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VITL vs FRPT vs NOMD vs SMPL vs TSN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
VITL
Vital Farms, Inc.

Agricultural Farm Products

Consumer DefensiveNASDAQ • US
Market Cap$426M
5Y Perf.-73.0%
FRPT
Freshpet, Inc.

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$2.74B
5Y Perf.-41.8%
NOMD
Nomad Foods Limited

Packaged Foods

Consumer DefensiveNYSE • GB
Market Cap$1.44B
5Y Perf.-56.1%
SMPL
The Simply Good Foods Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$1.24B
5Y Perf.-48.3%
TSN
Tyson Foods, Inc.

Agricultural Farm Products

Consumer DefensiveNYSE • US
Market Cap$24.18B
5Y Perf.+10.5%

VITL vs FRPT vs NOMD vs SMPL vs TSN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
VITL logoVITL
FRPT logoFRPT
NOMD logoNOMD
SMPL logoSMPL
TSN logoTSN
IndustryAgricultural Farm ProductsPackaged FoodsPackaged FoodsPackaged FoodsAgricultural Farm Products
Market Cap$426M$2.74B$1.44B$1.24B$24.18B
Revenue (TTM)$784M$1.14B$3.03B$1.45B$55.71B
Net Income (TTM)$48M$200M$137M$91M$453M
Gross Margin35.2%38.9%27.1%34.0%6.6%
Operating Margin8.2%8.8%10.7%14.4%2.3%
Forward P/E10.4x41.1x6.9x7.5x17.5x
Total Debt$53M$560M$2.29B$304M$8.83B
Cash & Equiv.$49M$278M$325M$98M$1.23B

VITL vs FRPT vs NOMD vs SMPL vs TSNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

VITL
FRPT
NOMD
SMPL
TSN
StockJul 20May 26Return
Vital Farms, Inc. (VITL)10027.0-73.0%
Freshpet, Inc. (FRPT)10058.2-41.8%
Nomad Foods Limited (NOMD)10043.9-56.1%
The Simply Good Foo… (SMPL)10051.7-48.3%
Tyson Foods, Inc. (TSN)100110.5+10.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: VITL vs FRPT vs NOMD vs SMPL vs TSN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NOMD leads in 3 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and capital preservation and lower volatility. Freshpet, Inc. is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. VITL and TSN also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
VITL
Vital Farms, Inc.
The Growth Play

VITL ranks third and is worth considering specifically for growth exposure and sleep-well-at-night.

  • Rev growth 25.3%, EPS growth 22.0%, 3Y rev CAGR 28.0%
  • Lower volatility, beta 0.31, Low D/E 15.2%, current ratio 2.16x
  • PEG 0.26 vs SMPL's 0.31
  • 25.3% revenue growth vs NOMD's -2.2%
Best for: growth exposure and sleep-well-at-night
FRPT
Freshpet, Inc.
The Quality Compounder

FRPT is the #2 pick in this set and the best alternative if quality and efficiency is your priority.

  • 17.6% margin vs TSN's 0.8%
  • 11.4% ROA vs TSN's 1.3%, ROIC 5.3% vs 4.1%
Best for: quality and efficiency
NOMD
Nomad Foods Limited
The Income Pick

NOMD carries the broadest edge in this set and is the clearest fit for income & stability and defensive.

  • Dividend streak 2 yrs, beta 0.07, yield 7.1%
  • Beta 0.07, yield 7.1%, current ratio 1.07x
  • Lower P/E (6.9x vs 17.5x)
  • Beta 0.07 vs FRPT's 0.91
Best for: income & stability and defensive
SMPL
The Simply Good Foods Company
The Lower-Volatility Pick

Among these 5 stocks, SMPL doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
TSN
Tyson Foods, Inc.
The Long-Run Compounder

TSN is the clearest fit if your priority is long-term compounding.

  • 23.1% 10Y total return vs NOMD's 40.1%
  • +26.8% vs VITL's -73.5%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthVITL logoVITL25.3% revenue growth vs NOMD's -2.2%
ValueNOMD logoNOMDLower P/E (6.9x vs 17.5x)
Quality / MarginsFRPT logoFRPT17.6% margin vs TSN's 0.8%
Stability / SafetyNOMD logoNOMDBeta 0.07 vs FRPT's 0.91
DividendsNOMD logoNOMD7.1% yield, 2-year raise streak, vs TSN's 2.9%, (3 stocks pay no dividend)
Momentum (1Y)TSN logoTSN+26.8% vs VITL's -73.5%
Efficiency (ROA)FRPT logoFRPT11.4% ROA vs TSN's 1.3%, ROIC 5.3% vs 4.1%

VITL vs FRPT vs NOMD vs SMPL vs TSN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

VITLVital Farms, Inc.
FY 2025
Eggs And Egg Related Products
96.5%$733M
Butter And Butter Related Products
3.5%$26M
FRPTFreshpet, Inc.
FY 2025
Reportable Segment
100.0%$1.1B
NOMDNomad Foods Limited

Segment breakdown not available.

