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Stock Comparison

SPWH vs RGR vs ASO vs SWBI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SPWH
Sportsman's Warehouse Holdings, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$55M
5Y Perf.-89.1%
RGR
Sturm, Ruger & Company, Inc.

Aerospace & Defense

IndustrialsNYSE • US
Market Cap$623M
5Y Perf.-41.6%
ASO
Academy Sports and Outdoors, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$3.48B
5Y Perf.+264.3%
SWBI
Smith & Wesson Brands, Inc.

Aerospace & Defense

IndustrialsNASDAQ • US
Market Cap$655M
5Y Perf.-11.2%

SPWH vs RGR vs ASO vs SWBI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SPWH logoSPWH
RGR logoRGR
ASO logoASO
SWBI logoSWBI
IndustrySpecialty RetailAerospace & DefenseSpecialty RetailAerospace & Defense
Market Cap$55M$623M$3.48B$655M
Revenue (TTM)$1.21B$552M$6.05B$486M
Net Income (TTM)$-37M$-12M$377M$12M
Gross Margin31.2%14.4%34.8%26.4%
Operating Margin-1.3%-4.1%8.5%4.6%
Forward P/E20.6x9.1x53.6x
Total Debt$455M$2M$1.41B$115M
Cash & Equiv.$3M$18M$330M$25M

SPWH vs RGR vs ASO vs SWBILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SPWH
RGR
ASO
SWBI
StockOct 20May 26Return
Sportsman's Warehou… (SPWH)10010.9-89.1%
Sturm, Ruger & Comp… (RGR)10058.4-41.6%
Academy Sports and … (ASO)100364.3+264.3%
Smith & Wesson Bran… (SWBI)10088.8-11.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: SPWH vs RGR vs ASO vs SWBI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: ASO leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Smith & Wesson Brands, Inc. is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
SPWH
Sportsman's Warehouse Holdings, Inc.
The Specific-Use Pick

SPWH plays a supporting role in this comparison — it may shine differently against other peers.

Best for: consumer cyclical exposure
RGR
Sturm, Ruger & Company, Inc.
The Secondary Option

RGR lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: industrials exposure
ASO
Academy Sports and Outdoors, Inc.
The Growth Play

ASO carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 2.0%, EPS growth -3.3%, 3Y rev CAGR -1.8%
  • 325.9% 10Y total return vs SWBI's -3.7%
  • 2.0% revenue growth vs SWBI's -11.4%
  • Lower P/E (9.1x vs 53.6x)
Best for: growth exposure and long-term compounding
SWBI
Smith & Wesson Brands, Inc.
The Income Pick

SWBI is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 5 yrs, beta 0.74, yield 3.5%
  • Lower volatility, beta 0.74, Low D/E 30.8%, current ratio 4.16x
  • Beta 0.74, yield 3.5%, current ratio 4.16x
  • Beta 0.74 vs SPWH's 1.80, lower leverage
Best for: income & stability and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthASO logoASO2.0% revenue growth vs SWBI's -11.4%
ValueASO logoASOLower P/E (9.1x vs 53.6x)
Quality / MarginsASO logoASO6.2% margin vs SPWH's -3.1%
Stability / SafetySWBI logoSWBIBeta 0.74 vs SPWH's 1.80, lower leverage
DividendsSWBI logoSWBI3.5% yield, 5-year raise streak, vs RGR's 1.6%, (1 stock pays no dividend)
Momentum (1Y)SWBI logoSWBI+65.8% vs SPWH's -17.4%
Efficiency (ROA)ASO logoASO7.1% ROA vs RGR's -4.7%, ROIC 11.4% vs -3.0%

SPWH vs RGR vs ASO vs SWBI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SPWHSportsman's Warehouse Holdings, Inc.

Segment breakdown not available.

