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UPBD vs AAPL vs DELL vs MSFT vs HPQ
Revenue, margins, valuation, and 5-year total return — side by side.
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UPBD vs AAPL vs DELL vs MSFT vs HPQ — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Software - Application | Consumer Electronics | Computer Hardware | Software - Infrastructure | Computer Hardware |
| Market Cap | $1.09B | $4.22T | $76.89B | $3.13T | $19.25B |
| Revenue (TTM) | $4.74B | $451.44B | $113.54B | $318.27B | $56.23B |
| Net Income (TTM) | $84M | $122.58B | $5.94B | $125.22B | $2.51B |
| Gross Margin | 45.2% | 47.9% | 20.0% | 68.3% | 20.1% |
| Operating Margin | 5.0% | 32.6% | 7.2% | 46.8% | 5.7% |
| Forward P/E | 4.5x | 33.8x | 23.1x | 25.3x | 7.3x |
| Total Debt | $1.86B | $112.38B | $31.50B | $112.18B | $10.88B |
| Cash & Equiv. | $121M | $35.93B | $11.53B | $30.24B | $3.69B |
UPBD vs AAPL vs DELL vs MSFT vs HPQ — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Upbound Group, Inc. (UPBD) | 100 | 73.7 | -26.3% |
| Apple Inc. (AAPL) | 100 | 361.6 | +261.6% |
| Dell Technologies I… (DELL) | 100 | 915.6 | +815.6% |
| Microsoft Corporati… (MSFT) | 100 | 229.7 | +129.7% |
| HP Inc. (HPQ) | 100 | 138.6 | +38.6% |
Price return only. Dividends and distributions are not included.
Quick Verdict: UPBD vs AAPL vs DELL vs MSFT vs HPQ
Each card shows where this stock fits in a portfolio — not just who wins on paper.
UPBD has the current edge in this matchup, primarily because of its strength in value and dividends.
- Lower P/E (4.5x vs 25.3x)
- 8.0% yield, 1-year raise streak, vs MSFT's 0.8%, (1 stock pays no dividend)
AAPL is the clearest fit if your priority is efficiency.
- 34.0% ROA vs UPBD's 2.7%, ROIC 67.4% vs 7.3%
DELL is the #2 pick in this set and the best alternative if long-term compounding is your priority.
- 18.7% 10Y total return vs AAPL's 11.7%
- 18.8% revenue growth vs HPQ's 3.2%
- +142.7% vs HPQ's -14.2%
MSFT ranks third and is worth considering specifically for income & stability and growth exposure.
- Dividend streak 19 yrs, beta 0.89, yield 0.8%
- Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
- Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
- Beta 0.89, yield 0.8%, current ratio 1.35x
HPQ is the clearest fit if your priority is valuation efficiency.
- PEG 1.27 vs AAPL's 1.89
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 18.8% revenue growth vs HPQ's 3.2% | |
| Value | Lower P/E (4.5x vs 25.3x) | |
| Quality / Margins | 39.3% margin vs UPBD's 1.8% | |
| Stability / Safety | Beta 0.89 vs UPBD's 1.89, lower leverage | |
| Dividends | 8.0% yield, 1-year raise streak, vs MSFT's 0.8%, (1 stock pays no dividend) | |
| Momentum (1Y) | +142.7% vs HPQ's -14.2% | |
| Efficiency (ROA) | 34.0% ROA vs UPBD's 2.7%, ROIC 67.4% vs 7.3% |
UPBD vs AAPL vs DELL vs MSFT vs HPQ — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
UPBD vs AAPL vs DELL vs MSFT vs HPQ — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MSFT leads in 1 of 6 categories
UPBD leads 1 • AAPL leads 1 • DELL leads 1 • HPQ leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MSFT leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AAPL is the larger business by revenue, generating $451.4B annually — 95.3x UPBD's $4.7B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to UPBD's 1.8%. On growth, DELL holds the edge at +40.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $4.7B | $451.4B | $113.5B | $318.3B | $56.2B |
| EBITDAEarnings before interest/tax | $1.0B | $160.0B | $8.3B | $192.6B | $4.1B |
