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Stock Comparison

UGRO vs SMG vs GRWG vs HYFM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
UGRO
urban-gro, Inc.

Agricultural - Machinery

IndustrialsNASDAQ • US
Market Cap$3M
5Y Perf.-76.0%
SMG
The Scotts Miracle-Gro Company

Agricultural Inputs

Basic MaterialsNYSE • US
Market Cap$3.55B
5Y Perf.-69.3%
GRWG
GrowGeneration Corp.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$85M
5Y Perf.-96.5%
HYFM
Hydrofarm Holdings Group, Inc.

Agricultural - Machinery

IndustrialsNASDAQ • US
Market Cap$5M
5Y Perf.-99.8%

UGRO vs SMG vs GRWG vs HYFM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
UGRO logoUGRO
SMG logoSMG
GRWG logoGRWG
HYFM logoHYFM
IndustryAgricultural - MachineryAgricultural InputsSpecialty RetailAgricultural - Machinery
Market Cap$3M$3.55B$85M$5M
Revenue (TTM)$17M$3.35B$162M$146M
Net Income (TTM)$-22M$90M$-24M$-65M
Gross Margin-1.0%31.0%26.8%10.2%
Operating Margin-77.1%11.7%-15.7%-35.8%
Forward P/E13.9x
Total Debt$8M$2.38B$29M$170M
Cash & Equiv.$11M$37M$30M$26M

UGRO vs SMG vs GRWG vs HYFMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

UGRO
SMG
GRWG
HYFM
StockDec 20May 26Return
urban-gro, Inc. (UGRO)10024.0-76.0%
The Scotts Miracle-… (SMG)10030.7-69.3%
GrowGeneration Corp. (GRWG)1003.5-96.5%
Hydrofarm Holdings … (HYFM)1000.2-99.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: UGRO vs SMG vs GRWG vs HYFM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SMG leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. urban-gro, Inc. is the stronger pick specifically for valuation and capital efficiency. GRWG and HYFM also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
UGRO
urban-gro, Inc.
The Value Play

UGRO is the #2 pick in this set and the best alternative if value is your priority.

  • Better valuation composite
Best for: value
SMG
The Scotts Miracle-Gro Company
The Growth Play

SMG carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth -3.9%, EPS growth 5.0%, 3Y rev CAGR -4.5%
  • 33.0% 10Y total return vs GRWG's -75.7%
  • -3.9% revenue growth vs UGRO's -56.5%
  • 2.7% margin vs UGRO's -127.0%
Best for: growth exposure and long-term compounding
GRWG
GrowGeneration Corp.
The Momentum Pick

GRWG is the clearest fit if your priority is momentum.

  • +15.4% vs HYFM's -75.5%
Best for: momentum
HYFM
Hydrofarm Holdings Group, Inc.
The Income Pick

HYFM is the clearest fit if your priority is income & stability and sleep-well-at-night.

  • Dividend streak 1 yrs, beta 0.73
  • Lower volatility, beta 0.73, Low D/E 75.8%, current ratio 2.72x
  • Beta 0.73, current ratio 2.72x
  • Beta 0.73 vs UGRO's 1.53
Best for: income & stability and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthSMG logoSMG-3.9% revenue growth vs UGRO's -56.5%
ValueUGRO logoUGROBetter valuation composite
Quality / MarginsSMG logoSMG2.7% margin vs UGRO's -127.0%
Stability / SafetyHYFM logoHYFMBeta 0.73 vs UGRO's 1.53
DividendsSMG logoSMG4.3% yield; the other 3 pay no meaningful dividend
Momentum (1Y)GRWG logoGRWG+15.4% vs HYFM's -75.5%
Efficiency (ROA)SMG logoSMG2.9% ROA vs UGRO's -24.5%

UGRO vs SMG vs GRWG vs HYFM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

UGROurban-gro, Inc.
FY 2025
Construction
98.0%$9M
Other Member
2.0%$180,761
SMGThe Scotts Miracle-Gro Company
FY 2025
Other Segments
60.5%$254M
Hawthorne
39.5%$166M
GRWGGrowGeneration Corp.
FY 2024
Storage Solutions
100.0%$25M
HYFMHydrofarm Holdings Group, Inc.
FY 2024
Shipping and Handling
100.0%$8M

UGRO vs SMG vs GRWG vs HYFM — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSMGLAGGINGGRWG

Income & Cash Flow (Last 12 Months)

SMG leads this category, winning 4 of 6 comparable metrics.

