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Stock Comparison

UBS vs MS vs GS vs BAC vs C

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
UBS
UBS Group AG

Banks - Diversified

Financial ServicesNYSE • CH
Market Cap$137.82B
5Y Perf.+315.0%
MS
Morgan Stanley

Financial - Capital Markets

Financial ServicesNYSE • US
Market Cap$302.59B
5Y Perf.+330.3%
GS
The Goldman Sachs Group, Inc.

Financial - Capital Markets

Financial ServicesNYSE • US
Market Cap$287.62B
5Y Perf.+371.2%
BAC
Bank of America Corporation

Banks - Diversified

Financial ServicesNYSE • US
Market Cap$401.47B
5Y Perf.+118.7%
C
Citigroup Inc.

Banks - Diversified

Financial ServicesNYSE • US
Market Cap$225.59B
5Y Perf.+169.5%

UBS vs MS vs GS vs BAC vs C — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
UBS logoUBS
MS logoMS
GS logoGS
BAC logoBAC
C logoC
IndustryBanks - DiversifiedFinancial - Capital MarketsFinancial - Capital MarketsBanks - DiversifiedBanks - Diversified
Market Cap$137.82B$302.59B$287.62B$401.47B$225.59B
Revenue (TTM)$59.05B$103.14B$126.85B$188.75B$170.71B
Net Income (TTM)$6.27B$16.18B$16.67B$30.63B$14.69B
Gross Margin63.6%55.6%41.1%55.4%41.7%
Operating Margin11.9%17.1%14.5%18.5%10.0%
Forward P/E13.6x16.0x15.6x11.9x11.9x
Total Debt$356.12B$360.49B$616.93B$365.90B$590.56B
Cash & Equiv.$209.86B$75.74B$182.09B$231.84B$276.53B

UBS vs MS vs GS vs BAC vs CLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

UBS
MS
GS
BAC
C
StockMay 20May 26Return
UBS Group AG (UBS)100415.0+315.0%
Morgan Stanley (MS)100430.3+330.3%
The Goldman Sachs G… (GS)100471.2+371.2%
Bank of America Cor… (BAC)100218.7+118.7%
Citigroup Inc. (C)100269.5+169.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: UBS vs MS vs GS vs BAC vs C

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GS leads in 4 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. Bank of America Corporation is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. C also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
UBS
UBS Group AG
The Financial Play

UBS lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: financial services exposure
MS
Morgan Stanley
The Banking Pick

MS is the clearest fit if your priority is long-term compounding.

  • 7.3% 10Y total return vs GS's 5.3%
Best for: long-term compounding
GS
The Goldman Sachs Group, Inc.
The Banking Pick

GS carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 17.0%, EPS growth 77.3%
  • 17.0% NII/revenue growth vs UBS's -20.4%
  • Efficiency ratio 0.3% vs UBS's 0.5% (lower = leaner)
  • 1.5% yield, 12-year raise streak, vs BAC's 2.4%
Best for: growth exposure
BAC
Bank of America Corporation
The Banking Pick

BAC is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 6 yrs, beta 1.00, yield 2.4%
  • Lower volatility, beta 1.00, current ratio 0.42x
  • PEG 0.77 vs UBS's 12.29
  • Beta 1.00, yield 2.4%, current ratio 0.42x
Best for: income & stability and sleep-well-at-night
C
Citigroup Inc.
The Banking Pick

C ranks third and is worth considering specifically for bank quality.

  • NIM 2.3% vs UBS's 0.4%
  • +87.2% vs BAC's +31.6%
Best for: bank quality
See the full category breakdown
CategoryWinnerWhy
GrowthGS logoGS17.0% NII/revenue growth vs UBS's -20.4%
ValueBAC logoBACLower P/E (11.9x vs 15.6x), PEG 0.77 vs 1.12
Quality / MarginsGS logoGSEfficiency ratio 0.3% vs UBS's 0.5% (lower = leaner)
Stability / SafetyBAC logoBACBeta 1.00 vs C's 1.51, lower leverage
DividendsGS logoGS1.5% yield, 12-year raise streak, vs BAC's 2.4%
Momentum (1Y)C logoC+87.2% vs BAC's +31.6%
Efficiency (ROA)GS logoGSEfficiency ratio 0.3% vs UBS's 0.5%

UBS vs MS vs GS vs BAC vs C — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

UBSUBS Group AG

Segment breakdown not available.

