Comprehensive Stock Comparison
Compare TKO Group Holdings, Inc. (TKO) vs Netflix, Inc. (NFLX) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | TKO | 68.9% revenue growth vs NFLX's 15.9% |
| Value | NFLX | Lower P/E (30.8x vs 37.2x), PEG 0.93 vs 31.19 |
| Quality / Margins | NFLX | 24.3% net margin vs TKO's 4.1% |
| Stability / Safety | TKO | Beta 0.75 vs NFLX's 0.76, lower leverage |
| Dividends | TKO | 0.4% yield; 1-year raise streak; NFLX pays no meaningful dividend |
| Momentum (1Y) | TKO | +50.1% vs NFLX's -1.9% |
| Efficiency (ROA) | NFLX | 19.8% ROA vs TKO's 1.3%, ROIC 29.8% vs 5.3% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Valuation efficiency (growth/$)
Defensive / Recession hedge
Business Model
What each company does and how it makes money
TKO Group Holdings is a sports and entertainment company that operates major professional wrestling promotions including WWE and UFC. It generates revenue primarily from media rights deals and content distribution (~60%), live event ticket sales and merchandise (~25%), and sponsorships and advertising (~15%). The company's moat lies in its ownership of iconic, globally recognized wrestling and mixed martial arts brands with decades of fan loyalty and extensive content libraries.
Netflix is a global streaming entertainment service that offers original and licensed TV shows, movies, and documentaries. It generates revenue primarily through subscription fees — with three pricing tiers — and earns additional income from licensing its original content to other platforms. Its key advantage is its massive scale and data-driven content creation, which allows it to invest billions in programming that attracts and retains subscribers worldwide.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
NFLX leads in 3 of 6 categories (Financial Metrics, Valuation Metrics). TKO leads in 2 (Total Returns, Risk & Volatility).
Financial Metrics (TTM)
NFLX is the larger business by revenue, generating $45.2B annually — 9.5x TKO's $4.7B. NFLX is the more profitable business, keeping 24.3% of every revenue dollar as net income compared to TKO's 4.1%. On growth, TKO holds the edge at +61.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | TKOTKO Group Holding… | NFLXNetflix, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $4.7B | $45.2B |
| EBITDAEarnings before interest/tax | $1.3B | $30.1B |
| Net IncomeAfter-tax profit | $195M | $11.0B |
| Free Cash FlowCash after capex | $1.2B | $9.5B |
| Gross MarginGross profit ÷ Revenue | -43.0% | +48.5% |
| Operating MarginEBIT ÷ Revenue | +17.6% | +29.5% |
| Net MarginNet income ÷ Revenue | +4.1% | +24.3% |
| FCF MarginFCF ÷ Revenue | +26.2% | +20.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | +61.6% | +17.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -144.4% | +31.1% |
Valuation Metrics
At 38.0x trailing earnings, NFLX trades at a 62% valuation discount to TKO's 99.1x P/E. Adjusting for growth (PEG ratio), NFLX offers better value at 1.15x vs TKO's 83.11x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | TKOTKO Group Holding… | NFLXNetflix, Inc. |
|---|---|---|
| Market CapShares × price | $26.0B | $407.8B |
| Enterprise ValueMkt cap + debt − cash | $29.2B | $413.2B |
| Trailing P/EPrice ÷ TTM EPS | 99.06x | 38.04x |
| Forward P/EPrice ÷ next-FY EPS est. | 37.18x | 30.75x |
| PEG RatioP/E ÷ EPS growth rate | 83.11x | 1.15x |
| EV / EBITDAEnterprise value multiple | 22.15x | 13.74x |
| Price / SalesMarket cap ÷ Revenue | 5.49x | 9.03x |
| Price / BookPrice ÷ Book value/share | 4.71x | 15.61x |
| Price / FCFMarket cap ÷ FCF | 20.23x | 43.10x |
Profitability & Efficiency
NFLX delivers a 41.3% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $2 for TKO. TKO carries lower financial leverage with a 0.44x debt-to-equity ratio, signaling a more conservative balance sheet compared to NFLX's 0.54x. On the Piotroski fundamental quality scale (0–9), NFLX scores 7/9 vs TKO's 5/9, reflecting strong financial health.
