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Stock Comparison

WFCF vs SPGI vs MCO vs VRSK vs MSCI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
WFCF
Where Food Comes From, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$85M
5Y Perf.+161.7%
SPGI
S&P Global Inc.

Financial - Data & Stock Exchanges

Financial ServicesNYSE • US
Market Cap$126.89B
5Y Perf.+29.3%
MCO
Moody's Corporation

Financial - Data & Stock Exchanges

Financial ServicesNYSE • US
Market Cap$81.04B
5Y Perf.+68.8%
VRSK
Verisk Analytics, Inc.

Consulting Services

IndustrialsNASDAQ • US
Market Cap$22.89B
5Y Perf.-0.5%
MSCI
MSCI Inc.

Financial - Data & Stock Exchanges

Financial ServicesNYSE • US
Market Cap$42.83B
5Y Perf.+78.0%

WFCF vs SPGI vs MCO vs VRSK vs MSCI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
WFCF logoWFCF
SPGI logoSPGI
MCO logoMCO
VRSK logoVRSK
MSCI logoMSCI
IndustrySoftware - ApplicationFinancial - Data & Stock ExchangesFinancial - Data & Stock ExchangesConsulting ServicesFinancial - Data & Stock Exchanges
Market Cap$85M$126.89B$81.04B$22.89B$42.83B
Revenue (TTM)$25M$15.34B$7.72B$3.10B$3.13B
Net Income (TTM)$2M$4.78B$2.50B$910M$1.32B
Gross Margin38.2%70.2%68.2%67.4%82.4%
Operating Margin4.8%42.2%44.8%44.9%54.7%
Forward P/E56.3x21.4x27.0x22.5x29.8x
Total Debt$1M$14.20B$7.35B$5.04B$6.31B
Cash & Equiv.$3M$1.75B$2.38B$2.18B$515M

WFCF vs SPGI vs MCO vs VRSK vs MSCILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

WFCF
SPGI
MCO
VRSK
MSCI
StockMay 20May 26Return
Where Food Comes Fr… (WFCF)100261.7+161.7%
S&P Global Inc. (SPGI)100129.3+29.3%
Moody's Corporation (MCO)100168.8+68.8%
Verisk Analytics, I… (VRSK)10099.5-0.5%
MSCI Inc. (MSCI)100178.0+78.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: WFCF vs SPGI vs MCO vs VRSK vs MSCI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSCI leads in 4 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. Where Food Comes From, Inc. is the stronger pick specifically for capital preservation and lower volatility and recent price momentum and sentiment. SPGI also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
WFCF
Where Food Comes From, Inc.
The Defensive Pick

WFCF is the #2 pick in this set and the best alternative if sleep-well-at-night and defensive is your priority.

  • Lower volatility, beta 0.19, Low D/E 15.5%, current ratio 2.03x
  • Beta 0.19, current ratio 2.03x
  • Beta 0.19 vs MCO's 0.86, lower leverage
  • +50.7% vs VRSK's -43.0%
Best for: sleep-well-at-night and defensive
SPGI
S&P Global Inc.
The Banking Pick

SPGI ranks third and is worth considering specifically for value.

  • Lower P/E (21.4x vs 27.0x), PEG 2.46 vs 3.46
Best for: value
MCO
Moody's Corporation
The Banking Pick

MCO is the clearest fit if your priority is growth exposure.

  • Rev growth 8.9%, EPS growth 21.4%
Best for: growth exposure
VRSK
Verisk Analytics, Inc.
The Lower-Volatility Pick

Among these 5 stocks, VRSK doesn't own a clear edge in any measured category.

Best for: industrials exposure
MSCI
MSCI Inc.
The Banking Pick

MSCI carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 11 yrs, beta 0.61, yield 1.2%
  • 7.2% 10Y total return vs MCO's 409.5%
  • PEG 1.76 vs WFCF's 8.80
  • 9.7% NII/revenue growth vs WFCF's -3.3%
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthMSCI logoMSCI9.7% NII/revenue growth vs WFCF's -3.3%
ValueSPGI logoSPGILower P/E (21.4x vs 27.0x), PEG 2.46 vs 3.46
Quality / MarginsMSCI logoMSCI38.4% margin vs WFCF's 6.2%
Stability / SafetyWFCF logoWFCFBeta 0.19 vs MCO's 0.86, lower leverage
DividendsMSCI logoMSCI1.2% yield, 11-year raise streak, vs MCO's 0.9%, (1 stock pays no dividend)
Momentum (1Y)WFCF logoWFCF+50.7% vs VRSK's -43.0%
Efficiency (ROA)MSCI logoMSCI24.0% ROA vs SPGI's 7.9%, ROIC 34.9% vs 9.7%

