
FY 2025
Transaction Revenue
89.8%$29.8B
Other Value Added Services
10.2%$3.4B

SOFI vs V vs MA vs PYPL — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLVLAGGINGPYPL

Income & Cash Flow (Last 12 Months)

V leads this category, winning 4 of 5 comparable metrics.

V is the larger business by revenue, generating $40.0B annually — 8.4x SOFI's $4.8B. V is the more profitable business, keeping 50.1% of every revenue dollar as net income compared to SOFI's 10.1%.

MetricSOFI logoSOFISoFi Technologies…V logoVVisa Inc.MA logoMAMastercard Incorp…PYPL logoPYPLPayPal Holdings, …
RevenueTrailing 12 months$4.8B$40.0B$32.8B$33.2B
EBITDAEarnings before interest/tax$760M$27.6B$21.6B$6.7B
Net IncomeAfter-tax profit$481M$22.2B$15.6B$5.1B
Free Cash FlowCash after capex-$2.6B$21.2B$17.7B$5.5B
Gross MarginGross profit ÷ Revenue+75.1%+80.4%+83.4%+46.6%
Operating MarginEBIT ÷ Revenue+11.0%+60.0%+59.2%+18.3%
Net MarginNet income ÷ Revenue+10.1%+50.1%+45.6%+15.8%
FCF MarginFCF ÷ Revenue-83.5%+53.9%+51.6%+16.8%
Rev. Growth (YoY)Latest quarter vs prior year
EPS Growth (YoY)Latest quarter vs prior year-56.7%+35.3%+21.2%-6.2%
V leads this category, winning 4 of 5 comparable metrics.

Valuation Metrics

PYPL leads this category, winning 6 of 7 comparable metrics.

At 8.6x trailing earnings, PYPL trades at a 80% valuation discount to SOFI's 41.8x P/E. Adjusting for growth (PEG ratio), PYPL offers better value at 0.97x vs V's 1.97x — a lower PEG means you pay less per unit of expected earnings growth.

MetricSOFI logoSOFISoFi Technologies…V logoVVisa Inc.MA logoMAMastercard Incorp…PYPL logoPYPLPayPal Holdings, …
Market CapShares × price$20.8B$611.6B$435.4B$42.6B
Enterprise ValueMkt cap + debt − cash$17.7B$616.6B$443.9B$44.5B
Trailing P/EPrice ÷ TTM EPS41.79x31.25x29.78x8.55x
Forward P/EPrice ÷ next-FY EPS est.26.95x24.40x25.09x8.71x
PEG RatioP/E ÷ EPS growth rate1.97x1.42x0.97x
EV / EBITDAEnterprise value multiple23.25x24.46x21.61x6.33x
Price / SalesMarket cap ÷ Revenue4.36x15.29x13.28x1.28x
Price / BookPrice ÷ Book value/share1.95x16.53x57.03x2.21x
Price / FCFMarket cap ÷ FCF28.35x25.75x7.65x
PYPL leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

MA leads this category, winning 6 of 9 comparable metrics.

MA delivers a 2.1% return on equity — every $100 of shareholder capital generates $2 in annual profit, vs $6 for SOFI. SOFI carries lower financial leverage with a 0.17x debt-to-equity ratio, signaling a more conservative balance sheet compared to MA's 2.45x. On the Piotroski fundamental quality scale (0–9), MA scores 9/9 vs SOFI's 3/9, reflecting strong financial health.

