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Stock Comparison

WH vs HLT vs MAR vs H

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
WH
Wyndham Hotels & Resorts, Inc.

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$6.30B
5Y Perf.+82.5%
HLT
Hilton Worldwide Holdings Inc.

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$72.93B
5Y Perf.+303.9%
MAR
Marriott International, Inc.

Travel Lodging

Consumer CyclicalNASDAQ • US
Market Cap$93.23B
5Y Perf.+297.6%
H
Hyatt Hotels Corporation

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$16.28B
5Y Perf.+209.4%

WH vs HLT vs MAR vs H — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
WH logoWH
HLT logoHLT
MAR logoMAR
H logoH
IndustryTravel LodgingTravel LodgingTravel LodgingTravel Lodging
Market Cap$6.30B$72.93B$93.23B$16.28B
Revenue (TTM)$1.44B$12.28B$26.58B$6.22B
Net Income (TTM)$193M$1.54B$2.58B$-34M
Gross Margin55.7%44.3%21.4%17.6%
Operating Margin28.8%23.1%16.0%9.2%
Forward P/E17.4x35.4x30.4x53.0x
Total Debt$3.06B$15.67B$17.08B$4.80B
Cash & Equiv.$64M$970M$358M$788M

WH vs HLT vs MAR vs HLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

WH
HLT
MAR
H
StockMay 20May 26Return
Wyndham Hotels & Re… (WH)100182.5+82.5%
Hilton Worldwide Ho… (HLT)100403.9+303.9%
Marriott Internatio… (MAR)100397.6+297.6%
Hyatt Hotels Corpor… (H)100309.4+209.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: WH vs HLT vs MAR vs H

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: WH leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Hilton Worldwide Holdings Inc. is the stronger pick specifically for operational efficiency and capital deployment. MAR and H also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
WH
Wyndham Hotels & Resorts, Inc.
The Income Pick

WH carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 5 yrs, beta 0.81, yield 2.0%
  • Lower volatility, beta 0.81, current ratio 0.71x
  • Beta 0.81, yield 2.0%, current ratio 0.71x
  • Lower P/E (17.4x vs 53.0x)
Best for: income & stability and sleep-well-at-night
HLT
Hilton Worldwide Holdings Inc.
The Long-Run Compounder

HLT is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 6.2% 10Y total return vs MAR's 430.3%
  • 9.4% ROA vs H's -0.2%, ROIC 24.7% vs 5.8%
Best for: long-term compounding
MAR
Marriott International, Inc.
The Momentum Pick

MAR is the clearest fit if your priority is momentum.

  • +38.5% vs WH's +2.7%
Best for: momentum
H
Hyatt Hotels Corporation
The Growth Play

H is the clearest fit if your priority is growth exposure.

  • Rev growth 117.0%, EPS growth -104.3%, 3Y rev CAGR 29.8%
  • 117.0% revenue growth vs WH's 1.5%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthH logoH117.0% revenue growth vs WH's 1.5%
ValueWH logoWHLower P/E (17.4x vs 53.0x)
Quality / MarginsWH logoWH13.4% margin vs H's -0.5%
Stability / SafetyWH logoWHBeta 0.81 vs H's 1.39
DividendsWH logoWH2.0% yield, 5-year raise streak, vs MAR's 0.8%
Momentum (1Y)MAR logoMAR+38.5% vs WH's +2.7%
Efficiency (ROA)HLT logoHLT9.4% ROA vs H's -0.2%, ROIC 24.7% vs 5.8%

