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NFLX logo
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KO logo
KO
AMZN logo
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MSFT logo
MSFT
JPM logo
JPM
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Stock Comparison

TBLA vs NFLX vs KO vs AMZN vs MSFT vs JPM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
TBLA
Taboola.com Ltd.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.30B
5Y Perf.-54.2%
NFLX
Netflix, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$340.43B
5Y Perf.+52.1%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$355.61B
5Y Perf.+52.7%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.57T
5Y Perf.+38.7%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$2.90T
5Y Perf.+44.2%
JPM
JPMorgan Chase & Co.

Banks - Diversified

Financial ServicesNYSE • US
Market Cap$896.00B
5Y Perf.+106.2%

TBLA vs NFLX vs KO vs AMZN vs MSFT vs JPM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
TBLA logoTBLA
NFLX logoNFLX
KO logoKO
AMZN logoAMZN
MSFT logoMSFT
JPM logoJPM
IndustryInternet Content & InformationEntertainmentBeverages - Non-AlcoholicSpecialty RetailSoftware - InfrastructureBanks - Diversified
Market Cap$1.30B$340.43B$355.61B$2.57T$2.90T$896.00B
Revenue (TTM)$1.95B$45.18B$49.28B$742.78B$318.27B$280.33B
Net Income (TTM)$110M$10.98B$13.70B$90.80B$125.22B$57.05B
Gross Margin29.7%48.5%61.7%50.6%68.3%60.0%
Operating Margin2.2%29.5%29.3%11.5%46.8%25.9%
Forward P/E10.8x22.5x25.3x27.1x23.3x14.4x
Total Debt$194M$14.46B$45.49B$152.99B$112.18B$942.38B
Cash & Equiv.$121M$9.03B$10.27B$86.81B$30.24B$343.34B

TBLA vs NFLX vs KO vs AMZN vs MSFT vs JPMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

TBLA
NFLX
KO
AMZN
MSFT
JPM
StockJun 21Jun 26Return
Taboola.com Ltd. (TBLA)10045.8-54.2%
Netflix, Inc. (NFLX)100152.1+52.1%
The Coca-Cola Compa… (KO)100152.7+52.7%
Amazon.com, Inc. (AMZN)100138.7+38.7%
Microsoft Corporati… (MSFT)100144.2+44.2%
JPMorgan Chase & Co. (JPM)100206.2+106.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: TBLA vs NFLX vs KO vs AMZN vs MSFT vs JPM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: TBLA leads in 3 of 7 categories (6-stock set), making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Netflix, Inc. is the stronger pick specifically for capital preservation and lower volatility and operational efficiency and capital deployment. KO and MSFT also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
🥇TBLA emerged as the overall leader. Track its performance:
TBLA
Taboola.com Ltd.
The Growth Play

TBLA carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 187.7%, EPS growth 12.9%, 3Y rev CAGR 10.9%
  • 187.7% revenue growth vs KO's 1.9%
  • Lower P/E (10.8x vs 14.4x)
  • +33.1% vs NFLX's -33.9%
Best for: growth exposure
NFLX
Netflix, Inc.
The Long-Run Compounder

NFLX is the #2 pick in this set and the best alternative if long-term compounding and valuation efficiency is your priority.

  • 7.6% 10Y total return vs MSFT's 7.3%
  • PEG 0.68 vs KO's 2.26
  • Beta 0.34 vs AMZN's 1.43
  • 19.8% ROA vs JPM's 1.3%, ROIC 29.8% vs 4.5%
Best for: long-term compounding and valuation efficiency
KO
The Coca-Cola Company
The Income Pick

KO ranks third and is worth considering specifically for income & stability.

  • Dividend streak 56 yrs, beta -0.20, yield 2.5%
  • 2.5% yield, 56-year raise streak, vs JPM's 1.9%, (3 stocks pay no dividend)
Best for: income & stability
AMZN
Amazon.com, Inc.
The Consumer Cyclical Pick

Among these 6 stocks, AMZN doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
MSFT
Microsoft Corporation
The Defensive Pick

MSFT is the clearest fit if your priority is sleep-well-at-night and defensive.

  • Lower volatility, beta 0.84, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.84, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs TBLA's 5.6%
Best for: sleep-well-at-night and defensive
JPM
JPMorgan Chase & Co.
The Financial Play

JPM doesn't hold a clear category lead here; it's more of a secondary option in this specific comparison.