WFCF vs SPGI vs MCO vs VRSK vs MSCI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

WFCFWhere Food Comes From, Inc.
FY 2025
Verification and Certification Service Revenue
80.8%$20M
Product
14.5%$4M
Professional Services
4.7%$1M
SPGIS&P Global Inc.
FY 2025
Market Intelligence Segment
37.1%$4.9B
Ratings Segment
35.7%$4.7B
Indices Segment
14.0%$1.9B
Mobility
13.2%$1.7B
MCOMoody's Corporation
FY 2025
Moodys Analytics
62.7%$4.8B
Moodys Investors Service
37.3%$2.9B
VRSKVerisk Analytics, Inc.
FY 2025
Insurance
100.0%$2.2B
MSCIMSCI Inc.
FY 2025
Index
64.3%$1.8B
Analytics
25.7%$714M
All Other Segments
10.0%$279M

WFCF vs SPGI vs MCO vs VRSK vs MSCI — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLWFCFLAGGINGSPGI

Income & Cash Flow (Last 12 Months)

MSCI leads this category, winning 5 of 6 comparable metrics.

SPGI is the larger business by revenue, generating $15.3B annually — 616.1x WFCF's $25M. MSCI is the more profitable business, keeping 38.4% of every revenue dollar as net income compared to WFCF's 6.2%. On growth, VRSK holds the edge at +3.9% YoY revenue growth, suggesting stronger near-term business momentum.

MetricWFCF logoWFCFWhere Food Comes …SPGI logoSPGIS&P Global Inc.MCO logoMCOMoody's Corporati…VRSK logoVRSKVerisk Analytics,…MSCI logoMSCIMSCI Inc.
RevenueTrailing 12 months$25M$15.3B$7.7B$3.1B$3.1B
EBITDAEarnings before interest/tax$2M$7.8B$4.0B$1.7B$2.0B
Net IncomeAfter-tax profit$2M$4.8B$2.5B$910M$1.3B
Free Cash FlowCash after capex$1M$5.6B$3.0B$1.1B$1.5B
Gross MarginGross profit ÷ Revenue+38.2%+70.2%+68.2%+67.4%+82.4%
Operating MarginEBIT ÷ Revenue+4.8%+42.2%+44.8%+44.9%+54.7%
Net MarginNet income ÷ Revenue+6.2%+29.2%+31.9%+29.3%+38.4%
FCF MarginFCF ÷ Revenue+5.8%+35.6%+33.4%+36.3%+49.4%
Rev. Growth (YoY)Latest quarter vs prior year-9.3%+3.9%
EPS Growth (YoY)Latest quarter vs prior year-122.1%+32.5%+7.8%+4.8%+49.1%
MSCI leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

VRSK leads this category, winning 3 of 7 comparable metrics.

At 26.9x trailing earnings, VRSK trades at a 52% valuation discount to WFCF's 56.3x P/E. Adjusting for growth (PEG ratio), MSCI offers better value at 2.23x vs WFCF's 8.80x — a lower PEG means you pay less per unit of expected earnings growth.

MetricWFCF logoWFCFWhere Food Comes …SPGI logoSPGIS&P Global Inc.MCO logoMCOMoody's Corporati…VRSK logoVRSKVerisk Analytics,…MSCI logoMSCIMSCI Inc.
Market CapShares × price$85M$126.9B$81.0B$22.9B$42.8B
Enterprise ValueMkt cap + debt − cash$84M$139.3B$86.0B$25.7B$48.6B
Trailing P/EPrice ÷ TTM EPS56.30x29.24x33.44x26.92x37.81x
Forward P/EPrice ÷ next-FY EPS est.21.40x27.02x22.47x29.83x
PEG RatioP/E ÷ EPS growth rate8.80x3.36x4.29x3.16x2.23x
EV / EBITDAEnterprise value multiple45.07x18.20x21.86x15.34x25.17x
Price / SalesMarket cap ÷ Revenue3.43x8.27x10.50x7.45x13.67x
Price / BookPrice ÷ Book value/share9.38x3.62x19.56x78.44x
Price / FCFMarket cap ÷ FCF58.82x23.26x31.47x19.20x27.65x
VRSK leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

WFCF leads this category, winning 4 of 9 comparable metrics.

VRSK delivers a 4.4% return on equity — every $100 of shareholder capital generates $4 in annual profit, vs $13 for SPGI. WFCF carries lower financial leverage with a 0.15x debt-to-equity ratio, signaling a more conservative balance sheet compared to VRSK's 16.26x. On the Piotroski fundamental quality scale (0–9), MCO scores 9/9 vs VRSK's 5/9, reflecting strong financial health.

