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TTD vs GOOGL vs META vs MGNI
Revenue, margins, valuation, and 5-year total return — side by side.
Internet Content & Information
Internet Content & Information
Advertising Agencies
TTD vs GOOGL vs META vs MGNI — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Software - Application | Internet Content & Information | Internet Content & Information | Advertising Agencies |
| Market Cap | $11.18B | $4.81T | $1.56T | $2.01B |
| Revenue (TTM) | $2.97B | $422.57B | $214.96B | $723M |
| Net Income (TTM) | $433M | $160.21B | $70.59B | $159M |
| Gross Margin | 77.8% | 60.4% | 81.9% | 63.4% |
| Operating Margin | 20.3% | 32.7% | 41.2% | 14.8% |
| Forward P/E | 21.2x | 29.6x | 20.4x | 13.4x |
| Total Debt | $436M | $59.29B | $83.90B | $279M |
| Cash & Equiv. | $658M | $30.71B | $35.87B | $553M |
TTD vs GOOGL vs META vs MGNI — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| The Trade Desk, Inc. (TTD) | 100 | 75.4 | -24.6% |
| Alphabet Inc. (GOOGL) | 100 | 555.2 | +455.2% |
| Meta Platforms, Inc. (META) | 100 | 274.0 | +174.0% |
| Magnite, Inc. (MGNI) | 100 | 223.3 | +123.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: TTD vs GOOGL vs META vs MGNI
Each card shows where this stock fits in a portfolio — not just who wins on paper.
TTD is the clearest fit if your priority is growth exposure and sleep-well-at-night.
- Rev growth 18.5%, EPS growth 16.7%, 3Y rev CAGR 22.4%
- Lower volatility, beta 1.06, Low D/E 17.6%, current ratio 1.61x
- Beta 1.06 vs MGNI's 1.63, lower leverage
GOOGL carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 2 yrs, beta 1.26, yield 0.2%
- 10.0% 10Y total return vs META's 421.2%
- PEG 0.99 vs TTD's 1.61
- 37.9% margin vs TTD's 14.6%
META is the #2 pick in this set and the best alternative if defensive is your priority.
- Beta 1.59, yield 0.3%, current ratio 2.60x
- 22.2% revenue growth vs MGNI's 6.9%
- 0.3% yield, 2-year raise streak, vs GOOGL's 0.2%, (2 stocks pay no dividend)
MGNI is the clearest fit if your priority is value.
- Lower P/E (13.4x vs 20.4x)
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 22.2% revenue growth vs MGNI's 6.9% | |
| Value | Lower P/E (13.4x vs 20.4x) | |
| Quality / Margins | 37.9% margin vs TTD's 14.6% | |
| Stability / Safety | Beta 1.06 vs MGNI's 1.63, lower leverage | |
| Dividends | 0.3% yield, 2-year raise streak, vs GOOGL's 0.2%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +163.5% vs TTD's -58.4% | |
| Efficiency (ROA) | 27.4% ROA vs MGNI's 5.3%, ROIC 25.1% vs 9.5% |
TTD vs GOOGL vs META vs MGNI — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Segment breakdown not available.
TTD vs GOOGL vs META vs MGNI — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
META leads in 2 of 6 categories
GOOGL leads 2 • MGNI leads 1 • TTD leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
META leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
GOOGL is the larger business by revenue, generating $422.6B annually — 584.8x MGNI's $723M. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to TTD's 14.6%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $3.0B | $422.6B | $215.0B | $723M |
| EBITDAEarnings before interest/tax | $693M | $161.3B | $109.3B | $145M |
| Net IncomeAfter-tax profit | $433M | $160.2B | $70.6B | $159M |
| Free Cash FlowCash after capex | $837M | $73.3B | $48.3B | $44M |
| Gross MarginGross profit ÷ Revenue | +77.8% | +60.4% | +81.9% | +63.4% |
| Operating MarginEBIT ÷ Revenue | +20.3% | +32.7% | +41.2% | +14.8% |
| Net MarginNet income ÷ Revenue | +14.6% | +37.9% | +32.8% | +22.0% |
| FCF MarginFCF ÷ Revenue | +28.2% | +17.3% | +22.4% | +6.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | +11.8% | +21.8% | +33.1% | +5.5% |
| EPS Growth (YoY)Latest quarter vs prior year | -20.0% | +81.9% | +62.4% | +142.9% |
Valuation Metrics
MGNI leads this category, winning 6 of 7 comparable metrics.