Best for: financial services exposure
See the full category breakdown
CategoryWinnerWhy
GrowthTBLA logoTBLA187.7% revenue growth vs KO's 1.9%
ValueTBLA logoTBLALower P/E (10.8x vs 14.4x)
Quality / MarginsMSFT logoMSFT39.3% margin vs TBLA's 5.6%
Stability / SafetyNFLX logoNFLXBeta 0.34 vs AMZN's 1.43
DividendsKO logoKO2.5% yield, 56-year raise streak, vs JPM's 1.9%, (3 stocks pay no dividend)
Momentum (1Y)TBLA logoTBLA+33.1% vs NFLX's -33.9%
Efficiency (ROA)NFLX logoNFLX19.8% ROA vs JPM's 1.3%, ROIC 29.8% vs 4.5%

TBLA vs NFLX vs KO vs AMZN vs MSFT vs JPM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

Discover the AI Stocks Theme

These companies are key players in the AI Stocks ecosystem. See how they stack up against the rest of the sector.

Explore Theme
TBLATaboola.com Ltd.
FY 2025
Reportable Segment
100.0%$1.9B
NFLXNetflix, Inc.
FY 2024
Streaming
100.0%$39.0B
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
JPMJPMorgan Chase & Co.
FY 2025
Commercial And Investment Bank
43.0%$78.5B
Consumer & Community Banking
41.7%$76.0B
Asset and Wealth Management Segment
13.2%$24.1B
Segment Reporting, Reconciling Item, Corporate Nonsegment
3.9%$7.0B
Segment Reconciling Items
-1.7%$-3,134,000,000

TBLA vs NFLX vs KO vs AMZN vs MSFT vs JPM — Financial Metrics

Side-by-side numbers across 6 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKOLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 380.7x TBLA's $2.0B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to TBLA's 5.6%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricTBLA logoTBLATaboola.com Ltd.NFLX logoNFLXNetflix, Inc.KO logoKOThe Coca-Cola Com…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…JPM logoJPMJPMorgan Chase & …
RevenueTrailing 12 months$2.0B$45.2B$49.3B$742.8B$318.3B$280.3B
EBITDAEarnings before interest/tax$151M$30.1B$15.5B$155.9B$192.6B$81.4B
Net IncomeAfter-tax profit$110M$11.0B$13.7B$90.8B$125.2B$57.0B
Free Cash FlowCash after capex$218M$9.5B$12.6B-$2.5B$72.9B$100.9B
Gross MarginGross profit ÷ Revenue+29.7%+48.5%+61.7%+50.6%+68.3%+60.0%
Operating MarginEBIT ÷ Revenue+2.2%+29.5%+29.3%+11.5%+46.8%+25.9%
Net MarginNet income ÷ Revenue+5.6%+24.3%+27.8%+12.2%+39.3%+20.4%
FCF MarginFCF ÷ Revenue+11.2%+20.9%+25.5%-0.3%+22.9%+36.0%
Rev. Growth (YoY)Latest quarter vs prior year+9.1%+17.6%+12.1%+16.6%+18.3%
EPS Growth (YoY)Latest quarter vs prior year+7.7%+31.1%+18.2%+74.8%+23.4%+16.0%
MSFT leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

TBLA leads this category, winning 5 of 7 comparable metrics.

At 16.0x trailing earnings, JPM trades at a 56% valuation discount to TBLA's 36.5x P/E. Adjusting for growth (PEG ratio), JPM offers better value at 0.90x vs KO's 2.43x — a lower PEG means you pay less per unit of expected earnings growth.

MetricTBLA logoTBLATaboola.com Ltd.NFLX logoNFLXNetflix, Inc.KO logoKOThe Coca-Cola Com…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…JPM logoJPMJPMorgan Chase & …
Market CapShares × price$1.3B$340.4B$355.6B$2.57T$2.90T$896.0B
Enterprise ValueMkt cap + debt − cash$1.4B$345.9B$390.8B$2.63T$2.98T$1.50T
Trailing P/EPrice ÷ TTM EPS36.46x31.75x27.18x33.27x28.65x16.00x
Forward P/EPrice ÷ next-FY EPS est.10.81x22.55x25.27x27.13x23.25x14.40x
PEG RatioP/E ÷ EPS growth rate0.96x2.43x1.19x1.52x0.90x
EV / EBITDAEnterprise value multiple9.51x11.50x26.39x18.06x18.35x18.36x
Price / SalesMarket cap ÷ Revenue0.68x7.53x7.42x3.58x10.30x3.20x
Price / BookPrice ÷ Book value/share1.67x13.03x10.40x6.28x8.49x2.47x
Price / FCFMarket cap ÷ FCF7.93x35.98x67.15x333.39x40.53x8.88x
TBLA leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

NFLX leads this category, winning 5 of 9 comparable metrics.