RGRSturm, Ruger & Company, Inc.
FY 2025
Firearms Member
99.5%$543M
Unaffiliated Castings Member
0.5%$3M
ASOAcademy Sports and Outdoors, Inc.
FY 2025
Outdoors
30.2%$1.8B
Apparel
27.2%$1.6B
Sports And Recreation
22.1%$1.3B
Footwear
19.8%$1.2B
Product and Service, Other
0.6%$36M
SWBISmith & Wesson Brands, Inc.
FY 2024
Product One
71.3%$382M
Product Two
21.7%$116M
Other Products And Services
7.0%$37M

SPWH vs RGR vs ASO vs SWBI — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSWBILAGGINGRGR

Income & Cash Flow (Last 12 Months)

Evenly matched — ASO and SWBI each lead in 3 of 6 comparable metrics.

ASO is the larger business by revenue, generating $6.1B annually — 12.4x SWBI's $486M. ASO is the more profitable business, keeping 6.2% of every revenue dollar as net income compared to SPWH's -3.1%. On growth, SWBI holds the edge at +17.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSPWH logoSPWHSportsman's Wareh…RGR logoRGRSturm, Ruger & Co…ASO logoASOAcademy Sports an…SWBI logoSWBISmith & Wesson Br…
RevenueTrailing 12 months$1.2B$552M$6.1B$486M
EBITDAEarnings before interest/tax$24M-$5M$635M$30M
Net IncomeAfter-tax profit-$37M-$12M$377M$12M
Free Cash FlowCash after capex-$55M$42M$264M$73M
Gross MarginGross profit ÷ Revenue+31.2%+14.4%+34.8%+26.4%
Operating MarginEBIT ÷ Revenue-1.3%-4.1%+8.5%+4.6%
Net MarginNet income ÷ Revenue-3.1%-2.2%+6.2%+2.5%
FCF MarginFCF ÷ Revenue-4.5%+7.7%+4.4%+15.0%
Rev. Growth (YoY)Latest quarter vs prior year+1.8%+4.1%+2.5%+17.1%
EPS Growth (YoY)Latest quarter vs prior year-12.5%-97.8%+8.2%+122.4%
Evenly matched — ASO and SWBI each lead in 3 of 6 comparable metrics.

Valuation Metrics

SPWH leads this category, winning 3 of 6 comparable metrics.

At 9.7x trailing earnings, ASO trades at a 80% valuation discount to SWBI's 49.1x P/E. On an enterprise value basis, ASO's 7.2x EV/EBITDA is more attractive than RGR's 53.8x.

MetricSPWH logoSPWHSportsman's Wareh…RGR logoRGRSturm, Ruger & Co…ASO logoASOAcademy Sports an…SWBI logoSWBISmith & Wesson Br…
Market CapShares × price$55M$623M$3.5B$655M
Enterprise ValueMkt cap + debt − cash$507M$606M$4.6B$745M
Trailing P/EPrice ÷ TTM EPS-1.63x-144.63x9.67x49.10x
Forward P/EPrice ÷ next-FY EPS est.20.61x9.11x53.56x
PEG RatioP/E ÷ EPS growth rate0.94x
EV / EBITDAEnterprise value multiple22.78x53.83x7.18x13.37x
Price / SalesMarket cap ÷ Revenue0.05x1.14x0.57x1.38x
Price / BookPrice ÷ Book value/share0.23x2.23x1.68x1.76x
Price / FCFMarket cap ÷ FCF2.78x16.19x15.66x
SPWH leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

ASO leads this category, winning 6 of 9 comparable metrics.

ASO delivers a 18.1% return on equity — every $100 of shareholder capital generates $18 in annual profit, vs $-18 for SPWH. RGR carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to SPWH's 1.93x. On the Piotroski fundamental quality scale (0–9), ASO scores 7/9 vs SWBI's 3/9, reflecting strong financial health.

