Software - Application
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UPLD vs JAMF vs MSFT vs QLYS
Revenue, margins, valuation, and 5-year total return — side by side.
Software - Application
Software - Infrastructure
Software - Infrastructure
UPLD vs JAMF vs MSFT vs QLYS — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Software - Application | Software - Application | Software - Infrastructure | Software - Infrastructure |
| Market Cap | $29M | $1.75B | $3.13T | $3.34B |
| Revenue (TTM) | $202M | $691M | $318.27B | $685M |
| Net Income (TTM) | $-14M | $-41M | $125.22B | $201M |
| Gross Margin | 75.9% | 76.8% | 68.3% | 83.1% |
| Operating Margin | 5.2% | -5.0% | 46.8% | 33.7% |
| Forward P/E | — | 13.4x | 25.3x | 12.9x |
| Total Debt | $235M | $370M | $112.18B | $97M |
| Cash & Equiv. | $29M | $225M | $30.24B | $250M |
UPLD vs JAMF vs MSFT vs QLYS — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jul 20 | May 26 | Return |
|---|---|---|---|
| Upland Software, In… (UPLD) | 100 | 2.8 | -97.2% |
| Jamf Holding Corp. (JAMF) | 100 | 32.1 | -67.9% |
| Microsoft Corporati… (MSFT) | 100 | 205.3 | +105.3% |
| Qualys, Inc. (QLYS) | 100 | 76.9 | -23.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: UPLD vs JAMF vs MSFT vs QLYS
Each card shows where this stock fits in a portfolio — not just who wins on paper.
UPLD lags the leaders in this set but could rank higher in a more targeted comparison.
JAMF is the clearest fit if your priority is growth exposure.
- Rev growth 11.9%, EPS growth 39.8%, 3Y rev CAGR 19.6%
- +19.5% vs UPLD's -58.5%
MSFT carries the broadest edge in this set and is the clearest fit for long-term compounding.
- 7.9% 10Y total return vs QLYS's 267.2%
- 14.9% revenue growth vs UPLD's -21.1%
- 39.3% margin vs UPLD's -7.1%
- 0.8% yield; 19-year raise streak; the other 3 pay no meaningful dividend
QLYS is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.
- beta 0.53
- Lower volatility, beta 0.53, Low D/E 17.3%, current ratio 1.41x
- PEG 0.66 vs MSFT's 1.35
- Beta 0.53, current ratio 1.41x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 14.9% revenue growth vs UPLD's -21.1% | |
| Value | Lower P/E (12.9x vs 25.3x), PEG 0.66 vs 1.35 | |
| Quality / Margins | 39.3% margin vs UPLD's -7.1% | |
| Stability / Safety | Beta 0.53 vs UPLD's 1.88, lower leverage | |
| Dividends | 0.8% yield; 19-year raise streak; the other 3 pay no meaningful dividend | |
| Momentum (1Y) | +19.5% vs UPLD's -58.5% | |
| Efficiency (ROA) | 19.2% ROA vs UPLD's -3.4%, ROIC 24.9% vs 4.0% |
UPLD vs JAMF vs MSFT vs QLYS — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
UPLD vs JAMF vs MSFT vs QLYS — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MSFT leads in 2 of 6 categories
UPLD leads 1 • QLYS leads 1 • JAMF leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MSFT leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MSFT is the larger business by revenue, generating $318.3B annually — 1576.3x UPLD's $202M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to UPLD's -7.1%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $202M | $691M | $318.3B | $685M |
| EBITDAEarnings before interest/tax | $33M | $18M | $192.6B | $241M |
| Net IncomeAfter-tax profit | -$14M | -$41M | $125.2B | $201M |
| Free Cash FlowCash after capex | $22M | $108M | $72.9B | $290M |
| Gross MarginGross profit ÷ Revenue | +75.9% | +76.8% | +68.3% | +83.1% |