Valuation Metrics
At 14.7x trailing earnings, MGNI trades at a 60% valuation discount to GOOGL's 36.8x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs TTD's 1.96x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $11.2B | $4.81T | $1.56T | $2.0B |
| Enterprise ValueMkt cap + debt − cash | $11.0B | $4.84T | $1.61T | $1.7B |
| Trailing P/EPrice ÷ TTM EPS | 25.81x | 36.82x | 26.26x | 14.74x |
| Forward P/EPrice ÷ next-FY EPS est. | 21.21x | 29.61x | 20.36x | 13.45x |
| PEG RatioP/E ÷ EPS growth rate | 1.96x | 1.23x | 1.43x | — |
| EV / EBITDAEnterprise value multiple | 15.54x | 32.22x | 15.81x | 11.43x |
| Price / SalesMarket cap ÷ Revenue | 3.86x | 11.95x | 7.78x | 2.81x |
| Price / BookPrice ÷ Book value/share | 4.56x | 11.72x | 7.31x | 2.33x |
| Price / FCFMarket cap ÷ FCF | 14.05x | 65.72x | 33.90x | 12.11x |
Profitability & Efficiency
GOOGL leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $17 for TTD. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to META's 0.39x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs META's 5/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +16.9% | +39.0% | +33.2% | +18.6% |
| ROA (TTM)Return on assets | +7.3% | +27.4% | +20.8% | +5.3% |
| ROICReturn on invested capital | +21.3% | +25.1% | +27.6% | +9.5% |
| ROCEReturn on capital employed | +19.2% | +30.3% | +29.4% | +7.3% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 7 | 5 | 6 |
| Debt / EquityFinancial leverage | 0.18x | 0.14x | 0.39x | 0.30x |
| Net DebtTotal debt minus cash | -$222M | $28.6B | $48.0B | -$275M |
| Cash & Equiv.Liquid assets | $658M | $30.7B | $35.9B | $553M |
| Total DebtShort + long-term debt | $436M | $59.3B | $83.9B | $279M |
| Interest CoverageEBIT ÷ Interest expense | 1591.47x | 392.15x | 78.84x | 4.03x |
Total Returns (Dividends Reinvested)
GOOGL leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $3,552 for TTD. Over the past 12 months, GOOGL leads with a +163.5% total return vs TTD's -58.4%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs TTD's -28.7% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -37.7% | +26.4% | -5.1% | -12.8% |
| 1-Year ReturnPast 12 months | -58.4% | +163.5% | +3.7% | +12.6% |
| 3-Year ReturnCumulative with dividends | -63.7% | +270.8% | +166.4% | +58.7% |
| 5-Year ReturnCumulative with dividends | -64.5% | +239.8% | +94.8% | -60.9% |
| 10-Year ReturnCumulative with dividends | +680.4% | +996.1% | +421.2% | -4.7% |
| CAGR (3Y)Annualised 3-year return | -28.7% | +54.8% | +38.6% | +16.7% |
Risk & Volatility
Evenly matched — TTD and GOOGL each lead in 1 of 2 comparable metrics.