| Metric | TKOTKO Group Holding… | NFLXNetflix, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +2.1% | +41.3% |
| ROA (TTM)Return on assets | +1.3% | +19.8% |
| ROICReturn on invested capital | +5.3% | +29.8% |
| ROCEReturn on capital employed | +6.5% | +30.5% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 7 |
| Debt / EquityFinancial leverage | 0.44x | 0.54x |
| Net DebtTotal debt minus cash | $3.2B | $5.4B |
| Cash & Equiv.Liquid assets | $831M | $9.0B |
| Total DebtShort + long-term debt | $4.1B | $14.5B |
| Interest CoverageEBIT ÷ Interest expense | 8.95x | 17.33x |
Total Returns (with DRIP)
A $10,000 investment in TKO five years ago would be worth $44,052 today (with dividends reinvested), compared to $17,479 for NFLX. Over the past 12 months, TKO leads with a +50.1% total return vs NFLX's -1.9%. The 3-year compound annual growth rate (CAGR) favors NFLX at 44.0% vs TKO's 40.0% — a key indicator of consistent wealth creation.
| Metric | TKOTKO Group Holding… | NFLXNetflix, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +8.2% | +5.8% |
| 1-Year ReturnPast 12 months | +50.1% | -1.9% |
| 3-Year ReturnCumulative with dividends | +174.1% | +198.8% |
| 5-Year ReturnCumulative with dividends | +340.5% | +74.8% |
| 10-Year ReturnCumulative with dividends | +1297.3% | +930.4% |
| CAGR (3Y)Annualised 3-year return | +40.0% | +44.0% |
Risk & Volatility
TKO is the less volatile stock with a 0.75 beta — it tends to amplify market swings less than NFLX's 0.76 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TKO currently trades 98.7% from its 52-week high vs NFLX's 71.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | TKOTKO Group Holding… | NFLXNetflix, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.75x | 0.76x |
| 52-Week HighHighest price in past year | $226.92 | $134.12 |
| 52-Week LowLowest price in past year | $133.07 | $75.01 |
| % of 52W HighCurrent price vs 52-week peak | +98.7% | +71.8% |
| RSI (14)Momentum oscillator 0–100 | 63.4 | 55.8 |
| Avg Volume (50D)Average daily shares traded | 717K | 38.8M |
Analyst Outlook
Wall Street rates TKO as "Buy" and NFLX as "Buy". Consensus price targets imply 21.8% upside for NFLX (target: $117) vs 4.5% for TKO (target: $234). TKO is the only dividend payer here at 0.43% yield — a key consideration for income-focused portfolios.
| Metric | TKOTKO Group Holding… | NFLXNetflix, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $233.90 | $117.25 |
| # AnalystsCovering analysts | 18 | 97 |
| Dividend YieldAnnual dividend ÷ price | +0.4% | — |
| Dividend StreakConsecutive years of raises | 1 | — |
| Dividend / ShareAnnual DPS | $0.95 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +3.3% | +2.2% |
Historical Charts
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Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| TKO Group Holdings,… (TKO) | 100 | 432.53 | +332.5% |
| Netflix, Inc. (NFLX) | 100 | 217.16 | +117.2% |
TKO Group Holdings,… (TKO) returned +341% over 5 years vs Netflix, Inc. (NFLX)'s +75%. A $10,000 investment in TKO 5 years ago would be worth $44,052 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| TKO Group Holdings,… (TKO) | $729M | $4.7B | +549.3% |
| Netflix, Inc. (NFLX) | $8.8B | $45.2B | +411.7% |
TKO Group Holdings, Inc.'s revenue grew from $729M (2016) to $4.7B (2025) — a 23.1% CAGR. Netflix, Inc.'s revenue grew from $8.8B (2016) to $45.2B (2025) — a 19.9% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| TKO Group Holdings,… (TKO) | 4.6% | 11.3% | +142.5% |
| Netflix, Inc. (NFLX) | 2.1% | 24.3% | +1049.7% |
TKO Group Holdings, Inc.'s net margin went from 5% (2016) to 11% (2025). Netflix, Inc.'s net margin went from 2% (2016) to 24% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| TKO Group Holdings,… (TKO) | 72.8 | 92.5 | +27.1% |
| Netflix, Inc. (NFLX) | 153.6 | 37.1 | -75.8% |
TKO Group Holdings, Inc. has traded in a 15x–93x P/E range over 7 years; current trailing P/E is ~99x. Netflix, Inc. has traded in a 30x–154x P/E range over 9 years; current trailing P/E is ~38x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| TKO Group Holdings,… (TKO) | 0.44 | 2.26 | +413.6% |
| Netflix, Inc. (NFLX) | 0.04 | 2.53 | +5783.7% |
TKO Group Holdings, Inc.'s EPS grew from $0.44 (2016) to $2.26 (2025) — a 20% CAGR. Netflix, Inc.'s EPS grew from $0.04 (2016) to $2.53 (2025) — a 57% CAGR.
