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Stock Comparison

UGRO vs GRWG vs HYFM vs LAUR vs IIPR

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
UGRO
urban-gro, Inc.

Agricultural - Machinery

IndustrialsNASDAQ • US
Market Cap$3M
5Y Perf.-77.5%
GRWG
GrowGeneration Corp.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$85M
5Y Perf.-96.5%
HYFM
Hydrofarm Holdings Group, Inc.

Agricultural - Machinery

IndustrialsNASDAQ • US
Market Cap$5M
5Y Perf.-99.8%
LAUR
Laureate Education, Inc.

Education & Training Services

Consumer DefensiveNASDAQ • US
Market Cap$4.59B
5Y Perf.+120.9%
IIPR
Innovative Industrial Properties, Inc.

REIT - Industrial

Real EstateNYSE • US
Market Cap$1.62B
5Y Perf.-69.1%

UGRO vs GRWG vs HYFM vs LAUR vs IIPR — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
UGRO logoUGRO
GRWG logoGRWG
HYFM logoHYFM
LAUR logoLAUR
IIPR logoIIPR
IndustryAgricultural - MachinerySpecialty RetailAgricultural - MachineryEducation & Training ServicesREIT - Industrial
Market Cap$3M$85M$5M$4.59B$1.62B
Revenue (TTM)$17M$162M$146M$1.74B$263M
Net Income (TTM)$-22M$-24M$-65M$280M$120M
Gross Margin-1.0%26.8%10.2%26.9%60.3%
Operating Margin-77.1%-15.7%-35.8%24.0%46.7%
Forward P/E15.3x13.2x
Total Debt$8M$29M$170M$847M$394M
Cash & Equiv.$11M$30M$26M$147M$48M

UGRO vs GRWG vs HYFM vs LAUR vs IIPRLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

UGRO
GRWG
HYFM
LAUR
IIPR
StockDec 20May 26Return
urban-gro, Inc. (UGRO)10022.5-77.5%
GrowGeneration Corp. (GRWG)1003.5-96.5%
Hydrofarm Holdings … (HYFM)1000.2-99.8%
Laureate Education,… (LAUR)100220.9+120.9%
Innovative Industri… (IIPR)10030.9-69.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: UGRO vs GRWG vs HYFM vs LAUR vs IIPR

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: LAUR leads in 4 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and capital preservation and lower volatility. Innovative Industrial Properties, Inc. is the stronger pick specifically for valuation and capital efficiency and profitability and margin quality. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
UGRO
urban-gro, Inc.
The Industrials Pick

UGRO plays a supporting role in this comparison — it may shine differently against other peers.

Best for: industrials exposure
GRWG
GrowGeneration Corp.
The Consumer Cyclical Pick

GRWG lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
HYFM
Hydrofarm Holdings Group, Inc.
The Industrials Pick

Among these 5 stocks, HYFM doesn't own a clear edge in any measured category.

Best for: industrials exposure
LAUR
Laureate Education, Inc.
The Growth Play

LAUR carries the broadest edge in this set and is the clearest fit for growth exposure and sleep-well-at-night.

  • Rev growth 8.6%, EPS growth -1.6%, 3Y rev CAGR 11.1%
  • Lower volatility, beta 0.59, Low D/E 71.2%, current ratio 0.60x
  • Beta 0.59, yield 0.0%, current ratio 0.60x
  • 8.6% revenue growth vs UGRO's -56.5%
Best for: growth exposure and sleep-well-at-night
IIPR
Innovative Industrial Properties, Inc.
The Real Estate Income Play

IIPR is the #2 pick in this set and the best alternative if income & stability and long-term compounding is your priority.

  • Dividend streak 9 yrs, beta 0.92, yield 13.5%
  • 436.4% 10Y total return vs LAUR's 216.8%
  • Lower P/E (13.2x vs 15.3x)
  • 45.6% margin vs UGRO's -127.0%
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthLAUR logoLAUR8.6% revenue growth vs UGRO's -56.5%
ValueIIPR logoIIPRLower P/E (13.2x vs 15.3x)
Quality / MarginsIIPR logoIIPR45.6% margin vs UGRO's -127.0%
Stability / SafetyLAUR logoLAURBeta 0.59 vs UGRO's 1.44
DividendsIIPR logoIIPR13.5% yield; 9-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)LAUR logoLAUR+40.7% vs HYFM's -75.4%
Efficiency (ROA)LAUR logoLAUR12.9% ROA vs UGRO's -24.5%

