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Stock Comparison

SOUN vs ITRN vs SIRI vs QCOM vs GOOGL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SOUN
SoundHound AI, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$4.10B
5Y Perf.+36.6%
ITRN
Ituran Location and Control Ltd.

Communication Equipment

TechnologyNASDAQ • IL
Market Cap$1.38B
5Y Perf.+171.5%
SIRI
Sirius XM Holdings Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$9.00B
5Y Perf.-54.8%
QCOM
QUALCOMM Incorporated

Semiconductors

TechnologyNASDAQ • US
Market Cap$213.51B
5Y Perf.+56.8%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+251.2%

SOUN vs ITRN vs SIRI vs QCOM vs GOOGL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SOUN logoSOUN
ITRN logoITRN
SIRI logoSIRI
QCOM logoQCOM
GOOGL logoGOOGL
IndustrySoftware - ApplicationCommunication EquipmentEntertainmentSemiconductorsInternet Content & Information
Market Cap$4.10B$1.38B$9.00B$213.51B$4.81T
Revenue (TTM)$169M$359M$8.58B$44.49B$422.57B
Net Income (TTM)$-14M$58M$846M$9.92B$160.21B
Gross Margin42.4%49.7%45.4%54.8%60.4%
Operating Margin-13.8%21.4%18.0%25.5%32.7%
Forward P/E18.4x8.7x18.8x29.6x
Total Debt$4M$5M$9.71B$16.37B$59.29B
Cash & Equiv.$248M$108M$94M$7.84B$30.71B

SOUN vs ITRN vs SIRI vs QCOM vs GOOGLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SOUN
ITRN
SIRI
QCOM
GOOGL
StockApr 22May 26Return
SoundHound AI, Inc. (SOUN)100136.6+36.6%
Ituran Location and… (ITRN)100271.5+171.5%
Sirius XM Holdings … (SIRI)10045.2-54.8%
QUALCOMM Incorporat… (QCOM)100156.8+56.8%
Alphabet Inc. (GOOGL)100351.2+251.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: SOUN vs ITRN vs SIRI vs QCOM vs GOOGL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SIRI and GOOGL are tied at the top with 3 categories each (5-stock set) — the right choice depends on your priorities. Alphabet Inc. is the stronger pick specifically for profitability and margin quality and recent price momentum and sentiment. SOUN also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
SOUN
SoundHound AI, Inc.
The Growth Play

SOUN ranks third and is worth considering specifically for growth exposure.

  • Rev growth 99.4%, EPS growth 96.7%, 3Y rev CAGR 75.7%
  • 99.4% revenue growth vs SIRI's -1.6%
Best for: growth exposure
ITRN
Ituran Location and Control Ltd.
The Defensive Pick

ITRN is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 1.18, Low D/E 2.1%, current ratio 2.28x
Best for: sleep-well-at-night
SIRI
Sirius XM Holdings Inc.
The Income Pick

SIRI carries the broadest edge in this set and is the clearest fit for income & stability and valuation efficiency.

  • Dividend streak 2 yrs, beta 0.65, yield 3.8%
  • PEG 0.17 vs QCOM's 9.06
  • Beta 0.65, yield 3.8%, current ratio 0.30x
  • Lower P/E (8.7x vs 29.6x), PEG 0.17 vs 0.99
Best for: income & stability and valuation efficiency
QCOM
QUALCOMM Incorporated
The Technology Pick

Among these 5 stocks, QCOM doesn't own a clear edge in any measured category.

Best for: technology exposure
GOOGL
Alphabet Inc.
The Long-Run Compounder

GOOGL is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 10.0% 10Y total return vs QCOM's 350.2%
  • 37.9% margin vs SOUN's -8.3%
  • +163.5% vs SOUN's +5.0%
  • 27.4% ROA vs SOUN's -2.2%, ROIC 25.1% vs -16.8%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthSOUN logoSOUN99.4% revenue growth vs SIRI's -1.6%
ValueSIRI logoSIRILower P/E (8.7x vs 29.6x), PEG 0.17 vs 0.99
Quality / MarginsGOOGL logoGOOGL37.9% margin vs SOUN's -8.3%
Stability / SafetySIRI logoSIRIBeta 0.65 vs SOUN's 3.58
DividendsSIRI logoSIRI3.8% yield, 2-year raise streak, vs QCOM's 1.7%, (1 stock pays no dividend)
Momentum (1Y)GOOGL logoGOOGL+163.5% vs SOUN's +5.0%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs SOUN's -2.2%, ROIC 25.1% vs -16.8%