| Operating MarginEBIT ÷ Revenue | +5.2% | -5.0% | +46.8% | +33.7% |
| Net MarginNet income ÷ Revenue | -7.1% | -6.0% | +39.3% | +29.4% |
| FCF MarginFCF ÷ Revenue | +10.9% | +15.6% | +22.9% | +42.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | -23.5% | +15.2% | +18.3% | +9.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +90.7% | +68.6% | +23.4% | +10.1% |
Valuation Metrics
UPLD leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 17.5x trailing earnings, QLYS trades at a 43% valuation discount to MSFT's 30.9x P/E. Adjusting for growth (PEG ratio), QLYS offers better value at 0.90x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $29M | $1.7B | $3.13T | $3.3B |
| Enterprise ValueMkt cap + debt − cash | $234M | $1.9B | $3.21T | $3.2B |
| Trailing P/EPrice ÷ TTM EPS | -0.62x | -24.62x | 30.86x | 17.45x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 13.43x | 25.34x | 12.87x |
| PEG RatioP/E ÷ EPS growth rate | — | — | 1.64x | 0.90x |
| EV / EBITDAEnterprise value multiple | 4.81x | — | 19.72x | 13.49x |
| Price / SalesMarket cap ÷ Revenue | 0.13x | 2.79x | 11.10x | 5.00x |
| Price / BookPrice ÷ Book value/share | 0.34x | 2.33x | 9.15x | 6.17x |
| Price / FCFMarket cap ÷ FCF | 1.17x | 78.88x | 43.66x | 10.98x |
Profitability & Efficiency
QLYS leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
QLYS delivers a 37.2% return on equity — every $100 of shareholder capital generates $37 in annual profit, vs $-29 for UPLD. QLYS carries lower financial leverage with a 0.17x debt-to-equity ratio, signaling a more conservative balance sheet compared to UPLD's 2.91x. On the Piotroski fundamental quality scale (0–9), JAMF scores 6/9 vs UPLD's 4/9, reflecting solid financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | -29.2% | -5.2% | +33.1% | +37.2% |
| ROA (TTM)Return on assets | -3.4% | -1.9% | +19.2% | +19.1% |
| ROICReturn on invested capital | +4.0% | -6.0% | +24.9% | +47.5% |
| ROCEReturn on capital employed | +4.6% | -5.9% | +29.7% | +37.8% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 6 | 6 | 6 |
| Debt / EquityFinancial leverage | 2.91x | 0.52x | 0.33x | 0.17x |
| Net DebtTotal debt minus cash | $206M | $145M | $81.9B | -$153M |
| Cash & Equiv.Liquid assets | $29M | $225M | $30.2B | $250M |
| Total DebtShort + long-term debt | $235M | $370M | $112.2B | $97M |
| Interest CoverageEBIT ÷ Interest expense | 0.41x | -9.03x | 55.65x | — |
Total Returns (Dividends Reinvested)
MSFT leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MSFT five years ago would be worth $17,246 today (with dividends reinvested), compared to $220 for UPLD. Over the past 12 months, JAMF leads with a +19.5% total return vs UPLD's -58.5%. The 3-year compound annual growth rate (CAGR) favors MSFT at 11.7% vs UPLD's -34.3% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -35.2% | +0.4% | -10.8% | -27.5% |
| 1-Year ReturnPast 12 months | -58.5% | +19.5% | -2.1% | -25.6% |
| 3-Year ReturnCumulative with dividends | -71.6% | -27.0% | +39.5% | -17.7% |
| 5-Year ReturnCumulative with dividends | -97.8% | -60.4% | +72.5% | -3.1% |
| 10-Year ReturnCumulative with dividends | -86.1% | -64.8% | +787.7% | +267.2% |
| CAGR (3Y)Annualised 3-year return | -34.3% | -9.9% | +11.7% | -6.3% |
Risk & Volatility
Evenly matched — JAMF and QLYS each lead in 1 of 2 comparable metrics.