UGRO vs GRWG vs HYFM vs LAUR vs IIPR — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

UGROurban-gro, Inc.
FY 2025
Construction
98.0%$9M
Other Member
2.0%$180,761
GRWGGrowGeneration Corp.
FY 2024
Storage Solutions
100.0%$25M
HYFMHydrofarm Holdings Group, Inc.
FY 2024
Shipping and Handling
100.0%$8M
LAURLaureate Education, Inc.
FY 2025
Other Services
0.0%$225M
Sales Discounts, Waivers And Scholarships
0.0%$-569,457,000
IIPRInnovative Industrial Properties, Inc.

Segment breakdown not available.

UGRO vs GRWG vs HYFM vs LAUR vs IIPR — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLLAURLAGGINGGRWG

Income & Cash Flow (Last 12 Months)

IIPR leads this category, winning 4 of 6 comparable metrics.

LAUR is the larger business by revenue, generating $1.7B annually — 99.9x UGRO's $17M. IIPR is the more profitable business, keeping 45.6% of every revenue dollar as net income compared to UGRO's -127.0%. On growth, UGRO holds the edge at +32.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricUGRO logoUGROurban-gro, Inc.GRWG logoGRWGGrowGeneration Co…HYFM logoHYFMHydrofarm Holding…LAUR logoLAURLaureate Educatio…IIPR logoIIPRInnovative Indust…
RevenueTrailing 12 months$17M$162M$146M$1.7B$263M
EBITDAEarnings before interest/tax-$13M-$14M-$23M$535M$197M
Net IncomeAfter-tax profit-$22M-$24M-$65M$280M$120M
Free Cash FlowCash after capex$542,573-$10M-$8M$264M$144M
Gross MarginGross profit ÷ Revenue-1.0%+26.8%+10.2%+26.9%+60.3%
Operating MarginEBIT ÷ Revenue-77.1%-15.7%-35.8%+24.0%+46.7%
Net MarginNet income ÷ Revenue-127.0%-14.9%-44.5%+16.1%+45.6%
FCF MarginFCF ÷ Revenue+3.1%-6.2%-5.7%+15.2%+54.7%
Rev. Growth (YoY)Latest quarter vs prior year+32.8%+1.0%-33.3%+15.4%-3.8%
EPS Growth (YoY)Latest quarter vs prior year+72.5%+69.2%-22.7%-15.4%-1.0%
IIPR leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

HYFM leads this category, winning 2 of 6 comparable metrics.

At 14.4x trailing earnings, IIPR trades at a 15% valuation discount to LAUR's 17.0x P/E. On an enterprise value basis, LAUR's 9.8x EV/EBITDA is more attractive than IIPR's 9.9x.

MetricUGRO logoUGROurban-gro, Inc.GRWG logoGRWGGrowGeneration Co…HYFM logoHYFMHydrofarm Holding…LAUR logoLAURLaureate Educatio…IIPR logoIIPRInnovative Indust…
Market CapShares × price$3M$85M$5M$4.6B$1.6B
Enterprise ValueMkt cap + debt − cash$668,152$84M$148M$5.3B$2.0B
Trailing P/EPrice ÷ TTM EPS-0.13x-3.55x-0.07x17.02x14.40x
Forward P/EPrice ÷ next-FY EPS est.15.26x13.17x
PEG RatioP/E ÷ EPS growth rate3.85x
EV / EBITDAEnterprise value multiple9.77x9.91x
Price / SalesMarket cap ÷ Revenue0.17x0.53x0.03x2.70x6.08x
Price / BookPrice ÷ Book value/share0.87x0.02x4.02x0.87x
Price / FCFMarket cap ÷ FCF5.47x17.45x9.26x
HYFM leads this category, winning 2 of 6 comparable metrics.

Profitability & Efficiency

LAUR leads this category, winning 5 of 9 comparable metrics.

LAUR delivers a 25.4% return on equity — every $100 of shareholder capital generates $25 in annual profit, vs $-32 for HYFM. IIPR carries lower financial leverage with a 0.21x debt-to-equity ratio, signaling a more conservative balance sheet compared to HYFM's 0.76x. On the Piotroski fundamental quality scale (0–9), GRWG scores 6/9 vs HYFM's 3/9, reflecting solid financial health.