MSMorgan Stanley
FY 2024
Wealth Management Segment
45.6%$28.4B
Institutional Securities Segment
45.0%$28.1B
Investment Management Segment
9.4%$5.9B
GSThe Goldman Sachs Group, Inc.
FY 2024
Global Markets
65.3%$34.9B
Investment Management
30.2%$16.1B
Platform Solutions
4.5%$2.4B
BACBank of America Corporation
FY 2024
Loans and Leases
32.2%$62.0B
other interest income
14.7%$28.3B
Debt securities
13.5%$26.0B
Federal funds sold and securities borrowed or purchased under agreements to resell
10.3%$19.9B
Investment And Brokerage Services
9.2%$17.8B
Market making and similar activities
6.7%$13.0B
Trading account assets
5.4%$10.4B
Other (4)
7.8%$15.1B
CCitigroup Inc.
FY 2024
U.S. Personal Banking
27.7%$20.4B
Markets
27.0%$19.8B
Services
26.7%$19.6B
Personal Banking and Wealth Management
10.2%$7.5B
Banking Segment
8.4%$6.2B

UBS vs MS vs GS vs BAC vs C — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLBACLAGGINGC

Income & Cash Flow (Last 12 Months)

BAC leads this category, winning 3 of 5 comparable metrics.

BAC is the larger business by revenue, generating $188.8B annually — 3.2x UBS's $59.1B. BAC is the more profitable business, keeping 16.2% of every revenue dollar as net income compared to C's 7.4%.

MetricUBS logoUBSUBS Group AGMS logoMSMorgan StanleyGS logoGSThe Goldman Sachs…BAC logoBACBank of America C…C logoCCitigroup Inc.
RevenueTrailing 12 months$59.1B$103.1B$126.9B$188.8B$170.7B
EBITDAEarnings before interest/tax$9.9B$26.3B$23.4B$36.6B$24.1B
Net IncomeAfter-tax profit$6.3B$16.2B$16.7B$30.6B$14.7B
Free Cash FlowCash after capex$3.9B-$6.7B$15.8B$12.6B-$76.0B
Gross MarginGross profit ÷ Revenue+63.6%+55.6%+41.1%+55.4%+41.7%
Operating MarginEBIT ÷ Revenue+11.9%+17.1%+14.5%+18.5%+10.0%
Net MarginNet income ÷ Revenue+10.4%+13.0%+11.3%+16.2%+7.4%
FCF MarginFCF ÷ Revenue-26.4%-2.0%-12.1%+6.7%-15.3%
Rev. Growth (YoY)Latest quarter vs prior year
EPS Growth (YoY)Latest quarter vs prior year+26.1%+48.9%+45.8%+18.3%+23.2%
BAC leads this category, winning 3 of 5 comparable metrics.

Valuation Metrics

BAC leads this category, winning 4 of 6 comparable metrics.

At 13.8x trailing earnings, BAC trades at a 42% valuation discount to MS's 23.9x P/E. Adjusting for growth (PEG ratio), BAC offers better value at 0.90x vs UBS's 21.49x — a lower PEG means you pay less per unit of expected earnings growth.

MetricUBS logoUBSUBS Group AGMS logoMSMorgan StanleyGS logoGSThe Goldman Sachs…BAC logoBACBank of America C…C logoCCitigroup Inc.
Market CapShares × price$137.8B$302.6B$287.6B$401.5B$225.6B
Enterprise ValueMkt cap + debt − cash$284.1B$587.3B$722.5B$535.5B$539.6B
Trailing P/EPrice ÷ TTM EPS23.75x23.92x22.84x13.81x21.70x
Forward P/EPrice ÷ next-FY EPS est.13.59x16.01x15.64x11.86x11.94x
PEG RatioP/E ÷ EPS growth rate21.49x2.69x1.63x0.90x
EV / EBITDAEnterprise value multiple29.75x25.81x34.75x14.63x25.27x
Price / SalesMarket cap ÷ Revenue2.33x2.93x2.27x2.13x1.32x
Price / BookPrice ÷ Book value/share1.62x2.91x2.53x1.31x1.17x
Price / FCFMarket cap ÷ FCF31.83x
BAC leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

BAC leads this category, winning 6 of 9 comparable metrics.