MetricWFCF logoWFCFWhere Food Comes …SPGI logoSPGIS&P Global Inc.MCO logoMCOMoody's Corporati…VRSK logoVRSKVerisk Analytics,…MSCI logoMSCIMSCI Inc.
ROE (TTM)Return on equity+15.7%+12.9%+64.1%+4.4%
ROA (TTM)Return on assets+10.0%+7.9%+16.2%+16.7%+24.0%
ROICReturn on invested capital+10.0%+9.7%+22.5%+33.0%+34.9%
ROCEReturn on capital employed+11.0%+12.1%+27.9%+39.6%+44.3%
Piotroski ScoreFundamental quality 0–977958
Debt / EquityFinancial leverage0.15x0.39x1.75x16.26x
Net DebtTotal debt minus cash-$2M$12.5B$5.0B$2.9B$5.8B
Cash & Equiv.Liquid assets$3M$1.7B$2.4B$2.2B$515M
Total DebtShort + long-term debt$1M$14.2B$7.4B$5.0B$6.3B
Interest CoverageEBIT ÷ Interest expense744.00x22.69x17.22x7.87x7.67x
WFCF leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MCO leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in MCO five years ago would be worth $14,141 today (with dividends reinvested), compared to $10,182 for VRSK. Over the past 12 months, WFCF leads with a +50.7% total return vs VRSK's -43.0%. The 3-year compound annual growth rate (CAGR) favors MCO at 15.2% vs VRSK's -5.1% — a key indicator of consistent wealth creation.

MetricWFCF logoWFCFWhere Food Comes …SPGI logoSPGIS&P Global Inc.MCO logoMCOMoody's Corporati…VRSK logoVRSKVerisk Analytics,…MSCI logoMSCIMSCI Inc.
YTD ReturnYear-to-date+48.2%-16.2%-8.2%-20.7%+4.5%
1-Year ReturnPast 12 months+50.7%-14.5%-1.5%-43.0%+7.8%
3-Year ReturnCumulative with dividends+20.6%+23.8%+52.8%-14.5%+28.6%
5-Year ReturnCumulative with dividends+22.9%+14.2%+41.4%+1.8%+27.9%
10-Year ReturnCumulative with dividends+92.8%+337.1%+409.5%+137.1%+720.9%
CAGR (3Y)Annualised 3-year return+6.4%+7.4%+15.2%-5.1%+8.7%
MCO leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — VRSK and MSCI each lead in 1 of 2 comparable metrics.

VRSK is the less volatile stock with a -0.04 beta — it tends to amplify market swings less than MCO's 0.86 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MSCI currently trades 93.9% from its 52-week high vs VRSK's 54.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricWFCF logoWFCFWhere Food Comes …SPGI logoSPGIS&P Global Inc.MCO logoMCOMoody's Corporati…VRSK logoVRSKVerisk Analytics,…MSCI logoMSCIMSCI Inc.
Beta (5Y)Sensitivity to S&P 5000.56x0.55x0.82x-0.08x0.58x
52-Week HighHighest price in past year$22.15$579.05$546.88$322.92$626.28
52-Week LowLowest price in past year$9.26$381.61$402.28$161.70$501.08
% of 52W HighCurrent price vs 52-week peak+76.3%+74.0%+83.6%+54.1%+93.9%
RSI (14)Momentum oscillator 0–10080.342.448.039.554.6
Avg Volume (50D)Average daily shares traded10K1.8M1.1M1.9M520K
Evenly matched — VRSK and MSCI each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — MCO and MSCI each lead in 1 of 2 comparable metrics.

Analyst consensus: SPGI as "Buy", MCO as "Buy", VRSK as "Hold", MSCI as "Buy". Consensus price targets imply 32.4% upside for VRSK (target: $231) vs 14.6% for MSCI (target: $674). For income investors, MSCI offers the higher dividend yield at 1.22% vs MCO's 0.85%.

MetricWFCF logoWFCFWhere Food Comes …SPGI logoSPGIS&P Global Inc.MCO logoMCOMoody's Corporati…VRSK logoVRSKVerisk Analytics,…MSCI logoMSCIMSCI Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyHoldBuy
Price TargetConsensus 12-month target$548.11$544.75$231.25$674.33
# AnalystsCovering analysts28322527
Dividend YieldAnnual dividend ÷ price+0.9%+0.9%+1.0%+1.2%
Dividend StreakConsecutive years of raises01222711
Dividend / ShareAnnual DPS$3.83$3.90$1.81$7.20
Buyback YieldShare repurchases ÷ mkt cap+2.5%+3.9%+2.1%+2.7%+5.8%
Evenly matched — MCO and MSCI each lead in 1 of 2 comparable metrics.
Key Takeaway

MSCI leads in 1 of 6 categories (Income & Cash Flow). VRSK leads in 1 (Valuation Metrics). 2 tied.

