Financial - Credit Services
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SOFI vs V vs MA vs PYPL
Revenue, margins, valuation, and 5-year total return — side by side.
Financial - Credit Services
Financial - Credit Services
Financial - Credit Services
SOFI vs V vs MA vs PYPL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Financial - Credit Services | Financial - Credit Services | Financial - Credit Services | Financial - Credit Services |
| Market Cap | $20.79B | $611.60B | $435.43B | $42.56B |
| Revenue (TTM) | $4.77B | $40.00B | $32.79B | $33.17B |
| Net Income (TTM) | $481M | $22.24B | $15.57B | $5.06B |
| Gross Margin | 75.1% | 80.4% | 83.4% | 46.6% |
| Operating Margin | 11.0% | 60.0% | 59.2% | 18.3% |
| Forward P/E | 27.0x | 24.4x | 25.1x | 8.7x |
| Total Debt | $1.82B | $25.17B | $19.00B | $9.99B |
| Cash & Equiv. | $4.93B | $20.15B | $10.57B | $8.05B |
SOFI vs V vs MA vs PYPL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Nov 20 | May 26 | Return |
|---|---|---|---|
| SoFi Technologies, … (SOFI) | 100 | 155.5 | +55.5% |
| Visa Inc. (V) | 100 | 151.6 | +51.6% |
| Mastercard Incorpor… (MA) | 100 | 146.2 | +46.2% |
| PayPal Holdings, In… (PYPL) | 100 | 21.6 | -78.4% |
Price return only. Dividends and distributions are not included.
Quick Verdict: SOFI vs V vs MA vs PYPL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
SOFI is the #2 pick in this set and the best alternative if bank quality is your priority.
- NIM 4.4% vs PYPL's 0.1%
- 28.8% NII/revenue growth vs PYPL's 4.3%
- +28.0% vs PYPL's -31.6%
V carries the broadest edge in this set and is the clearest fit for income & stability and defensive.
- Dividend streak 15 yrs, beta 0.68, yield 0.7%
- Beta 0.68, yield 0.7%, current ratio 1.08x
- Efficiency ratio 0.2% vs SOFI's 0.6% (lower = leaner)
- 0.7% yield, 15-year raise streak, vs MA's 0.6%, (1 stock pays no dividend)
MA is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 16.4%, EPS growth 18.9%
- 428.0% 10Y total return vs V's 328.6%
- Beta 0.67 vs SOFI's 2.54
PYPL is the clearest fit if your priority is sleep-well-at-night and valuation efficiency.
- Lower volatility, beta 1.39, Low D/E 49.3%, current ratio 1.29x
- PEG 0.98 vs V's 1.54
- Lower P/E (8.7x vs 25.1x), PEG 0.98 vs 1.19
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 28.8% NII/revenue growth vs PYPL's 4.3% | |
| Value | Lower P/E (8.7x vs 25.1x), PEG 0.98 vs 1.19 | |
| Quality / Margins | Efficiency ratio 0.2% vs SOFI's 0.6% (lower = leaner) | |
| Stability / Safety | Beta 0.67 vs SOFI's 2.54 | |
| Dividends | 0.7% yield, 15-year raise streak, vs MA's 0.6%, (1 stock pays no dividend) | |
| Momentum (1Y) | +28.0% vs PYPL's -31.6% | |
| Efficiency (ROA) | Efficiency ratio 0.2% vs SOFI's 0.6% |
SOFI vs V vs MA vs PYPL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
SOFI vs V vs MA vs PYPL — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
V leads in 2 of 6 categories
PYPL leads 1 • MA leads 1 • SOFI leads 1 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
V leads this category, winning 4 of 5 comparable metrics.
Income & Cash Flow (Last 12 Months)
V is the larger business by revenue, generating $40.0B annually — 8.4x SOFI's $4.8B. V is the more profitable business, keeping 50.1% of every revenue dollar as net income compared to SOFI's 10.1%.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $4.8B | $40.0B | $32.8B | $33.2B |
| EBITDAEarnings before interest/tax | $760M | $27.6B | $21.6B | $6.7B |
| Net IncomeAfter-tax profit | $481M | $22.2B | $15.6B | $5.1B |
| Free Cash FlowCash after capex | -$2.6B | $21.2B | $17.7B | $5.5B |
| Gross MarginGross profit ÷ Revenue | +75.1% | +80.4% | +83.4% | +46.6% |
| Operating MarginEBIT ÷ Revenue | +11.0% | +60.0% | +59.2% | +18.3% |
| Net MarginNet income ÷ Revenue | +10.1% | +50.1% | +45.6% | +15.8% |
| FCF MarginFCF ÷ Revenue | -83.5% | +53.9% | +51.6% | +16.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | — | — | — | — |
| EPS Growth (YoY)Latest quarter vs prior year | -56.7% | +35.3% | +21.2% | -6.2% |
Valuation Metrics
PYPL leads this category, winning 6 of 7 comparable metrics.