WH vs HLT vs MAR vs H — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

WHWyndham Hotels & Resorts, Inc.
FY 2025
Marketing, Reservation and Loyalty
28.4%$562M
Royalties and Franchise Fees
27.3%$541M
Marketing and reservation fees
23.8%$471M
Other Products and Services
9.6%$191M
License and Other Fee From Former Parent
6.4%$126M
Loyalty Program
4.6%$91M
HLTHilton Worldwide Holdings Inc.
FY 2025
Reimbursement Revenue
65.6%$7.1B
Management and Franchise
25.7%$2.8B
Management Service, Base
3.5%$376M
Management Service, Incentive
2.9%$313M
Hotel, Other
2.3%$252M
MARMarriott International, Inc.
FY 2025
Reimbursements
60.8%$19.5B
Fee Service
17.0%$5.4B
Franchise
10.4%$3.3B
Management Service, Base
6.6%$2.1B
Owned, Leased and Other
5.2%$1.7B
HHyatt Hotels Corporation
FY 2025
Management and Franchising
68.0%$4.8B
Owned And Leased Segment
19.7%$1.4B
Distribution Segment
13.3%$946M
Segment Revenues
-1.0%$-73,000,000

WH vs HLT vs MAR vs H — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLWHLAGGINGH

Income & Cash Flow (Last 12 Months)

WH leads this category, winning 4 of 6 comparable metrics.

MAR is the larger business by revenue, generating $26.6B annually — 18.5x WH's $1.4B. WH is the more profitable business, keeping 13.4% of every revenue dollar as net income compared to H's -0.5%. On growth, H holds the edge at +108.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricWH logoWHWyndham Hotels & …HLT logoHLTHilton Worldwide …MAR logoMARMarriott Internat…H logoHHyatt Hotels Corp…
RevenueTrailing 12 months$1.4B$12.3B$26.6B$6.2B
EBITDAEarnings before interest/tax$478M$3.0B$4.5B$899M
Net IncomeAfter-tax profit$193M$1.5B$2.6B-$34M
Free Cash FlowCash after capex$304M$2.2B$3.1B$63M
Gross MarginGross profit ÷ Revenue+55.7%+44.3%+21.4%+17.6%
Operating MarginEBIT ÷ Revenue+28.8%+23.1%+16.0%+9.2%
Net MarginNet income ÷ Revenue+13.4%+12.6%+9.7%-0.5%
FCF MarginFCF ÷ Revenue+21.1%+17.8%+11.7%+1.0%
Rev. Growth (YoY)Latest quarter vs prior year+3.5%+9.0%+6.2%+108.7%
EPS Growth (YoY)Latest quarter vs prior year+2.6%+35.0%+0.8%+95.0%
WH leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

Evenly matched — WH and H each lead in 3 of 6 comparable metrics.

At 33.9x trailing earnings, WH trades at a 35% valuation discount to HLT's 52.3x P/E. On an enterprise value basis, WH's 19.9x EV/EBITDA is more attractive than HLT's 30.5x.

MetricWH logoWHWyndham Hotels & …HLT logoHLTHilton Worldwide …MAR logoMARMarriott Internat…H logoHHyatt Hotels Corp…
Market CapShares × price$6.3B$72.9B$93.2B$16.3B
Enterprise ValueMkt cap + debt − cash$9.3B$87.6B$110.0B$20.3B
Trailing P/EPrice ÷ TTM EPS33.94x52.34x37.08x-315.69x
Forward P/EPrice ÷ next-FY EPS est.17.38x35.37x30.38x52.98x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple19.86x30.53x24.77x22.90x
Price / SalesMarket cap ÷ Revenue4.41x6.06x3.56x2.28x
Price / BookPrice ÷ Book value/share13.56x4.45x
Price / FCFMarket cap ÷ FCF19.63x35.96x35.75x102.39x
Evenly matched — WH and H each lead in 3 of 6 comparable metrics.

Profitability & Efficiency

MAR leads this category, winning 4 of 9 comparable metrics.

WH delivers a 37.3% return on equity — every $100 of shareholder capital generates $37 in annual profit, vs $-1 for H. H carries lower financial leverage with a 1.31x debt-to-equity ratio, signaling a more conservative balance sheet compared to WH's 6.53x. On the Piotroski fundamental quality scale (0–9), HLT scores 7/9 vs H's 5/9, reflecting strong financial health.