| Net IncomeAfter-tax profit | $84M | $122.6B | $5.9B | $125.2B | $2.5B |
| Free Cash FlowCash after capex | $349M | $129.2B | $4.6B | $72.9B | $2.9B |
| Gross MarginGross profit ÷ Revenue | +45.2% | +47.9% | +20.0% | +68.3% | +20.1% |
| Operating MarginEBIT ÷ Revenue | +5.0% | +32.6% | +7.2% | +46.8% | +5.7% |
| Net MarginNet income ÷ Revenue | +1.8% | +27.2% | +5.2% | +39.3% | +4.5% |
| FCF MarginFCF ÷ Revenue | +7.4% | +28.6% | +4.1% | +22.9% | +5.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | +3.7% | +16.6% | +40.2% | +18.3% | +6.9% |
| EPS Growth (YoY)Latest quarter vs prior year | +45.2% | +21.8% | -100.0% | +23.4% | -1.7% |
Valuation Metrics
UPBD leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 7.9x trailing earnings, HPQ trades at a 79% valuation discount to AAPL's 38.5x P/E. Adjusting for growth (PEG ratio), HPQ offers better value at 1.37x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $1.1B | $4.22T | $76.9B | $3.13T | $19.3B |
| Enterprise ValueMkt cap + debt − cash | $2.8B | $4.30T | $96.9B | $3.21T | $26.4B |
| Trailing P/EPrice ÷ TTM EPS | 15.01x | 38.53x | — | 30.86x | 7.92x |
| Forward P/EPrice ÷ next-FY EPS est. | 4.47x | 33.78x | 23.10x | 25.34x | 7.34x |
| PEG RatioP/E ÷ EPS growth rate | — | 2.16x | — | 1.64x | 1.37x |
| EV / EBITDAEnterprise value multiple | 10.27x | 29.68x | 11.89x | 19.72x | 5.82x |
| Price / SalesMarket cap ÷ Revenue | 0.23x | 10.14x | 0.68x | 11.10x | 0.35x |
| Price / BookPrice ÷ Book value/share | 1.58x | 58.49x | — | 9.15x | — |
| Price / FCFMarket cap ÷ FCF | 4.57x | 42.72x | — | 43.66x | 6.88x |
Profitability & Efficiency
AAPL leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $12 for UPBD. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to UPBD's 2.67x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs DELL's 4/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +12.1% | +146.7% | — | +33.1% | +73.6% |
| ROA (TTM)Return on assets | +2.7% | +34.0% | +5.9% | +19.2% | +6.0% |
| ROICReturn on invested capital | +7.3% | +67.4% | +33.0% | +24.9% | +41.2% |
| ROCEReturn on capital employed | +9.5% | +69.6% | +22.9% | +29.7% | +30.5% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 8 | 4 | 6 | 6 |
| Debt / EquityFinancial leverage | 2.67x | 1.52x | — | 0.33x | — |
| Net DebtTotal debt minus cash | $1.7B | $76.4B | $20.0B | $81.9B | $7.2B |
| Cash & Equiv.Liquid assets | $121M | $35.9B | $11.5B | $30.2B | $3.7B |
| Total DebtShort + long-term debt | $1.9B | $112.4B | $31.5B | $112.2B | $10.9B |
| Interest CoverageEBIT ÷ Interest expense | 1.41x | — | 6.01x | 55.65x | 6.25x |
Total Returns (Dividends Reinvested)
DELL leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in DELL five years ago would be worth $46,404 today (with dividends reinvested), compared to $4,365 for UPBD. Over the past 12 months, DELL leads with a +142.7% total return vs HPQ's -14.2%. The 3-year compound annual growth rate (CAGR) favors DELL at 72.4% vs UPBD's -9.5% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +10.4% | +6.2% | +81.1% | -10.8% | -3.8% |
| 1-Year ReturnPast 12 months | -12.2% | +47.0% | +142.7% | -2.1% | -14.2% |
| 3-Year ReturnCumulative with dividends | -25.8% | +67.4% | +412.6% | +39.5% | -19.3% |
| 5-Year ReturnCumulative with dividends | -56.3% | +124.4% | +364.0% | +72.5% | -26.1% |
| 10-Year ReturnCumulative with dividends | +104.3% | +1174.1% | +1868.4% | +787.7% | +157.9% |
| CAGR (3Y)Annualised 3-year return | -9.5% | +18.7% | +72.4% | +11.7% | -6.9% |
Risk & Volatility
Evenly matched — AAPL and MSFT each lead in 1 of 2 comparable metrics.
