Household & Personal Products
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5 / 10Stock Comparison
UL vs PG vs KMB vs CL vs NWL
Revenue, margins, valuation, and 5-year total return — side by side.
Household & Personal Products
Household & Personal Products
Household & Personal Products
Household & Personal Products
UL vs PG vs KMB vs CL vs NWL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Household & Personal Products | Household & Personal Products | Household & Personal Products | Household & Personal Products | Household & Personal Products |
| Market Cap | $128.30B | $341.30B | $33.05B | $70.09B | $1.89B |
| Revenue (TTM) | $120.06B | $86.72B | $16.54B | $20.38B | $7.19B |
| Net Income (TTM) | $12.20B | $12.72B | $2.12B | $2.13B | $-281M |
| Gross Margin | 71.3% | 50.3% | 35.9% | 60.1% | 34.0% |
| Operating Margin | 15.8% | 23.2% | 13.3% | 21.3% | 6.4% |
| Forward P/E | 18.6x | 21.1x | 13.2x | 22.9x | 7.9x |
| Total Debt | $30.66B | $35.46B | $7.17B | $7.99B | $5.65B |
| Cash & Equiv. | $6.14B | $9.56B | $688M | $1.29B | $203M |
UL vs PG vs KMB vs CL vs NWL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Unilever PLC (UL) | 100 | 108.6 | +8.6% |
| The Procter & Gambl… (PG) | 100 | 126.0 | +26.0% |
| Kimberly-Clark Corp… (KMB) | 100 | 70.4 | -29.6% |
| Colgate-Palmolive C… (CL) | 100 | 120.8 | +20.8% |
| Newell Brands Inc. (NWL) | 100 | 33.8 | -66.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: UL vs PG vs KMB vs CL vs NWL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
UL carries the broadest edge in this set and is the clearest fit for growth exposure and sleep-well-at-night.
- Rev growth 1.9%, EPS growth -10.5%, 3Y rev CAGR 5.0%
- Lower volatility, beta 0.05, current ratio 0.76x
- Beta 0.05, yield 3.4%, current ratio 0.76x
- 1.9% revenue growth vs KMB's -14.2%
PG is the #2 pick in this set and the best alternative if long-term compounding and valuation efficiency is your priority.
- 119.3% 10Y total return vs UL's 73.1%
- PEG 3.78 vs UL's 13.60
- Lower P/E (21.1x vs 22.9x)
- 14.7% margin vs NWL's -3.9%
KMB is the clearest fit if your priority is income & stability.
- Dividend streak 27 yrs, beta 0.14, yield 5.0%
CL ranks third and is worth considering specifically for momentum.
- -1.6% vs KMB's -21.7%
Among these 5 stocks, NWL doesn't own a clear edge in any measured category.
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 1.9% revenue growth vs KMB's -14.2% | |
| Value | Lower P/E (21.1x vs 22.9x) | |
| Quality / Margins | 14.7% margin vs NWL's -3.9% | |
| Stability / Safety | Beta 0.05 vs NWL's 1.91, lower leverage | |
| Dividends | 2.8% yield, 36-year raise streak, vs NWL's 6.4% | |
| Momentum (1Y) | -1.6% vs KMB's -21.7% | |
| Efficiency (ROA) | 16.0% ROA vs NWL's -2.5%, ROIC 15.3% vs 4.3% |
UL vs PG vs KMB vs CL vs NWL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
UL vs PG vs KMB vs CL vs NWL — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
CL leads in 2 of 6 categories
PG leads 1 • NWL leads 1 • UL leads 0 • KMB leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
PG leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
UL is the larger business by revenue, generating $120.1B annually — 16.7x NWL's $7.2B. PG is the more profitable business, keeping 14.7% of every revenue dollar as net income compared to NWL's -3.9%. On growth, PG holds the edge at +7.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $120.1B | $86.7B | $16.5B | $20.4B | $7.2B |
| EBITDAEarnings before interest/tax | $21.7B | $21.9B | $2.8B | $3.9B | $696M |
| Net IncomeAfter-tax profit | $12.2B | $12.7B | $2.1B | $2.1B | -$281M |
| Free Cash FlowCash after capex | $14.5B | $15.0B | $2.6B | $3.6B | $19M |
| Gross MarginGross profit ÷ Revenue | +71.3% | +50.3% | +35.9% | +60.1% | +34.0% |
| Operating MarginEBIT ÷ Revenue | +15.8% | +23.2% | +13.3% | +21.3% | +6.4% |
| Net MarginNet income ÷ Revenue | +10.2% | +14.7% | +12.8% | +10.5% | -3.9% |
| FCF MarginFCF ÷ Revenue | +12.1% | +17.3% | +15.6% | +17.8% | +0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | -3.2% | +7.4% | -14.0% | +5.8% | -1.1% |
| EPS Growth (YoY)Latest quarter vs prior year | -3.4% | +5.8% | +17.6% | -105.1% | +9.9% |
Valuation Metrics
NWL leads this category, winning 5 of 7 comparable metrics.