MetricSOFI logoSOFISoFi Technologies…V logoVVisa Inc.MA logoMAMastercard Incorp…PYPL logoPYPLPayPal Holdings, …
ROE (TTM)Return on equity+5.9%+58.9%+2.1%+25.1%
ROA (TTM)Return on assets+1.1%+22.7%+29.5%+6.3%
ROICReturn on invested capital+3.6%+29.2%+56.5%+15.0%
ROCEReturn on capital employed+1.2%+36.2%+64.4%+18.1%
Piotroski ScoreFundamental quality 0–93598
Debt / EquityFinancial leverage0.17x0.66x2.45x0.49x
Net DebtTotal debt minus cash-$3.1B$5.0B$8.4B$1.9B
Cash & Equiv.Liquid assets$4.9B$20.2B$10.6B$8.0B
Total DebtShort + long-term debt$1.8B$25.2B$19.0B$10.0B
Interest CoverageEBIT ÷ Interest expense0.45x26.72x27.23x19.28x
MA leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

SOFI leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in V five years ago would be worth $14,202 today (with dividends reinvested), compared to $1,847 for PYPL. Over the past 12 months, SOFI leads with a +28.0% total return vs PYPL's -31.6%. The 3-year compound annual growth rate (CAGR) favors SOFI at 43.9% vs PYPL's -14.9% — a key indicator of consistent wealth creation.

MetricSOFI logoSOFISoFi Technologies…V logoVVisa Inc.MA logoMAMastercard Incorp…PYPL logoPYPLPayPal Holdings, …
YTD ReturnYear-to-date-40.6%-7.8%-12.3%-20.2%
1-Year ReturnPast 12 months+28.0%-7.6%-11.4%-31.6%
3-Year ReturnCumulative with dividends+198.0%+40.2%+29.8%-38.4%
5-Year ReturnCumulative with dividends+8.7%+42.0%+34.3%-81.5%
10-Year ReturnCumulative with dividends+55.5%+328.6%+428.0%+17.9%
CAGR (3Y)Annualised 3-year return+43.9%+11.9%+9.1%-14.9%
SOFI leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — V and MA each lead in 1 of 2 comparable metrics.

MA is the less volatile stock with a 0.67 beta — it tends to amplify market swings less than SOFI's 2.54 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. V currently trades 84.9% from its 52-week high vs SOFI's 49.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSOFI logoSOFISoFi Technologies…V logoVVisa Inc.MA logoMAMastercard Incorp…PYPL logoPYPLPayPal Holdings, …
Beta (5Y)Sensitivity to S&P 5002.54x0.68x0.67x1.39x
52-Week HighHighest price in past year$32.73$375.51$601.77$79.50
52-Week LowLowest price in past year$12.44$293.89$480.50$38.46
% of 52W HighCurrent price vs 52-week peak+49.8%+84.9%+81.7%+58.2%
RSI (14)Momentum oscillator 0–10039.556.844.741.6
Avg Volume (50D)Average daily shares traded66.0M7.0M3.2M16.0M
Evenly matched — V and MA each lead in 1 of 2 comparable metrics.

Analyst Outlook

V leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: SOFI as "Hold", V as "Buy", MA as "Buy", PYPL as "Hold". Consensus price targets imply 33.5% upside for MA (target: $657) vs 11.7% for PYPL (target: $52). For income investors, V offers the higher dividend yield at 0.74% vs PYPL's 0.29%.

MetricSOFI logoSOFISoFi Technologies…V logoVVisa Inc.MA logoMAMastercard Incorp…PYPL logoPYPLPayPal Holdings, …
Analyst RatingConsensus buy/hold/sellHoldBuyBuyHold
Price TargetConsensus 12-month target$20.89$362.45$656.87$51.67
# AnalystsCovering analysts27616470
Dividend YieldAnnual dividend ÷ price+0.7%+0.6%+0.3%
Dividend StreakConsecutive years of raises015141
Dividend / ShareAnnual DPS$2.36$3.07$0.13
Buyback YieldShare repurchases ÷ mkt cap+0.3%+2.2%+2.7%+14.2%
V leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

V leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). PYPL leads in 1 (Valuation Metrics). 1 tied.

Best OverallVisa Inc. (V)Leads 2 of 6 categories
Loading custom metrics...

SOFI vs V vs MA vs PYPL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SOFI or V or MA or PYPL a better buy right now?

For growth investors, SoFi Technologies, Inc.

