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Stock Comparison

TTD vs GOOGL vs META vs MGNI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
TTD
The Trade Desk, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$11.18B
5Y Perf.-24.6%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+455.2%
META
Meta Platforms, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.56T
5Y Perf.+174.0%
MGNI
Magnite, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$2.01B
5Y Perf.+123.3%

TTD vs GOOGL vs META vs MGNI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
TTD logoTTD
GOOGL logoGOOGL
META logoMETA
MGNI logoMGNI
IndustrySoftware - ApplicationInternet Content & InformationInternet Content & InformationAdvertising Agencies
Market Cap$11.18B$4.81T$1.56T$2.01B
Revenue (TTM)$2.97B$422.57B$214.96B$723M
Net Income (TTM)$433M$160.21B$70.59B$159M
Gross Margin77.8%60.4%81.9%63.4%
Operating Margin20.3%32.7%41.2%14.8%
Forward P/E21.2x29.6x20.4x13.4x
Total Debt$436M$59.29B$83.90B$279M
Cash & Equiv.$658M$30.71B$35.87B$553M

TTD vs GOOGL vs META vs MGNILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

TTD
GOOGL
META
MGNI
StockMay 20May 26Return
The Trade Desk, Inc. (TTD)10075.4-24.6%
Alphabet Inc. (GOOGL)100555.2+455.2%
Meta Platforms, Inc. (META)100274.0+174.0%
Magnite, Inc. (MGNI)100223.3+123.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: TTD vs GOOGL vs META vs MGNI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GOOGL leads in 3 of 7 categories, making it the strongest pick for profitability and margin quality and recent price momentum and sentiment. Meta Platforms, Inc. is the stronger pick specifically for growth and revenue expansion and dividend income and shareholder returns. TTD and MGNI also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
TTD
The Trade Desk, Inc.
The Growth Play

TTD is the clearest fit if your priority is growth exposure and sleep-well-at-night.

  • Rev growth 18.5%, EPS growth 16.7%, 3Y rev CAGR 22.4%
  • Lower volatility, beta 1.06, Low D/E 17.6%, current ratio 1.61x
  • Beta 1.06 vs MGNI's 1.63, lower leverage
Best for: growth exposure and sleep-well-at-night
GOOGL
Alphabet Inc.
The Income Pick

GOOGL carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 2 yrs, beta 1.26, yield 0.2%
  • 10.0% 10Y total return vs META's 421.2%
  • PEG 0.99 vs TTD's 1.61
  • 37.9% margin vs TTD's 14.6%
Best for: income & stability and long-term compounding
META
Meta Platforms, Inc.
The Defensive Pick

META is the #2 pick in this set and the best alternative if defensive is your priority.

  • Beta 1.59, yield 0.3%, current ratio 2.60x
  • 22.2% revenue growth vs MGNI's 6.9%
  • 0.3% yield, 2-year raise streak, vs GOOGL's 0.2%, (2 stocks pay no dividend)
Best for: defensive
MGNI
Magnite, Inc.
The Value Play

MGNI is the clearest fit if your priority is value.

  • Lower P/E (13.4x vs 20.4x)
Best for: value
See the full category breakdown
CategoryWinnerWhy
GrowthMETA logoMETA22.2% revenue growth vs MGNI's 6.9%
ValueMGNI logoMGNILower P/E (13.4x vs 20.4x)
Quality / MarginsGOOGL logoGOOGL37.9% margin vs TTD's 14.6%
Stability / SafetyTTD logoTTDBeta 1.06 vs MGNI's 1.63, lower leverage
DividendsMETA logoMETA0.3% yield, 2-year raise streak, vs GOOGL's 0.2%, (2 stocks pay no dividend)
Momentum (1Y)GOOGL logoGOOGL+163.5% vs TTD's -58.4%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs MGNI's 5.3%, ROIC 25.1% vs 9.5%

TTD vs GOOGL vs META vs MGNI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

TTDThe Trade Desk, Inc.

Segment breakdown not available.

GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
METAMeta Platforms, Inc.
FY 2025
Family of Apps
98.9%$198.8B
Reality Labs
1.1%$2.2B
MGNIMagnite, Inc.

Segment breakdown not available.

TTD vs GOOGL vs META vs MGNI — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGTTD

Income & Cash Flow (Last 12 Months)

META leads this category, winning 3 of 6 comparable metrics.

