UGRO
urban-gro, Inc.
Agricultural - Machinery
Market Cap$3M
5Y Perf.-77.5%
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Stock Comparison
UGRO vs GRWG vs HYFM vs IIPR
Revenue, margins, valuation, and 5-year total return — side by side.
GRWG
GrowGeneration Corp.
Specialty Retail
Market Cap$85M
5Y Perf.-96.5%
HYFM
Hydrofarm Holdings Group, Inc.
Agricultural - Machinery
Market Cap$5M
5Y Perf.-99.8%
IIPR
Innovative Industrial Properties, Inc.
REIT - Industrial
Market Cap$1.62B
5Y Perf.-69.1%
UGRO vs GRWG vs HYFM vs IIPR — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | UGRO | GRWG | HYFM | IIPR |
|---|---|---|---|---|
| Industry | Agricultural - Machinery | Specialty Retail | Agricultural - Machinery | REIT - Industrial |
| Market Cap | $3M | $85M | $5M | $1.62B |
| Revenue (TTM) | $17M | $162M | $146M | $263M |
| Net Income (TTM) | $-22M | $-24M | $-65M | $120M |
| Gross Margin | -1.0% | 26.8% | 10.2% | 60.3% |
| Operating Margin | -77.1% | -15.7% | -35.8% | 46.7% |
| Forward P/E | — | — | — | 13.2x |
| Total Debt | $8M | $29M | $170M | $394M |
| Cash & Equiv. | $11M | $30M | $26M | $48M |
UGRO vs GRWG vs HYFM vs IIPR — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
UGRO
GRWG
HYFM
IIPR
| Stock | Dec 20 | May 26 | Return |
|---|---|---|---|
| urban-gro, Inc. (UGRO) | 100 | 22.5 | -77.5% |
| GrowGeneration Corp. (GRWG) | 100 | 3.5 | -96.5% |
| Hydrofarm Holdings … (HYFM) | 100 | 0.2 | -99.8% |
| Innovative Industri… (IIPR) | 100 | 30.9 | -69.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: UGRO vs GRWG vs HYFM vs IIPR
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: IIPR leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. urban-gro, Inc. is the stronger pick specifically for valuation and capital efficiency. GRWG and HYFM also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
UGRO
urban-gro, Inc.
The Value Play
UGRO is the #2 pick in this set and the best alternative if value is your priority.
- Better valuation composite
Best for: value
GRWG
GrowGeneration Corp.
The Growth Play
GRWG is the clearest fit if your priority is growth exposure.
- Rev growth -14.4%, EPS growth 51.2%, 3Y rev CAGR -16.5%
- +25.7% vs HYFM's -75.4%
Best for: growth exposure
HYFM
Hydrofarm Holdings Group, Inc.
The Defensive Pick
HYFM is the clearest fit if your priority is sleep-well-at-night and defensive.
- Lower volatility, beta 0.91, Low D/E 75.8%, current ratio 2.72x
- Beta 0.91, current ratio 2.72x
- Beta 0.91 vs UGRO's 1.44
Best for: sleep-well-at-night and defensive
IIPR
Innovative Industrial Properties, Inc.
The Real Estate Income Play
IIPR carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 9 yrs, beta 0.92, yield 13.5%
- 436.4% 10Y total return vs GRWG's -75.7%
- -13.8% FFO/revenue growth vs UGRO's -56.5%
- 45.6% margin vs UGRO's -127.0%
Best for: income & stability and long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | IIPR | -13.8% FFO/revenue growth vs UGRO's -56.5% |
| Value | UGRO | Better valuation composite |
| Quality / Margins | IIPR | 45.6% margin vs UGRO's -127.0% |
| Stability / Safety | HYFM | Beta 0.91 vs UGRO's 1.44 |
| Dividends | IIPR | 13.5% yield; 9-year raise streak; the other 3 pay no meaningful dividend |
| Momentum (1Y) | GRWG | +25.7% vs HYFM's -75.4% |
| Efficiency (ROA) | IIPR | 5.1% ROA vs UGRO's -24.5% |
UGRO vs GRWG vs HYFM vs IIPR — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2024
FY 2024
Segment breakdown not available.