SOUN vs ITRN vs SIRI vs QCOM vs GOOGL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SOUNSoundHound AI, Inc.
FY 2025
Hosted Services
64.3%$108M
Licensing
26.8%$45M
Professional Service
8.9%$15M
ITRNIturan Location and Control Ltd.
FY 2021
Telematics Services
70.0%$190M
Telematics Products
30.0%$81M
SIRISirius XM Holdings Inc.
FY 2025
Subscription and Circulation
77.4%$6.5B
Advertising
21.1%$1.8B
Other Revenue
1.5%$122M
QCOMQUALCOMM Incorporated
FY 2025
QCT
87.3%$38.4B
QTL
12.7%$5.6B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000

SOUN vs ITRN vs SIRI vs QCOM vs GOOGL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGQCOM

Income & Cash Flow (Last 12 Months)

GOOGL leads this category, winning 3 of 6 comparable metrics.

GOOGL is the larger business by revenue, generating $422.6B annually — 2501.6x SOUN's $169M. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to SOUN's -8.3%. On growth, SOUN holds the edge at +59.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSOUN logoSOUNSoundHound AI, In…ITRN logoITRNIturan Location a…SIRI logoSIRISirius XM Holding…QCOM logoQCOMQUALCOMM Incorpor…GOOGL logoGOOGLAlphabet Inc.
RevenueTrailing 12 months$169M$359M$8.6B$44.5B$422.6B
EBITDAEarnings before interest/tax$52M$96M$2.1B$12.8B$161.3B
Net IncomeAfter-tax profit-$14M$58M$846M$9.9B$160.2B
Free Cash FlowCash after capex-$77M$71M$1.4B$12.5B$73.3B
Gross MarginGross profit ÷ Revenue+42.4%+49.7%+45.4%+54.8%+60.4%
Operating MarginEBIT ÷ Revenue-13.8%+21.4%+18.0%+25.5%+32.7%
Net MarginNet income ÷ Revenue-8.3%+16.1%+9.9%+22.3%+37.9%
FCF MarginFCF ÷ Revenue-45.5%+19.7%+15.8%+28.1%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year+59.4%+12.8%+1.1%-3.5%+21.8%
EPS Growth (YoY)Latest quarter vs prior year+113.9%+10.0%+22.0%+173.0%+81.9%
GOOGL leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

SIRI leads this category, winning 6 of 7 comparable metrics.

At 11.9x trailing earnings, SIRI trades at a 71% valuation discount to QCOM's 40.4x P/E. Adjusting for growth (PEG ratio), SIRI offers better value at 0.24x vs QCOM's 19.44x — a lower PEG means you pay less per unit of expected earnings growth.

MetricSOUN logoSOUNSoundHound AI, In…ITRN logoITRNIturan Location a…SIRI logoSIRISirius XM Holding…QCOM logoQCOMQUALCOMM Incorpor…GOOGL logoGOOGLAlphabet Inc.
Market CapShares × price$4.1B$1.4B$9.0B$213.5B$4.81T
Enterprise ValueMkt cap + debt − cash$3.9B$1.3B$18.6B$222.0B$4.84T
Trailing P/EPrice ÷ TTM EPS-278.32x20.19x11.89x40.43x36.82x
Forward P/EPrice ÷ next-FY EPS est.18.44x8.66x18.84x29.61x
PEG RatioP/E ÷ EPS growth rate0.66x0.24x19.44x1.23x
EV / EBITDAEnterprise value multiple355.51x13.33x9.04x15.91x32.22x
Price / SalesMarket cap ÷ Revenue24.30x3.85x1.05x4.82x11.95x
Price / BookPrice ÷ Book value/share8.42x5.22x0.83x10.56x11.72x
Price / FCFMarket cap ÷ FCF20.72x7.23x16.65x65.72x
SIRI leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 4 of 9 comparable metrics.

QCOM delivers a 40.2% return on equity — every $100 of shareholder capital generates $40 in annual profit, vs $-3 for SOUN. SOUN carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to SIRI's 0.84x. On the Piotroski fundamental quality scale (0–9), ITRN scores 7/9 vs SOUN's 4/9, reflecting strong financial health.