MetricSPWH logoSPWHSportsman's Wareh…RGR logoRGRSturm, Ruger & Co…ASO logoASOAcademy Sports an…SWBI logoSWBISmith & Wesson Br…
ROE (TTM)Return on equity-17.9%-4.2%+18.1%+3.3%
ROA (TTM)Return on assets-3.9%-4.7%+7.1%+2.2%
ROICReturn on invested capital-1.9%-3.0%+11.4%+4.1%
ROCEReturn on capital employed-3.2%-3.8%+12.5%+4.9%
Piotroski ScoreFundamental quality 0–95473
Debt / EquityFinancial leverage1.93x0.01x0.65x0.31x
Net DebtTotal debt minus cash$452M-$17M$1.1B$90M
Cash & Equiv.Liquid assets$3M$18M$330M$25M
Total DebtShort + long-term debt$455M$2M$1.4B$115M
Interest CoverageEBIT ÷ Interest expense-1.26x-353.50x14.33x5.17x
ASO leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

SWBI leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in ASO five years ago would be worth $16,362 today (with dividends reinvested), compared to $800 for SPWH. Over the past 12 months, SWBI leads with a +65.8% total return vs SPWH's -17.4%. The 3-year compound annual growth rate (CAGR) favors SWBI at 10.9% vs SPWH's -38.9% — a key indicator of consistent wealth creation.

MetricSPWH logoSPWHSportsman's Wareh…RGR logoRGRSturm, Ruger & Co…ASO logoASOAcademy Sports an…SWBI logoSWBISmith & Wesson Br…
YTD ReturnYear-to-date-2.7%+16.9%+3.0%+48.9%
1-Year ReturnPast 12 months-17.4%+19.8%+39.1%+65.8%
3-Year ReturnCumulative with dividends-77.2%-23.0%-9.4%+36.4%
5-Year ReturnCumulative with dividends-92.0%-26.4%+63.6%-13.9%
10-Year ReturnCumulative with dividends-87.6%-4.9%+325.9%-3.7%
CAGR (3Y)Annualised 3-year return-38.9%-8.4%-3.2%+10.9%
SWBI leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

SWBI leads this category, winning 2 of 2 comparable metrics.

SWBI is the less volatile stock with a 0.74 beta — it tends to amplify market swings less than SPWH's 1.80 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SWBI currently trades 93.3% from its 52-week high vs SPWH's 32.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSPWH logoSPWHSportsman's Wareh…RGR logoRGRSturm, Ruger & Co…ASO logoASOAcademy Sports an…SWBI logoSWBISmith & Wesson Br…
Beta (5Y)Sensitivity to S&P 5001.80x1.00x1.72x0.74x
52-Week HighHighest price in past year$4.33$48.21$62.45$15.79
52-Week LowLowest price in past year$1.08$28.33$37.96$7.73
% of 52W HighCurrent price vs 52-week peak+32.8%+81.0%+85.7%+93.3%
RSI (14)Momentum oscillator 0–10049.942.646.251.7
Avg Volume (50D)Average daily shares traded833K163K1.4M596K
SWBI leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

SWBI leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: RGR as "Buy", ASO as "Buy", SWBI as "Buy". Consensus price targets imply 8.3% upside for ASO (target: $58) vs 3.5% for SWBI (target: $15). For income investors, SWBI offers the higher dividend yield at 3.53% vs ASO's 0.95%.

MetricSPWH logoSPWHSportsman's Wareh…RGR logoRGRSturm, Ruger & Co…ASO logoASOAcademy Sports an…SWBI logoSWBISmith & Wesson Br…
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$58.00$15.25
# AnalystsCovering analysts12224
Dividend YieldAnnual dividend ÷ price+1.6%+1.0%+3.5%
Dividend StreakConsecutive years of raises0035
Dividend / ShareAnnual DPS$0.62$0.51$0.52
Buyback YieldShare repurchases ÷ mkt cap+0.6%+4.2%+5.7%+3.9%
SWBI leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

SWBI leads in 3 of 6 categories (Total Returns, Risk & Volatility). SPWH leads in 1 (Valuation Metrics). 1 tied.

Best OverallSmith & Wesson Brands, Inc. (SWBI)Leads 3 of 6 categories
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SPWH vs RGR vs ASO vs SWBI: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SPWH or RGR or ASO or SWBI a better buy right now?

For growth investors, Academy Sports and Outdoors, Inc.