SMG is the larger business by revenue, generating $3.4B annually — 192.6x UGRO's $17M. SMG is the more profitable business, keeping 2.7% of every revenue dollar as net income compared to UGRO's -127.0%. On growth, UGRO holds the edge at +32.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricUGRO logoUGROurban-gro, Inc.SMG logoSMGThe Scotts Miracl…GRWG logoGRWGGrowGeneration Co…HYFM logoHYFMHydrofarm Holding…
RevenueTrailing 12 months$17M$3.4B$162M$146M
EBITDAEarnings before interest/tax-$13M$466M-$14M-$23M
Net IncomeAfter-tax profit-$22M$90M-$24M-$65M
Free Cash FlowCash after capex$542,573$358M-$10M-$8M
Gross MarginGross profit ÷ Revenue-1.0%+31.0%+26.8%+10.2%
Operating MarginEBIT ÷ Revenue-77.1%+11.7%-15.7%-35.8%
Net MarginNet income ÷ Revenue-127.0%+2.7%-14.9%-44.5%
FCF MarginFCF ÷ Revenue+3.1%+10.7%-6.2%-5.7%
Rev. Growth (YoY)Latest quarter vs prior year+32.8%-15.0%+1.0%-33.3%
EPS Growth (YoY)Latest quarter vs prior year+72.5%-78.5%+69.2%-22.7%
SMG leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

HYFM leads this category, winning 2 of 4 comparable metrics.
MetricUGRO logoUGROurban-gro, Inc.SMG logoSMGThe Scotts Miracl…GRWG logoGRWGGrowGeneration Co…HYFM logoHYFMHydrofarm Holding…
Market CapShares × price$3M$3.5B$85M$5M
Enterprise ValueMkt cap + debt − cash$863,609$5.9B$84M$148M
Trailing P/EPrice ÷ TTM EPS-0.14x24.73x-3.55x-0.07x
Forward P/EPrice ÷ next-FY EPS est.13.94x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple13.58x
Price / SalesMarket cap ÷ Revenue0.18x1.04x0.53x0.03x
Price / BookPrice ÷ Book value/share0.87x0.02x
Price / FCFMarket cap ÷ FCF5.83x12.94x
HYFM leads this category, winning 2 of 4 comparable metrics.

Profitability & Efficiency

SMG leads this category, winning 5 of 9 comparable metrics.

GRWG delivers a -22.9% return on equity — every $100 of shareholder capital generates $-23 in annual profit, vs $-32 for HYFM. GRWG carries lower financial leverage with a 0.30x debt-to-equity ratio, signaling a more conservative balance sheet compared to HYFM's 0.76x. On the Piotroski fundamental quality scale (0–9), SMG scores 7/9 vs HYFM's 3/9, reflecting strong financial health.

MetricUGRO logoUGROurban-gro, Inc.SMG logoSMGThe Scotts Miracl…GRWG logoGRWGGrowGeneration Co…HYFM logoHYFMHydrofarm Holding…
ROE (TTM)Return on equity-22.9%-32.3%
ROA (TTM)Return on assets-24.5%+2.9%-15.2%-16.3%
ROICReturn on invested capital+13.3%-16.9%-9.6%
ROCEReturn on capital employed+17.4%-18.8%-12.1%
Piotroski ScoreFundamental quality 0–95763
Debt / EquityFinancial leverage0.30x0.76x
Net DebtTotal debt minus cash-$2M$2.3B-$929,000$143M
Cash & Equiv.Liquid assets$11M$37M$30M$26M
Total DebtShort + long-term debt$8M$2.4B$29M$170M
Interest CoverageEBIT ÷ Interest expense-6.57x3.08x-3.77x
SMG leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

SMG leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in SMG five years ago would be worth $3,068 today (with dividends reinvested), compared to $17 for HYFM. Over the past 12 months, GRWG leads with a +15.4% total return vs HYFM's -75.5%. The 3-year compound annual growth rate (CAGR) favors SMG at -1.7% vs HYFM's -56.9% — a key indicator of consistent wealth creation.

MetricUGRO logoUGROurban-gro, Inc.SMG logoSMGThe Scotts Miracl…GRWG logoGRWGGrowGeneration Co…HYFM logoHYFMHydrofarm Holding…
YTD ReturnYear-to-date-15.6%+3.9%-7.8%-35.6%
1-Year ReturnPast 12 months-41.3%+15.1%+15.4%-75.5%
3-Year ReturnCumulative with dividends-86.4%-4.9%-62.0%-92.0%
5-Year ReturnCumulative with dividends-96.9%-69.3%-96.6%-99.8%
10-Year ReturnCumulative with dividends-90.6%+33.0%-75.7%-99.8%
CAGR (3Y)Annualised 3-year return-48.6%-1.7%-27.6%-56.9%
SMG leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SMG and HYFM each lead in 1 of 2 comparable metrics.

HYFM is the less volatile stock with a 0.73 beta — it tends to amplify market swings less than UGRO's 1.53 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SMG currently trades 84.4% from its 52-week high vs UGRO's 16.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricUGRO logoUGROurban-gro, Inc.SMG logoSMGThe Scotts Miracl…GRWG logoGRWGGrowGeneration Co…HYFM logoHYFMHydrofarm Holding…
Beta (5Y)Sensitivity to S&P 5001.53x1.12x1.15x0.73x
52-Week HighHighest price in past year$36.93$72.35$2.40$4.78
52-Week LowLowest price in past year$0.17$52.00$0.87$0.81
% of 52W HighCurrent price vs 52-week peak+16.2%+84.4%+59.2%+21.5%
RSI (14)Momentum oscillator 0–10037.147.766.448.2
Avg Volume (50D)Average daily shares traded5.7M939K482K41K
Evenly matched — SMG and HYFM each lead in 1 of 2 comparable metrics.