MetricUGRO logoUGROurban-gro, Inc.GRWG logoGRWGGrowGeneration Co…HYFM logoHYFMHydrofarm Holding…LAUR logoLAURLaureate Educatio…IIPR logoIIPRInnovative Indust…
ROE (TTM)Return on equity-22.9%-32.3%+25.4%+6.4%
ROA (TTM)Return on assets-24.5%-15.2%-16.3%+12.9%+5.1%
ROICReturn on invested capital-16.9%-9.6%+20.3%+4.3%
ROCEReturn on capital employed-18.8%-12.1%+26.7%+5.8%
Piotroski ScoreFundamental quality 0–956354
Debt / EquityFinancial leverage0.30x0.76x0.71x0.21x
Net DebtTotal debt minus cash-$2M-$929,000$143M$701M$346M
Cash & Equiv.Liquid assets$11M$30M$26M$147M$48M
Total DebtShort + long-term debt$8M$29M$170M$847M$394M
Interest CoverageEBIT ÷ Interest expense-6.57x-3.77x34.91x6.67x
LAUR leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

LAUR leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in LAUR five years ago would be worth $30,043 today (with dividends reinvested), compared to $16 for HYFM. Over the past 12 months, LAUR leads with a +40.7% total return vs HYFM's -75.4%. The 3-year compound annual growth rate (CAGR) favors LAUR at 40.1% vs HYFM's -56.8% — a key indicator of consistent wealth creation.

MetricUGRO logoUGROurban-gro, Inc.GRWG logoGRWGGrowGeneration Co…HYFM logoHYFMHydrofarm Holding…LAUR logoLAURLaureate Educatio…IIPR logoIIPRInnovative Indust…
YTD ReturnYear-to-date-20.8%-7.8%-35.0%-3.4%+18.3%
1-Year ReturnPast 12 months-48.0%+25.7%-75.4%+40.7%+20.3%
3-Year ReturnCumulative with dividends-87.2%-62.0%-91.9%+175.1%+14.1%
5-Year ReturnCumulative with dividends-97.2%-96.7%-99.8%+200.4%-50.0%
10-Year ReturnCumulative with dividends-91.2%-75.7%-99.8%+216.8%+436.4%
CAGR (3Y)Annualised 3-year return-49.6%-27.6%-56.8%+40.1%+4.5%
LAUR leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — LAUR and IIPR each lead in 1 of 2 comparable metrics.

LAUR is the less volatile stock with a 0.59 beta — it tends to amplify market swings less than UGRO's 1.44 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. IIPR currently trades 92.2% from its 52-week high vs UGRO's 15.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricUGRO logoUGROurban-gro, Inc.GRWG logoGRWGGrowGeneration Co…HYFM logoHYFMHydrofarm Holding…LAUR logoLAURLaureate Educatio…IIPR logoIIPRInnovative Indust…
Beta (5Y)Sensitivity to S&P 5001.44x1.27x0.91x0.59x0.92x
52-Week HighHighest price in past year$36.93$2.40$4.78$37.91$61.40
52-Week LowLowest price in past year$0.17$0.87$0.81$21.16$44.58
% of 52W HighCurrent price vs 52-week peak+15.2%+59.2%+21.8%+84.9%+92.2%
RSI (14)Momentum oscillator 0–10037.763.254.849.659.3
Avg Volume (50D)Average daily shares traded5.7M476K41K1.9M303K
Evenly matched — LAUR and IIPR each lead in 1 of 2 comparable metrics.

Analyst Outlook

IIPR leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: UGRO as "Buy", LAUR as "Buy", IIPR as "Hold". Consensus price targets imply 1345.7% upside for UGRO (target: $81) vs -22.3% for IIPR (target: $44). IIPR is the only dividend payer here at 13.46% yield — a key consideration for income-focused portfolios.

MetricUGRO logoUGROurban-gro, Inc.GRWG logoGRWGGrowGeneration Co…HYFM logoHYFMHydrofarm Holding…LAUR logoLAURLaureate Educatio…IIPR logoIIPRInnovative Indust…
Analyst RatingConsensus buy/hold/sellBuyBuyHold
Price TargetConsensus 12-month target$81.25$39.00$44.00
# AnalystsCovering analysts41111
Dividend YieldAnnual dividend ÷ price+0.0%+13.5%
Dividend StreakConsecutive years of raises109
Dividend / ShareAnnual DPS$0.00$7.62
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%0.0%+4.7%+1.2%
IIPR leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

IIPR leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). LAUR leads in 2 (Profitability & Efficiency, Total Returns). 1 tied.