UGRO vs GRWG vs HYFM vs IIPR — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLIIPRLAGGINGGRWG
Who Leads Where
IIPR leads in 4 of 6 categories
HYFM leads 1 • UGRO leads 0 • GRWG leads 0 • 1 tied
Explore the data ↓GRWGGrowGeneration Corp.
0leads
UGROurban-gro, Inc.
0leads
HYFMHydrofarm Holdings Gr…
1leads
IIPRInnovative Industrial…
4leads
6 Total Categories
CATEGORYLEADERvs HYFMvs UGROMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
IIPR4/6
Valuation MetricsMultiples, price ratios, and targets
HYFM2/4
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
IIPR6/9
Total Returns1Y, 3Y, 5Y total returns with dividends
IIPR5/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
IIPR1/1
Income & Cash Flow (Last 12 Months)
IIPR leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
IIPR is the larger business by revenue, generating $263M annually — 15.1x UGRO's $17M. IIPR is the more profitable business, keeping 45.6% of every revenue dollar as net income compared to UGRO's -127.0%. On growth, UGRO holds the edge at +32.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | UGROurban-gro, Inc. | GRWGGrowGeneration Co… | HYFMHydrofarm Holding… | IIPRInnovative Indust… |
|---|---|---|---|---|
| RevenueTrailing 12 months | $17M | $162M | $146M | $263M |
| EBITDAEarnings before interest/tax | -$13M | -$14M | -$23M | $197M |
| Net IncomeAfter-tax profit | -$22M | -$24M | -$65M | $120M |
| Free Cash FlowCash after capex | $542,573 | -$10M | -$8M | $144M |
| Gross MarginGross profit ÷ Revenue | -1.0% | +26.8% | +10.2% | +60.3% |
| Operating MarginEBIT ÷ Revenue | -77.1% | -15.7% | -35.8% | +46.7% |
| Net MarginNet income ÷ Revenue | -127.0% | -14.9% | -44.5% | +45.6% |
| FCF MarginFCF ÷ Revenue | +3.1% | -6.2% | -5.7% | +54.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +32.8% | +1.0% | -33.3% | -3.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +72.5% | +69.2% | -22.7% | -1.0% |
IIPR leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
HYFM leads this category, winning 2 of 4 comparable metrics.
Valuation Metrics
| Metric | UGROurban-gro, Inc. | GRWGGrowGeneration Co… | HYFMHydrofarm Holding… | IIPRInnovative Indust… |
|---|---|---|---|---|
| Market CapShares × price | $3M | $85M | $5M | $1.6B |
| Enterprise ValueMkt cap + debt − cash | $668,152 | $84M | $148M | $2.0B |
| Trailing P/EPrice ÷ TTM EPS | -0.13x | -3.55x | -0.07x | 14.40x |
| Forward P/EPrice ÷ next-FY EPS est. | — | — | — | 13.17x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | 3.85x |
| EV / EBITDAEnterprise value multiple | — | — | — | 9.91x |
| Price / SalesMarket cap ÷ Revenue | 0.17x | 0.53x | 0.03x | 6.08x |
| Price / BookPrice ÷ Book value/share | — | 0.87x | 0.02x | 0.87x |
| Price / FCFMarket cap ÷ FCF | 5.47x | — | — | 9.26x |
HYFM leads this category, winning 2 of 4 comparable metrics.
Profitability & Efficiency
IIPR leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
IIPR delivers a 6.4% return on equity — every $100 of shareholder capital generates $6 in annual profit, vs $-32 for HYFM. IIPR carries lower financial leverage with a 0.21x debt-to-equity ratio, signaling a more conservative balance sheet compared to HYFM's 0.76x. On the Piotroski fundamental quality scale (0–9), GRWG scores 6/9 vs HYFM's 3/9, reflecting solid financial health.