Valuation Metrics
At 8.6x trailing earnings, PYPL trades at a 80% valuation discount to SOFI's 41.8x P/E. Adjusting for growth (PEG ratio), PYPL offers better value at 0.97x vs V's 1.97x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $20.8B | $611.6B | $435.4B | $42.6B |
| Enterprise ValueMkt cap + debt − cash | $17.7B | $616.6B | $443.9B | $44.5B |
| Trailing P/EPrice ÷ TTM EPS | 41.79x | 31.25x | 29.78x | 8.55x |
| Forward P/EPrice ÷ next-FY EPS est. | 26.95x | 24.40x | 25.09x | 8.71x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.97x | 1.42x | 0.97x |
| EV / EBITDAEnterprise value multiple | 23.25x | 24.46x | 21.61x | 6.33x |
| Price / SalesMarket cap ÷ Revenue | 4.36x | 15.29x | 13.28x | 1.28x |
| Price / BookPrice ÷ Book value/share | 1.95x | 16.53x | 57.03x | 2.21x |
| Price / FCFMarket cap ÷ FCF | — | 28.35x | 25.75x | 7.65x |
Profitability & Efficiency
MA leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
MA delivers a 2.1% return on equity — every $100 of shareholder capital generates $2 in annual profit, vs $6 for SOFI. SOFI carries lower financial leverage with a 0.17x debt-to-equity ratio, signaling a more conservative balance sheet compared to MA's 2.45x. On the Piotroski fundamental quality scale (0–9), MA scores 9/9 vs SOFI's 3/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +5.9% | +58.9% | +2.1% | +25.1% |
| ROA (TTM)Return on assets | +1.1% | +22.7% | +29.5% | +6.3% |
| ROICReturn on invested capital | +3.6% | +29.2% | +56.5% | +15.0% |
| ROCEReturn on capital employed | +1.2% | +36.2% | +64.4% | +18.1% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 5 | 9 | 8 |
| Debt / EquityFinancial leverage | 0.17x | 0.66x | 2.45x | 0.49x |
| Net DebtTotal debt minus cash | -$3.1B | $5.0B | $8.4B | $1.9B |
| Cash & Equiv.Liquid assets | $4.9B | $20.2B | $10.6B | $8.0B |
| Total DebtShort + long-term debt | $1.8B | $25.2B | $19.0B | $10.0B |
| Interest CoverageEBIT ÷ Interest expense | 0.45x | 26.72x | 27.23x | 19.28x |
Total Returns (Dividends Reinvested)
SOFI leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in V five years ago would be worth $14,202 today (with dividends reinvested), compared to $1,847 for PYPL. Over the past 12 months, SOFI leads with a +28.0% total return vs PYPL's -31.6%. The 3-year compound annual growth rate (CAGR) favors SOFI at 43.9% vs PYPL's -14.9% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -40.6% | -7.8% | -12.3% | -20.2% |
| 1-Year ReturnPast 12 months | +28.0% | -7.6% | -11.4% | -31.6% |
| 3-Year ReturnCumulative with dividends | +198.0% | +40.2% | +29.8% | -38.4% |
| 5-Year ReturnCumulative with dividends | +8.7% | +42.0% | +34.3% | -81.5% |
| 10-Year ReturnCumulative with dividends | +55.5% | +328.6% | +428.0% | +17.9% |
| CAGR (3Y)Annualised 3-year return | +43.9% | +11.9% | +9.1% | -14.9% |
Risk & Volatility
Evenly matched — V and MA each lead in 1 of 2 comparable metrics.