Analyst Outlook

HYFM leads this category, winning 1 of 1 comparable metric.

Analyst consensus: UGRO as "Buy", SMG as "Buy". Consensus price targets imply 1256.4% upside for UGRO (target: $81) vs 19.0% for SMG (target: $73). SMG is the only dividend payer here at 4.30% yield — a key consideration for income-focused portfolios.

MetricUGRO logoUGROurban-gro, Inc.SMG logoSMGThe Scotts Miracl…GRWG logoGRWGGrowGeneration Co…HYFM logoHYFMHydrofarm Holding…
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$81.25$72.67
# AnalystsCovering analysts417
Dividend YieldAnnual dividend ÷ price+4.3%
Dividend StreakConsecutive years of raises01
Dividend / ShareAnnual DPS$2.63
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.5%0.0%0.0%
HYFM leads this category, winning 1 of 1 comparable metric.
Key Takeaway

SMG leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). HYFM leads in 2 (Valuation Metrics, Analyst Outlook). 1 tied.

Best OverallThe Scotts Miracle-Gro Comp… (SMG)Leads 3 of 6 categories
Loading custom metrics...

UGRO vs SMG vs GRWG vs HYFM: Key Questions Answered

9 questions · data-driven answers · updated daily

01

Is UGRO or SMG or GRWG or HYFM a better buy right now?

For growth investors, The Scotts Miracle-Gro Company (SMG) is the stronger pick with -3.

9% revenue growth year-over-year, versus -56. 5% for urban-gro, Inc. (UGRO). The Scotts Miracle-Gro Company (SMG) offers the better valuation at 24. 7x trailing P/E (13. 9x forward), making it the more compelling value choice. Analysts rate urban-gro, Inc. (UGRO) a "Buy" — based on 4 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which is the better long-term investment — UGRO or SMG or GRWG or HYFM?

Over the past 5 years, The Scotts Miracle-Gro Company (SMG) delivered a total return of -69.

3%, compared to -99. 8% for Hydrofarm Holdings Group, Inc. (HYFM). Over 10 years, the gap is even starker: SMG returned +33. 0% versus HYFM's -99. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

03

Which is safer — UGRO or SMG or GRWG or HYFM?

By beta (market sensitivity over 5 years), Hydrofarm Holdings Group, Inc.

(HYFM) is the lower-risk stock at 0. 73β versus urban-gro, Inc. 's 1. 53β — meaning UGRO is approximately 109% more volatile than HYFM relative to the S&P 500. On balance sheet safety, GrowGeneration Corp. (GRWG) carries a lower debt/equity ratio of 30% versus 76% for Hydrofarm Holdings Group, Inc. — giving it more financial flexibility in a downturn.

04

Which is growing faster — UGRO or SMG or GRWG or HYFM?

By revenue growth (latest reported year), The Scotts Miracle-Gro Company (SMG) is pulling ahead at -3.

9% versus -56. 5% for urban-gro, Inc. (UGRO). On earnings-per-share growth, the picture is similar: The Scotts Miracle-Gro Company grew EPS 504. 9% year-over-year, compared to -1. 9% for Hydrofarm Holdings Group, Inc.. Over a 3-year CAGR, SMG leads at -4. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

05

Which has better profit margins — UGRO or SMG or GRWG or HYFM?

The Scotts Miracle-Gro Company (SMG) is the more profitable company, earning 4.

3% net margin versus -129. 4% for urban-gro, Inc. — meaning it keeps 4. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SMG leads at 10. 5% versus -77. 1% for UGRO. At the gross margin level — before operating expenses — SMG leads at 30. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

06

Is UGRO or SMG or GRWG or HYFM more undervalued right now?

Analyst consensus price targets imply the most upside for UGRO: 1256.

4% to $81. 25.

07

Which pays a better dividend — UGRO or SMG or GRWG or HYFM?

In this comparison, SMG (4.

3% yield) pays a dividend. UGRO, GRWG, HYFM do not pay a meaningful dividend and should not be held primarily for income.

08

Is UGRO or SMG or GRWG or HYFM better for a retirement portfolio?

For long-horizon retirement investors, The Scotts Miracle-Gro Company (SMG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.

12), 4. 3% yield). urban-gro, Inc. (UGRO) carries a higher beta of 1. 53 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SMG: +33. 0%, UGRO: -90. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

09

What are the main differences between UGRO and SMG and GRWG and HYFM?

These companies operate in different sectors (UGRO (Industrials) and SMG (Basic Materials) and GRWG (Consumer Cyclical) and HYFM (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: UGRO is a small-cap quality compounder stock; SMG is a small-cap income-oriented stock; GRWG is a small-cap quality compounder stock; HYFM is a small-cap quality compounder stock. SMG pays a dividend while UGRO, GRWG, HYFM do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Market Cap > $100B
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