SMPLThe Simply Good Foods Company
FY 2025
Shipping and Handling
100.0%$103M
TSNTyson Foods, Inc.
FY 2025
Beef
38.3%$21.6B
Chicken
29.8%$16.8B
Prepared Foods
17.6%$9.9B
Pork
10.2%$5.8B
Corporate and Other
4.1%$2.3B

VITL vs FRPT vs NOMD vs SMPL vs TSN — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLVITLLAGGINGSMPL

Income & Cash Flow (Last 12 Months)

FRPT leads this category, winning 3 of 6 comparable metrics.

TSN is the larger business by revenue, generating $55.7B annually — 71.0x VITL's $784M. FRPT is the more profitable business, keeping 17.6% of every revenue dollar as net income compared to TSN's 0.8%. On growth, VITL holds the edge at +15.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricVITL logoVITLVital Farms, Inc.FRPT logoFRPTFreshpet, Inc.NOMD logoNOMDNomad Foods Limit…SMPL logoSMPLThe Simply Good F…TSN logoTSNTyson Foods, Inc.
RevenueTrailing 12 months$784M$1.1B$3.0B$1.4B$55.7B
EBITDAEarnings before interest/tax$78M$165M$435M$231M$2.7B
Net IncomeAfter-tax profit$48M$200M$137M$91M$453M
Free Cash FlowCash after capex-$90M$223M$252M$174M$1.2B
Gross MarginGross profit ÷ Revenue+35.2%+38.9%+27.1%+34.0%+6.6%
Operating MarginEBIT ÷ Revenue+8.2%+8.8%+10.7%+14.4%+2.3%
Net MarginNet income ÷ Revenue+6.1%+17.6%+4.5%+6.3%+0.8%
FCF MarginFCF ÷ Revenue-11.4%+19.6%+8.3%+12.0%+2.2%
Rev. Growth (YoY)Latest quarter vs prior year+15.4%+13.1%-2.6%-0.3%+4.4%
EPS Growth (YoY)Latest quarter vs prior year-108.1%+4.5%-123.1%-31.6%+36.1%
FRPT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

NOMD leads this category, winning 4 of 7 comparable metrics.

At 6.6x trailing earnings, VITL trades at a 87% valuation discount to TSN's 49.9x P/E. Adjusting for growth (PEG ratio), VITL offers better value at 0.17x vs SMPL's 0.51x — a lower PEG means you pay less per unit of expected earnings growth.

MetricVITL logoVITLVital Farms, Inc.FRPT logoFRPTFreshpet, Inc.NOMD logoNOMDNomad Foods Limit…SMPL logoSMPLThe Simply Good F…TSN logoTSNTyson Foods, Inc.
Market CapShares × price$426M$2.7B$1.4B$1.2B$24.2B
Enterprise ValueMkt cap + debt − cash$431M$3.0B$3.7B$1.4B$31.8B
Trailing P/EPrice ÷ TTM EPS6.61x21.16x9.46x12.20x49.95x
Forward P/EPrice ÷ next-FY EPS est.10.38x41.11x6.86x7.45x17.46x
PEG RatioP/E ÷ EPS growth rate0.17x0.51x
EV / EBITDAEnterprise value multiple4.22x16.62x7.34x5.97x11.34x
Price / SalesMarket cap ÷ Revenue0.56x2.49x0.40x0.86x0.44x
Price / BookPrice ÷ Book value/share1.25x2.59x0.52x0.70x1.30x
Price / FCFMarket cap ÷ FCF221.45x4.85x7.86x20.55x
NOMD leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

VITL leads this category, winning 6 of 9 comparable metrics.

FRPT delivers a 17.0% return on equity — every $100 of shareholder capital generates $17 in annual profit, vs $2 for TSN. VITL carries lower financial leverage with a 0.15x debt-to-equity ratio, signaling a more conservative balance sheet compared to NOMD's 0.92x. On the Piotroski fundamental quality scale (0–9), FRPT scores 6/9 vs VITL's 2/9, reflecting solid financial health.

