TKO Group Holdings, Inc. (TKO) is rated 'Buy' based on its strong media rights, franchise value, and scalable revenue streams from UFC and WWE. TKO's negotiating leverage stems from controlling unique, enduring sports-entertainment IP, enabling monetization across sponsorships, licensing, and archives with relatively low incremental costs. 2026 guidance targets $5.8B revenue and $2.29B adjusted EBITDA; a 26% upside to $235/share is supported by a 20x EBITDA multiple on projected earnings.