MetricWH logoWHWyndham Hotels & …HLT logoHLTHilton Worldwide …MAR logoMARMarriott Internat…H logoHHyatt Hotels Corp…
ROE (TTM)Return on equity+37.3%-0.9%
ROA (TTM)Return on assets+4.5%+9.4%+9.3%-0.2%
ROICReturn on invested capital+9.4%+24.7%+25.0%+5.8%
ROCEReturn on capital employed+10.9%+19.0%+22.6%+4.7%
Piotroski ScoreFundamental quality 0–95775
Debt / EquityFinancial leverage6.53x1.31x
Net DebtTotal debt minus cash$3.0B$14.7B$16.7B$4.0B
Cash & Equiv.Liquid assets$64M$970M$358M$788M
Total DebtShort + long-term debt$3.1B$15.7B$17.1B$4.8B
Interest CoverageEBIT ÷ Interest expense3.00x4.42x5.20x1.28x
MAR leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

HLT leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in HLT five years ago would be worth $26,146 today (with dividends reinvested), compared to $12,182 for WH. Over the past 12 months, MAR leads with a +38.5% total return vs WH's +2.7%. The 3-year compound annual growth rate (CAGR) favors HLT at 30.3% vs WH's 9.4% — a key indicator of consistent wealth creation.

MetricWH logoWHWyndham Hotels & …HLT logoHLTHilton Worldwide …MAR logoMARMarriott Internat…H logoHHyatt Hotels Corp…
YTD ReturnYear-to-date+12.0%+9.4%+12.5%+3.1%
1-Year ReturnPast 12 months+2.7%+32.8%+38.5%+38.1%
3-Year ReturnCumulative with dividends+30.9%+121.3%+101.8%+46.3%
5-Year ReturnCumulative with dividends+21.8%+161.5%+145.8%+114.1%
10-Year ReturnCumulative with dividends+43.8%+615.8%+430.3%+254.9%
CAGR (3Y)Annualised 3-year return+9.4%+30.3%+26.4%+13.5%
HLT leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — WH and H each lead in 1 of 2 comparable metrics.

WH is the less volatile stock with a 0.81 beta — it tends to amplify market swings less than H's 1.39 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. H currently trades 94.4% from its 52-week high vs WH's 90.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricWH logoWHWyndham Hotels & …HLT logoHLTHilton Worldwide …MAR logoMARMarriott Internat…H logoHHyatt Hotels Corp…
Beta (5Y)Sensitivity to S&P 5000.81x0.94x1.09x1.39x
52-Week HighHighest price in past year$92.69$344.75$380.00$180.53
52-Week LowLowest price in past year$69.21$237.57$250.79$121.94
% of 52W HighCurrent price vs 52-week peak+90.5%+92.9%+92.6%+94.4%
RSI (14)Momentum oscillator 0–10050.050.953.759.9
Avg Volume (50D)Average daily shares traded1.2M1.6M1.5M785K
Evenly matched — WH and H each lead in 1 of 2 comparable metrics.

Analyst Outlook

WH leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: WH as "Buy", HLT as "Buy", MAR as "Hold", H as "Hold". Consensus price targets imply 17.0% upside for WH (target: $98) vs 5.7% for HLT (target: $338). For income investors, WH offers the higher dividend yield at 2.00% vs HLT's 0.19%.

MetricWH logoWHWyndham Hotels & …HLT logoHLTHilton Worldwide …MAR logoMARMarriott Internat…H logoHHyatt Hotels Corp…
Analyst RatingConsensus buy/hold/sellBuyBuyHoldHold
Price TargetConsensus 12-month target$98.13$338.45$372.50$190.80
# AnalystsCovering analysts22495249
Dividend YieldAnnual dividend ÷ price+2.0%+0.2%+0.8%+0.4%
Dividend StreakConsecutive years of raises5043
Dividend / ShareAnnual DPS$1.68$0.60$2.67$0.60
Buyback YieldShare repurchases ÷ mkt cap+4.6%+4.5%+3.5%+2.0%
WH leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

WH leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). MAR leads in 1 (Profitability & Efficiency). 2 tied.

Best OverallWyndham Hotels & Resorts, I… (WH)Leads 2 of 6 categories
Loading custom metrics...