Best OverallWhere Food Comes From, Inc. (WFCF)Leads 1 of 6 categories
Loading custom metrics...

WFCF vs SPGI vs MCO vs VRSK vs MSCI: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is WFCF or SPGI or MCO or VRSK or MSCI a better buy right now?

For growth investors, MSCI Inc.

(MSCI) is the stronger pick with 9. 7% revenue growth year-over-year, versus -3. 3% for Where Food Comes From, Inc. (WFCF). Verisk Analytics, Inc. (VRSK) offers the better valuation at 26. 9x trailing P/E (22. 5x forward), making it the more compelling value choice. Analysts rate S&P Global Inc. (SPGI) a "Buy" — based on 28 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — WFCF or SPGI or MCO or VRSK or MSCI?

On trailing P/E, Verisk Analytics, Inc.

(VRSK) is the cheapest at 26. 9x versus Where Food Comes From, Inc. at 56. 3x. On forward P/E, S&P Global Inc. is actually cheaper at 21. 4x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: MSCI Inc. wins at 1. 76x versus Moody's Corporation's 3. 46x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — WFCF or SPGI or MCO or VRSK or MSCI?

Over the past 5 years, Moody's Corporation (MCO) delivered a total return of +41.

4%, compared to +1. 8% for Verisk Analytics, Inc. (VRSK). Over 10 years, the gap is even starker: MSCI returned +717. 0% versus WFCF's +91. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — WFCF or SPGI or MCO or VRSK or MSCI?

By beta (market sensitivity over 5 years), Verisk Analytics, Inc.

(VRSK) is the lower-risk stock at -0. 08β versus Moody's Corporation's 0. 82β — meaning MCO is approximately -1078% more volatile than VRSK relative to the S&P 500. On balance sheet safety, Where Food Comes From, Inc. (WFCF) carries a lower debt/equity ratio of 15% versus 16% for Verisk Analytics, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — WFCF or SPGI or MCO or VRSK or MSCI?

By revenue growth (latest reported year), MSCI Inc.

(MSCI) is pulling ahead at 9. 7% versus -3. 3% for Where Food Comes From, Inc. (WFCF). On earnings-per-share growth, the picture is similar: Moody's Corporation grew EPS 21. 4% year-over-year, compared to -25. 0% for Where Food Comes From, Inc.. Over a 3-year CAGR, VRSK leads at 7. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — WFCF or SPGI or MCO or VRSK or MSCI?

MSCI Inc.

(MSCI) is the more profitable company, earning 38. 4% net margin versus 6. 2% for Where Food Comes From, Inc. — meaning it keeps 38. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSCI leads at 54. 7% versus 4. 8% for WFCF. At the gross margin level — before operating expenses — MSCI leads at 82. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is WFCF or SPGI or MCO or VRSK or MSCI more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, MSCI Inc. (MSCI) is the more undervalued stock at a PEG of 1. 76x versus Moody's Corporation's 3. 46x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, S&P Global Inc. (SPGI) trades at 21. 4x forward P/E versus 29. 8x for MSCI Inc. — 8. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for VRSK: 32. 4% to $231. 25.

08

Which pays a better dividend — WFCF or SPGI or MCO or VRSK or MSCI?

In this comparison, MSCI (1.

2% yield), VRSK (1. 0% yield), SPGI (0. 9% yield), MCO (0. 9% yield) pay a dividend. WFCF does not pay a meaningful dividend and should not be held primarily for income.

09

Is WFCF or SPGI or MCO or VRSK or MSCI better for a retirement portfolio?

For long-horizon retirement investors, Verisk Analytics, Inc.

(VRSK) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 08), 1. 0% yield, +133. 5% 10Y return). Both have compounded well over 10 years (VRSK: +133. 5%, WFCF: +91. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between WFCF and SPGI and MCO and VRSK and MSCI?

These companies operate in different sectors (WFCF (Technology) and SPGI (Financial Services) and MCO (Financial Services) and VRSK (Industrials) and MSCI (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

SPGI, MCO, VRSK, MSCI pay a dividend while WFCF does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Market Cap > $100B
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  • Dividend Yield > 0.5%
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Quality Mega-Cap Compounder

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Beat Both

Find stocks that outperform WFCF and SPGI and MCO and VRSK and MSCI on the metrics below

Revenue Growth>
%
(WFCF: -9.3% · SPGI: 7.9%)
Net Margin>
%
(WFCF: 6.2% · SPGI: 29.2%)
P/E Ratio<
x
(WFCF: 56.3x · SPGI: 29.2x)

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