MS delivers a 14.6% return on equity — every $100 of shareholder capital generates $15 in annual profit, vs $7 for C. BAC carries lower financial leverage with a 1.21x debt-to-equity ratio, signaling a more conservative balance sheet compared to GS's 5.06x. On the Piotroski fundamental quality scale (0–9), BAC scores 7/9 vs GS's 4/9, reflecting strong financial health.

MetricUBS logoUBSUBS Group AGMS logoMSMorgan StanleyGS logoGSThe Goldman Sachs…BAC logoBACBank of America C…C logoCCitigroup Inc.
ROE (TTM)Return on equity+7.0%+14.6%+12.6%+10.1%+6.9%
ROA (TTM)Return on assets+0.4%+1.2%+0.9%+0.9%+0.6%
ROICReturn on invested capital+1.2%+2.9%+1.9%+3.2%+1.6%
ROCEReturn on capital employed+1.1%+3.8%+3.6%+4.2%+3.0%
Piotroski ScoreFundamental quality 0–965475
Debt / EquityFinancial leverage3.94x3.42x5.06x1.21x2.82x
Net DebtTotal debt minus cash$146.3B$284.7B$434.8B$134.1B$314.0B
Cash & Equiv.Liquid assets$209.9B$75.7B$182.1B$231.8B$276.5B
Total DebtShort + long-term debt$356.1B$360.5B$616.9B$365.9B$590.6B
Interest CoverageEBIT ÷ Interest expense0.33x0.44x0.31x0.44x0.24x
BAC leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — GS and C each lead in 2 of 6 comparable metrics.

A $10,000 investment in UBS five years ago would be worth $30,472 today (with dividends reinvested), compared to $13,630 for BAC. Over the past 12 months, C leads with a +87.2% total return vs BAC's +31.6%. The 3-year compound annual growth rate (CAGR) favors GS at 43.5% vs BAC's 26.3% — a key indicator of consistent wealth creation.

MetricUBS logoUBSUBS Group AGMS logoMSMorgan StanleyGS logoGSThe Goldman Sachs…BAC logoBACBank of America C…C logoCCitigroup Inc.
YTD ReturnYear-to-date-3.4%+5.7%+1.8%-5.2%+9.8%
1-Year ReturnPast 12 months+47.4%+63.0%+70.6%+31.6%+87.2%
3-Year ReturnCumulative with dividends+139.5%+138.4%+195.2%+101.6%+193.0%
5-Year ReturnCumulative with dividends+204.7%+136.2%+164.4%+36.3%+86.4%
10-Year ReturnCumulative with dividends+232.0%+732.3%+534.3%+330.2%+236.6%
CAGR (3Y)Annualised 3-year return+33.8%+33.6%+43.5%+26.3%+43.1%
Evenly matched — GS and C each lead in 2 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MS and BAC each lead in 1 of 2 comparable metrics.

BAC is the less volatile stock with a 1.00 beta — it tends to amplify market swings less than C's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MS currently trades 97.6% from its 52-week high vs UBS's 90.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricUBS logoUBSUBS Group AGMS logoMSMorgan StanleyGS logoGSThe Goldman Sachs…BAC logoBACBank of America C…C logoCCitigroup Inc.
Beta (5Y)Sensitivity to S&P 5001.17x1.37x1.47x1.00x1.51x
52-Week HighHighest price in past year$49.36$194.83$984.70$57.55$135.29
52-Week LowLowest price in past year$30.36$118.20$547.74$40.86$69.65
% of 52W HighCurrent price vs 52-week peak+90.0%+97.6%+94.0%+91.7%+95.4%
RSI (14)Momentum oscillator 0–10068.066.059.559.856.9
Avg Volume (50D)Average daily shares traded2.7M5.4M2.0M36.0M11.5M
Evenly matched — MS and BAC each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — GS and BAC each lead in 1 of 2 comparable metrics.

Analyst consensus: UBS as "Buy", MS as "Buy", GS as "Hold", BAC as "Buy", C as "Buy". Consensus price targets imply 15.9% upside for BAC (target: $61) vs -46.9% for UBS (target: $24). For income investors, BAC offers the higher dividend yield at 2.40% vs GS's 1.46%.