NFLX delivers a 41.3% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $12 for TBLA. TBLA carries lower financial leverage with a 0.21x debt-to-equity ratio, signaling a more conservative balance sheet compared to JPM's 2.60x. On the Piotroski fundamental quality scale (0–9), NFLX scores 7/9 vs JPM's 5/9, reflecting strong financial health.

MetricTBLA logoTBLATaboola.com Ltd.NFLX logoNFLXNetflix, Inc.KO logoKOThe Coca-Cola Com…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…JPM logoJPMJPMorgan Chase & …
ROE (TTM)Return on equity+11.9%+41.3%+41.1%+23.3%+33.1%+15.9%
ROA (TTM)Return on assets+7.1%+19.8%+13.1%+11.5%+19.2%+1.3%
ROICReturn on invested capital+3.3%+29.8%+15.8%+14.7%+24.9%+4.5%
ROCEReturn on capital employed+3.8%+30.5%+17.3%+15.3%+29.7%+8.9%
Piotroski ScoreFundamental quality 0–9677665
Debt / EquityFinancial leverage0.21x0.54x1.33x0.37x0.33x2.60x
Net DebtTotal debt minus cash$73M$5.4B$35.2B$66.2B$81.9B$599.0B
Cash & Equiv.Liquid assets$121M$9.0B$10.3B$86.8B$30.2B$343.3B
Total DebtShort + long-term debt$194M$14.5B$45.5B$153.0B$112.2B$942.4B
Interest CoverageEBIT ÷ Interest expense9.05x17.33x10.70x39.96x55.65x0.74x
NFLX leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

JPM leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in JPM five years ago would be worth $21,820 today (with dividends reinvested), compared to $4,580 for TBLA. Over the past 12 months, TBLA leads with a +33.1% total return vs NFLX's -33.9%. The 3-year compound annual growth rate (CAGR) favors JPM at 33.6% vs MSFT's 6.5% — a key indicator of consistent wealth creation.

MetricTBLA logoTBLATaboola.com Ltd.NFLX logoNFLXNetflix, Inc.KO logoKOThe Coca-Cola Com…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…JPM logoJPMJPMorgan Chase & …
YTD ReturnYear-to-date+7.0%-11.7%+20.3%+5.3%-17.0%-0.5%
1-Year ReturnPast 12 months+33.1%-33.9%+17.2%+11.9%-17.7%+21.8%
3-Year ReturnCumulative with dividends+58.5%+89.5%+47.0%+88.5%+20.7%+138.2%
5-Year ReturnCumulative with dividends-54.2%+60.7%+65.6%+41.0%+56.0%+118.2%
10-Year ReturnCumulative with dividends-54.2%+755.6%+121.1%+567.1%+727.4%+465.8%
CAGR (3Y)Annualised 3-year return+16.6%+23.7%+13.7%+23.5%+6.5%+33.6%
JPM leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

KO leads this category, winning 2 of 2 comparable metrics.

KO is the less volatile stock with a -0.20 beta — it tends to amplify market swings less than AMZN's 1.43 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KO currently trades 98.3% from its 52-week high vs NFLX's 59.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricTBLA logoTBLATaboola.com Ltd.NFLX logoNFLXNetflix, Inc.KO logoKOThe Coca-Cola Com…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…JPM logoJPMJPMorgan Chase & …
Beta (5Y)Sensitivity to S&P 5001.00x0.34x-0.20x1.43x0.84x0.94x
52-Week HighHighest price in past year$5.26$134.12$84.04$278.56$555.45$337.25
52-Week LowLowest price in past year$2.84$75.01$65.35$197.28$356.28$262.71
% of 52W HighCurrent price vs 52-week peak+90.1%+59.9%+98.3%+85.6%+70.3%+95.1%
RSI (14)Momentum oscillator 0–10053.431.260.636.836.859.1
Avg Volume (50D)Average daily shares traded2.5M35.5M12.7M42.9M33.7M7.0M
KO leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

KO leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: TBLA as "Buy", NFLX as "Buy", KO as "Buy", AMZN as "Buy", MSFT as "Buy", JPM as "Buy". Consensus price targets imply 41.3% upside for MSFT (target: $552) vs 4.2% for KO (target: $86). For income investors, KO offers the higher dividend yield at 2.46% vs MSFT's 0.83%.

