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5 / 10Stock Comparison
SOUN vs ITRN vs SIRI vs QCOM vs GOOGL
Revenue, margins, valuation, and 5-year total return — side by side.
Communication Equipment
Entertainment
Semiconductors
Internet Content & Information
SOUN vs ITRN vs SIRI vs QCOM vs GOOGL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Software - Application | Communication Equipment | Entertainment | Semiconductors | Internet Content & Information |
| Market Cap | $4.10B | $1.38B | $9.00B | $213.51B | $4.81T |
| Revenue (TTM) | $169M | $359M | $8.58B | $44.49B | $422.57B |
| Net Income (TTM) | $-14M | $58M | $846M | $9.92B | $160.21B |
| Gross Margin | 42.4% | 49.7% | 45.4% | 54.8% | 60.4% |
| Operating Margin | -13.8% | 21.4% | 18.0% | 25.5% | 32.7% |
| Forward P/E | — | 18.4x | 8.7x | 18.8x | 29.6x |
| Total Debt | $4M | $5M | $9.71B | $16.37B | $59.29B |
| Cash & Equiv. | $248M | $108M | $94M | $7.84B | $30.71B |
SOUN vs ITRN vs SIRI vs QCOM vs GOOGL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Apr 22 | May 26 | Return |
|---|---|---|---|
| SoundHound AI, Inc. (SOUN) | 100 | 136.6 | +36.6% |
| Ituran Location and… (ITRN) | 100 | 271.5 | +171.5% |
| Sirius XM Holdings … (SIRI) | 100 | 45.2 | -54.8% |
| QUALCOMM Incorporat… (QCOM) | 100 | 156.8 | +56.8% |
| Alphabet Inc. (GOOGL) | 100 | 351.2 | +251.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: SOUN vs ITRN vs SIRI vs QCOM vs GOOGL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
SOUN ranks third and is worth considering specifically for growth exposure.
- Rev growth 99.4%, EPS growth 96.7%, 3Y rev CAGR 75.7%
- 99.4% revenue growth vs SIRI's -1.6%
ITRN is the clearest fit if your priority is sleep-well-at-night.
- Lower volatility, beta 1.18, Low D/E 2.1%, current ratio 2.28x
SIRI carries the broadest edge in this set and is the clearest fit for income & stability and valuation efficiency.
- Dividend streak 2 yrs, beta 0.65, yield 3.8%
- PEG 0.17 vs QCOM's 9.06
- Beta 0.65, yield 3.8%, current ratio 0.30x
- Lower P/E (8.7x vs 29.6x), PEG 0.17 vs 0.99
Among these 5 stocks, QCOM doesn't own a clear edge in any measured category.
GOOGL is the #2 pick in this set and the best alternative if long-term compounding is your priority.
- 10.0% 10Y total return vs QCOM's 350.2%
- 37.9% margin vs SOUN's -8.3%
- +163.5% vs SOUN's +5.0%
- 27.4% ROA vs SOUN's -2.2%, ROIC 25.1% vs -16.8%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 99.4% revenue growth vs SIRI's -1.6% | |
| Value | Lower P/E (8.7x vs 29.6x), PEG 0.17 vs 0.99 | |
| Quality / Margins | 37.9% margin vs SOUN's -8.3% | |
| Stability / Safety | Beta 0.65 vs SOUN's 3.58 | |
| Dividends | 3.8% yield, 2-year raise streak, vs QCOM's 1.7%, (1 stock pays no dividend) | |
| Momentum (1Y) | +163.5% vs SOUN's +5.0% | |
| Efficiency (ROA) | 27.4% ROA vs SOUN's -2.2%, ROIC 25.1% vs -16.8% |
SOUN vs ITRN vs SIRI vs QCOM vs GOOGL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
SOUN vs ITRN vs SIRI vs QCOM vs GOOGL — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
GOOGL leads in 3 of 6 categories
SIRI leads 1 • SOUN leads 0 • ITRN leads 0 • QCOM leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
GOOGL leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
GOOGL is the larger business by revenue, generating $422.6B annually — 2501.6x SOUN's $169M. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to SOUN's -8.3%. On growth, SOUN holds the edge at +59.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $169M | $359M | $8.6B | $44.5B | $422.6B |
| EBITDAEarnings before interest/tax | $52M | $96M | $2.1B | $12.8B | $161.3B |
| Net IncomeAfter-tax profit | -$14M | $58M | $846M | $9.9B | $160.2B |
| Free Cash FlowCash after capex | -$77M | $71M | $1.4B | $12.5B | $73.3B |
| Gross MarginGross profit ÷ Revenue | +42.4% | +49.7% | +45.4% | +54.8% | +60.4% |
| Operating MarginEBIT ÷ Revenue | -13.8% | +21.4% | +18.0% | +25.5% | +32.7% |
| Net MarginNet income ÷ Revenue | -8.3% | +16.1% | +9.9% | +22.3% | +37.9% |
| FCF MarginFCF ÷ Revenue | -45.5% | +19.7% | +15.8% | +28.1% | +17.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +59.4% | +12.8% | +1.1% | -3.5% | +21.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +113.9% | +10.0% | +22.0% | +173.0% | +81.9% |
Valuation Metrics
SIRI leads this category, winning 6 of 7 comparable metrics.