Chart 6Free Cash Flow — 5 Years
TKO Group Holdings, Inc. generated $1B FCF in 2025 (+823% vs 2021). Netflix, Inc. generated $9B FCF in 2025 (+7269% vs 2021).
TKO vs NFLX: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is TKO or NFLX a better buy right now?
Netflix, Inc. (NFLX) offers the better valuation at 38.0x trailing P/E (30.8x forward), making it the more compelling value choice. Analysts rate TKO Group Holdings, Inc. (TKO) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — TKO or NFLX?
On trailing P/E, Netflix, Inc. (NFLX) is the cheapest at 38.0x versus TKO Group Holdings, Inc. at 99.1x. On forward P/E, Netflix, Inc. is actually cheaper at 30.8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Netflix, Inc. wins at 0.93x versus TKO Group Holdings, Inc.'s 31.19x — a PEG below 1.0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — TKO or NFLX?
Over the past 5 years, TKO Group Holdings, Inc. (TKO) delivered a total return of +340.5%, compared to +74.8% for Netflix, Inc. (NFLX). A $10,000 investment in TKO five years ago would be worth approximately $44K today (assuming dividends reinvested). Over 10 years, the gap is even starker: TKO returned +1297% versus NFLX's +930.4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — TKO or NFLX?
By beta (market sensitivity over 5 years), TKO Group Holdings, Inc. (TKO) is the lower-risk stock at 0.75β versus Netflix, Inc.'s 0.76β — meaning NFLX is approximately 1% more volatile than TKO relative to the S&P 500. On balance sheet safety, TKO Group Holdings, Inc. (TKO) carries a lower debt/equity ratio of 44% versus 54% for Netflix, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — TKO or NFLX?
Netflix, Inc. (NFLX) is the more profitable company, earning 24.3% net margin versus 11.3% for TKO Group Holdings, Inc. — meaning it keeps 24.3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NFLX leads at 29.5% versus 17.6% for TKO. At the gross margin level — before operating expenses — NFLX leads at 48.5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is TKO or NFLX more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential. By this metric, Netflix, Inc. (NFLX) is the more undervalued stock at a PEG of 0.93x versus TKO Group Holdings, Inc.'s 31.19x. A PEG below 1.0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Netflix, Inc. (NFLX) trades at 30.8x forward P/E versus 37.2x for TKO Group Holdings, Inc. — 6.4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NFLX: 21.8% to $117.25.
07Which pays a better dividend — TKO or NFLX?
In this comparison, TKO (0.4% yield) pays a dividend. NFLX does not pay a meaningful dividend and should not be held primarily for income.
08Is TKO or NFLX better for a retirement portfolio?
For long-horizon retirement investors, TKO Group Holdings, Inc. (TKO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.75), +1297% 10Y return). Both have compounded well over 10 years (TKO: +1297%, NFLX: +930.4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between TKO and NFLX?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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