(ASO) is the stronger pick with 2. 0% revenue growth year-over-year, versus -11. 4% for Smith & Wesson Brands, Inc. (SWBI). Academy Sports and Outdoors, Inc. (ASO) offers the better valuation at 9. 7x trailing P/E (9. 1x forward), making it the more compelling value choice. Analysts rate Sturm, Ruger & Company, Inc. (RGR) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SPWH or RGR or ASO or SWBI?

On trailing P/E, Academy Sports and Outdoors, Inc.

(ASO) is the cheapest at 9. 7x versus Smith & Wesson Brands, Inc. at 49. 1x. On forward P/E, Academy Sports and Outdoors, Inc. is actually cheaper at 9. 1x.

03

Which is the better long-term investment — SPWH or RGR or ASO or SWBI?

Over the past 5 years, Academy Sports and Outdoors, Inc.

(ASO) delivered a total return of +63. 6%, compared to -92. 0% for Sportsman's Warehouse Holdings, Inc. (SPWH). Over 10 years, the gap is even starker: ASO returned +325. 9% versus SPWH's -87. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SPWH or RGR or ASO or SWBI?

By beta (market sensitivity over 5 years), Smith & Wesson Brands, Inc.

(SWBI) is the lower-risk stock at 0. 74β versus Sportsman's Warehouse Holdings, Inc. 's 1. 80β — meaning SPWH is approximately 144% more volatile than SWBI relative to the S&P 500. On balance sheet safety, Sturm, Ruger & Company, Inc. (RGR) carries a lower debt/equity ratio of 1% versus 193% for Sportsman's Warehouse Holdings, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — SPWH or RGR or ASO or SWBI?

By revenue growth (latest reported year), Academy Sports and Outdoors, Inc.

(ASO) is pulling ahead at 2. 0% versus -11. 4% for Smith & Wesson Brands, Inc. (SWBI). On earnings-per-share growth, the picture is similar: Academy Sports and Outdoors, Inc. grew EPS -3. 3% year-over-year, compared to -115. 3% for Sturm, Ruger & Company, Inc.. Over a 3-year CAGR, ASO leads at -1. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SPWH or RGR or ASO or SWBI?

Academy Sports and Outdoors, Inc.

(ASO) is the more profitable company, earning 6. 2% net margin versus -2. 8% for Sportsman's Warehouse Holdings, Inc. — meaning it keeps 6. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ASO leads at 8. 5% versus -2. 1% for RGR. At the gross margin level — before operating expenses — ASO leads at 34. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SPWH or RGR or ASO or SWBI more undervalued right now?

On forward earnings alone, Academy Sports and Outdoors, Inc.

(ASO) trades at 9. 1x forward P/E versus 53. 6x for Smith & Wesson Brands, Inc. — 44. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for ASO: 8. 3% to $58. 00.

08

Which pays a better dividend — SPWH or RGR or ASO or SWBI?

In this comparison, SWBI (3.

5% yield), RGR (1. 6% yield), ASO (1. 0% yield) pay a dividend. SPWH does not pay a meaningful dividend and should not be held primarily for income.

09

Is SPWH or RGR or ASO or SWBI better for a retirement portfolio?

For long-horizon retirement investors, Smith & Wesson Brands, Inc.

(SWBI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 74), 3. 5% yield). Sportsman's Warehouse Holdings, Inc. (SPWH) carries a higher beta of 1. 80 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SWBI: -3. 7%, SPWH: -87. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SPWH and RGR and ASO and SWBI?

These companies operate in different sectors (SPWH (Consumer Cyclical) and RGR (Industrials) and ASO (Consumer Cyclical) and SWBI (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: SPWH is a small-cap quality compounder stock; RGR is a small-cap quality compounder stock; ASO is a small-cap deep-value stock; SWBI is a small-cap income-oriented stock. RGR, ASO, SWBI pay a dividend while SPWH does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

SPWH

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 18%
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RGR

Income & Dividend Stock

  • Sector: Industrials
  • Market Cap > $100B
  • Dividend Yield > 0.6%
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ASO

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 0.5%
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SWBI

High-Growth Disruptor

  • Sector: Industrials
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Gross Margin > 15%
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Beat Both

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Revenue Growth>
%
(SPWH: 1.8% · RGR: 4.1%)

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