Risk & Volatility
TTD is the less volatile stock with a 1.06 beta — it tends to amplify market swings less than MGNI's 1.63 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs TTD's 25.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.06x | 1.26x | 1.59x | 1.63x |
| 52-Week HighHighest price in past year | $91.45 | $400.10 | $796.25 | $26.65 |
| 52-Week LowLowest price in past year | $19.74 | $147.84 | $520.26 | $10.82 |
| % of 52W HighCurrent price vs 52-week peak | +25.7% | +99.5% | +77.5% | +52.5% |
| RSI (14)Momentum oscillator 0–100 | 52.8 | 83.4 | 42.8 | 55.4 |
| Avg Volume (50D)Average daily shares traded | 20.4M | 28.3M | 15.6M | 2.1M |
Analyst Outlook
META leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Analyst consensus: TTD as "Buy", GOOGL as "Buy", META as "Buy", MGNI as "Buy". Consensus price targets imply 58.0% upside for TTD (target: $37) vs 2.1% for GOOGL (target: $406). For income investors, META offers the higher dividend yield at 0.34% vs GOOGL's 0.21%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $37.12 | $406.28 | $821.80 | $18.00 |
| # AnalystsCovering analysts | 46 | 82 | 60 | 31 |
| Dividend YieldAnnual dividend ÷ price | — | +0.2% | +0.3% | — |
| Dividend StreakConsecutive years of raises | — | 2 | 2 | — |
| Dividend / ShareAnnual DPS | — | $0.82 | $2.07 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +12.3% | +0.9% | +1.7% | +2.3% |
META leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). GOOGL leads in 2 (Profitability & Efficiency, Total Returns). 1 tied.
TTD vs GOOGL vs META vs MGNI: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is TTD or GOOGL or META or MGNI a better buy right now?
For growth investors, Meta Platforms, Inc.
(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus 6. 9% for Magnite, Inc. (MGNI). Magnite, Inc. (MGNI) offers the better valuation at 14. 7x trailing P/E (13. 4x forward), making it the more compelling value choice. Analysts rate The Trade Desk, Inc. (TTD) a "Buy" — based on 46 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — TTD or GOOGL or META or MGNI?
On trailing P/E, Magnite, Inc.
(MGNI) is the cheapest at 14. 7x versus Alphabet Inc. at 36. 8x. On forward P/E, Magnite, Inc. is actually cheaper at 13. 4x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus The Trade Desk, Inc. 's 1. 61x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — TTD or GOOGL or META or MGNI?
Over the past 5 years, Alphabet Inc.
(GOOGL) delivered a total return of +239. 8%, compared to -64. 5% for The Trade Desk, Inc. (TTD). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus MGNI's -4. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — TTD or GOOGL or META or MGNI?
By beta (market sensitivity over 5 years), The Trade Desk, Inc.
(TTD) is the lower-risk stock at 1. 06β versus Magnite, Inc. 's 1. 63β — meaning MGNI is approximately 53% more volatile than TTD relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 39% for Meta Platforms, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — TTD or GOOGL or META or MGNI?
By revenue growth (latest reported year), Meta Platforms, Inc.
(META) is pulling ahead at 22. 2% versus 6. 9% for Magnite, Inc. (MGNI). On earnings-per-share growth, the picture is similar: Magnite, Inc. grew EPS 493. 8% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, TTD leads at 22. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — TTD or GOOGL or META or MGNI?
Alphabet Inc.
(GOOGL) is the more profitable company, earning 32. 8% net margin versus 15. 3% for The Trade Desk, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: META leads at 41. 4% versus 13. 7% for MGNI. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is TTD or GOOGL or META or MGNI more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus The Trade Desk, Inc. 's 1. 61x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Magnite, Inc. (MGNI) trades at 13. 4x forward P/E versus 29. 6x for Alphabet Inc. — 16. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TTD: 58. 0% to $37. 12.
08Which pays a better dividend — TTD or GOOGL or META or MGNI?
In this comparison, META (0.
3% yield), GOOGL (0. 2% yield) pay a dividend. TTD, MGNI do not pay a meaningful dividend and should not be held primarily for income.
09Is TTD or GOOGL or META or MGNI better for a retirement portfolio?
For long-horizon retirement investors, Alphabet Inc.
(GOOGL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 26), +996. 1% 10Y return). Magnite, Inc. (MGNI) carries a higher beta of 1. 63 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GOOGL: +996. 1%, MGNI: -4. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between TTD and GOOGL and META and MGNI?
These companies operate in different sectors (TTD (Technology) and GOOGL (Communication Services) and META (Communication Services) and MGNI (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: TTD is a mid-cap high-growth stock; GOOGL is a mega-cap high-growth stock; META is a mega-cap high-growth stock; MGNI is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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