| Metric | UGROurban-gro, Inc. | GRWGGrowGeneration Co… | HYFMHydrofarm Holding… | IIPRInnovative Indust… |
|---|---|---|---|---|
| ROE (TTM)Return on equity | — | -22.9% | -32.3% | +6.4% |
| ROA (TTM)Return on assets | -24.5% | -15.2% | -16.3% | +5.1% |
| ROICReturn on invested capital | — | -16.9% | -9.6% | +4.3% |
| ROCEReturn on capital employed | — | -18.8% | -12.1% | +5.8% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 | 3 | 4 |
| Debt / EquityFinancial leverage | — | 0.30x | 0.76x | 0.21x |
| Net DebtTotal debt minus cash | -$2M | -$929,000 | $143M | $346M |
| Cash & Equiv.Liquid assets | $11M | $30M | $26M | $48M |
| Total DebtShort + long-term debt | $8M | $29M | $170M | $394M |
| Interest CoverageEBIT ÷ Interest expense | -6.57x | — | -3.77x | 6.67x |
IIPR leads this category, winning 6 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
IIPR leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in IIPR five years ago would be worth $4,999 today (with dividends reinvested), compared to $16 for HYFM. Over the past 12 months, GRWG leads with a +25.7% total return vs HYFM's -75.4%. The 3-year compound annual growth rate (CAGR) favors IIPR at 4.5% vs HYFM's -56.8% — a key indicator of consistent wealth creation.
| Metric | UGROurban-gro, Inc. | GRWGGrowGeneration Co… | HYFMHydrofarm Holding… | IIPRInnovative Indust… |
|---|---|---|---|---|
| YTD ReturnYear-to-date | -20.8% | -7.8% | -35.0% | +18.3% |
| 1-Year ReturnPast 12 months | -48.0% | +25.7% | -75.4% | +20.3% |
| 3-Year ReturnCumulative with dividends | -87.2% | -62.0% | -91.9% | +14.1% |
| 5-Year ReturnCumulative with dividends | -97.2% | -96.7% | -99.8% | -50.0% |
| 10-Year ReturnCumulative with dividends | -91.2% | -75.7% | -99.8% | +436.4% |
| CAGR (3Y)Annualised 3-year return | -49.6% | -27.6% | -56.8% | +4.5% |
IIPR leads this category, winning 5 of 6 comparable metrics.
Risk & Volatility
Evenly matched — HYFM and IIPR each lead in 1 of 2 comparable metrics.
Risk & Volatility
HYFM is the less volatile stock with a 0.91 beta — it tends to amplify market swings less than UGRO's 1.44 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. IIPR currently trades 92.2% from its 52-week high vs UGRO's 15.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | UGROurban-gro, Inc. | GRWGGrowGeneration Co… | HYFMHydrofarm Holding… | IIPRInnovative Indust… |
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.44x | 1.27x | 0.91x | 0.92x |
| 52-Week HighHighest price in past year | $36.93 | $2.40 | $4.78 | $61.40 |
| 52-Week LowLowest price in past year | $0.17 | $0.87 | $0.81 | $44.58 |
| % of 52W HighCurrent price vs 52-week peak | +15.2% | +59.2% | +21.8% | +92.2% |
| RSI (14)Momentum oscillator 0–100 | 37.7 | 63.2 | 54.8 | 59.3 |
| Avg Volume (50D)Average daily shares traded | 5.7M | 476K | 41K | 303K |
Evenly matched — HYFM and IIPR each lead in 1 of 2 comparable metrics.
Analyst Outlook
IIPR leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Analyst consensus: UGRO as "Buy", IIPR as "Hold". Consensus price targets imply 1345.7% upside for UGRO (target: $81) vs -22.3% for IIPR (target: $44). IIPR is the only dividend payer here at 13.46% yield — a key consideration for income-focused portfolios.
| Metric | UGROurban-gro, Inc. | GRWGGrowGeneration Co… | HYFMHydrofarm Holding… | IIPRInnovative Indust… |
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | — | — | Hold |
| Price TargetConsensus 12-month target | $81.25 | — | — | $44.00 |
| # AnalystsCovering analysts | 4 | — | — | 11 |
| Dividend YieldAnnual dividend ÷ price | — | — | — | +13.5% |
| Dividend StreakConsecutive years of raises | — | — | 1 | 9 |
| Dividend / ShareAnnual DPS | — | — | — | $7.62 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% | 0.0% | +1.2% |
IIPR leads this category, winning 1 of 1 comparable metric.