Risk & Volatility
QLYS is the less volatile stock with a 0.53 beta — it tends to amplify market swings less than UPLD's 1.88 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. JAMF currently trades 99.9% from its 52-week high vs UPLD's 24.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.88x | 1.16x | 0.89x | 0.53x |
| 52-Week HighHighest price in past year | $3.91 | $13.06 | $555.45 | $155.47 |
| 52-Week LowLowest price in past year | $0.50 | $7.09 | $356.28 | $74.51 |
| % of 52W HighCurrent price vs 52-week peak | +24.9% | +99.9% | +75.8% | +61.1% |
| RSI (14)Momentum oscillator 0–100 | 70.5 | 66.9 | 54.0 | 54.2 |
| Avg Volume (50D)Average daily shares traded | 393K | 0 | 32.5M | 773K |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Analyst consensus: JAMF as "Hold", MSFT as "Buy", QLYS as "Hold". Consensus price targets imply 41.5% upside for QLYS (target: $134) vs -0.4% for JAMF (target: $13). MSFT is the only dividend payer here at 0.77% yield — a key consideration for income-focused portfolios.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Hold | Buy | Hold |
| Price TargetConsensus 12-month target | — | $13.00 | $551.75 | $134.30 |
| # AnalystsCovering analysts | — | 15 | 81 | 48 |
| Dividend YieldAnnual dividend ÷ price | — | — | +0.8% | — |
| Dividend StreakConsecutive years of raises | — | — | 19 | — |
| Dividend / ShareAnnual DPS | — | — | $3.23 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.5% | +2.0% | +0.6% | +5.5% |
MSFT leads in 2 of 6 categories (Income & Cash Flow, Total Returns). UPLD leads in 1 (Valuation Metrics). 1 tied.
UPLD vs JAMF vs MSFT vs QLYS: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is UPLD or JAMF or MSFT or QLYS a better buy right now?
For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.
9% revenue growth year-over-year, versus -21. 1% for Upland Software, Inc. (UPLD). Qualys, Inc. (QLYS) offers the better valuation at 17. 5x trailing P/E (12. 9x forward), making it the more compelling value choice. Analysts rate Microsoft Corporation (MSFT) a "Buy" — based on 81 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — UPLD or JAMF or MSFT or QLYS?
On trailing P/E, Qualys, Inc.
(QLYS) is the cheapest at 17. 5x versus Microsoft Corporation at 30. 9x. On forward P/E, Qualys, Inc. is actually cheaper at 12. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Qualys, Inc. wins at 0. 66x versus Microsoft Corporation's 1. 35x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — UPLD or JAMF or MSFT or QLYS?
Over the past 5 years, Microsoft Corporation (MSFT) delivered a total return of +72.
5%, compared to -97. 8% for Upland Software, Inc. (UPLD). Over 10 years, the gap is even starker: MSFT returned +787. 7% versus UPLD's -86. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — UPLD or JAMF or MSFT or QLYS?
By beta (market sensitivity over 5 years), Qualys, Inc.
(QLYS) is the lower-risk stock at 0. 53β versus Upland Software, Inc. 's 1. 88β — meaning UPLD is approximately 254% more volatile than QLYS relative to the S&P 500. On balance sheet safety, Qualys, Inc. (QLYS) carries a lower debt/equity ratio of 17% versus 3% for Upland Software, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — UPLD or JAMF or MSFT or QLYS?
By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.
9% versus -21. 1% for Upland Software, Inc. (UPLD). On earnings-per-share growth, the picture is similar: Upland Software, Inc. grew EPS 63. 4% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, JAMF leads at 19. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — UPLD or JAMF or MSFT or QLYS?
Microsoft Corporation (MSFT) is the more profitable company, earning 36.
1% net margin versus -17. 9% for Upland Software, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -11. 0% for JAMF. At the gross margin level — before operating expenses — QLYS leads at 82. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is UPLD or JAMF or MSFT or QLYS more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Qualys, Inc. (QLYS) is the more undervalued stock at a PEG of 0. 66x versus Microsoft Corporation's 1. 35x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Qualys, Inc. (QLYS) trades at 12. 9x forward P/E versus 25. 3x for Microsoft Corporation — 12. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for QLYS: 41. 5% to $134. 30.
08Which pays a better dividend — UPLD or JAMF or MSFT or QLYS?
In this comparison, MSFT (0.
8% yield) pays a dividend. UPLD, JAMF, QLYS do not pay a meaningful dividend and should not be held primarily for income.
09Is UPLD or JAMF or MSFT or QLYS better for a retirement portfolio?
For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
89), 0. 8% yield, +787. 7% 10Y return). Upland Software, Inc. (UPLD) carries a higher beta of 1. 88 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, UPLD: -86. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between UPLD and JAMF and MSFT and QLYS?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: UPLD is a small-cap quality compounder stock; JAMF is a small-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; QLYS is a small-cap deep-value stock. MSFT pays a dividend while UPLD, JAMF, QLYS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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