Risk & Volatility
MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than UPBD's 1.89 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AAPL currently trades 98.4% from its 52-week high vs UPBD's 66.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.89x | 0.99x | 1.62x | 0.89x | 1.02x |
| 52-Week HighHighest price in past year | $28.03 | $292.13 | $239.40 | $555.45 | $29.55 |
| 52-Week LowLowest price in past year | $15.82 | $193.25 | $92.88 | $356.28 | $17.56 |
| % of 52W HighCurrent price vs 52-week peak | +66.9% | +98.4% | +96.2% | +75.8% | +71.0% |
| RSI (14)Momentum oscillator 0–100 | 49.8 | 69.4 | 77.2 | 54.0 | 66.1 |
| Avg Volume (50D)Average daily shares traded | 849K | 39.8M | 7.9M | 32.5M | 17.1M |
Analyst Outlook
Evenly matched — UPBD and MSFT each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: UPBD as "Buy", AAPL as "Buy", DELL as "Buy", MSFT as "Buy", HPQ as "Hold". Consensus price targets imply 111.5% upside for UPBD (target: $40) vs -26.8% for DELL (target: $169). For income investors, UPBD offers the higher dividend yield at 7.99% vs AAPL's 0.36%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy | Hold |
| Price TargetConsensus 12-month target | $39.67 | $317.11 | $168.50 | $551.75 | $19.80 |
| # AnalystsCovering analysts | 20 | 110 | 43 | 81 | 52 |
| Dividend YieldAnnual dividend ÷ price | +8.0% | +0.4% | — | +0.8% | +5.4% |
| Dividend StreakConsecutive years of raises | 1 | 14 | 2 | 19 | 9 |
| Dividend / ShareAnnual DPS | $1.50 | $1.03 | — | $3.23 | $1.14 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +2.1% | +7.8% | +0.6% | +4.4% |
MSFT leads in 1 of 6 categories (Income & Cash Flow). UPBD leads in 1 (Valuation Metrics). 2 tied.
UPBD vs AAPL vs DELL vs MSFT vs HPQ: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is UPBD or AAPL or DELL or MSFT or HPQ a better buy right now?
For growth investors, Dell Technologies Inc.
(DELL) is the stronger pick with 18. 8% revenue growth year-over-year, versus 3. 2% for HP Inc. (HPQ). HP Inc. (HPQ) offers the better valuation at 7. 9x trailing P/E (7. 3x forward), making it the more compelling value choice. Analysts rate Upbound Group, Inc. (UPBD) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — UPBD or AAPL or DELL or MSFT or HPQ?
On trailing P/E, HP Inc.
(HPQ) is the cheapest at 7. 9x versus Apple Inc. at 38. 5x. On forward P/E, Upbound Group, Inc. is actually cheaper at 4. 5x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: HP Inc. wins at 1. 27x versus Apple Inc. 's 1. 89x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — UPBD or AAPL or DELL or MSFT or HPQ?
Over the past 5 years, Dell Technologies Inc.
(DELL) delivered a total return of +364. 0%, compared to -56. 3% for Upbound Group, Inc. (UPBD). Over 10 years, the gap is even starker: DELL returned +1868% versus UPBD's +104. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — UPBD or AAPL or DELL or MSFT or HPQ?
By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.
89β versus Upbound Group, Inc. 's 1. 89β — meaning UPBD is approximately 114% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 3% for Upbound Group, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — UPBD or AAPL or DELL or MSFT or HPQ?
By revenue growth (latest reported year), Dell Technologies Inc.
(DELL) is pulling ahead at 18. 8% versus 3. 2% for HP Inc. (HPQ). On earnings-per-share growth, the picture is similar: Apple Inc. grew EPS 22. 7% year-over-year, compared to -100. 0% for Dell Technologies Inc.. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — UPBD or AAPL or DELL or MSFT or HPQ?
Microsoft Corporation (MSFT) is the more profitable company, earning 36.
1% net margin versus 1. 6% for Upbound Group, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 4. 8% for UPBD. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is UPBD or AAPL or DELL or MSFT or HPQ more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, HP Inc. (HPQ) is the more undervalued stock at a PEG of 1. 27x versus Apple Inc. 's 1. 89x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Upbound Group, Inc. (UPBD) trades at 4. 5x forward P/E versus 33. 8x for Apple Inc. — 29. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for UPBD: 111. 5% to $39. 67.
08Which pays a better dividend — UPBD or AAPL or DELL or MSFT or HPQ?
In this comparison, UPBD (8.
0% yield), HPQ (5. 4% yield), MSFT (0. 8% yield), AAPL (0. 4% yield) pay a dividend. DELL does not pay a meaningful dividend and should not be held primarily for income.
09Is UPBD or AAPL or DELL or MSFT or HPQ better for a retirement portfolio?
For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
89), 0. 8% yield, +787. 7% 10Y return). Upbound Group, Inc. (UPBD) carries a higher beta of 1. 89 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, UPBD: +104. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between UPBD and AAPL and DELL and MSFT and HPQ?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: UPBD is a small-cap deep-value stock; AAPL is a mega-cap quality compounder stock; DELL is a mid-cap high-growth stock; MSFT is a mega-cap quality compounder stock; HPQ is a mid-cap deep-value stock. UPBD, MSFT, HPQ pay a dividend while AAPL, DELL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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