Key Takeaway
IIPR leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). HYFM leads in 1 (Valuation Metrics). 1 tied.
Best OverallInnovative Industrial Prope… (IIPR)Leads 4 of 6 categories
Loading custom metrics...
UGRO vs GRWG vs HYFM vs IIPR: Key Questions Answered
9 questions · data-driven answers · updated daily
01Is UGRO or GRWG or HYFM or IIPR a better buy right now?
For growth investors, Innovative Industrial Properties, Inc.
(IIPR) is the stronger pick with -13. 8% revenue growth year-over-year, versus -56. 5% for urban-gro, Inc. (UGRO). Innovative Industrial Properties, Inc. (IIPR) offers the better valuation at 14. 4x trailing P/E (13. 2x forward), making it the more compelling value choice. Analysts rate urban-gro, Inc. (UGRO) a "Buy" — based on 4 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — UGRO or GRWG or HYFM or IIPR?
Over the past 5 years, Innovative Industrial Properties, Inc.
(IIPR) delivered a total return of -50. 0%, compared to -99. 8% for Hydrofarm Holdings Group, Inc. (HYFM). Over 10 years, the gap is even starker: IIPR returned +436. 4% versus HYFM's -99. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — UGRO or GRWG or HYFM or IIPR?
By beta (market sensitivity over 5 years), Hydrofarm Holdings Group, Inc.
(HYFM) is the lower-risk stock at 0. 91β versus urban-gro, Inc. 's 1. 44β — meaning UGRO is approximately 58% more volatile than HYFM relative to the S&P 500. On balance sheet safety, Innovative Industrial Properties, Inc. (IIPR) carries a lower debt/equity ratio of 21% versus 76% for Hydrofarm Holdings Group, Inc. — giving it more financial flexibility in a downturn.
04Which is growing faster — UGRO or GRWG or HYFM or IIPR?
By revenue growth (latest reported year), Innovative Industrial Properties, Inc.
(IIPR) is pulling ahead at -13. 8% versus -56. 5% for urban-gro, Inc. (UGRO). On earnings-per-share growth, the picture is similar: GrowGeneration Corp. grew EPS 51. 2% year-over-year, compared to -28. 8% for Innovative Industrial Properties, Inc.. Over a 3-year CAGR, IIPR leads at -1. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — UGRO or GRWG or HYFM or IIPR?
Innovative Industrial Properties, Inc.
(IIPR) is the more profitable company, earning 43. 0% net margin versus -129. 4% for urban-gro, Inc. — meaning it keeps 43. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: IIPR leads at 46. 7% versus -77. 1% for UGRO. At the gross margin level — before operating expenses — IIPR leads at 88. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is UGRO or GRWG or HYFM or IIPR more undervalued right now?
Analyst consensus price targets imply the most upside for UGRO: 1345.
7% to $81. 25.
07Which pays a better dividend — UGRO or GRWG or HYFM or IIPR?
In this comparison, IIPR (13.
5% yield) pays a dividend. UGRO, GRWG, HYFM do not pay a meaningful dividend and should not be held primarily for income.
08Is UGRO or GRWG or HYFM or IIPR better for a retirement portfolio?
For long-horizon retirement investors, Innovative Industrial Properties, Inc.
(IIPR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 92), 13. 5% yield, +436. 4% 10Y return). Both have compounded well over 10 years (IIPR: +436. 4%, UGRO: -91. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between UGRO and GRWG and HYFM and IIPR?
These companies operate in different sectors (UGRO (Industrials) and GRWG (Consumer Cyclical) and HYFM (Industrials) and IIPR (Real Estate)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: UGRO is a small-cap quality compounder stock; GRWG is a small-cap quality compounder stock; HYFM is a small-cap quality compounder stock; IIPR is a small-cap deep-value stock. IIPR pays a dividend while UGRO, GRWG, HYFM do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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