Risk & Volatility
MA is the less volatile stock with a 0.67 beta — it tends to amplify market swings less than SOFI's 2.54 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. V currently trades 84.9% from its 52-week high vs SOFI's 49.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.54x | 0.68x | 0.67x | 1.39x |
| 52-Week HighHighest price in past year | $32.73 | $375.51 | $601.77 | $79.50 |
| 52-Week LowLowest price in past year | $12.44 | $293.89 | $480.50 | $38.46 |
| % of 52W HighCurrent price vs 52-week peak | +49.8% | +84.9% | +81.7% | +58.2% |
| RSI (14)Momentum oscillator 0–100 | 39.5 | 56.8 | 44.7 | 41.6 |
| Avg Volume (50D)Average daily shares traded | 66.0M | 7.0M | 3.2M | 16.0M |
Analyst Outlook
V leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: SOFI as "Hold", V as "Buy", MA as "Buy", PYPL as "Hold". Consensus price targets imply 33.5% upside for MA (target: $657) vs 11.7% for PYPL (target: $52). For income investors, V offers the higher dividend yield at 0.74% vs PYPL's 0.29%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy | Buy | Hold |
| Price TargetConsensus 12-month target | $20.89 | $362.45 | $656.87 | $51.67 |
| # AnalystsCovering analysts | 27 | 61 | 64 | 70 |
| Dividend YieldAnnual dividend ÷ price | — | +0.7% | +0.6% | +0.3% |
| Dividend StreakConsecutive years of raises | 0 | 15 | 14 | 1 |
| Dividend / ShareAnnual DPS | — | $2.36 | $3.07 | $0.13 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.3% | +2.2% | +2.7% | +14.2% |
V leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). PYPL leads in 1 (Valuation Metrics). 1 tied.
SOFI vs V vs MA vs PYPL: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is SOFI or V or MA or PYPL a better buy right now?
For growth investors, SoFi Technologies, Inc.
(SOFI) is the stronger pick with 28. 8% revenue growth year-over-year, versus 4. 3% for PayPal Holdings, Inc. (PYPL). PayPal Holdings, Inc. (PYPL) offers the better valuation at 8. 6x trailing P/E (8. 7x forward), making it the more compelling value choice. Analysts rate Visa Inc. (V) a "Buy" — based on 61 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — SOFI or V or MA or PYPL?
On trailing P/E, PayPal Holdings, Inc.
(PYPL) is the cheapest at 8. 6x versus SoFi Technologies, Inc. at 41. 8x. On forward P/E, PayPal Holdings, Inc. is actually cheaper at 8. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: PayPal Holdings, Inc. wins at 0. 98x versus Visa Inc. 's 1. 54x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — SOFI or V or MA or PYPL?
Over the past 5 years, Visa Inc.
(V) delivered a total return of +42. 0%, compared to -81. 5% for PayPal Holdings, Inc. (PYPL). Over 10 years, the gap is even starker: MA returned +428. 0% versus PYPL's +17. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — SOFI or V or MA or PYPL?
By beta (market sensitivity over 5 years), Mastercard Incorporated (MA) is the lower-risk stock at 0.
67β versus SoFi Technologies, Inc. 's 2. 54β — meaning SOFI is approximately 280% more volatile than MA relative to the S&P 500. On balance sheet safety, SoFi Technologies, Inc. (SOFI) carries a lower debt/equity ratio of 17% versus 2% for Mastercard Incorporated — giving it more financial flexibility in a downturn.
05Which is growing faster — SOFI or V or MA or PYPL?
By revenue growth (latest reported year), SoFi Technologies, Inc.
(SOFI) is pulling ahead at 28. 8% versus 4. 3% for PayPal Holdings, Inc. (PYPL). On earnings-per-share growth, the picture is similar: PayPal Holdings, Inc. grew EPS 35. 6% year-over-year, compared to 0. 0% for SoFi Technologies, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — SOFI or V or MA or PYPL?
Visa Inc.
(V) is the more profitable company, earning 50. 1% net margin versus 10. 1% for SoFi Technologies, Inc. — meaning it keeps 50. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: V leads at 60. 0% versus 11. 0% for SOFI. At the gross margin level — before operating expenses — MA leads at 83. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is SOFI or V or MA or PYPL more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, PayPal Holdings, Inc. (PYPL) is the more undervalued stock at a PEG of 0. 98x versus Visa Inc. 's 1. 54x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, PayPal Holdings, Inc. (PYPL) trades at 8. 7x forward P/E versus 27. 0x for SoFi Technologies, Inc. — 18. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MA: 33. 5% to $656. 87.
08Which pays a better dividend — SOFI or V or MA or PYPL?
In this comparison, V (0.
7% yield), MA (0. 6% yield), PYPL (0. 3% yield) pay a dividend. SOFI does not pay a meaningful dividend and should not be held primarily for income.
09Is SOFI or V or MA or PYPL better for a retirement portfolio?
For long-horizon retirement investors, Mastercard Incorporated (MA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
67), 0. 6% yield, +428. 0% 10Y return). SoFi Technologies, Inc. (SOFI) carries a higher beta of 2. 54 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MA: +428. 0%, SOFI: +55. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between SOFI and V and MA and PYPL?
Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: SOFI is a mid-cap high-growth stock; V is a large-cap quality compounder stock; MA is a large-cap high-growth stock; PYPL is a mid-cap deep-value stock. V, MA pay a dividend while SOFI, PYPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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