MetricSOUN logoSOUNSoundHound AI, In…ITRN logoITRNIturan Location a…SIRI logoSIRISirius XM Holding…QCOM logoQCOMQUALCOMM Incorpor…GOOGL logoGOOGLAlphabet Inc.
ROE (TTM)Return on equity-3.5%+27.3%+7.3%+40.2%+39.0%
ROA (TTM)Return on assets-2.2%+15.8%+3.1%+18.4%+27.4%
ROICReturn on invested capital-16.8%+47.2%+5.2%+29.1%+25.1%
ROCEReturn on capital employed-4.2%+29.5%+6.1%+28.9%+30.3%
Piotroski ScoreFundamental quality 0–947567
Debt / EquityFinancial leverage0.01x0.02x0.84x0.77x0.14x
Net DebtTotal debt minus cash-$244M-$103M$9.6B$8.5B$28.6B
Cash & Equiv.Liquid assets$248M$108M$94M$7.8B$30.7B
Total DebtShort + long-term debt$4M$5M$9.7B$16.4B$59.3B
Interest CoverageEBIT ÷ Interest expense-12.84x32.28x3.50x17.60x392.15x
GOOGL leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $5,617 for SIRI. Over the past 12 months, GOOGL leads with a +163.5% total return vs SOUN's +5.0%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs SIRI's -6.2% — a key indicator of consistent wealth creation.

MetricSOUN logoSOUNSoundHound AI, In…ITRN logoITRNIturan Location a…SIRI logoSIRISirius XM Holding…QCOM logoQCOMQUALCOMM Incorpor…GOOGL logoGOOGLAlphabet Inc.
YTD ReturnYear-to-date-9.2%+42.2%+31.7%+17.6%+26.4%
1-Year ReturnPast 12 months+5.0%+76.7%+31.6%+42.9%+163.5%
3-Year ReturnCumulative with dividends+254.0%+206.4%-17.6%+96.4%+270.8%
5-Year ReturnCumulative with dividends+28.4%+180.2%-43.8%+58.5%+239.8%
10-Year ReturnCumulative with dividends+28.4%+233.6%-7.8%+350.2%+996.1%
CAGR (3Y)Annualised 3-year return+52.4%+45.2%-6.2%+25.2%+54.8%
GOOGL leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SIRI and GOOGL each lead in 1 of 2 comparable metrics.

SIRI is the less volatile stock with a 0.65 beta — it tends to amplify market swings less than SOUN's 3.58 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs SOUN's 43.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSOUN logoSOUNSoundHound AI, In…ITRN logoITRNIturan Location a…SIRI logoSIRISirius XM Holding…QCOM logoQCOMQUALCOMM Incorpor…GOOGL logoGOOGLAlphabet Inc.
Beta (5Y)Sensitivity to S&P 5003.50x1.16x0.63x1.64x1.28x
52-Week HighHighest price in past year$22.17$59.84$28.77$223.66$400.10
52-Week LowLowest price in past year$5.83$32.71$19.77$121.99$147.84
% of 52W HighCurrent price vs 52-week peak+43.4%+98.5%+93.0%+90.6%+99.5%
RSI (14)Momentum oscillator 0–10064.668.359.880.183.4
Avg Volume (50D)Average daily shares traded27.9M118K4.8M15.1M28.3M
Evenly matched — SIRI and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — SIRI and QCOM each lead in 1 of 2 comparable metrics.

Analyst consensus: SOUN as "Buy", ITRN as "Hold", SIRI as "Buy", QCOM as "Hold", GOOGL as "Buy". Consensus price targets imply 38.4% upside for SOUN (target: $13) vs -13.6% for QCOM (target: $175). For income investors, SIRI offers the higher dividend yield at 3.82% vs GOOGL's 0.21%.

MetricSOUN logoSOUNSoundHound AI, In…ITRN logoITRNIturan Location a…SIRI logoSIRISirius XM Holding…QCOM logoQCOMQUALCOMM Incorpor…GOOGL logoGOOGLAlphabet Inc.
Analyst RatingConsensus buy/hold/sellBuyHoldBuyHoldBuy
Price TargetConsensus 12-month target$13.33$56.00$27.80$175.00$406.28
# AnalystsCovering analysts85326982
Dividend YieldAnnual dividend ÷ price+3.2%+3.8%+1.7%+0.2%
Dividend StreakConsecutive years of raises32232
Dividend / ShareAnnual DPS$1.89$1.02$3.44$0.82
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.2%+1.5%+4.1%+0.9%
Evenly matched — SIRI and QCOM each lead in 1 of 2 comparable metrics.
Key Takeaway

GOOGL leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). SIRI leads in 1 (Valuation Metrics). 2 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 3 of 6 categories
Loading custom metrics...

SOUN vs ITRN vs SIRI vs QCOM vs GOOGL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SOUN or ITRN or SIRI or QCOM or GOOGL a better buy right now?

For growth investors, SoundHound AI, Inc.