MetricTBLA logoTBLATaboola.com Ltd.NFLX logoNFLXNetflix, Inc.KO logoKOThe Coca-Cola Com…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…JPM logoJPMJPMorgan Chase & …
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$5.55$111.83$86.13$307.77$551.96$339.75
# AnalystsCovering analysts129948948261
Dividend YieldAnnual dividend ÷ price+2.5%+0.8%+1.9%
Dividend StreakConsecutive years of raises562115
Dividend / ShareAnnual DPS$2.04$3.23$5.95
Buyback YieldShare repurchases ÷ mkt cap0.0%+2.7%+0.2%0.0%+0.6%+3.9%
KO leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

KO leads in 2 of 6 categories (Risk & Volatility, Analyst Outlook). MSFT leads in 1 (Income & Cash Flow).

Best OverallThe Coca-Cola Company (KO)Leads 2 of 6 categories
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TBLA vs NFLX vs KO vs AMZN vs MSFT vs JPM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is TBLA or NFLX or KO or AMZN or MSFT or JPM a better buy right now?

For growth investors, Taboola.

com Ltd. (TBLA) is the stronger pick with 187. 7% revenue growth year-over-year, versus 1. 9% for The Coca-Cola Company (KO). JPMorgan Chase & Co. (JPM) offers the better valuation at 16. 0x trailing P/E (14. 4x forward), making it the more compelling value choice. Analysts rate Taboola. com Ltd. (TBLA) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — TBLA or NFLX or KO or AMZN or MSFT or JPM?

On trailing P/E, JPMorgan Chase & Co.

(JPM) is the cheapest at 16. 0x versus Taboola. com Ltd. at 36. 5x. On forward P/E, Taboola. com Ltd. is actually cheaper at 10. 8x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Netflix, Inc. wins at 0. 68x versus The Coca-Cola Company's 2. 26x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — TBLA or NFLX or KO or AMZN or MSFT or JPM?

Over the past 5 years, JPMorgan Chase & Co.

(JPM) delivered a total return of +118. 2%, compared to -54. 2% for Taboola. com Ltd. (TBLA). Over 10 years, the gap is even starker: NFLX returned +755. 6% versus TBLA's -54. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — TBLA or NFLX or KO or AMZN or MSFT or JPM?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

20β versus Amazon. com, Inc. 's 1. 43β — meaning AMZN is approximately -813% more volatile than KO relative to the S&P 500. On balance sheet safety, Taboola. com Ltd. (TBLA) carries a lower debt/equity ratio of 21% versus 3% for JPMorgan Chase & Co. — giving it more financial flexibility in a downturn.

05

Which is growing faster — TBLA or NFLX or KO or AMZN or MSFT or JPM?

By revenue growth (latest reported year), Taboola.

com Ltd. (TBLA) is pulling ahead at 187. 7% versus 1. 9% for The Coca-Cola Company (KO). On earnings-per-share growth, the picture is similar: Taboola. com Ltd. grew EPS 1293% year-over-year, compared to 1. 5% for JPMorgan Chase & Co.. Over a 3-year CAGR, NFLX leads at 12. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — TBLA or NFLX or KO or AMZN or MSFT or JPM?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 2. 2% for Taboola. com Ltd. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 2. 3% for TBLA. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is TBLA or NFLX or KO or AMZN or MSFT or JPM more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Netflix, Inc. (NFLX) is the more undervalued stock at a PEG of 0. 68x versus The Coca-Cola Company's 2. 26x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Taboola. com Ltd. (TBLA) trades at 10. 8x forward P/E versus 27. 1x for Amazon. com, Inc. — 16. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 41. 3% to $551. 96.

08

Which pays a better dividend — TBLA or NFLX or KO or AMZN or MSFT or JPM?

In this comparison, KO (2.

5% yield), JPM (1. 9% yield), MSFT (0. 8% yield) pay a dividend. TBLA, NFLX, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is TBLA or NFLX or KO or AMZN or MSFT or JPM better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

20), 2. 5% yield, +121. 1% 10Y return). Both have compounded well over 10 years (KO: +121. 1%, TBLA: -54. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between TBLA and NFLX and KO and AMZN and MSFT and JPM?

These companies operate in different sectors (TBLA (Communication Services) and NFLX (Communication Services) and KO (Consumer Defensive) and AMZN (Consumer Cyclical) and MSFT (Technology) and JPM (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: TBLA is a small-cap high-growth stock; NFLX is a large-cap high-growth stock; KO is a large-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; JPM is a large-cap deep-value stock. KO, MSFT, JPM pay a dividend while TBLA, NFLX, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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