MetricVITL logoVITLVital Farms, Inc.FRPT logoFRPTFreshpet, Inc.NOMD logoNOMDNomad Foods Limit…SMPL logoSMPLThe Simply Good F…TSN logoTSNTyson Foods, Inc.
ROE (TTM)Return on equity+14.5%+17.0%+5.3%+5.2%+2.5%
ROA (TTM)Return on assets+10.0%+11.4%+2.2%+3.7%+1.3%
ROICReturn on invested capital+26.9%+5.3%+5.5%+8.1%+4.1%
ROCEReturn on capital employed+26.1%+6.0%+6.2%+9.4%+4.6%
Piotroski ScoreFundamental quality 0–926456
Debt / EquityFinancial leverage0.15x0.46x0.92x0.17x0.48x
Net DebtTotal debt minus cash$5M$282M$2.0B$206M$7.6B
Cash & Equiv.Liquid assets$49M$278M$325M$98M$1.2B
Total DebtShort + long-term debt$53M$560M$2.3B$304M$8.8B
Interest CoverageEBIT ÷ Interest expense39.83x13.29x2.52x6.77x2.73x
VITL leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

TSN leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in TSN five years ago would be worth $9,840 today (with dividends reinvested), compared to $3,165 for FRPT. Over the past 12 months, TSN leads with a +26.8% total return vs VITL's -73.5%. The 3-year compound annual growth rate (CAGR) favors TSN at 13.3% vs SMPL's -31.5% — a key indicator of consistent wealth creation.

MetricVITL logoVITLVital Farms, Inc.FRPT logoFRPTFreshpet, Inc.NOMD logoNOMDNomad Foods Limit…SMPL logoSMPLThe Simply Good F…TSN logoTSNTyson Foods, Inc.
YTD ReturnYear-to-date-68.1%-7.1%-15.4%-36.4%+17.9%
1-Year ReturnPast 12 months-73.5%-31.1%-43.5%-64.8%+26.8%
3-Year ReturnCumulative with dividends-38.2%-17.4%-40.3%-67.8%+45.6%
5-Year ReturnCumulative with dividends-54.4%-68.4%-59.7%-64.3%-1.6%
10-Year ReturnCumulative with dividends-73.0%+517.3%+40.1%+3.7%+23.1%
CAGR (3Y)Annualised 3-year return-14.8%-6.2%-15.8%-31.5%+13.3%
TSN leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — NOMD and TSN each lead in 1 of 2 comparable metrics.

NOMD is the less volatile stock with a 0.07 beta — it tends to amplify market swings less than FRPT's 0.91 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TSN currently trades 97.8% from its 52-week high vs VITL's 17.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricVITL logoVITLVital Farms, Inc.FRPT logoFRPTFreshpet, Inc.NOMD logoNOMDNomad Foods Limit…SMPL logoSMPLThe Simply Good F…TSN logoTSNTyson Foods, Inc.
Beta (5Y)Sensitivity to S&P 5000.31x0.91x0.07x0.38x0.33x
52-Week HighHighest price in past year$53.13$89.80$19.71$36.92$69.48
52-Week LowLowest price in past year$8.40$46.76$9.17$10.21$50.56
% of 52W HighCurrent price vs 52-week peak+17.9%+62.2%+51.3%+33.7%+97.8%
RSI (14)Momentum oscillator 0–10038.929.158.642.964.5
Avg Volume (50D)Average daily shares traded3.3M1.5M1.6M2.8M2.7M
Evenly matched — NOMD and TSN each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — NOMD and TSN each lead in 1 of 2 comparable metrics.

Analyst consensus: VITL as "Buy", FRPT as "Buy", NOMD as "Buy", SMPL as "Buy", TSN as "Buy". Consensus price targets imply 316.3% upside for VITL (target: $40) vs 3.4% for TSN (target: $70). For income investors, NOMD offers the higher dividend yield at 7.06% vs TSN's 2.95%.

MetricVITL logoVITLVital Farms, Inc.FRPT logoFRPTFreshpet, Inc.NOMD logoNOMDNomad Foods Limit…SMPL logoSMPLThe Simply Good F…TSN logoTSNTyson Foods, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$39.63$73.42$13.50$20.17$70.25
# AnalystsCovering analysts1529132430
Dividend YieldAnnual dividend ÷ price+7.1%+2.9%
Dividend StreakConsecutive years of raises213
Dividend / ShareAnnual DPS$0.61$2.00
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+16.5%+4.1%+0.8%
Evenly matched — NOMD and TSN each lead in 1 of 2 comparable metrics.
Key Takeaway

FRPT leads in 1 of 6 categories (Income & Cash Flow). NOMD leads in 1 (Valuation Metrics). 2 tied.