Valuation Metrics
At 16.4x trailing earnings, KMB trades at a 51% valuation discount to CL's 33.2x P/E. Adjusting for growth (PEG ratio), PG offers better value at 4.01x vs UL's 16.00x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $128.3B | $341.3B | $33.0B | $70.1B | $1.9B |
| Enterprise ValueMkt cap + debt − cash | $157.1B | $367.2B | $39.5B | $76.8B | $7.3B |
| Trailing P/EPrice ÷ TTM EPS | 21.82x | 22.44x | 16.40x | 33.22x | -6.54x |
| Forward P/EPrice ÷ next-FY EPS est. | 18.55x | 21.14x | 13.24x | 22.88x | 7.93x |
| PEG RatioP/E ÷ EPS growth rate | 16.00x | 4.01x | — | — | — |
| EV / EBITDAEnterprise value multiple | 11.98x | 15.76x | 12.73x | 15.43x | 9.68x |
| Price / SalesMarket cap ÷ Revenue | 1.80x | 4.05x | 1.92x | 3.44x | 0.26x |
| Price / BookPrice ÷ Book value/share | 5.55x | 6.86x | 20.07x | 194.13x | 0.78x |
| Price / FCFMarket cap ÷ FCF | 14.03x | 24.30x | 20.16x | 19.29x | 111.23x |
Profitability & Efficiency
CL leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
CL delivers a 2.5% return on equity — every $100 of shareholder capital generates $3 in annual profit, vs $-11 for NWL. PG carries lower financial leverage with a 0.68x debt-to-equity ratio, signaling a more conservative balance sheet compared to CL's 21.88x. On the Piotroski fundamental quality scale (0–9), CL scores 6/9 vs NWL's 3/9, reflecting solid financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +61.2% | +23.8% | +131.7% | +2.5% | -11.1% |
| ROA (TTM)Return on assets | +16.0% | +10.0% | +12.5% | +12.5% | -2.5% |
| ROICReturn on invested capital | +15.3% | +20.1% | +23.3% | +43.4% | +4.3% |
| ROCEReturn on capital employed | +17.7% | +23.0% | +25.3% | +41.6% | +5.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 5 | 5 | 6 | 3 |
| Debt / EquityFinancial leverage | 1.36x | 0.68x | 4.34x | 21.88x | 2.36x |
| Net DebtTotal debt minus cash | $24.5B | $25.9B | $6.5B | $6.7B | $5.4B |
| Cash & Equiv.Liquid assets | $6.1B | $9.6B | $688M | $1.3B | $203M |
| Total DebtShort + long-term debt | $30.7B | $35.5B | $7.2B | $8.0B | $5.7B |
| Interest CoverageEBIT ÷ Interest expense | 20.96x | 487.21x | 9.67x | 12.37x | 0.01x |
Total Returns (Dividends Reinvested)
Evenly matched — UL and PG each lead in 2 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in PG five years ago would be worth $12,240 today (with dividends reinvested), compared to $2,453 for NWL. Over the past 12 months, CL leads with a -1.6% total return vs KMB's -21.7%. The 3-year compound annual growth rate (CAGR) favors UL at 5.6% vs NWL's -19.5% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -8.9% | +4.5% | -0.6% | +13.8% | +21.5% |
| 1-Year ReturnPast 12 months | -4.8% | -5.6% | -21.7% | -1.6% | -5.4% |
| 3-Year ReturnCumulative with dividends | +17.8% | +1.9% | -21.0% | +15.7% | -47.8% |
| 5-Year ReturnCumulative with dividends | +16.2% | +22.4% | -8.8% | +18.2% | -75.5% |
| 10-Year ReturnCumulative with dividends | +73.1% | +119.3% | +12.2% | +47.0% | -75.8% |
| CAGR (3Y)Annualised 3-year return | +5.6% | +0.6% | -7.6% | +5.0% | -19.5% |
Risk & Volatility
CL leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
CL is the less volatile stock with a -0.00 beta — it tends to amplify market swings less than NWL's 1.91 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CL currently trades 87.9% from its 52-week high vs NWL's 67.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.05x | 0.10x | 0.14x | -0.00x | 1.91x |
| 52-Week HighHighest price in past year | $74.98 | $170.99 | $144.31 | $99.33 | $6.64 |
| 52-Week LowLowest price in past year | $54.95 | $137.62 | $92.42 | $74.55 | $3.07 |
| % of 52W HighCurrent price vs 52-week peak | +78.3% | +85.4% | +69.0% | +87.9% | +67.0% |
| RSI (14)Momentum oscillator 0–100 | 53.2 | 53.7 | 53.7 | 58.1 | 64.6 |
| Avg Volume (50D)Average daily shares traded | 4.6M | 7.2M | 4.7M | 5.6M | 5.9M |
Analyst Outlook
Evenly matched — PG and NWL each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: UL as "Hold", PG as "Buy", KMB as "Hold", CL as "Hold", NWL as "Hold". Consensus price targets imply 23.6% upside for NWL (target: $6) vs 7.3% for CL (target: $94). For income investors, NWL offers the higher dividend yield at 6.45% vs CL's 2.57%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy | Hold | Hold | Hold |
| Price TargetConsensus 12-month target | $65.55 | $161.88 | $110.00 | $93.70 | $5.50 |
| # AnalystsCovering analysts | 35 | 52 | 31 | 45 | 26 |
| Dividend YieldAnnual dividend ÷ price | +3.4% | +2.8% | +5.0% | +2.6% | +6.4% |
| Dividend StreakConsecutive years of raises | 0 | 36 | 27 | 5 | 1 |
| Dividend / ShareAnnual DPS | $1.72 | $4.02 | $4.98 | $2.25 | $0.29 |
| Buyback YieldShare repurchases ÷ mkt cap | +1.4% | +1.9% | +0.4% | +1.7% | 0.0% |
CL leads in 2 of 6 categories (Profitability & Efficiency, Risk & Volatility). PG leads in 1 (Income & Cash Flow). 2 tied.