GOOGL is the larger business by revenue, generating $422.6B annually — 584.8x MGNI's $723M. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to TTD's 14.6%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricTTD logoTTDThe Trade Desk, I…GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MGNI logoMGNIMagnite, Inc.
RevenueTrailing 12 months$3.0B$422.6B$215.0B$723M
EBITDAEarnings before interest/tax$693M$161.3B$109.3B$145M
Net IncomeAfter-tax profit$433M$160.2B$70.6B$159M
Free Cash FlowCash after capex$837M$73.3B$48.3B$44M
Gross MarginGross profit ÷ Revenue+77.8%+60.4%+81.9%+63.4%
Operating MarginEBIT ÷ Revenue+20.3%+32.7%+41.2%+14.8%
Net MarginNet income ÷ Revenue+14.6%+37.9%+32.8%+22.0%
FCF MarginFCF ÷ Revenue+28.2%+17.3%+22.4%+6.1%
Rev. Growth (YoY)Latest quarter vs prior year+11.8%+21.8%+33.1%+5.5%
EPS Growth (YoY)Latest quarter vs prior year-20.0%+81.9%+62.4%+142.9%
META leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

MGNI leads this category, winning 6 of 7 comparable metrics.

At 14.7x trailing earnings, MGNI trades at a 60% valuation discount to GOOGL's 36.8x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs TTD's 1.96x — a lower PEG means you pay less per unit of expected earnings growth.

MetricTTD logoTTDThe Trade Desk, I…GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MGNI logoMGNIMagnite, Inc.
Market CapShares × price$11.2B$4.81T$1.56T$2.0B
Enterprise ValueMkt cap + debt − cash$11.0B$4.84T$1.61T$1.7B
Trailing P/EPrice ÷ TTM EPS25.81x36.82x26.26x14.74x
Forward P/EPrice ÷ next-FY EPS est.21.21x29.61x20.36x13.45x
PEG RatioP/E ÷ EPS growth rate1.96x1.23x1.43x
EV / EBITDAEnterprise value multiple15.54x32.22x15.81x11.43x
Price / SalesMarket cap ÷ Revenue3.86x11.95x7.78x2.81x
Price / BookPrice ÷ Book value/share4.56x11.72x7.31x2.33x
Price / FCFMarket cap ÷ FCF14.05x65.72x33.90x12.11x
MGNI leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 5 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $17 for TTD. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to META's 0.39x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs META's 5/9, reflecting strong financial health.

MetricTTD logoTTDThe Trade Desk, I…GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MGNI logoMGNIMagnite, Inc.
ROE (TTM)Return on equity+16.9%+39.0%+33.2%+18.6%
ROA (TTM)Return on assets+7.3%+27.4%+20.8%+5.3%
ROICReturn on invested capital+21.3%+25.1%+27.6%+9.5%
ROCEReturn on capital employed+19.2%+30.3%+29.4%+7.3%
Piotroski ScoreFundamental quality 0–96756
Debt / EquityFinancial leverage0.18x0.14x0.39x0.30x
Net DebtTotal debt minus cash-$222M$28.6B$48.0B-$275M
Cash & Equiv.Liquid assets$658M$30.7B$35.9B$553M
Total DebtShort + long-term debt$436M$59.3B$83.9B$279M
Interest CoverageEBIT ÷ Interest expense1591.47x392.15x78.84x4.03x
GOOGL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $3,552 for TTD. Over the past 12 months, GOOGL leads with a +163.5% total return vs TTD's -58.4%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs TTD's -28.7% — a key indicator of consistent wealth creation.

MetricTTD logoTTDThe Trade Desk, I…GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MGNI logoMGNIMagnite, Inc.
YTD ReturnYear-to-date-37.7%+26.4%-5.1%-12.8%
1-Year ReturnPast 12 months-58.4%+163.5%+3.7%+12.6%
3-Year ReturnCumulative with dividends-63.7%+270.8%+166.4%+58.7%
5-Year ReturnCumulative with dividends-64.5%+239.8%+94.8%-60.9%
10-Year ReturnCumulative with dividends+680.4%+996.1%+421.2%-4.7%
CAGR (3Y)Annualised 3-year return-28.7%+54.8%+38.6%+16.7%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — TTD and GOOGL each lead in 1 of 2 comparable metrics.

TTD is the less volatile stock with a 1.06 beta — it tends to amplify market swings less than MGNI's 1.63 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs TTD's 25.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricTTD logoTTDThe Trade Desk, I…GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MGNI logoMGNIMagnite, Inc.
Beta (5Y)Sensitivity to S&P 5001.06x1.26x1.59x1.63x
52-Week HighHighest price in past year$91.45$400.10$796.25$26.65
52-Week LowLowest price in past year$19.74$147.84$520.26$10.82
% of 52W HighCurrent price vs 52-week peak+25.7%+99.5%+77.5%+52.5%
RSI (14)Momentum oscillator 0–10052.883.442.855.4
Avg Volume (50D)Average daily shares traded20.4M28.3M15.6M2.1M
Evenly matched — TTD and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

META leads this category, winning 1 of 1 comparable metric.