Valuation Metrics
At 11.9x trailing earnings, SIRI trades at a 71% valuation discount to QCOM's 40.4x P/E. Adjusting for growth (PEG ratio), SIRI offers better value at 0.24x vs QCOM's 19.44x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $4.1B | $1.4B | $9.0B | $213.5B | $4.81T |
| Enterprise ValueMkt cap + debt − cash | $3.9B | $1.3B | $18.6B | $222.0B | $4.84T |
| Trailing P/EPrice ÷ TTM EPS | -278.32x | 20.19x | 11.89x | 40.43x | 36.82x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 18.44x | 8.66x | 18.84x | 29.61x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.66x | 0.24x | 19.44x | 1.23x |
| EV / EBITDAEnterprise value multiple | 355.51x | 13.33x | 9.04x | 15.91x | 32.22x |
| Price / SalesMarket cap ÷ Revenue | 24.30x | 3.85x | 1.05x | 4.82x | 11.95x |
| Price / BookPrice ÷ Book value/share | 8.42x | 5.22x | 0.83x | 10.56x | 11.72x |
| Price / FCFMarket cap ÷ FCF | — | 20.72x | 7.23x | 16.65x | 65.72x |
Profitability & Efficiency
GOOGL leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
QCOM delivers a 40.2% return on equity — every $100 of shareholder capital generates $40 in annual profit, vs $-3 for SOUN. SOUN carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to SIRI's 0.84x. On the Piotroski fundamental quality scale (0–9), ITRN scores 7/9 vs SOUN's 4/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | -3.5% | +27.3% | +7.3% | +40.2% | +39.0% |
| ROA (TTM)Return on assets | -2.2% | +15.8% | +3.1% | +18.4% | +27.4% |
| ROICReturn on invested capital | -16.8% | +47.2% | +5.2% | +29.1% | +25.1% |
| ROCEReturn on capital employed | -4.2% | +29.5% | +6.1% | +28.9% | +30.3% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 7 | 5 | 6 | 7 |
| Debt / EquityFinancial leverage | 0.01x | 0.02x | 0.84x | 0.77x | 0.14x |
| Net DebtTotal debt minus cash | -$244M | -$103M | $9.6B | $8.5B | $28.6B |
| Cash & Equiv.Liquid assets | $248M | $108M | $94M | $7.8B | $30.7B |
| Total DebtShort + long-term debt | $4M | $5M | $9.7B | $16.4B | $59.3B |
| Interest CoverageEBIT ÷ Interest expense | -12.84x | 32.28x | 3.50x | 17.60x | 392.15x |
Total Returns (Dividends Reinvested)
GOOGL leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $5,617 for SIRI. Over the past 12 months, GOOGL leads with a +163.5% total return vs SOUN's +5.0%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs SIRI's -6.2% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -9.2% | +42.2% | +31.7% | +17.6% | +26.4% |
| 1-Year ReturnPast 12 months | +5.0% | +76.7% | +31.6% | +42.9% | +163.5% |
| 3-Year ReturnCumulative with dividends | +254.0% | +206.4% | -17.6% | +96.4% | +270.8% |
| 5-Year ReturnCumulative with dividends | +28.4% | +180.2% | -43.8% | +58.5% | +239.8% |
| 10-Year ReturnCumulative with dividends | +28.4% | +233.6% | -7.8% | +350.2% | +996.1% |
| CAGR (3Y)Annualised 3-year return | +52.4% | +45.2% | -6.2% | +25.2% | +54.8% |
Risk & Volatility
Evenly matched — SIRI and GOOGL each lead in 1 of 2 comparable metrics.
Risk & Volatility
SIRI is the less volatile stock with a 0.65 beta — it tends to amplify market swings less than SOUN's 3.58 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs SOUN's 43.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 3.50x | 1.16x | 0.63x | 1.64x | 1.28x |
| 52-Week HighHighest price in past year | $22.17 | $59.84 | $28.77 | $223.66 | $400.10 |
| 52-Week LowLowest price in past year | $5.83 | $32.71 | $19.77 | $121.99 | $147.84 |
| % of 52W HighCurrent price vs 52-week peak | +43.4% | +98.5% | +93.0% | +90.6% | +99.5% |
| RSI (14)Momentum oscillator 0–100 | 64.6 | 68.3 | 59.8 | 80.1 | 83.4 |
| Avg Volume (50D)Average daily shares traded | 27.9M | 118K | 4.8M | 15.1M | 28.3M |
Analyst Outlook
Evenly matched — SIRI and QCOM each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: SOUN as "Buy", ITRN as "Hold", SIRI as "Buy", QCOM as "Hold", GOOGL as "Buy". Consensus price targets imply 38.4% upside for SOUN (target: $13) vs -13.6% for QCOM (target: $175). For income investors, SIRI offers the higher dividend yield at 3.82% vs GOOGL's 0.21%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold | Buy | Hold | Buy |
| Price TargetConsensus 12-month target | $13.33 | $56.00 | $27.80 | $175.00 | $406.28 |
| # AnalystsCovering analysts | 8 | 5 | 32 | 69 | 82 |
| Dividend YieldAnnual dividend ÷ price | — | +3.2% | +3.8% | +1.7% | +0.2% |
| Dividend StreakConsecutive years of raises | — | 3 | 2 | 23 | 2 |
| Dividend / ShareAnnual DPS | — | $1.89 | $1.02 | $3.44 | $0.82 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.2% | +1.5% | +4.1% | +0.9% |
GOOGL leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). SIRI leads in 1 (Valuation Metrics). 2 tied.