UL vs PG vs KMB vs CL vs NWL: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is UL or PG or KMB or CL or NWL a better buy right now?
For growth investors, Unilever PLC (UL) is the stronger pick with 1.
9% revenue growth year-over-year, versus -14. 2% for Kimberly-Clark Corporation (KMB). Kimberly-Clark Corporation (KMB) offers the better valuation at 16. 4x trailing P/E (13. 2x forward), making it the more compelling value choice. Analysts rate The Procter & Gamble Company (PG) a "Buy" — based on 52 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — UL or PG or KMB or CL or NWL?
On trailing P/E, Kimberly-Clark Corporation (KMB) is the cheapest at 16.
4x versus Colgate-Palmolive Company at 33. 2x. On forward P/E, Newell Brands Inc. is actually cheaper at 7. 9x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: The Procter & Gamble Company wins at 3. 78x versus Unilever PLC's 13. 60x.
03Which is the better long-term investment — UL or PG or KMB or CL or NWL?
Over the past 5 years, The Procter & Gamble Company (PG) delivered a total return of +22.
4%, compared to -75. 5% for Newell Brands Inc. (NWL). Over 10 years, the gap is even starker: PG returned +119. 3% versus NWL's -75. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — UL or PG or KMB or CL or NWL?
By beta (market sensitivity over 5 years), Colgate-Palmolive Company (CL) is the lower-risk stock at -0.
00β versus Newell Brands Inc. 's 1. 91β — meaning NWL is approximately -43593% more volatile than CL relative to the S&P 500. On balance sheet safety, The Procter & Gamble Company (PG) carries a lower debt/equity ratio of 68% versus 22% for Colgate-Palmolive Company — giving it more financial flexibility in a downturn.
05Which is growing faster — UL or PG or KMB or CL or NWL?
By revenue growth (latest reported year), Unilever PLC (UL) is pulling ahead at 1.
9% versus -14. 2% for Kimberly-Clark Corporation (KMB). On earnings-per-share growth, the picture is similar: The Procter & Gamble Company grew EPS 8. 1% year-over-year, compared to -30. 8% for Newell Brands Inc.. Over a 3-year CAGR, UL leads at 5. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — UL or PG or KMB or CL or NWL?
The Procter & Gamble Company (PG) is the more profitable company, earning 19.
0% net margin versus -4. 0% for Newell Brands Inc. — meaning it keeps 19. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PG leads at 24. 3% versus 6. 2% for NWL. At the gross margin level — before operating expenses — UL leads at 100. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is UL or PG or KMB or CL or NWL more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, The Procter & Gamble Company (PG) is the more undervalued stock at a PEG of 3. 78x versus Unilever PLC's 13. 60x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, Newell Brands Inc. (NWL) trades at 7. 9x forward P/E versus 22. 9x for Colgate-Palmolive Company — 14. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NWL: 23. 6% to $5. 50.
08Which pays a better dividend — UL or PG or KMB or CL or NWL?
All stocks in this comparison pay dividends.
Newell Brands Inc. (NWL) offers the highest yield at 6. 4%, versus 2. 6% for Colgate-Palmolive Company (CL).
09Is UL or PG or KMB or CL or NWL better for a retirement portfolio?
For long-horizon retirement investors, Colgate-Palmolive Company (CL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.
00), 2. 6% yield). Newell Brands Inc. (NWL) carries a higher beta of 1. 91 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CL: +47. 0%, NWL: -75. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between UL and PG and KMB and CL and NWL?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: UL is a mid-cap income-oriented stock; PG is a large-cap quality compounder stock; KMB is a mid-cap deep-value stock; CL is a mid-cap quality compounder stock; NWL is a small-cap income-oriented stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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