Analyst consensus: TTD as "Buy", GOOGL as "Buy", META as "Buy", MGNI as "Buy". Consensus price targets imply 58.0% upside for TTD (target: $37) vs 2.1% for GOOGL (target: $406). For income investors, META offers the higher dividend yield at 0.34% vs GOOGL's 0.21%.

MetricTTD logoTTDThe Trade Desk, I…GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MGNI logoMGNIMagnite, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$37.12$406.28$821.80$18.00
# AnalystsCovering analysts46826031
Dividend YieldAnnual dividend ÷ price+0.2%+0.3%
Dividend StreakConsecutive years of raises22
Dividend / ShareAnnual DPS$0.82$2.07
Buyback YieldShare repurchases ÷ mkt cap+12.3%+0.9%+1.7%+2.3%
META leads this category, winning 1 of 1 comparable metric.
Key Takeaway

META leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). GOOGL leads in 2 (Profitability & Efficiency, Total Returns). 1 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 2 of 6 categories
Loading custom metrics...

TTD vs GOOGL vs META vs MGNI: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is TTD or GOOGL or META or MGNI a better buy right now?

For growth investors, Meta Platforms, Inc.

(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus 6. 9% for Magnite, Inc. (MGNI). Magnite, Inc. (MGNI) offers the better valuation at 14. 7x trailing P/E (13. 4x forward), making it the more compelling value choice. Analysts rate The Trade Desk, Inc. (TTD) a "Buy" — based on 46 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — TTD or GOOGL or META or MGNI?

On trailing P/E, Magnite, Inc.

(MGNI) is the cheapest at 14. 7x versus Alphabet Inc. at 36. 8x. On forward P/E, Magnite, Inc. is actually cheaper at 13. 4x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus The Trade Desk, Inc. 's 1. 61x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — TTD or GOOGL or META or MGNI?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -64. 5% for The Trade Desk, Inc. (TTD). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus MGNI's -4. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — TTD or GOOGL or META or MGNI?

By beta (market sensitivity over 5 years), The Trade Desk, Inc.

(TTD) is the lower-risk stock at 1. 06β versus Magnite, Inc. 's 1. 63β — meaning MGNI is approximately 53% more volatile than TTD relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 39% for Meta Platforms, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — TTD or GOOGL or META or MGNI?

By revenue growth (latest reported year), Meta Platforms, Inc.

(META) is pulling ahead at 22. 2% versus 6. 9% for Magnite, Inc. (MGNI). On earnings-per-share growth, the picture is similar: Magnite, Inc. grew EPS 493. 8% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, TTD leads at 22. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — TTD or GOOGL or META or MGNI?

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus 15. 3% for The Trade Desk, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: META leads at 41. 4% versus 13. 7% for MGNI. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is TTD or GOOGL or META or MGNI more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus The Trade Desk, Inc. 's 1. 61x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Magnite, Inc. (MGNI) trades at 13. 4x forward P/E versus 29. 6x for Alphabet Inc. — 16. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TTD: 58. 0% to $37. 12.

08

Which pays a better dividend — TTD or GOOGL or META or MGNI?

In this comparison, META (0.

3% yield), GOOGL (0. 2% yield) pay a dividend. TTD, MGNI do not pay a meaningful dividend and should not be held primarily for income.

09

Is TTD or GOOGL or META or MGNI better for a retirement portfolio?

For long-horizon retirement investors, Alphabet Inc.

(GOOGL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 26), +996. 1% 10Y return). Magnite, Inc. (MGNI) carries a higher beta of 1. 63 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GOOGL: +996. 1%, MGNI: -4. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between TTD and GOOGL and META and MGNI?

These companies operate in different sectors (TTD (Technology) and GOOGL (Communication Services) and META (Communication Services) and MGNI (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: TTD is a mid-cap high-growth stock; GOOGL is a mega-cap high-growth stock; META is a mega-cap high-growth stock; MGNI is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

TTD

Steady Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 8%
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GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
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META

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Net Margin > 19%
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MGNI

Quality Mega-Cap Compounder

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 13%
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Beat Both

Find stocks that outperform TTD and GOOGL and META and MGNI on the metrics below

Revenue Growth>
%
(TTD: 11.8% · GOOGL: 21.8%)
Net Margin>
%
(TTD: 14.6% · GOOGL: 37.9%)
P/E Ratio<
x
(TTD: 25.8x · GOOGL: 36.8x)

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