Best OverallVital Farms, Inc. (VITL)Leads 1 of 6 categories
Loading custom metrics...

VITL vs FRPT vs NOMD vs SMPL vs TSN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is VITL or FRPT or NOMD or SMPL or TSN a better buy right now?

For growth investors, Vital Farms, Inc.

(VITL) is the stronger pick with 25. 3% revenue growth year-over-year, versus -2. 2% for Nomad Foods Limited (NOMD). Vital Farms, Inc. (VITL) offers the better valuation at 6. 6x trailing P/E (10. 4x forward), making it the more compelling value choice. Analysts rate Vital Farms, Inc. (VITL) a "Buy" — based on 15 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — VITL or FRPT or NOMD or SMPL or TSN?

On trailing P/E, Vital Farms, Inc.

(VITL) is the cheapest at 6. 6x versus Tyson Foods, Inc. at 49. 9x. On forward P/E, Nomad Foods Limited is actually cheaper at 6. 9x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Vital Farms, Inc. wins at 0. 26x versus The Simply Good Foods Company's 0. 31x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — VITL or FRPT or NOMD or SMPL or TSN?

Over the past 5 years, Tyson Foods, Inc.

(TSN) delivered a total return of -1. 6%, compared to -68. 4% for Freshpet, Inc. (FRPT). Over 10 years, the gap is even starker: FRPT returned +517. 3% versus VITL's -73. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — VITL or FRPT or NOMD or SMPL or TSN?

By beta (market sensitivity over 5 years), Nomad Foods Limited (NOMD) is the lower-risk stock at 0.

07β versus Freshpet, Inc. 's 0. 91β — meaning FRPT is approximately 1173% more volatile than NOMD relative to the S&P 500. On balance sheet safety, Vital Farms, Inc. (VITL) carries a lower debt/equity ratio of 15% versus 92% for Nomad Foods Limited — giving it more financial flexibility in a downturn.

05

Which is growing faster — VITL or FRPT or NOMD or SMPL or TSN?

By revenue growth (latest reported year), Vital Farms, Inc.

(VITL) is pulling ahead at 25. 3% versus -2. 2% for Nomad Foods Limited (NOMD). On earnings-per-share growth, the picture is similar: Freshpet, Inc. grew EPS 183. 9% year-over-year, compared to -39. 6% for Tyson Foods, Inc.. Over a 3-year CAGR, VITL leads at 28. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — VITL or FRPT or NOMD or SMPL or TSN?

Freshpet, Inc.

(FRPT) is the more profitable company, earning 12. 6% net margin versus 0. 9% for Tyson Foods, Inc. — meaning it keeps 12. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SMPL leads at 15. 1% versus 2. 6% for TSN. At the gross margin level — before operating expenses — FRPT leads at 38. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is VITL or FRPT or NOMD or SMPL or TSN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Vital Farms, Inc. (VITL) is the more undervalued stock at a PEG of 0. 26x versus The Simply Good Foods Company's 0. 31x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Nomad Foods Limited (NOMD) trades at 6. 9x forward P/E versus 41. 1x for Freshpet, Inc. — 34. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for VITL: 316. 3% to $39. 63.

08

Which pays a better dividend — VITL or FRPT or NOMD or SMPL or TSN?

In this comparison, NOMD (7.

1% yield), TSN (2. 9% yield) pay a dividend. VITL, FRPT, SMPL do not pay a meaningful dividend and should not be held primarily for income.

09

Is VITL or FRPT or NOMD or SMPL or TSN better for a retirement portfolio?

For long-horizon retirement investors, Nomad Foods Limited (NOMD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

07), 7. 1% yield). Both have compounded well over 10 years (NOMD: +40. 1%, FRPT: +517. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between VITL and FRPT and NOMD and SMPL and TSN?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: VITL is a small-cap high-growth stock; FRPT is a small-cap quality compounder stock; NOMD is a small-cap deep-value stock; SMPL is a small-cap deep-value stock; TSN is a mid-cap quality compounder stock. NOMD, TSN pay a dividend while VITL, FRPT, SMPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform VITL and FRPT and NOMD and SMPL and TSN on the metrics below

Revenue Growth>
%
(VITL: 15.4% · FRPT: 13.1%)
Net Margin>
%
(VITL: 6.1% · FRPT: 17.6%)
P/E Ratio<
x
(VITL: 6.6x · FRPT: 21.2x)

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