(SOFI) is the stronger pick with 28. 8% revenue growth year-over-year, versus 4. 3% for PayPal Holdings, Inc. (PYPL). PayPal Holdings, Inc. (PYPL) offers the better valuation at 8. 6x trailing P/E (8. 7x forward), making it the more compelling value choice. Analysts rate Visa Inc. (V) a "Buy" — based on 61 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SOFI or V or MA or PYPL?

On trailing P/E, PayPal Holdings, Inc.

(PYPL) is the cheapest at 8. 6x versus SoFi Technologies, Inc. at 41. 8x. On forward P/E, PayPal Holdings, Inc. is actually cheaper at 8. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: PayPal Holdings, Inc. wins at 0. 98x versus Visa Inc. 's 1. 54x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — SOFI or V or MA or PYPL?

Over the past 5 years, Visa Inc.

(V) delivered a total return of +42. 0%, compared to -81. 5% for PayPal Holdings, Inc. (PYPL). Over 10 years, the gap is even starker: MA returned +428. 0% versus PYPL's +17. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SOFI or V or MA or PYPL?

By beta (market sensitivity over 5 years), Mastercard Incorporated (MA) is the lower-risk stock at 0.

67β versus SoFi Technologies, Inc. 's 2. 54β — meaning SOFI is approximately 280% more volatile than MA relative to the S&P 500. On balance sheet safety, SoFi Technologies, Inc. (SOFI) carries a lower debt/equity ratio of 17% versus 2% for Mastercard Incorporated — giving it more financial flexibility in a downturn.

05

Which is growing faster — SOFI or V or MA or PYPL?

By revenue growth (latest reported year), SoFi Technologies, Inc.

(SOFI) is pulling ahead at 28. 8% versus 4. 3% for PayPal Holdings, Inc. (PYPL). On earnings-per-share growth, the picture is similar: PayPal Holdings, Inc. grew EPS 35. 6% year-over-year, compared to 0. 0% for SoFi Technologies, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SOFI or V or MA or PYPL?

Visa Inc.

(V) is the more profitable company, earning 50. 1% net margin versus 10. 1% for SoFi Technologies, Inc. — meaning it keeps 50. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: V leads at 60. 0% versus 11. 0% for SOFI. At the gross margin level — before operating expenses — MA leads at 83. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SOFI or V or MA or PYPL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, PayPal Holdings, Inc. (PYPL) is the more undervalued stock at a PEG of 0. 98x versus Visa Inc. 's 1. 54x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, PayPal Holdings, Inc. (PYPL) trades at 8. 7x forward P/E versus 27. 0x for SoFi Technologies, Inc. — 18. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MA: 33. 5% to $656. 87.

08

Which pays a better dividend — SOFI or V or MA or PYPL?

In this comparison, V (0.

7% yield), MA (0. 6% yield), PYPL (0. 3% yield) pay a dividend. SOFI does not pay a meaningful dividend and should not be held primarily for income.

09

Is SOFI or V or MA or PYPL better for a retirement portfolio?

For long-horizon retirement investors, Mastercard Incorporated (MA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

67), 0. 6% yield, +428. 0% 10Y return). SoFi Technologies, Inc. (SOFI) carries a higher beta of 2. 54 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MA: +428. 0%, SOFI: +55. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SOFI and V and MA and PYPL?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: SOFI is a mid-cap high-growth stock; V is a large-cap quality compounder stock; MA is a large-cap high-growth stock; PYPL is a mid-cap deep-value stock. V, MA pay a dividend while SOFI, PYPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

SOFI

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 14%
  • Net Margin > 6%
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V

Quality Mega-Cap Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 30%
Run This Screen
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MA

High-Growth Quality Leader

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 27%
Run This Screen
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PYPL

Quality Business

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 9%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform SOFI and V and MA and PYPL on the metrics below

Revenue Growth>
%
(SOFI: 28.8% · V: 11.3%)
Net Margin>
%
(SOFI: 10.1% · V: 50.1%)
P/E Ratio<
x
(SOFI: 41.8x · V: 31.3x)

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