(SOUN) is the stronger pick with 99. 4% revenue growth year-over-year, versus -1. 6% for Sirius XM Holdings Inc. (SIRI). Sirius XM Holdings Inc. (SIRI) offers the better valuation at 11. 9x trailing P/E (8. 7x forward), making it the more compelling value choice. Analysts rate SoundHound AI, Inc. (SOUN) a "Buy" — based on 8 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SOUN or ITRN or SIRI or QCOM or GOOGL?

On trailing P/E, Sirius XM Holdings Inc.

(SIRI) is the cheapest at 11. 9x versus QUALCOMM Incorporated at 40. 4x. On forward P/E, Sirius XM Holdings Inc. is actually cheaper at 8. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Sirius XM Holdings Inc. wins at 0. 17x versus QUALCOMM Incorporated's 9. 06x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — SOUN or ITRN or SIRI or QCOM or GOOGL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -43. 8% for Sirius XM Holdings Inc. (SIRI). Over 10 years, the gap is even starker: GOOGL returned +1004% versus SIRI's -6. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SOUN or ITRN or SIRI or QCOM or GOOGL?

By beta (market sensitivity over 5 years), Sirius XM Holdings Inc.

(SIRI) is the lower-risk stock at 0. 63β versus SoundHound AI, Inc. 's 3. 50β — meaning SOUN is approximately 451% more volatile than SIRI relative to the S&P 500. On balance sheet safety, SoundHound AI, Inc. (SOUN) carries a lower debt/equity ratio of 1% versus 84% for Sirius XM Holdings Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — SOUN or ITRN or SIRI or QCOM or GOOGL?

By revenue growth (latest reported year), SoundHound AI, Inc.

(SOUN) is pulling ahead at 99. 4% versus -1. 6% for Sirius XM Holdings Inc. (SIRI). On earnings-per-share growth, the picture is similar: Sirius XM Holdings Inc. grew EPS 145. 6% year-over-year, compared to -44. 2% for QUALCOMM Incorporated. Over a 3-year CAGR, SOUN leads at 75. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SOUN or ITRN or SIRI or QCOM or GOOGL?

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus -8. 3% for SoundHound AI, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus -13. 8% for SOUN. At the gross margin level — before operating expenses — GOOGL leads at 59. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SOUN or ITRN or SIRI or QCOM or GOOGL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Sirius XM Holdings Inc. (SIRI) is the more undervalued stock at a PEG of 0. 17x versus QUALCOMM Incorporated's 9. 06x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Sirius XM Holdings Inc. (SIRI) trades at 8. 7x forward P/E versus 29. 6x for Alphabet Inc. — 21. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SOUN: 38. 4% to $13. 33.

08

Which pays a better dividend — SOUN or ITRN or SIRI or QCOM or GOOGL?

In this comparison, SIRI (3.

8% yield), ITRN (3. 2% yield), QCOM (1. 7% yield), GOOGL (0. 2% yield) pay a dividend. SOUN does not pay a meaningful dividend and should not be held primarily for income.

09

Is SOUN or ITRN or SIRI or QCOM or GOOGL better for a retirement portfolio?

For long-horizon retirement investors, Sirius XM Holdings Inc.

(SIRI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 63), 3. 8% yield). SoundHound AI, Inc. (SOUN) carries a higher beta of 3. 50 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SIRI: -6. 9%, SOUN: +18. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SOUN and ITRN and SIRI and QCOM and GOOGL?

These companies operate in different sectors (SOUN (Technology) and ITRN (Technology) and SIRI (Communication Services) and QCOM (Technology) and GOOGL (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: SOUN is a small-cap high-growth stock; ITRN is a small-cap income-oriented stock; SIRI is a small-cap deep-value stock; QCOM is a large-cap quality compounder stock; GOOGL is a mega-cap high-growth stock. ITRN, SIRI, QCOM pay a dividend while SOUN, GOOGL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

SOUN

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 29%
  • Gross Margin > 25%
Run This Screen
Stocks Like

ITRN

Income & Dividend Stock

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Net Margin > 9%
Run This Screen
Stocks Like

SIRI

Income & Dividend Stock

  • Sector: Communication Services
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 1.5%
Run This Screen
Stocks Like

QCOM

Dividend Mega-Cap Quality

  • Sector: Technology
  • Market Cap > $100B
  • Net Margin > 13%
  • Dividend Yield > 0.6%
Run This Screen
Stocks Like

GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform SOUN and ITRN and SIRI and QCOM and GOOGL on the metrics below

Revenue Growth>
%
(SOUN: 59.4% · ITRN: 12.8%)

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