WH vs HLT vs MAR vs H: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is WH or HLT or MAR or H a better buy right now?

For growth investors, Hyatt Hotels Corporation (H) is the stronger pick with 117.

0% revenue growth year-over-year, versus 1. 5% for Wyndham Hotels & Resorts, Inc. (WH). Wyndham Hotels & Resorts, Inc. (WH) offers the better valuation at 33. 9x trailing P/E (17. 4x forward), making it the more compelling value choice. Analysts rate Wyndham Hotels & Resorts, Inc. (WH) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — WH or HLT or MAR or H?

On trailing P/E, Wyndham Hotels & Resorts, Inc.

(WH) is the cheapest at 33. 9x versus Hilton Worldwide Holdings Inc. at 52. 3x. On forward P/E, Wyndham Hotels & Resorts, Inc. is actually cheaper at 17. 4x.

03

Which is the better long-term investment — WH or HLT or MAR or H?

Over the past 5 years, Hilton Worldwide Holdings Inc.

(HLT) delivered a total return of +161. 5%, compared to +21. 8% for Wyndham Hotels & Resorts, Inc. (WH). Over 10 years, the gap is even starker: HLT returned +615. 8% versus WH's +43. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — WH or HLT or MAR or H?

By beta (market sensitivity over 5 years), Wyndham Hotels & Resorts, Inc.

(WH) is the lower-risk stock at 0. 81β versus Hyatt Hotels Corporation's 1. 39β — meaning H is approximately 71% more volatile than WH relative to the S&P 500. On balance sheet safety, Hyatt Hotels Corporation (H) carries a lower debt/equity ratio of 131% versus 7% for Wyndham Hotels & Resorts, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — WH or HLT or MAR or H?

By revenue growth (latest reported year), Hyatt Hotels Corporation (H) is pulling ahead at 117.

0% versus 1. 5% for Wyndham Hotels & Resorts, Inc. (WH). On earnings-per-share growth, the picture is similar: Marriott International, Inc. grew EPS 13. 9% year-over-year, compared to -104. 3% for Hyatt Hotels Corporation. Over a 3-year CAGR, H leads at 29. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — WH or HLT or MAR or H?

Wyndham Hotels & Resorts, Inc.

(WH) is the more profitable company, earning 13. 5% net margin versus -0. 7% for Hyatt Hotels Corporation — meaning it keeps 13. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WH leads at 28. 4% versus 7. 8% for H. At the gross margin level — before operating expenses — WH leads at 58. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is WH or HLT or MAR or H more undervalued right now?

On forward earnings alone, Wyndham Hotels & Resorts, Inc.

(WH) trades at 17. 4x forward P/E versus 53. 0x for Hyatt Hotels Corporation — 35. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WH: 17. 0% to $98. 13.

08

Which pays a better dividend — WH or HLT or MAR or H?

All stocks in this comparison pay dividends.

Wyndham Hotels & Resorts, Inc. (WH) offers the highest yield at 2. 0%, versus 0. 2% for Hilton Worldwide Holdings Inc. (HLT).

09

Is WH or HLT or MAR or H better for a retirement portfolio?

For long-horizon retirement investors, Marriott International, Inc.

(MAR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 09), 0. 8% yield, +430. 3% 10Y return). Both have compounded well over 10 years (MAR: +430. 3%, H: +254. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between WH and HLT and MAR and H?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: WH is a small-cap quality compounder stock; HLT is a mid-cap quality compounder stock; MAR is a mid-cap quality compounder stock; H is a mid-cap high-growth stock. WH, MAR pay a dividend while HLT, H do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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WH

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 8%
  • Dividend Yield > 0.8%
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HLT

Steady Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 7%
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MAR

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
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H

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 54%
  • Dividend Yield > 0.5%
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Beat Both

Find stocks that outperform WH and HLT and MAR and H on the metrics below

Revenue Growth>
%
(WH: 3.5% · HLT: 9.0%)
Net Margin>
%
(WH: 13.4% · HLT: 12.6%)
P/E Ratio<
x
(WH: 33.9x · HLT: 52.3x)

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