SOUN vs ITRN vs SIRI vs QCOM vs GOOGL: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is SOUN or ITRN or SIRI or QCOM or GOOGL a better buy right now?
For growth investors, SoundHound AI, Inc.
(SOUN) is the stronger pick with 99. 4% revenue growth year-over-year, versus -1. 6% for Sirius XM Holdings Inc. (SIRI). Sirius XM Holdings Inc. (SIRI) offers the better valuation at 11. 9x trailing P/E (8. 7x forward), making it the more compelling value choice. Analysts rate SoundHound AI, Inc. (SOUN) a "Buy" — based on 8 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — SOUN or ITRN or SIRI or QCOM or GOOGL?
On trailing P/E, Sirius XM Holdings Inc.
(SIRI) is the cheapest at 11. 9x versus QUALCOMM Incorporated at 40. 4x. On forward P/E, Sirius XM Holdings Inc. is actually cheaper at 8. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Sirius XM Holdings Inc. wins at 0. 17x versus QUALCOMM Incorporated's 9. 06x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — SOUN or ITRN or SIRI or QCOM or GOOGL?
Over the past 5 years, Alphabet Inc.
(GOOGL) delivered a total return of +239. 8%, compared to -43. 8% for Sirius XM Holdings Inc. (SIRI). Over 10 years, the gap is even starker: GOOGL returned +1004% versus SIRI's -6. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — SOUN or ITRN or SIRI or QCOM or GOOGL?
By beta (market sensitivity over 5 years), Sirius XM Holdings Inc.
(SIRI) is the lower-risk stock at 0. 63β versus SoundHound AI, Inc. 's 3. 50β — meaning SOUN is approximately 451% more volatile than SIRI relative to the S&P 500. On balance sheet safety, SoundHound AI, Inc. (SOUN) carries a lower debt/equity ratio of 1% versus 84% for Sirius XM Holdings Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — SOUN or ITRN or SIRI or QCOM or GOOGL?
By revenue growth (latest reported year), SoundHound AI, Inc.
(SOUN) is pulling ahead at 99. 4% versus -1. 6% for Sirius XM Holdings Inc. (SIRI). On earnings-per-share growth, the picture is similar: Sirius XM Holdings Inc. grew EPS 145. 6% year-over-year, compared to -44. 2% for QUALCOMM Incorporated. Over a 3-year CAGR, SOUN leads at 75. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — SOUN or ITRN or SIRI or QCOM or GOOGL?
Alphabet Inc.
(GOOGL) is the more profitable company, earning 32. 8% net margin versus -8. 3% for SoundHound AI, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus -13. 8% for SOUN. At the gross margin level — before operating expenses — GOOGL leads at 59. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is SOUN or ITRN or SIRI or QCOM or GOOGL more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Sirius XM Holdings Inc. (SIRI) is the more undervalued stock at a PEG of 0. 17x versus QUALCOMM Incorporated's 9. 06x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Sirius XM Holdings Inc. (SIRI) trades at 8. 7x forward P/E versus 29. 6x for Alphabet Inc. — 21. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SOUN: 38. 4% to $13. 33.
08Which pays a better dividend — SOUN or ITRN or SIRI or QCOM or GOOGL?
In this comparison, SIRI (3.
8% yield), ITRN (3. 2% yield), QCOM (1. 7% yield), GOOGL (0. 2% yield) pay a dividend. SOUN does not pay a meaningful dividend and should not be held primarily for income.
09Is SOUN or ITRN or SIRI or QCOM or GOOGL better for a retirement portfolio?
For long-horizon retirement investors, Sirius XM Holdings Inc.
(SIRI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 63), 3. 8% yield). SoundHound AI, Inc. (SOUN) carries a higher beta of 3. 50 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SIRI: -6. 9%, SOUN: +18. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between SOUN and ITRN and SIRI and QCOM and GOOGL?
These companies operate in different sectors (SOUN (Technology) and ITRN (Technology) and SIRI (Communication Services) and QCOM (Technology) and GOOGL (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: SOUN is a small-cap high-growth stock; ITRN is a small-cap income-oriented stock; SIRI is a small-cap deep-value stock; QCOM is a large-cap quality compounder stock; GOOGL is a mega-cap high-growth stock. ITRN, SIRI, QCOM pay a dividend while SOUN, GOOGL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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