MetricUBS logoUBSUBS Group AGMS logoMSMorgan StanleyGS logoGSThe Goldman Sachs…BAC logoBACBank of America C…C logoCCitigroup Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyHoldBuyBuy
Price TargetConsensus 12-month target$23.57$205.75$995.89$61.13$140.42
# AnalystsCovering analysts2952555427
Dividend YieldAnnual dividend ÷ price+1.6%+2.0%+1.5%+2.4%+2.1%
Dividend StreakConsecutive years of raises4111263
Dividend / ShareAnnual DPS$0.72$3.81$13.48$1.27$2.73
Buyback YieldShare repurchases ÷ mkt cap+3.1%+1.4%+3.5%+5.3%+3.3%
Evenly matched — GS and BAC each lead in 1 of 2 comparable metrics.
Key Takeaway

BAC leads in 3 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics. 3 categories are tied.

Best OverallBank of America Corporation (BAC)Leads 3 of 6 categories
Loading custom metrics...

UBS vs MS vs GS vs BAC vs C: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is UBS or MS or GS or BAC or C a better buy right now?

For growth investors, The Goldman Sachs Group, Inc.

(GS) is the stronger pick with 17. 0% revenue growth year-over-year, versus -20. 4% for UBS Group AG (UBS). Bank of America Corporation (BAC) offers the better valuation at 13. 8x trailing P/E (11. 9x forward), making it the more compelling value choice. Analysts rate UBS Group AG (UBS) a "Buy" — based on 29 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — UBS or MS or GS or BAC or C?

On trailing P/E, Bank of America Corporation (BAC) is the cheapest at 13.

8x versus Morgan Stanley at 23. 9x. On forward P/E, Bank of America Corporation is actually cheaper at 11. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Bank of America Corporation wins at 0. 77x versus UBS Group AG's 12. 29x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — UBS or MS or GS or BAC or C?

Over the past 5 years, UBS Group AG (UBS) delivered a total return of +204.

7%, compared to +36. 3% for Bank of America Corporation (BAC). Over 10 years, the gap is even starker: MS returned +732. 3% versus UBS's +232. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — UBS or MS or GS or BAC or C?

By beta (market sensitivity over 5 years), Bank of America Corporation (BAC) is the lower-risk stock at 1.

00β versus Citigroup Inc. 's 1. 51β — meaning C is approximately 52% more volatile than BAC relative to the S&P 500. On balance sheet safety, Bank of America Corporation (BAC) carries a lower debt/equity ratio of 121% versus 5% for The Goldman Sachs Group, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — UBS or MS or GS or BAC or C?

By revenue growth (latest reported year), The Goldman Sachs Group, Inc.

(GS) is pulling ahead at 17. 0% versus -20. 4% for UBS Group AG (UBS). On earnings-per-share growth, the picture is similar: The Goldman Sachs Group, Inc. grew EPS 77. 3% year-over-year, compared to 18. 6% for Bank of America Corporation. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — UBS or MS or GS or BAC or C?

Bank of America Corporation (BAC) is the more profitable company, earning 16.

2% net margin versus 7. 4% for Citigroup Inc. — meaning it keeps 16. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BAC leads at 18. 5% versus 10. 0% for C. At the gross margin level — before operating expenses — UBS leads at 63. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is UBS or MS or GS or BAC or C more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Bank of America Corporation (BAC) is the more undervalued stock at a PEG of 0. 77x versus UBS Group AG's 12. 29x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Bank of America Corporation (BAC) trades at 11. 9x forward P/E versus 16. 0x for Morgan Stanley — 4. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BAC: 15. 9% to $61. 13.

08

Which pays a better dividend — UBS or MS or GS or BAC or C?

All stocks in this comparison pay dividends.

Bank of America Corporation (BAC) offers the highest yield at 2. 4%, versus 1. 5% for The Goldman Sachs Group, Inc. (GS).

09

Is UBS or MS or GS or BAC or C better for a retirement portfolio?

For long-horizon retirement investors, Bank of America Corporation (BAC) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.

00), 2. 4% yield, +330. 2% 10Y return). Citigroup Inc. (C) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (BAC: +330. 2%, C: +236. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between UBS and MS and GS and BAC and C?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: UBS is a mid-cap quality compounder stock; MS is a large-cap high-growth stock; GS is a large-cap high-growth stock; BAC is a large-cap deep-value stock; C is a large-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Sector: Financial Services
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C

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  • Market Cap > $100B
  • Revenue Growth > 5%
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Beat Both

Find stocks that outperform UBS and MS and GS and BAC and C on the metrics below

Revenue Growth>
%
(UBS: -20.4% · MS: 16.8%)
Net Margin>
%
(UBS: 10.4% · MS: 13.0%)
P/E Ratio<
x
(UBS: 23.7x · MS: 23.9x)

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