Best OverallLaureate Education, Inc. (LAUR)Leads 2 of 6 categories
Loading custom metrics...

UGRO vs GRWG vs HYFM vs LAUR vs IIPR: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is UGRO or GRWG or HYFM or LAUR or IIPR a better buy right now?

For growth investors, Laureate Education, Inc.

(LAUR) is the stronger pick with 8. 6% revenue growth year-over-year, versus -56. 5% for urban-gro, Inc. (UGRO). Innovative Industrial Properties, Inc. (IIPR) offers the better valuation at 14. 4x trailing P/E (13. 2x forward), making it the more compelling value choice. Analysts rate urban-gro, Inc. (UGRO) a "Buy" — based on 4 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — UGRO or GRWG or HYFM or LAUR or IIPR?

On trailing P/E, Innovative Industrial Properties, Inc.

(IIPR) is the cheapest at 14. 4x versus Laureate Education, Inc. at 17. 0x. On forward P/E, Innovative Industrial Properties, Inc. is actually cheaper at 13. 2x.

03

Which is the better long-term investment — UGRO or GRWG or HYFM or LAUR or IIPR?

Over the past 5 years, Laureate Education, Inc.

(LAUR) delivered a total return of +200. 4%, compared to -99. 8% for Hydrofarm Holdings Group, Inc. (HYFM). Over 10 years, the gap is even starker: IIPR returned +436. 4% versus HYFM's -99. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — UGRO or GRWG or HYFM or LAUR or IIPR?

By beta (market sensitivity over 5 years), Laureate Education, Inc.

(LAUR) is the lower-risk stock at 0. 59β versus urban-gro, Inc. 's 1. 44β — meaning UGRO is approximately 143% more volatile than LAUR relative to the S&P 500. On balance sheet safety, Innovative Industrial Properties, Inc. (IIPR) carries a lower debt/equity ratio of 21% versus 76% for Hydrofarm Holdings Group, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — UGRO or GRWG or HYFM or LAUR or IIPR?

By revenue growth (latest reported year), Laureate Education, Inc.

(LAUR) is pulling ahead at 8. 6% versus -56. 5% for urban-gro, Inc. (UGRO). On earnings-per-share growth, the picture is similar: GrowGeneration Corp. grew EPS 51. 2% year-over-year, compared to -28. 8% for Innovative Industrial Properties, Inc.. Over a 3-year CAGR, LAUR leads at 11. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — UGRO or GRWG or HYFM or LAUR or IIPR?

Innovative Industrial Properties, Inc.

(IIPR) is the more profitable company, earning 43. 0% net margin versus -129. 4% for urban-gro, Inc. — meaning it keeps 43. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: IIPR leads at 46. 7% versus -77. 1% for UGRO. At the gross margin level — before operating expenses — IIPR leads at 88. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is UGRO or GRWG or HYFM or LAUR or IIPR more undervalued right now?

On forward earnings alone, Innovative Industrial Properties, Inc.

(IIPR) trades at 13. 2x forward P/E versus 15. 3x for Laureate Education, Inc. — 2. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for UGRO: 1345. 7% to $81. 25.

08

Which pays a better dividend — UGRO or GRWG or HYFM or LAUR or IIPR?

In this comparison, IIPR (13.

5% yield) pays a dividend. UGRO, GRWG, HYFM, LAUR do not pay a meaningful dividend and should not be held primarily for income.

09

Is UGRO or GRWG or HYFM or LAUR or IIPR better for a retirement portfolio?

For long-horizon retirement investors, Innovative Industrial Properties, Inc.

(IIPR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 92), 13. 5% yield, +436. 4% 10Y return). Both have compounded well over 10 years (IIPR: +436. 4%, UGRO: -91. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between UGRO and GRWG and HYFM and LAUR and IIPR?

These companies operate in different sectors (UGRO (Industrials) and GRWG (Consumer Cyclical) and HYFM (Industrials) and LAUR (Consumer Defensive) and IIPR (Real Estate)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: UGRO is a small-cap quality compounder stock; GRWG is a small-cap quality compounder stock; HYFM is a small-cap quality compounder stock; LAUR is a small-cap deep-value stock; IIPR is a small-cap deep-value stock. IIPR pays a dividend while UGRO, GRWG, HYFM, LAUR do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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